More advice for the new guy

[USA Lawn Care]

I always tell people that the reason I jumped BACK into this business (after being out of it for a while) is that it is one of the few businesses that I feel is recession proof. You want to be in a business that people either 1) don't want to do....or.....2) simply can't do. Regardless of the economy, the grass will grow. Regardless of the economy, my 73 year old mother who lives in a house which has a yard will need her grass cut. The older generation is getting larger and larger. Go find yourself a bunch of people like my mom. They are not hard to find. While driving around, simply take a look around. What do you see? Grass everywhere. Do not make excuses like "well....with the economy...." to say why you are not working today. If you are not working in your lawn business then you simply have not marketed enough and if it came down to walking to every house in your city and knocking on the door or introducing yourself to everyone you can meet or emailing everyone to let them know you are in business to gain business then that is what you have to do. Now...because you have a 21" push mower, that's not the issue. Present yourself as professional as you can....look neat...clean....and if you are the first one to knock on the door you can gain business just like the bigger companies out there. Just get out there and hustle and contact everyone you know (and I do mean everyone you know) to keep your business out front so they call you. It's recession proof. Some might disagree. It's not drought proof. Work smart. Pay with cash (when you upgrade to the larger mower) that way when the drought does hit, you're gear is paid for. Best of luck. Get out there and get some business because there is a crap load of it out there....it's February and the chaos is about to begin!