Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-17-2012, 02:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale.
How do you feel the sales of vacation homes is similar or differs from selling lawn care and landscapes?

Quote:
its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.
Is there something you can do similarly in lawn care where the potential customer may call you initially for 'this' and you try and upsell them on 'that'?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-18-2012, 10:45 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 178
Rep Power: 3
Chaz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
How do you feel the sales of vacation homes is similar or differs from selling lawn care and landscapes?



Is there something you can do similarly in lawn care where the potential customer may call you initially for 'this' and you try and upsell them on 'that'?
Well I haven't done sales in the past, it probably isn't much different from selling landscaping services, but i was always on the labor end of things, so i never really learned the sales. I took some marketing classes at school that are required with the small business degree and they really sparked interest in getting into the marketing and sales of my business. So i went to craigslist and found some jobs that involved sales; just so i could really build my resume and get experience is only reasons why i even looked and applied.

All of the sales that I currently do are face to face, so I don't really have any great ideas on doing over the phone. I would schedule a meeting asap, bring my pitch book, talk about what the property could look like, give them a estimate/quote on the spot brag about how they wont have anything to worry about because I would be so reliable. Just basically really build a large value on the entire thing. and maybe if u do it well enough, i mean really good, ask them what they think they should be paying, and hopefully they are exceeding what you quoted them, and will be happy to see a lower price and could sell it on the spot. now if they guess lower, you can try to save yourself on reminding them what they will receive, or you might not even be interested in them (maybe they can't afford it).
Reply With Quote
  #13  
Old 01-18-2012, 01:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I think this is going to be a great year for you and I can't wait to hear some of your feedback as you get out there and start making some amazing sales with the help of your pitch book.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-18-2012, 08:45 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

Chaz,

You really come across as a go-getter! I really like it. The landscaping business is really about offering stellar services but just as important is unique ways of marketing and advertising. The pitch book will definitly work well. What do you think about door to door marketing using your pitch book? Is that something your thinking about? It would be cool if you could email me on this site about your pitch book so I get a better idea of what your putting together. Your giving me some good ideas to do for Spring.
Reply With Quote
  #15  
Old 01-18-2012, 10:13 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 178
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by thegroundscrew View Post
Chaz,

You really come across as a go-getter! I really like it. The landscaping business is really about offering stellar services but just as important is unique ways of marketing and advertising. The pitch book will definitly work well. What do you think about door to door marketing using your pitch book? Is that something your thinking about? It would be cool if you could email me on this site about your pitch book so I get a better idea of what your putting together. Your giving me some good ideas to do for Spring.
Well just to give a general outline of what it will be, i don't mine talking on here because its not finished and i have not made a guideline for myself yet either.

open book
Page 1 Will probably be a picture of my Truck with trailer hooked on, loaded
with my mower, and equipment, probably have wheelbarrows in the back of
the truck and signs on it. basically look like what you would see me on an
average day, EXCEPT it would all be sparkling clean and have a nice
background etc.

flip page
Page 2 Will have my licensing information
Page 3 Will have information on insurance coverage highlight key points
(limits, whats covered, etc)

Flip page
Page 4 Probably have my degree certificate
Page 5 Have the certificate for Steve's lawn school (I'm in process so haven't
seen it or not even sure if he has one? and If it wasn't to my liking, I'd just
make another one)

Flip page
Page 6 Full blown picture of a mowed lawn 8x10"
Page 7 A before and after page (like shown on post 9)

flip page
Page 8 Full blow picture of a blooming scene (where i did the mulch)
Page 9 before and after page

flip page
Page 10 before and after page
Page 11 testimonials (more the better)

Some other things that you could add are an estimate from another local company (keep their name anonymous) and have your estimate beside it to show that you are very competitive (make sure that price is lower obviously).

another feature that my company has is that I plan to use a good invoice system, so I might have one in there and go over it with them or something. I don't think I'd go over this on door to door marketing though, just depends on how in-to-it your prospect is.

I would not have key information listed on any of this, copy insurance and white out policy numbers, student numbers, etc incase the book was lost.

now its your turn; is there any other things that should be added?

Last edited by Chaz; 01-18-2012 at 10:22 PM.
Reply With Quote
  #16  
Old 01-19-2012, 03:10 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

As you grow, you could add more pages of different upsell services you offer and have performed.

For instance: Outdoor lighting, retaining walls, patios, bbq pits etc etc

"Mrs Johnson, I really think your property could benefit from some quality installed night lighting to highlight certain landscape elements. Let me show you what I mean."

Then you would go back to your sales book.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #17  
Old 01-20-2012, 12:28 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 178
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
As you grow, you could add more pages of different upsell services you offer and have performed.

For instance: Outdoor lighting, retaining walls, patios, bbq pits etc etc

"Mrs Johnson, I really think your property could benefit from some quality installed night lighting to highlight certain landscape elements. Let me show you what I mean."

Then you would go back to your sales book.
Bingo, could also have an upsell book where you could use that for existing customers and upsell them on extra services.
Reply With Quote
  #18  
Old 01-20-2012, 02:57 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Yea that is a good point. An upsell book! Where you could show the customer your previous work and maybe allow them to keep the book over night to look through. Then you could come back the next day if needed and try to seal the deal then.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Wildfire Safety, New Sales Pitch devuono311 General Talk 7 04-04-2011 11:10 AM
Sales Pitch CHEESE2009 Community Assistance 2 05-01-2010 09:10 AM
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 12:44 PM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 12:22 PM
Wanna pitch your business idea? Steve General Business Discussions 0 11-30-2006 01:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 07:19 PM
by ExtremeLawncareServices
9 327
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Yesterday 06:40 PM
by SGL1
22 6,185
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:39 PM
by ExtremeLawncareServices
120 8,196
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 03:16 PM
by kslawn
2 471
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-19-2014 05:59 PM
by ExtremeLawncareServices
11 846
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,012
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,374
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 377
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,784
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 226
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 490
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 934
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 313
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 670
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 456
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-16-2014 10:43 PM
by SGL1
6 447
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,221
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,901
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,121
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 807
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 400
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 491
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 419
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,115
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 890
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,026
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 384
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 340
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,802
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 643
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,285
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,291
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 814
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,556
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,039
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,631
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 514
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,256
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,327
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 721
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,014
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,800
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,102
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 702
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 643
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 739
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 752
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 1,003
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,079
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
09-03-2014 11:15 AM
by Steve
4 995
» Popular Tags
2wd 4x4 apartment lawn care estimate article marketing bid care charge collections subcontractor commercial credit card ecosymbiosis employee problems exmark fall ferris financing four wheel drive franchise gopherhaul grass gravely hardscapes health honda how much to charge hydraulic installation landscape services lawn lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf managing a lawn care business marketing mechanic monthly mow mulch mulch price native plants new buisness new business outdoor environments patio install podcast push versus ride scag scag v-ride schedule search engine optimization seo snow plowing starting a business steep lawns stihl sulky theft of services toro tractor auger trailer mate pro truck new used landscape walk behind walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:42 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy