Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

In need of advice


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-10-2012, 12:28 AM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default In need of advice

I was wondering if I could get some advice for my lawn care company? Currently I have 16 residential snow removal customers, and 1 commercial property that I maintain. These customers are all new this snow season, so as of yet I do not have them signed up for lawn care, etc. I'd like to at least double or triple this amount of customers for the coming lawn care season. Here's what I do have for marketing ideas, etc. 1.) website, hansenslawncare.com 2.) about 2500 postcards that I plan to insert into newspaper boxes around early March, (I plan to insert about 500 postcards at three different weeks all to the same houses each time.)

Basically I am requesting any advice/tips on converting these customers to the lawn care, and gaining more small to mid-size commercial clients as well.

Thank you for any input,

Richard
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-10-2012, 12:36 AM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I wouldnt put a postcard in a mailbox, especially with my name and number. Thats a criminal offense. You either have to use door hangers, tape to door, etc. Just stay away from the postbox.
Reply With Quote
  #3  
Old 01-10-2012, 09:06 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
I wouldnt put a postcard in a mailbox, especially with my name and number. Thats a criminal offense. You either have to use door hangers, tape to door, etc. Just stay away from the postbox.
you can also bring all your addressed post cards down to the post office and get the post card rate which is like half of the standard rate.
they also sell self stick post card rate stamps.
it cuts the cost of sending them out down as well as comes accross more professional.

most people do not like having flyers left on their property and more often then not you come off as a fly by night stalker.

all you need is a street name and house number.

i keep a pad handy and i when i drive around i create my own sudo mailing list by targeting properties that look like they use a professional lawn service.
when i see a nice property that looks like they use a pro they get their house number and street name on the list.

by doing this it ensures that all your marketing goes to people who legitimately could have a need for your services and eliminates the do it yourselfers as well as cuts back on any of your competitors from getting their hands on your promo's.

over the years i compiled a huge mailing list that way and it has yeilded far better results then door hanging and mass mailers and is the sole reason as to whaty i am and what i have today.

the best part is the whole list is in my computer and when i want to do a run i print the whole list on the self stick address labels.

you can go to post cards.com and choose from many styles of landscaper post cards and customize them as you see fit.
they usually cost about $55.00 for 500 cards and they arrive in a week and when they come i slap on the self stick address labels and the self stick post card rate stamps and in about 1 hr i drive to the post office and drop them in the box and wait for the magic to begin for a total cost of about $140.00.

i must also include that after doing it regularly i bought a postage machine that came with a scale and it actually cost a little less that way then the self stick post card rate stamps.

the key is to do it often and mix it up and not use the same card and you will have to do it a couple times to start getting results but by putting your name in their mail box and making sure they see your name regularly it will ensure the next time they need a landscaper they will think of you.

i have about 13 different designs and for all types of services like a spring is here and a snow plow card and a sign up now and save promo for the winter or a time to mulch card for the summer you get the drift.

i also use the mailing list to send out a monthly newsletter with tips and advice as well as i pick a lucky customer to give a free cut for the month to and it creates a intrest amongst the customers in anticipation to seeing themselves as the monthly winner.

if you ever wanted to get into mass mailings this is the only way and forget the companies that send your stuff out with every other company thats willing to get ripped off .
when you mail to a entire area just think of how many cards will get sent to people who would never use a landscaper or even how many landscapers are getting your flyer? i have recieved hundreds over the years from other companies in the val pak coupons.

i always thought how useless it is to have a flyer or postcard from a landscaper being sent to a landscaper.

Last edited by dpld; 01-10-2012 at 09:09 AM.
Reply With Quote
  #4  
Old 01-10-2012, 10:56 AM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default

@ SECTLANDSCAPING

"Stay away from the mailboxes" alright good advice. I was thinking of placing them in the newspaper box, what do you think, have you seen success with this? I guess I would pretty much throw just about anything out of my newspaper box, but that's just me.

@dpld

Thank you for all the advice. I was considering doing what you suggested with selecting addresses that I specifically thought would need services I provide. I've checked out gotprint.com, they have really good prices on their website. There's also a guy close to me that will print me 2500 cards from $125.00, which is more expensive than gotprint.com,but he's small business and I'd rather support him than a large company. What do you think?

Again, thanks for all the advice. Any thoughts on my website? Anything I should add to/or take away from the site? Thanks...
Reply With Quote
  #5  
Old 01-10-2012, 11:48 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by hansenslawncare View Post
@ SECTLANDSCAPING

"Stay away from the mailboxes" alright good advice. I was thinking of placing them in the newspaper box, what do you think, have you seen success with this? I guess I would pretty much throw just about anything out of my newspaper box, but that's just me.

@dpld

Thank you for all the advice. I was considering doing what you suggested with selecting addresses that I specifically thought would need services I provide. I've checked out gotprint.com, they have really good prices on their website. There's also a guy close to me that will print me 2500 cards from $125.00, which is more expensive than gotprint.com,but he's small business and I'd rather support him than a large company. What do you think?

Again, thanks for all the advice. Any thoughts on my website? Anything I should add to/or take away from the site? Thanks...

thats great, happy to be of any help.

i did not check your site out yet but i definitly will.

also, if you by a large quantity of cards make sure they are not dated like, new for 2012. because if you have too many they will end up as garbage.
like i said its good to have several types for different times of the year but at the same time keeping them timeless.

good luck.
Reply With Quote
  #6  
Old 01-10-2012, 12:16 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
thats great, happy to be of any help.

i did not check your site out yet but i definitly will.

also, if you by a large quantity of cards make sure they are not dated like, new for 2012. because if you have too many they will end up as garbage.
like i said its good to have several types for different times of the year but at the same time keeping them timeless.

good luck.
Alright great advice, I'll keep that in mind as well. Thanks
Reply With Quote
  #7  
Old 01-10-2012, 03:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
about 2500 postcards that I plan to insert into newspaper boxes around early March, (I plan to insert about 500 postcards at three different weeks all to the same houses each time.)
You know we ran into a situation on here a little while back where the newspaper called the lawn care business owner for putting cards in their newspaper boxes. Doing so is actually violates some variation of trespassing.

Check out the discussion. Putting Fliers in Newspaper Box Laws?

With all this discussion, has it changed your plan on what you may do with your lawn care marketing now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-10-2012, 07:48 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
You know we ran into a situation on here a little while back where the newspaper called the lawn care business owner for putting cards in their newspaper boxes. Doing so is actually violates some variation of trespassing.

Check out the discussion. Putting Fliers in Newspaper Box Laws?

With all this discussion, has it changed your plan on what you may do with your lawn care marketing now?
To answer your question Steve, yes! I think what I'll do now is take this advice and run with it.

For example, like previously mentioned, I will visit neighborhoods where I currently have customers and note the address of the surrounding neighbors and just "suck up" the postage costs and mail each person a postcard. I might be paying more up front but at least it's legal, the safe route.

Any other advice would be kindly appreciated, thank you!
Reply With Quote
  #9  
Old 01-10-2012, 10:21 PM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

just stick to it and if you can dedicate 150 to 200 dollars a month on it or even every other month and continuously build your list you will make boat loads.

just don't expect to do it once or twice and see earth shattering results in this economy. allthough way back when the first time i did it i got 9 replies and 3 new lawn contracts that netted me 5,500.00 bucks for the season and considering it only cost me like 150.00 bucks to do the run, i would say it more then paid for itself and was well worth the time.

like i said now that you know the secret all you have to do is streamline it so you can do everything in house with minimal cost and time.
keep making your list, every day you go places and pass nice properties just jot them down, get a postage machine its the cheapest way to mail, find a cheap source of high quality post cards and finally get a mailing list software so you can keep all your addresses on file and print them on self stick labels on a moment notice.

one other thing i will add is that even if you are small and starting out get a real business phone line because they come with a free listing and directory assistance for anyone looking for your number.
one easy trick consumers can do when they get a flier in the mail and they want to see if the guy is halfway legitimate is they call directory assistance to see if you are listed.
if you are not that can be a immediate turn off to any potential customer intrested in your services and you definitly come off as ham and egg.
Reply With Quote
  #10  
Old 01-11-2012, 10:24 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
just stick to it and if you can dedicate 150 to 200 dollars a month on it or even every other month and continuously build your list you will make boat loads.

just don't expect to do it once or twice and see earth shattering results in this economy. allthough way back when the first time i did it i got 9 replies and 3 new lawn contracts that netted me 5,500.00 bucks for the season and considering it only cost me like 150.00 bucks to do the run, i would say it more then paid for itself and was well worth the time.

like i said now that you know the secret all you have to do is streamline it so you can do everything in house with minimal cost and time.
keep making your list, every day you go places and pass nice properties just jot them down, get a postage machine its the cheapest way to mail, find a cheap source of high quality post cards and finally get a mailing list software so you can keep all your addresses on file and print them on self stick labels on a moment notice.

one other thing i will add is that even if you are small and starting out get a real business phone line because they come with a free listing and directory assistance for anyone looking for your number.
one easy trick consumers can do when they get a flier in the mail and they want to see if the guy is halfway legitimate is they call directory assistance to see if you are listed.
if you are not that can be a immediate turn off to any potential customer intrested in your services and you definitly come off as ham and egg.
Thanks a lot for the information, what you suggested definitely seems like the route I am going to take. I appreciate the help and the encouragement, without it I'd probably be doing something less effective.
Reply With Quote
Reply

Bookmarks

Tags
customers, lawn care

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need advice on Name CanadayLandscaping Starting a lawn care business. 17 01-10-2012 02:23 PM
want some advice??? Ducke Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 8 01-08-2012 07:34 PM
Advice winosa1 General Talk 9 09-01-2010 01:49 AM
New and Need Advice Brian1773 Introduce Yourself 3 10-29-2009 09:48 AM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 03:38 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Best two stroke oil
Greg_TopYardServices
Yesterday 07:53 PM
Today 09:38 PM
by Chilehead
7 85
Tine Rake Detaching vs...
wigglesworth
Today 05:32 PM
Today 07:43 PM
by Steve
1 27
Hello everyone!!!
1newkirk05
Today 03:16 PM
Today 07:24 PM
by Steve
3 42
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 07:15 PM
by Steve
16 1,232
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
Today 07:11 PM
by Steve
3 90
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:06 AM
by Steve
13 323
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 208
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 91
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 159
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 212
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 234
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 125
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,491
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 246
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 104
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 123
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 193
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 260
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 137
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 225
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 126
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 148
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,141
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 361
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 309
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 313
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 249
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 207
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 182
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,685
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 638
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 387
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,085
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 462
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,927
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 296
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,102
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,419
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 213
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 272
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 253
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 931
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 415
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 273
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 581
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:01 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:01 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy