Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-14-2012, 11:47 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default Pitch book

Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale. its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.

anyways a key sales tool is a pitch book. I felt that this would be an EXCELLENT tool to take with you when ever you go to a clients house. in this pitch book we have recognition from Expedia (top 1% ranked resort), and awesome pictures of the resort.

Could you imagine if you are doing door to door, and having this valuable tool. you could include some pictures of your equipment, pictures of your best jobs, before and after pictures, testimonials, community service pictures, example invoices, contracts, education, the certificate for completing steves lawn business school, licenses, insurances, anything really. it would be very important to make sure these pictures are professionally printed and are convincing.

This would be great when going to give estimates or even going to current clients, maybe to collect payment or you see them in the yard while you are working. You could pull out the pitch book and show them some jobs you have been doing while possibly opening opportunities to new jobs or building rapport with your clients and also building a relationship.

You could request estimates for a certain job from other companies, then put your estimate in there (if its lower) to show that you are very competitive. In this case I would keep the company anonymous, maybe.

it could be a conversation starter anywhere

the opportunities are endless with this idea, feed back is encouraged.

I do plan to make one very soon, probably this up coming week
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-15-2012, 12:01 AM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 4
thegroundscrew is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Reply With Quote
  #3  
Old 01-15-2012, 12:35 AM
JeffK26
Guest
 
Posts: n/a
Default

I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
Reply With Quote
  #4  
Old 01-15-2012, 10:51 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by thegroundscrew View Post
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Yeah I'll post it when I am finished. I am working for a new company called persuasion marketing

Quote:
Originally Posted by SaberLawnCare View Post
I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
that sounds similar but my idea of a pitch book is mostly pictures and its mostly for others to see, it sounds like a personal reference book is what you have, which would be great to have for yourself, ill prolly make one as well. but what I am thinking is a sales based book, maybe used for about 1 - 2 minutes for a customer, so it wouldn't be a lot of reading for the customer but has the "wow" affect on the customers, just to prove that I am the real deal, and legit.

an information packet would be also a good idea to leave with a potential client. it could include a page on how important insurance is and if you are hiring someone that doesn't have it then its on their home owners insurance. just a whole packet to make them think, maybe some information and facts on the some lawn care topics idk
Reply With Quote
  #5  
Old 01-15-2012, 09:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

going to cvs tomorrow to print some pictures for this book.

I think it will turn out great!
Reply With Quote
  #6  
Old 01-16-2012, 04:55 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Ok I got some pictures printed today.

I am so please with the results. I went to CVS because I have gotten some pictures done there before and you can plug your USB right up to their machine, zoom in, crop and everything.

I have printed 3 8x10's of before and after's 4 pictures on each, they were like 3.99 each. AND they have one of the pictures that i selected as the back drop in a fade (which looks freaking amazing)

Before pictures are on top of the after pictures!




I also printed two large 8x10 full size pictures about 3.99 each as well, one is a mulch job and their azaleas were blooming so it looked very nice.
and the first one, which isn't picture here was a lawn that i had mowed and did the mulch the same day. I had a little mulch mess in the driveway of the picture but i went to paint and edited it out and it turned out great!, ill upload before and after pics of that as well
Attached Images
File Type: jpg 0116021747.jpg (386.3 KB, 2 views)
File Type: jpg 0116021747a.jpg (431.3 KB, 1 views)
Reply With Quote
  #7  
Old 01-16-2012, 05:08 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

This is the original picture


This is the picture I edited out the mess in driveway


This is the same picture but i had a little fun with the window LOL I really got a kick out of this.


Sorry for them being so huge?
Reply With Quote
  #8  
Old 01-16-2012, 05:42 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default



This is a scan of one of the pictures, it looks great
Attached Images
File Type: jpg beforeandafteru.jpg (58.6 KB, 1 views)
Reply With Quote
  #9  
Old 01-16-2012, 07:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

How should one use a pitch book to make sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-16-2012, 07:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How should one use a pitch book to make sales?
Well what you wanna be quick with it, you wanna show them and go over
everything you want in the book. hitting the main details that would show
the customers interest. I wouldn't get in to details that wouldn't affect the
sale like pricing and everything, but basically your 60 - 120 seconds to prove
yourself, and your business. just flip through the pages,


my first page will probably be my mower truck trailer and equipment once i
get it,

So if it was a mowing prospect:
I'd open the book up and be like check this out; I use a 54" Husqvarna Mower
to do my mowing. It's equipped with a powerful 26HP motor, its a 2011 brand
new and I have a good relationship with the service company that is in the
immediate area resulting in less down time if my (brand new) mower was to
have a major problem. I also have a back up trimmer so if one goes down,
you, (the customer) wont have anything to worry about. and flip the page


If it was a Mulching job

I'd open the book to the same picture and be like, this is what I'd use to be
hauling the mulch, its a 2003 F150 with a 1 ton trailer, I should be able to
haul my own mulch and wont have to pay a delivery charge, resulting in
savings for me and you.

Also have some before and after jobs in there if someone is getting similar
work done. I'd also have a page of customer referrals (still gotta get some )
Have my fictitious business name, proof of insurance, contract with
highlighted key points that id want to emphasize on, and at the end a new
client survey (and say customer relationships are important to me etc)


just quick, to the point. your time to shine, wouldn't spend any more time
than 30 seconds on a page

also a good ice breaker and even better chance to give your prospect a good
idea of your business when you are going door to door.

Great to take to a show, for some networking, show off before and after
pictures with anyone and everyone, this is when I'd probably get into the
details just to keep good conversation

However, in case it was lost, because i plan on taking it everywhere, I'd have
a watermark through the contract, and remove all the risky details from the
insurance forms, fictitious name form, wouldn't want it to get into the wrong
hands.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Wildfire Safety, New Sales Pitch devuono311 General Talk 7 04-04-2011 11:10 AM
Sales Pitch CHEESE2009 Community Assistance 2 05-01-2010 09:10 AM
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 12:44 PM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 12:22 PM
Wanna pitch your business idea? Steve General Business Discussions 0 11-30-2006 01:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late to do...
markty
06-16-2015 05:28 PM
07-03-2015 07:34 PM
by wolfpacker53
5 2,001
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-03-2015 07:33 PM
by stallman419
12 2,186
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-03-2015 03:29 PM
by googus
3 90
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-03-2015 02:53 PM
by American L&T
6 1,928
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,132
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-03-2015 09:42 AM
by Steve
2 84
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 82
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,893
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,881
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 82
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,744
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,884
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,762
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,371
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,803
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,801
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,070
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,310
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,108
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,820
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,886
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,848
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,845
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,951
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,955
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,877
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,335
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,028
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,111
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,200
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,345
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,047
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,917
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,653
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,717
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,049
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,935
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,053
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,849
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,409
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,299
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,994
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,919
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,167
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,324
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,933
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,884
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,046
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,159
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,079
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:16 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:16 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy