Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Making your own mail list


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-01-2012, 11:40 AM
jymie's Avatar
jymie jymie is online now
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 904
Rep Power: 7
jymie is on a distinguished road
Default Making your own mail list

Hey folks, there is an easy way to put together a mail list of your service area. If you want to market on streets you are now servicing, use this free resource to get basic information such as Age demographics, Name and address information. I started an excel spread sheet. It will allow you to more personalize your marketing mail making you look more professional.

White Pages

You input an address and zip-code & it pulls up the entire street with all the above information. Sure you could pay a service to do this for you but its winter time and what else do we have to do at this time of year? When I get a new customer, I pull up the entire street on this resource and market to them. Some times if I only want to market to age 65 + I can sort my spread sheet by that demographic. I prefill the Street Name, Town, State and zip-code fields then all I have to type in is Age Demographic, Name and house number. Excel is very helpful in that if you have typed a certain piece of information already, it places the text in full for you as you type it.
Attached Files
File Type: xls Gopher Mail list Example.xls (13.5 KB, 11 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-01-2012, 12:30 PM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 120
Rep Power: 8
Upscale2
Default

Lawn care business tipsLawn Care Business Book
That is awesome! I honestly didn't know about that!
I can now focus in on specific areas that I would like to
do work in.
I can create a spread sheet, load it into my card sending site, and
introduce myself and promote to these customers by sending them
cards.

Thanks!!

Oh yeah, this is my site: www.marshallscards.com

I use this to send to my client list, now I can send to potentials.

One of the best bits of info. I have seen on this site!!
Reply With Quote
  #3  
Old 02-02-2012, 01:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I get a new customer, I pull up the entire street on this resource and market to them.
What have you found to be the best ways to market in the neighborhood of a new customer? Do you send them postcards? Letters?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2012, 01:52 PM
jymie's Avatar
jymie jymie is online now
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 904
Rep Power: 7
jymie is on a distinguished road
Default

First the plan is to market with door hangers. Then I will sort my list to send post cards to the 65+ folks. The next wave of post cards to the 60-64 folks.
Reply With Quote
  #5  
Old 02-02-2012, 06:52 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 170
Rep Power: 3
Chaz is on a distinguished road
Default

wow, i actually went driving around in neighborhoods with my girlfriend and wrote down the numbers of streets and then typed it manually. but this seems like another way to go about it, plus the feature of names and numbers!

thanks
Reply With Quote
  #6  
Old 02-02-2012, 11:29 PM
JeffK26
Guest
 
Posts: n/a
Default

This is GREAT for mailing lists, but for age demographics it's not that accurate.

As a test i typed in my brother's address and it came up with his name and my parent's names. My address came up with me and my wife, plus my parents. It also has me listed with my parent's at their home.

I tested further with cousins' and friends' addresses. Out of 25 addresses 21 listed their parents at the same address, when i know they don't live there. The other 4 were correct with only listing my friends and their wives.

It's great to use to get addresses for free, but as a tool to target age groups it's not so accurate.
Reply With Quote
  #7  
Old 02-03-2012, 07:48 AM
Paineless Creations's Avatar
Paineless Creations Paineless Creations is offline
Senior Member
 
Join Date: Jan 2010
Location: West Richland, WA
Posts: 205
Rep Power: 5
Paineless Creations is on a distinguished road
Default

This is really good thanks for sharing!!

Bobby
Reply With Quote
  #8  
Old 02-06-2012, 11:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Early on, how important are demographics versus just getting the mailing addresses of homes in a given area?

I do wonder how long it would take a lawn care business owner to figure out which demographic group would make for the best customer base?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-06-2012, 04:36 PM
JeffK26
Guest
 
Posts: n/a
Default

I'm focusing on people with lawns.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Can I move the Mail Box CHEESE2009 Community Assistance 5 04-30-2010 08:28 AM
E-mail pboy8634 Starting a lawn care business. 10 03-31-2010 10:09 PM
Mail Box Yard Elements Starting a lawn care business. 12 02-22-2010 07:18 AM
lawn Mail Little's General Talk 1 09-07-2007 12:57 PM
Mail Merge ragnarock Gopher Software Support Archived Question & Answers - Read Only 1 06-12-2006 03:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
Today 11:30 AM
Today 05:39 PM
by jrs.landscaping
1 52
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Today 08:03 AM
by Greg'slawnandlandscape
8 255
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 09:28 PM
by Marcintosh
12 457
Hello
jawnebgoode
Yesterday 08:37 PM
Yesterday 08:37 PM
by jawnebgoode
0 29
Hello from Ohio
kurtwin
Yesterday 05:06 PM
Yesterday 05:06 PM
by kurtwin
0 41
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 12:01 PM
by Steve
16 551
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 11:58 AM
by Steve
5 160
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 11:55 AM
by Steve
1 83
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 11:47 AM
by Steve
5 150
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 155
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,119
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,535
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 440
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 144
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,788
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 226
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 295
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 178
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 157
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 197
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 433
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 695
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 157
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 488
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 465
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 214
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 322
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 226
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,047
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 527
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,608
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 702
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,878
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 325
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 434
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 275
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 539
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 427
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 528
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 561
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 834
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 372
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 438
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 326
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 334
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 675
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,308
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,539
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 716
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 936
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark ferris first truck georgia gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate native plants new buisness online classifieds patio install podcast pto reo rotating scag scripts season seo snow plowing sprayer starting a business start up lawn care business stihl theft theft of services tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:46 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:46 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy