Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-14-2012, 11:47 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default Pitch book

Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale. its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.

anyways a key sales tool is a pitch book. I felt that this would be an EXCELLENT tool to take with you when ever you go to a clients house. in this pitch book we have recognition from Expedia (top 1% ranked resort), and awesome pictures of the resort.

Could you imagine if you are doing door to door, and having this valuable tool. you could include some pictures of your equipment, pictures of your best jobs, before and after pictures, testimonials, community service pictures, example invoices, contracts, education, the certificate for completing steves lawn business school, licenses, insurances, anything really. it would be very important to make sure these pictures are professionally printed and are convincing.

This would be great when going to give estimates or even going to current clients, maybe to collect payment or you see them in the yard while you are working. You could pull out the pitch book and show them some jobs you have been doing while possibly opening opportunities to new jobs or building rapport with your clients and also building a relationship.

You could request estimates for a certain job from other companies, then put your estimate in there (if its lower) to show that you are very competitive. In this case I would keep the company anonymous, maybe.

it could be a conversation starter anywhere

the opportunities are endless with this idea, feed back is encouraged.

I do plan to make one very soon, probably this up coming week
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-15-2012, 12:01 AM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Reply With Quote
  #3  
Old 01-15-2012, 12:35 AM
JeffK26
Guest
 
Posts: n/a
Default

I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
Reply With Quote
  #4  
Old 01-15-2012, 10:51 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by thegroundscrew View Post
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Yeah I'll post it when I am finished. I am working for a new company called persuasion marketing

Quote:
Originally Posted by SaberLawnCare View Post
I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
that sounds similar but my idea of a pitch book is mostly pictures and its mostly for others to see, it sounds like a personal reference book is what you have, which would be great to have for yourself, ill prolly make one as well. but what I am thinking is a sales based book, maybe used for about 1 - 2 minutes for a customer, so it wouldn't be a lot of reading for the customer but has the "wow" affect on the customers, just to prove that I am the real deal, and legit.

an information packet would be also a good idea to leave with a potential client. it could include a page on how important insurance is and if you are hiring someone that doesn't have it then its on their home owners insurance. just a whole packet to make them think, maybe some information and facts on the some lawn care topics idk
Reply With Quote
  #5  
Old 01-15-2012, 09:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

going to cvs tomorrow to print some pictures for this book.

I think it will turn out great!
Reply With Quote
  #6  
Old 01-16-2012, 04:55 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

Ok I got some pictures printed today.

I am so please with the results. I went to CVS because I have gotten some pictures done there before and you can plug your USB right up to their machine, zoom in, crop and everything.

I have printed 3 8x10's of before and after's 4 pictures on each, they were like 3.99 each. AND they have one of the pictures that i selected as the back drop in a fade (which looks freaking amazing)

Before pictures are on top of the after pictures!




I also printed two large 8x10 full size pictures about 3.99 each as well, one is a mulch job and their azaleas were blooming so it looked very nice.
and the first one, which isn't picture here was a lawn that i had mowed and did the mulch the same day. I had a little mulch mess in the driveway of the picture but i went to paint and edited it out and it turned out great!, ill upload before and after pics of that as well
Attached Images
File Type: jpg 0116021747.jpg (386.3 KB, 2 views)
File Type: jpg 0116021747a.jpg (431.3 KB, 1 views)
Reply With Quote
  #7  
Old 01-16-2012, 05:08 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

This is the original picture


This is the picture I edited out the mess in driveway


This is the same picture but i had a little fun with the window LOL I really got a kick out of this.


Sorry for them being so huge?
Reply With Quote
  #8  
Old 01-16-2012, 05:42 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default



This is a scan of one of the pictures, it looks great
Attached Images
File Type: jpg beforeandafteru.jpg (58.6 KB, 1 views)
Reply With Quote
  #9  
Old 01-16-2012, 07:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

How should one use a pitch book to make sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-16-2012, 07:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How should one use a pitch book to make sales?
Well what you wanna be quick with it, you wanna show them and go over
everything you want in the book. hitting the main details that would show
the customers interest. I wouldn't get in to details that wouldn't affect the
sale like pricing and everything, but basically your 60 - 120 seconds to prove
yourself, and your business. just flip through the pages,


my first page will probably be my mower truck trailer and equipment once i
get it,

So if it was a mowing prospect:
I'd open the book up and be like check this out; I use a 54" Husqvarna Mower
to do my mowing. It's equipped with a powerful 26HP motor, its a 2011 brand
new and I have a good relationship with the service company that is in the
immediate area resulting in less down time if my (brand new) mower was to
have a major problem. I also have a back up trimmer so if one goes down,
you, (the customer) wont have anything to worry about. and flip the page


If it was a Mulching job

I'd open the book to the same picture and be like, this is what I'd use to be
hauling the mulch, its a 2003 F150 with a 1 ton trailer, I should be able to
haul my own mulch and wont have to pay a delivery charge, resulting in
savings for me and you.

Also have some before and after jobs in there if someone is getting similar
work done. I'd also have a page of customer referrals (still gotta get some )
Have my fictitious business name, proof of insurance, contract with
highlighted key points that id want to emphasize on, and at the end a new
client survey (and say customer relationships are important to me etc)


just quick, to the point. your time to shine, wouldn't spend any more time
than 30 seconds on a page

also a good ice breaker and even better chance to give your prospect a good
idea of your business when you are going door to door.

Great to take to a show, for some networking, show off before and after
pictures with anyone and everyone, this is when I'd probably get into the
details just to keep good conversation

However, in case it was lost, because i plan on taking it everywhere, I'd have
a watermark through the contract, and remove all the risky details from the
insurance forms, fictitious name form, wouldn't want it to get into the wrong
hands.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Wildfire Safety, New Sales Pitch devuono311 General Talk 7 04-04-2011 11:10 AM
Sales Pitch CHEESE2009 Community Assistance 2 05-01-2010 09:10 AM
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 12:44 PM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 12:22 PM
Wanna pitch your business idea? Steve General Business Discussions 0 11-30-2006 01:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf Box & Loader Set...
ringahding1
Yesterday 06:20 AM
Today 06:51 PM
by Matther777
4 156
Pda
stevef1201
10-18-2014 02:05 PM
Today 04:49 PM
by WesleySnips
3 261
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 01:47 PM
by The Hunter
3 419
Dealing With Gas Can...
Mr. Mow
Yesterday 01:41 PM
Today 01:39 PM
by Steve
5 167
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:33 PM
by Steve
9 730
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 01:27 PM
by Steve
6 356
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 01:23 PM
by Steve
3 328
Hi Steve From West...
Mr. Mow
Yesterday 01:59 PM
Today 01:19 PM
by Steve
1 103
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 01:17 PM
by Steve
9 266
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 08:51 AM
by ringahding1
12 1,466
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 07:47 AM
by ringahding1
4 1,287
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 01:36 PM
by Mr. Mow
16 613
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Yesterday 01:26 PM
by stevef1201
11 462
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:19 PM
by ExtremeLawncareServices
158 11,311
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 01:04 PM
by SGL1
4 224
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,770
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,277
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 187
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 260
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 704
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,150
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 441
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 279
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 625
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 926
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,280
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 658
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,031
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 373
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,467
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,486
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,567
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 509
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 672
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 506
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 858
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,491
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 820
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,633
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,047
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 952
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 595
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 584
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,117
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,994
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,631
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 836
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 815
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 895
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 710
» Popular Tags
2wd 4x4 aerocore auger billy goat brushcutter bush care charge deliquentaccounts equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf removal lighting lighting brass outdoor lights marketing mr dave mulch mulch estimate new buisness ordinance podcast promotion property management company pto redmax scag scripts search engine optimization seo shreaded small engine repair sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walk behind walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:14 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:14 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy