Originally Posted by SECTLANDSCAPING
I wouldnt put a postcard in a mailbox, especially with my name and number. Thats a criminal offense. You either have to use door hangers, tape to door, etc. Just stay away from the postbox.
you can also bring all your addressed post cards down to the post office and get the post card rate which is like half of the standard rate.
they also sell self stick post card rate stamps.
it cuts the cost of sending them out down as well as comes accross more professional.
most people do not like having flyers left on their property and more often then not you come off as a fly by night stalker.
all you need is a street name and house number.
i keep a pad handy and i when i drive around i create my own sudo mailing list by targeting properties that look like they use a professional lawn service.
when i see a nice property that looks like they use a pro they get their house number and street name on the list.
by doing this it ensures that all your marketing goes to people who legitimately could have a need for your services and eliminates the do it yourselfers as well as cuts back on any of your competitors from getting their hands on your promo's.
over the years i compiled a huge mailing list that way and it has yeilded far better results then door hanging and mass mailers and is the sole reason as to whaty i am and what i have today.
the best part is the whole list is in my computer and when i want to do a run i print the whole list on the self stick address labels.
you can go to post cards.com and choose from many styles of landscaper post cards and customize them as you see fit.
they usually cost about $55.00 for 500 cards and they arrive in a week and when they come i slap on the self stick address labels and the self stick post card rate stamps and in about 1 hr i drive to the post office and drop them in the box and wait for the magic to begin for a total cost of about $140.00.
i must also include that after doing it regularly i bought a postage machine that came with a scale and it actually cost a little less that way then the self stick post card rate stamps.
the key is to do it often and mix it up and not use the same card and you will have to do it a couple times to start getting results but by putting your name in their mail box and making sure they see your name regularly it will ensure the next time they need a landscaper they will think of you.
i have about 13 different designs and for all types of services like a spring is here and a snow plow card and a sign up now and save promo for the winter or a time to mulch card for the summer you get the drift.
i also use the mailing list to send out a monthly newsletter with tips and advice as well as i pick a lucky customer to give a free cut for the month to and it creates a intrest amongst the customers in anticipation to seeing themselves as the monthly winner.
if you ever wanted to get into mass mailings this is the only way and forget the companies that send your stuff out with every other company thats willing to get ripped off .
when you mail to a entire area just think of how many cards will get sent to people who would never use a landscaper or even how many landscapers are getting your flyer? i have recieved hundreds over the years from other companies in the val pak coupons.
i always thought how useless it is to have a flyer or postcard from a landscaper being sent to a landscaper.