Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Pitch book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-15-2012, 12:47 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default Pitch book

Well I started a Pure sales based job today. its totally different from anything i have done, but it really makes you get involved with customers and get declined about 100x before u get a sale. its face to face selling a small vacation that basically gets them in the door to someone else trying to sell timeshare of the property they are staying at.

anyways a key sales tool is a pitch book. I felt that this would be an EXCELLENT tool to take with you when ever you go to a clients house. in this pitch book we have recognition from Expedia (top 1% ranked resort), and awesome pictures of the resort.

Could you imagine if you are doing door to door, and having this valuable tool. you could include some pictures of your equipment, pictures of your best jobs, before and after pictures, testimonials, community service pictures, example invoices, contracts, education, the certificate for completing steves lawn business school, licenses, insurances, anything really. it would be very important to make sure these pictures are professionally printed and are convincing.

This would be great when going to give estimates or even going to current clients, maybe to collect payment or you see them in the yard while you are working. You could pull out the pitch book and show them some jobs you have been doing while possibly opening opportunities to new jobs or building rapport with your clients and also building a relationship.

You could request estimates for a certain job from other companies, then put your estimate in there (if its lower) to show that you are very competitive. In this case I would keep the company anonymous, maybe.

it could be a conversation starter anywhere

the opportunities are endless with this idea, feed back is encouraged.

I do plan to make one very soon, probably this up coming week
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-15-2012, 01:01 AM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 4
thegroundscrew is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Reply With Quote
  #3  
Old 01-15-2012, 01:35 AM
JeffK26
Guest
 
Posts: n/a
Default

I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
Reply With Quote
  #4  
Old 01-15-2012, 11:51 AM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by thegroundscrew View Post
SOUNDS AWESOME.. I started one but failed to finish it> You should definitly post it when your done with it, I'm excited to see it. I worked for CUTCO for a year and KIRBY for a year so I also have a lot of experience selling door to door and through referrals. What company are you working for?
Yeah I'll post it when I am finished. I am working for a new company called persuasion marketing

Quote:
Originally Posted by SaberLawnCare View Post
I put together a handy binder. It has service agreements in it, my insurance papers, my licensing. Also has brochures for the organic products and pics of the different mulch. I also have some pages with tips and such to better help the customer understand certain procedures. It also contains handy phone numbers to a few dealers, tow companies, compost sites and nurseries in case i need to ask a question to something.
that sounds similar but my idea of a pitch book is mostly pictures and its mostly for others to see, it sounds like a personal reference book is what you have, which would be great to have for yourself, ill prolly make one as well. but what I am thinking is a sales based book, maybe used for about 1 - 2 minutes for a customer, so it wouldn't be a lot of reading for the customer but has the "wow" affect on the customers, just to prove that I am the real deal, and legit.

an information packet would be also a good idea to leave with a potential client. it could include a page on how important insurance is and if you are hiring someone that doesn't have it then its on their home owners insurance. just a whole packet to make them think, maybe some information and facts on the some lawn care topics idk
Reply With Quote
  #5  
Old 01-15-2012, 10:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default

going to cvs tomorrow to print some pictures for this book.

I think it will turn out great!
Reply With Quote
  #6  
Old 01-16-2012, 05:55 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default

Ok I got some pictures printed today.

I am so please with the results. I went to CVS because I have gotten some pictures done there before and you can plug your USB right up to their machine, zoom in, crop and everything.

I have printed 3 8x10's of before and after's 4 pictures on each, they were like 3.99 each. AND they have one of the pictures that i selected as the back drop in a fade (which looks freaking amazing)

Before pictures are on top of the after pictures!




I also printed two large 8x10 full size pictures about 3.99 each as well, one is a mulch job and their azaleas were blooming so it looked very nice.
and the first one, which isn't picture here was a lawn that i had mowed and did the mulch the same day. I had a little mulch mess in the driveway of the picture but i went to paint and edited it out and it turned out great!, ill upload before and after pics of that as well
Attached Images
File Type: jpg 0116021747.jpg (386.3 KB, 2 views)
File Type: jpg 0116021747a.jpg (431.3 KB, 1 views)
Reply With Quote
  #7  
Old 01-16-2012, 06:08 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default

This is the original picture


This is the picture I edited out the mess in driveway


This is the same picture but i had a little fun with the window LOL I really got a kick out of this.


Sorry for them being so huge?
Reply With Quote
  #8  
Old 01-16-2012, 06:42 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default



This is a scan of one of the pictures, it looks great
Attached Images
File Type: jpg beforeandafteru.jpg (58.6 KB, 1 views)
Reply With Quote
  #9  
Old 01-16-2012, 08:03 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,688
Rep Power: 10
Steve has disabled reputation
Default

How should one use a pitch book to make sales?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-16-2012, 08:39 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How should one use a pitch book to make sales?
Well what you wanna be quick with it, you wanna show them and go over
everything you want in the book. hitting the main details that would show
the customers interest. I wouldn't get in to details that wouldn't affect the
sale like pricing and everything, but basically your 60 - 120 seconds to prove
yourself, and your business. just flip through the pages,


my first page will probably be my mower truck trailer and equipment once i
get it,

So if it was a mowing prospect:
I'd open the book up and be like check this out; I use a 54" Husqvarna Mower
to do my mowing. It's equipped with a powerful 26HP motor, its a 2011 brand
new and I have a good relationship with the service company that is in the
immediate area resulting in less down time if my (brand new) mower was to
have a major problem. I also have a back up trimmer so if one goes down,
you, (the customer) wont have anything to worry about. and flip the page


If it was a Mulching job

I'd open the book to the same picture and be like, this is what I'd use to be
hauling the mulch, its a 2003 F150 with a 1 ton trailer, I should be able to
haul my own mulch and wont have to pay a delivery charge, resulting in
savings for me and you.

Also have some before and after jobs in there if someone is getting similar
work done. I'd also have a page of customer referrals (still gotta get some )
Have my fictitious business name, proof of insurance, contract with
highlighted key points that id want to emphasize on, and at the end a new
client survey (and say customer relationships are important to me etc)


just quick, to the point. your time to shine, wouldn't spend any more time
than 30 seconds on a page

also a good ice breaker and even better chance to give your prospect a good
idea of your business when you are going door to door.

Great to take to a show, for some networking, show off before and after
pictures with anyone and everyone, this is when I'd probably get into the
details just to keep good conversation

However, in case it was lost, because i plan on taking it everywhere, I'd have
a watermark through the contract, and remove all the risky details from the
insurance forms, fictitious name form, wouldn't want it to get into the wrong
hands.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Wildfire Safety, New Sales Pitch devuono311 General Talk 7 04-04-2011 12:10 PM
Sales Pitch CHEESE2009 Community Assistance 2 05-01-2010 10:10 AM
Get 50% off Ken's book! Steve Lawn Maintenance / Lawn Renovation 0 03-24-2008 01:44 PM
Book excerpts JimAdams Starting a lawn care business. 1 12-06-2006 01:22 PM
Wanna pitch your business idea? Steve General Business Discussions 0 11-30-2006 02:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Stander Vs. Zt
totalscape
Yesterday 07:57 PM
Today 07:15 AM
by homey
2 35
what do you "love" to...
calebmoss
07-06-2011 10:05 PM
Today 12:52 AM
by rmccutchan
31 9,006
I'm BACK!
SuperiorPower
12-16-2014 11:08 PM
Yesterday 11:33 PM
by SuperiorPower
7 233
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
12-19-2014 09:45 PM
by ExtremeLawncareServices
189 16,678
Georgia Boys!
Chilehead
12-18-2014 10:23 PM
12-19-2014 09:36 PM
by Chilehead
2 105
Employee job training...
brookline
12-15-2014 08:15 PM
12-19-2014 07:48 PM
by SuperiorPower
9 330
Hello from Md
homey
12-17-2014 06:55 PM
12-19-2014 06:00 PM
by homey
5 185
Repair or replace the...
lxarth
12-17-2014 05:07 PM
12-19-2014 05:44 PM
by stevef1201
7 232
Has Obamacare helped or...
Steve
12-18-2014 04:37 PM
12-19-2014 05:43 PM
by stevef1201
3 130
What Fertilizer to Use?
acrajchel
04-07-2014 02:56 PM
12-17-2014 01:11 PM
by Steve
23 2,994
Grass hopper mower
ExtremeLawncareServices
12-05-2013 09:51 AM
12-17-2014 09:40 AM
by SuperiorPower
34 6,147
Peco Bagger
AGPS
11-18-2014 02:20 PM
12-17-2014 09:13 AM
by SuperiorPower
15 1,344
New to Gopher Haul-from...
323k13l
12-12-2014 10:34 PM
12-15-2014 02:58 PM
by Steve
3 311
hi
creteland
12-12-2014 09:06 AM
12-15-2014 01:45 PM
by Steve
5 306
New addition to my small...
googus
12-12-2014 07:36 PM
12-15-2014 07:47 AM
by googus
4 384
Ferris IS700Z
rmccutchan
12-14-2014 01:10 AM
12-14-2014 11:41 PM
by rmccutchan
4 280
Charge what the market...
Billy Goat
12-09-2014 12:39 PM
12-14-2014 06:39 PM
by biglee
20 828
Hi from IL
steveinil
11-25-2014 02:07 PM
12-12-2014 07:18 AM
by steveinil
4 825
Utility Company Right of...
eastsidelandcare
12-11-2014 04:54 PM
12-11-2014 04:54 PM
by eastsidelandcare
0 292
leaf removal
Double J LLC
10-03-2014 05:24 PM
12-11-2014 04:50 PM
by eastsidelandcare
33 4,112
suggestions on full lawn...
Brian3137
12-10-2014 07:18 PM
12-11-2014 03:41 PM
by Steve
6 405
new to me box truck
jrayb39667
03-06-2014 11:20 PM
12-11-2014 09:43 AM
by Sprinkler Buddy
18 3,399
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
12-10-2014 02:45 PM
by WesleySnips
7 648
Echo pb200 blower fuel...
googus
12-06-2014 09:03 PM
12-09-2014 06:35 PM
by Steve
3 500
Facebook
element009
03-23-2011 09:36 AM
12-09-2014 06:24 PM
by Steve
36 9,827
Are you prepared for the...
Steve
12-02-2014 04:13 PM
12-09-2014 06:22 PM
by Steve
7 920
Email Address Name
Just Cuts
12-07-2014 09:49 PM
12-08-2014 03:15 PM
by Steve
3 444
Inspection form
stevef1201
12-07-2014 10:38 AM
12-08-2014 03:10 PM
by Steve
1 444
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
12-08-2014 12:37 PM
by jrs.landscaping
108 34,232
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
12-07-2014 06:35 PM
by stevef1201
24 1,730
Innovation by mandate
bayoubandit
11-29-2014 01:33 PM
12-06-2014 03:27 PM
by SGL1
12 990
Trying something new,...
ExtremeLawncareServices
09-21-2014 10:07 PM
12-05-2014 11:06 AM
by Steve
9 2,285
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
12-04-2014 01:32 PM
by stevef1201
15 1,473
How many hours is too...
Just Cuts
12-04-2014 09:00 AM
12-04-2014 01:02 PM
by Just for Cuts
6 622
Does this sound like a...
googus
12-03-2014 07:47 AM
12-04-2014 12:37 PM
by Steve
5 707
New website
Chilehead
11-20-2014 04:39 PM
12-04-2014 12:27 PM
by Steve
14 1,244
New website
SGL1
12-02-2014 10:55 PM
12-03-2014 11:17 PM
by BLC7
19 876
Websites, how long...
Dan Tanner
03-09-2014 08:29 AM
12-03-2014 11:12 PM
by SGL1
21 3,258
I Want to buy old...
ExtremeLawncareServices
10-10-2014 11:04 PM
12-03-2014 10:36 PM
by ExtremeLawncareServices
8 1,888
GPS trackers for...
Billy Goat
12-02-2014 06:09 PM
12-03-2014 07:17 PM
by Steve
8 724
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
12-03-2014 06:31 PM
by SGL1
17 1,471
Hiring Subs over Temps
Billy Goat
12-02-2014 06:26 AM
12-03-2014 01:24 PM
by Steve
3 655
Thanksgiving cards
Steve
11-10-2008 11:57 AM
12-02-2014 11:11 PM
by SGL1
11 9,545
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
12-02-2014 02:17 PM
by jrs.landscaping
12 1,499
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
12-02-2014 08:47 AM
by SGL1
6 1,522
old contracts
bayoubandit
11-29-2014 11:10 AM
12-01-2014 11:20 AM
by Steve
3 723
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
12-01-2014 10:54 AM
by Steve
9 1,292
Lawn care truck
Steve
10-10-2009 03:40 AM
12-01-2014 10:45 AM
by Steve
32 15,206
Intuit Quickbooks...
CDLAWNCARE
11-30-2014 10:19 AM
11-30-2014 10:19 AM
by CDLAWNCARE
0 628
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-28-2014 01:36 PM
by Just Cuts
1,196 355,959
» Popular Tags
4wd apartment bid apartment lawn care estimate applying bid bob villa bush care commercial decorating deliquentaccounts demonstration ditches edging employee problems ferris first truck four wheel drive gopherhaul grass hardscapes hills hiring how much to charge how to hydraulic installation introduction landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business mulch mulch price past due patio install per hour charge podcast profit on employee reo scag v-ride scripts shell snow snow plowing sprayer starting a business starting a lawn care business start up lawn care business steve sulky toro tractor auger trailer mate pro tree truck new used landscape turfgrass consulting up sell employee walk behind won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:25 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:25 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy