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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

A basic flyer I did recently


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 01-23-2012, 02:02 PM
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Quote:
Originally Posted by jymie View Post
Historically, I have not gotten back hardly any coupons,
maybe they are saving them

good luck look forward to seeing your final version!
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Old 01-24-2012, 02:06 PM
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Lawn care business tipsLawn Care Business Book
Something else to consider is if no one is using the coupons, could the space be better used to promote more services or new installs?
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Old 01-25-2012, 02:34 AM
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An update...

isyardreadyforspring 2onpg.jpgisyardreadyforspring.jpgsorryaboutnoise 2onpg.jpgsorryaboutnoise2.jpg
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Old 01-25-2012, 02:08 PM
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They look nice. How will you test them? Are you going to split your market in half and give one group one flyer and the other group the other to see which brings you more calls?
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Old 01-25-2012, 05:34 PM
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I want to hand them out to the neighborhoods I currently service a customer in. The goal is to get a more compact route this year. I will be making postcards service specific, like a mulch install, driveway edging, bush trimming etc to send to entire neighborhoods we are already in. The plan will be to go door to door with a different flyer each month.
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Old 01-26-2012, 03:05 PM
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Quote:
I will be making postcards service specific, like a mulch install, driveway edging, bush trimming etc to send to entire neighborhoods we are already in. The plan will be to go door to door with a different flyer each month.
Oh you will have to keep us posted on how all that goes!

Also another thing to consider is, one of our members created different postcards for different services and would drop them off at homes if he saw they were in need of that specific service. So keep your eyes on the look out for different services you could offer. Maybe even things like stump grinding too? Or what ever else you see that could get you into the front door and then offer more services to that customer later.
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Old 01-26-2012, 06:32 PM
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That's an excellent thought. We did not do that nearly enough last season but will be this year.
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Old 01-27-2012, 11:29 PM
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post cards for different services.... great idea, i will be doing that!
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Old 01-30-2012, 01:36 PM
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Quote:
post cards for different services.... great idea, i will be doing that!
What kind of postcards will you be putting together? How many different types do you think you will use?
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Old 01-30-2012, 08:54 PM
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Here's a few coupons I put together...
Attached Images
File Type: jpg 50 off mulch install of 400 or more.jpg (78.3 KB, 18 views)
File Type: jpg 10 OFF Bush Trim.jpg (81.2 KB, 17 views)
File Type: jpg 25 off 250 coupon.jpg (82.7 KB, 12 views)
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