Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Making your own mail list


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-01-2012, 11:40 AM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default Making your own mail list

Hey folks, there is an easy way to put together a mail list of your service area. If you want to market on streets you are now servicing, use this free resource to get basic information such as Age demographics, Name and address information. I started an excel spread sheet. It will allow you to more personalize your marketing mail making you look more professional.

White Pages

You input an address and zip-code & it pulls up the entire street with all the above information. Sure you could pay a service to do this for you but its winter time and what else do we have to do at this time of year? When I get a new customer, I pull up the entire street on this resource and market to them. Some times if I only want to market to age 65 + I can sort my spread sheet by that demographic. I prefill the Street Name, Town, State and zip-code fields then all I have to type in is Age Demographic, Name and house number. Excel is very helpful in that if you have typed a certain piece of information already, it places the text in full for you as you type it.
Attached Files
File Type: xls Gopher Mail list Example.xls (13.5 KB, 11 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-01-2012, 12:30 PM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 128
Rep Power: 10
Upscale2
Default

Lawn care business tipsLawn Care Business Book
That is awesome! I honestly didn't know about that!
I can now focus in on specific areas that I would like to
do work in.
I can create a spread sheet, load it into my card sending site, and
introduce myself and promote to these customers by sending them
cards.

Thanks!!

Oh yeah, this is my site: www.marshallscards.com

I use this to send to my client list, now I can send to potentials.

One of the best bits of info. I have seen on this site!!
Reply With Quote
  #3  
Old 02-02-2012, 01:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I get a new customer, I pull up the entire street on this resource and market to them.
What have you found to be the best ways to market in the neighborhood of a new customer? Do you send them postcards? Letters?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-02-2012, 01:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

First the plan is to market with door hangers. Then I will sort my list to send post cards to the 65+ folks. The next wave of post cards to the 60-64 folks.
Reply With Quote
  #5  
Old 02-02-2012, 06:52 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 5
Chaz is on a distinguished road
Default

wow, i actually went driving around in neighborhoods with my girlfriend and wrote down the numbers of streets and then typed it manually. but this seems like another way to go about it, plus the feature of names and numbers!

thanks
Reply With Quote
  #6  
Old 02-02-2012, 11:29 PM
JeffK26
Guest
 
Posts: n/a
Default

This is GREAT for mailing lists, but for age demographics it's not that accurate.

As a test i typed in my brother's address and it came up with his name and my parent's names. My address came up with me and my wife, plus my parents. It also has me listed with my parent's at their home.

I tested further with cousins' and friends' addresses. Out of 25 addresses 21 listed their parents at the same address, when i know they don't live there. The other 4 were correct with only listing my friends and their wives.

It's great to use to get addresses for free, but as a tool to target age groups it's not so accurate.
Reply With Quote
  #7  
Old 02-03-2012, 07:48 AM
Paineless Creations's Avatar
Paineless Creations Paineless Creations is offline
Senior Member
 
Join Date: Jan 2010
Location: West Richland, WA
Posts: 205
Rep Power: 7
Paineless Creations is on a distinguished road
Default

This is really good thanks for sharing!!

Bobby
Reply With Quote
  #8  
Old 02-06-2012, 11:19 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Early on, how important are demographics versus just getting the mailing addresses of homes in a given area?

I do wonder how long it would take a lawn care business owner to figure out which demographic group would make for the best customer base?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-06-2012, 04:36 PM
JeffK26
Guest
 
Posts: n/a
Default

I'm focusing on people with lawns.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Can I move the Mail Box CHEESE2009 Community Assistance 5 04-30-2010 08:28 AM
E-mail pboy8634 Starting a lawn care business. 10 03-31-2010 10:09 PM
Mail Box Yard Elements Starting a lawn care business. 12 02-22-2010 07:18 AM
lawn Mail Little's General Talk 1 09-07-2007 12:57 PM
Mail Merge ragnarock Gopher Software Support Archived Question & Answers - Read Only 1 06-12-2006 03:41 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Whats up??
Cpadgett
05-27-2016 10:57 AM
Today 11:09 PM
by Cpadgett
1 29
Is it too late?
Cpadgett
Yesterday 09:10 AM
Today 02:08 PM
by Cpadgett
2 51
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
05-27-2016 08:17 PM
by J.A.S.LawnService
7 9,678
help with sole...
greenbuds
03-24-2016 12:21 PM
05-27-2016 12:20 PM
by Wolf4dk
3 9,416
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-26-2016 04:45 PM
by lawngawd7
9 343
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
05-26-2016 04:34 PM
by Crossett73
91 33,722
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 61
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 79
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 65
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,784
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 85
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 218
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 118
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 194
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 124
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 435,027
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 168
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 150
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 198
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 412
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 173
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 445
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,534
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 159
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 186
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 304
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy