Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Insight from a client


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-24-2012, 03:45 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

The thing I am thinking about with this is, if you are keeping your customers year after year, then I wouldn't think lowering the prices would be something that would be important.

When I reflect on any service I ever got, if I was pleased with the results, I would refer them to a friend. The cost wouldn't even factor into my thought on referral. The cost would be something the person I referred to would have to take into consideration.

The only exception I can think of that might apply to this case is if this woman and her close knit group of friends live on a fixed income and can not pay more than $x per month on such services. However, if that is the case, you then gotta ask yourself, is this the customer base I want to service?

Quote:
I figured out that this is why some of my marketing pieces, especially the ones with installation work, fell on deaf ears. It was because they couldn't afford the outdoor kitchens or the landscape lighting systems.
This makes sense and is good to know. Are there other services you could offer that would be needed and could be priced within a range the customer base could afford?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-24-2012, 05:23 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
The thing I am thinking about with this is, if you are keeping your customers year after year, then I wouldn't think lowering the prices would be something that would be important.

When I reflect on any service I ever got, if I was pleased with the results, I would refer them to a friend. The cost wouldn't even factor into my thought on referral. The cost would be something the person I referred to would have to take into consideration.

The only exception I can think of that might apply to this case is if this woman and her close knit group of friends live on a fixed income and can not pay more than $x per month on such services. However, if that is the case, you then gotta ask yourself, is this the customer base I want to service?



This makes sense and is good to know. Are there other services you could offer that would be needed and could be priced within a range the customer base could afford?

But what is happening is that I am losing clients during the season and when I ask why they inform me they can't afford it.

I have asked myself the same question about customer base, but when I pulled the information from my county, I find out that I am right. Income levels are low and unemployment levels are almost 19%. I have to accept that my potential clients are going to be at a lower income and I must adapt to them.
Reply With Quote
  #13  
Old 01-24-2012, 05:54 PM
bruces bruces is offline
new member
 
Join Date: Apr 2010
Posts: 828
Rep Power: 0
bruces is on a distinguished road
Default

how is your pricing compared to others in your area ? When the customers are quitting ,who ends up cutting their lawns ?
Reply With Quote
  #14  
Old 01-24-2012, 07:01 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by bruces View Post
how is your pricing compared to others in your area ? When the customers are quitting ,who ends up cutting their lawns ?

My prices are actually high compared to others. Normally around 10 to 20% higher. And I don't cut lawns, almost all of my work is pesticide applications.
Reply With Quote
  #15  
Old 01-25-2012, 01:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Quote:
But what is happening is that I am losing clients during the season and when I ask why they inform me they can't afford it.
Oh I got it now. Do you feel the economy also pushed more people in your area into lawn care which lowered the prices or do you feel it's more simply a matter of people not having the income they had in the past and they are looking to cut their expenses?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 01-25-2012, 02:39 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Oh I got it now. Do you feel the economy also pushed more people in your area into lawn care which lowered the prices or do you feel it's more simply a matter of people not having the income they had in the past and they are looking to cut their expenses?
Honestly I am not running into that many new lawn care companies at all. I experienced more lawn care companies back in the early 2000's, then I am now. I was lucky to see one new one this past year.

What I really think is happening is people just don't have the income like they did in the past and we are one of the first expenses to cut. For example for lawn spraying, my average lawn size is around 8,000 sq ft. With six applications at $40 each + one grub ($80), they are saving $320 per year just by cutting the lawn spraying guy.

