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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 01-14-2012, 11:47 PM
Chaz Chaz is offline
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Default Pitch book

Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale. its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.

anyways a key sales tool is a pitch book. I felt that this would be an EXCELLENT tool to take with you when ever you go to a clients house. in this pitch book we have recognition from Expedia (top 1% ranked resort), and awesome pictures of the resort.

Could you imagine if you are doing door to door, and having this valuable tool. you could include some pictures of your equipment, pictures of your best jobs, before and after pictures, testimonials, community service pictures, example invoices, contracts, education, the certificate for completing steves lawn business school, licenses, insurances, anything really. it would be very important to make sure these pictures are professionally printed and are convincing.

This would be great when going to give estimates or even going to current clients, maybe to collect payment or you see them in the yard while you are working. You could pull out the pitch book and show them some jobs you have been doing while possibly opening opportunities to new jobs or building rapport with your clients and also building a relationship.

You could request estimates for a certain job from other companies, then put your estimate in there (if its lower) to show that you are very competitive. In this case I would keep the company anonymous, maybe.

it could be a conversation starter anywhere

the opportunities are endless with this idea, feed back is encouraged.

I do plan to make one very soon, probably this up coming week
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  #2  
Old 01-15-2012, 12:01 AM
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Lawn care business tipsLawn Care Business Book
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
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Old 01-15-2012, 12:35 AM
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I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
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Old 01-15-2012, 10:51 AM
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Quote:
Originally Posted by thegroundscrew View Post
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Yeah I'll post it when I am finished. I am working for a new company called persuasion marketing

Quote:
Originally Posted by SaberLawnCare View Post
I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
that sounds similar but my idea of a pitch book is mostly pictures and its mostly for others to see, it sounds like a personal reference book is what you have, which would be great to have for yourself, ill prolly make one as well. but what I am thinking is a sales based book, maybe used for about 1 - 2 minutes for a customer, so it wouldn't be a lot of reading for the customer but has the "wow" affect on the customers, just to prove that I am the real deal, and legit.

an information packet would be also a good idea to leave with a potential client. it could include a page on how important insurance is and if you are hiring someone that doesn't have it then its on their home owners insurance. just a whole packet to make them think, maybe some information and facts on the some lawn care topics idk
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Old 01-15-2012, 09:39 PM
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going to cvs tomorrow to print some pictures for this book.

I think it will turn out great!
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Old 01-16-2012, 04:55 PM
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Ok I got some pictures printed today.

I am so please with the results. I went to CVS because I have gotten some pictures done there before and you can plug your USB right up to their machine, zoom in, crop and everything.

I have printed 3 8x10's of before and after's 4 pictures on each, they were like 3.99 each. AND they have one of the pictures that i selected as the back drop in a fade (which looks freaking amazing)

Before pictures are on top of the after pictures!




I also printed two large 8x10 full size pictures about 3.99 each as well, one is a mulch job and their azaleas were blooming so it looked very nice.
and the first one, which isn't picture here was a lawn that i had mowed and did the mulch the same day. I had a little mulch mess in the driveway of the picture but i went to paint and edited it out and it turned out great!, ill upload before and after pics of that as well
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Old 01-16-2012, 05:08 PM
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This is the original picture


This is the picture I edited out the mess in driveway


This is the same picture but i had a little fun with the window LOL I really got a kick out of this.


Sorry for them being so huge?
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Old 01-16-2012, 05:42 PM
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This is a scan of one of the pictures, it looks great
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Old 01-16-2012, 07:03 PM
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How should one use a pitch book to make sales?
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Old 01-16-2012, 07:39 PM
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Quote:
Originally Posted by Steve View Post
How should one use a pitch book to make sales?
Well what you wanna be quick with it, you wanna show them and go over
everything you want in the book. hitting the main details that would show
the customers interest. I wouldn't get in to details that wouldn't affect the
sale like pricing and everything, but basically your 60 - 120 seconds to prove
yourself, and your business. just flip through the pages,


my first page will probably be my mower truck trailer and equipment once i
get it,

So if it was a mowing prospect:
I'd open the book up and be like check this out; I use a 54" Husqvarna Mower
to do my mowing. It's equipped with a powerful 26HP motor, its a 2011 brand
new and I have a good relationship with the service company that is in the
immediate area resulting in less down time if my (brand new) mower was to
have a major problem. I also have a back up trimmer so if one goes down,
you, (the customer) wont have anything to worry about. and flip the page


If it was a Mulching job

I'd open the book to the same picture and be like, this is what I'd use to be
hauling the mulch, its a 2003 F150 with a 1 ton trailer, I should be able to
haul my own mulch and wont have to pay a delivery charge, resulting in
savings for me and you.

Also have some before and after jobs in there if someone is getting similar
work done. I'd also have a page of customer referrals (still gotta get some )
Have my fictitious business name, proof of insurance, contract with
highlighted key points that id want to emphasize on, and at the end a new
client survey (and say customer relationships are important to me etc)


just quick, to the point. your time to shine, wouldn't spend any more time
than 30 seconds on a page

also a good ice breaker and even better chance to give your prospect a good
idea of your business when you are going door to door.

Great to take to a show, for some networking, show off before and after
pictures with anyone and everyone, this is when I'd probably get into the
details just to keep good conversation

However, in case it was lost, because i plan on taking it everywhere, I'd have
a watermark through the contract, and remove all the risky details from the
insurance forms, fictitious name form, wouldn't want it to get into the wrong
hands.
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