The sad thing is I can't blame thing either. Since I have noticed the decline with us we started to go through everything and cut too. I sent out emails to suppliers, insurance agents, subs, etc asking them of ways to cut expenses.
Reply With Quote
  #17  
Old 01-26-2012, 03:02 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I sent out emails to suppliers, insurance agents, subs, etc asking them of ways to cut expenses.
What kinds of responses did you get back? Did you find anything worth implementing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 01-26-2012, 03:21 PM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by TiedemanLLC View Post
My prices are actually high compared to others. Normally around 10 to 20% higher. And I don't cut lawns, almost all of my work is pesticide applications.
giving the current unemployment levels in your state which is i beleive is one of the highest in the nation if not the highest you are going to have to drop your prices to what everyone else charges or you will continue to lose customers until you have none.

the long term forecast shows no signs of things changeing in your state anytime soon and definitely not this year and if these people are having money troubles but still want to have the service you will find yourself on the chopping block.

right now you have to do what you got to in order to keep the ship afloat and preserve your customer base and if you don't mind being the highest priced guy in the area then i guess you won't mind losing customers.
when it comes to money no one has any loyalty and if times are tough and they got to cut back you, me and anyone else will be cut off if someone else comes along offering to do it cheaper.

based on you telling me that your prices are higher then most i highly doubt any marketing is gonna help you if your state is in that much trouble and the only thing that will help is lower your prices.
the products you use are the same as what anyone else will use and regardles of whether you do a better job the customer won't and usually never will understand that.
they are mostly driven by cost.
Reply With Quote
  #19  
Old 01-26-2012, 04:38 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 5
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
giving the current unemployment levels in your state which is i beleive is one of the highest in the nation if not the highest you are going to have to drop your prices to what everyone else charges or you will continue to lose customers until you have none.

the long term forecast shows no signs of things changeing in your state anytime soon and definitely not this year and if these people are having money troubles but still want to have the service you will find yourself on the chopping block.

right now you have to do what you got to in order to keep the ship afloat and preserve your customer base and if you don't mind being the highest priced guy in the area then i guess you won't mind losing customers.
when it comes to money no one has any loyalty and if times are tough and they got to cut back you, me and anyone else will be cut off if someone else comes along offering to do it cheaper.

based on you telling me that your prices are higher then most i highly doubt any marketing is gonna help you if your state is in that much trouble and the only thing that will help is lower your prices.
the products you use are the same as what anyone else will use and regardles of whether you do a better job the customer won't and usually never will understand that.
they are mostly driven by cost.

Well spoken
Reply With Quote
  #20  
Old 01-27-2012, 01:38 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,067
Rep Power: 10
Steve has disabled reputation
Default

This discussion really brings up a question on whether or not your location can effect the level of success your lawn care business can achieve.

Some business owners never seem to have a problem with their location while others do.

Do you find this to be an issue? Do certain locations really limit your ability to find success?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Client from down under. SouthallMowing Starting a lawn care business. 13 08-12-2011 01:31 PM
Insight into starting a successful lawn care Steve General Business Discussions 4 03-16-2008 11:20 AM
Some Insight from Andre Bell Steve Lawn Care Marketing & Post your marketing material for review! 1 06-02-2007 06:41 PM
Holiday lighting business insight Steve General Business Discussions 0 12-04-2006 03:11 PM
How Well Do You Know Your Client? Steve General Business Discussions 4 04-26-2006 08:27 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Any successful one man...
WarriorLandscapingCAN
Yesterday 06:04 AM
Yesterday 05:48 PM
by Steve
1 39
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
Yesterday 05:43 PM
by Steve
4 365
Enter to win Free...
arthur712
09-25-2016 11:28 AM
Yesterday 05:41 PM
by Steve
1 45
I have a new show!
Chilehead
09-19-2016 06:50 PM
09-23-2016 05:45 AM
by Chilehead
7 137
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 144
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 161
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 614
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 1,324
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 518
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 1,396
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 286
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 913
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 779
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 618
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 738
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 712
Say Hello !!!
Steve
03-19-2007 11:18 AM
09-06-2016 05:25 PM
by Steve
1,255 443,789
My Invention
biglee
01-11-2015 06:51 PM
08-31-2016 02:47 PM
by Steve
21 3,269
fliers
joshp
08-19-2016 03:23 PM
08-30-2016 07:47 PM
by SC93
11 2,049
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,122
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy