Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

In need of advice


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-09-2012, 11:28 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default In need of advice

I was wondering if I could get some advice for my lawn care company? Currently I have 16 residential snow removal customers, and 1 commercial property that I maintain. These customers are all new this snow season, so as of yet I do not have them signed up for lawn care, etc. I'd like to at least double or triple this amount of customers for the coming lawn care season. Here's what I do have for marketing ideas, etc. 1.) website, hansenslawncare.com 2.) about 2500 postcards that I plan to insert into newspaper boxes around early March, (I plan to insert about 500 postcards at three different weeks all to the same houses each time.)

Basically I am requesting any advice/tips on converting these customers to the lawn care, and gaining more small to mid-size commercial clients as well.

Thank you for any input,

Richard
__________________
www.hansenslawncare.com
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-09-2012, 11:36 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I wouldnt put a postcard in a mailbox, especially with my name and number. Thats a criminal offense. You either have to use door hangers, tape to door, etc. Just stay away from the postbox.
Reply With Quote
  #3  
Old 01-10-2012, 08:06 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
I wouldnt put a postcard in a mailbox, especially with my name and number. Thats a criminal offense. You either have to use door hangers, tape to door, etc. Just stay away from the postbox.
you can also bring all your addressed post cards down to the post office and get the post card rate which is like half of the standard rate.
they also sell self stick post card rate stamps.
it cuts the cost of sending them out down as well as comes accross more professional.

most people do not like having flyers left on their property and more often then not you come off as a fly by night stalker.

all you need is a street name and house number.

i keep a pad handy and i when i drive around i create my own sudo mailing list by targeting properties that look like they use a professional lawn service.
when i see a nice property that looks like they use a pro they get their house number and street name on the list.

by doing this it ensures that all your marketing goes to people who legitimately could have a need for your services and eliminates the do it yourselfers as well as cuts back on any of your competitors from getting their hands on your promo's.

over the years i compiled a huge mailing list that way and it has yeilded far better results then door hanging and mass mailers and is the sole reason as to whaty i am and what i have today.

the best part is the whole list is in my computer and when i want to do a run i print the whole list on the self stick address labels.

you can go to post cards.com and choose from many styles of landscaper post cards and customize them as you see fit.
they usually cost about $55.00 for 500 cards and they arrive in a week and when they come i slap on the self stick address labels and the self stick post card rate stamps and in about 1 hr i drive to the post office and drop them in the box and wait for the magic to begin for a total cost of about $140.00.

i must also include that after doing it regularly i bought a postage machine that came with a scale and it actually cost a little less that way then the self stick post card rate stamps.

the key is to do it often and mix it up and not use the same card and you will have to do it a couple times to start getting results but by putting your name in their mail box and making sure they see your name regularly it will ensure the next time they need a landscaper they will think of you.

i have about 13 different designs and for all types of services like a spring is here and a snow plow card and a sign up now and save promo for the winter or a time to mulch card for the summer you get the drift.

i also use the mailing list to send out a monthly newsletter with tips and advice as well as i pick a lucky customer to give a free cut for the month to and it creates a intrest amongst the customers in anticipation to seeing themselves as the monthly winner.

if you ever wanted to get into mass mailings this is the only way and forget the companies that send your stuff out with every other company thats willing to get ripped off .
when you mail to a entire area just think of how many cards will get sent to people who would never use a landscaper or even how many landscapers are getting your flyer? i have recieved hundreds over the years from other companies in the val pak coupons.

i always thought how useless it is to have a flyer or postcard from a landscaper being sent to a landscaper.

Last edited by dpld; 01-10-2012 at 08:09 AM.
Reply With Quote
  #4  
Old 01-10-2012, 09:56 AM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

@ SECTLANDSCAPING

"Stay away from the mailboxes" alright good advice. I was thinking of placing them in the newspaper box, what do you think, have you seen success with this? I guess I would pretty much throw just about anything out of my newspaper box, but that's just me.

@dpld

Thank you for all the advice. I was considering doing what you suggested with selecting addresses that I specifically thought would need services I provide. I've checked out gotprint.com, they have really good prices on their website. There's also a guy close to me that will print me 2500 cards from $125.00, which is more expensive than gotprint.com,but he's small business and I'd rather support him than a large company. What do you think?

Again, thanks for all the advice. Any thoughts on my website? Anything I should add to/or take away from the site? Thanks...
__________________
www.hansenslawncare.com
Reply With Quote
  #5  
Old 01-10-2012, 10:48 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by hansenslawncare View Post
@ SECTLANDSCAPING

"Stay away from the mailboxes" alright good advice. I was thinking of placing them in the newspaper box, what do you think, have you seen success with this? I guess I would pretty much throw just about anything out of my newspaper box, but that's just me.

@dpld

Thank you for all the advice. I was considering doing what you suggested with selecting addresses that I specifically thought would need services I provide. I've checked out gotprint.com, they have really good prices on their website. There's also a guy close to me that will print me 2500 cards from $125.00, which is more expensive than gotprint.com,but he's small business and I'd rather support him than a large company. What do you think?

Again, thanks for all the advice. Any thoughts on my website? Anything I should add to/or take away from the site? Thanks...

thats great, happy to be of any help.

i did not check your site out yet but i definitly will.

also, if you by a large quantity of cards make sure they are not dated like, new for 2012. because if you have too many they will end up as garbage.
like i said its good to have several types for different times of the year but at the same time keeping them timeless.

good luck.
Reply With Quote
  #6  
Old 01-10-2012, 11:16 AM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
thats great, happy to be of any help.

i did not check your site out yet but i definitly will.

also, if you by a large quantity of cards make sure they are not dated like, new for 2012. because if you have too many they will end up as garbage.
like i said its good to have several types for different times of the year but at the same time keeping them timeless.

good luck.
Alright great advice, I'll keep that in mind as well. Thanks
__________________
www.hansenslawncare.com
Reply With Quote
  #7  
Old 01-10-2012, 02:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,192
Rep Power: 10
Steve has disabled reputation
Default

Quote:
about 2500 postcards that I plan to insert into newspaper boxes around early March, (I plan to insert about 500 postcards at three different weeks all to the same houses each time.)
You know we ran into a situation on here a little while back where the newspaper called the lawn care business owner for putting cards in their newspaper boxes. Doing so is actually violates some variation of trespassing.

Check out the discussion. Putting Fliers in Newspaper Box Laws?

With all this discussion, has it changed your plan on what you may do with your lawn care marketing now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 01-10-2012, 06:48 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
You know we ran into a situation on here a little while back where the newspaper called the lawn care business owner for putting cards in their newspaper boxes. Doing so is actually violates some variation of trespassing.

Check out the discussion. Putting Fliers in Newspaper Box Laws?

With all this discussion, has it changed your plan on what you may do with your lawn care marketing now?
To answer your question Steve, yes! I think what I'll do now is take this advice and run with it.

For example, like previously mentioned, I will visit neighborhoods where I currently have customers and note the address of the surrounding neighbors and just "suck up" the postage costs and mail each person a postcard. I might be paying more up front but at least it's legal, the safe route.

Any other advice would be kindly appreciated, thank you!
__________________
www.hansenslawncare.com
Reply With Quote
  #9  
Old 01-10-2012, 09:21 PM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

just stick to it and if you can dedicate 150 to 200 dollars a month on it or even every other month and continuously build your list you will make boat loads.

just don't expect to do it once or twice and see earth shattering results in this economy. allthough way back when the first time i did it i got 9 replies and 3 new lawn contracts that netted me 5,500.00 bucks for the season and considering it only cost me like 150.00 bucks to do the run, i would say it more then paid for itself and was well worth the time.

like i said now that you know the secret all you have to do is streamline it so you can do everything in house with minimal cost and time.
keep making your list, every day you go places and pass nice properties just jot them down, get a postage machine its the cheapest way to mail, find a cheap source of high quality post cards and finally get a mailing list software so you can keep all your addresses on file and print them on self stick labels on a moment notice.

one other thing i will add is that even if you are small and starting out get a real business phone line because they come with a free listing and directory assistance for anyone looking for your number.
one easy trick consumers can do when they get a flier in the mail and they want to see if the guy is halfway legitimate is they call directory assistance to see if you are listed.
if you are not that can be a immediate turn off to any potential customer intrested in your services and you definitly come off as ham and egg.
Reply With Quote
  #10  
Old 01-11-2012, 09:24 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 3
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
just stick to it and if you can dedicate 150 to 200 dollars a month on it or even every other month and continuously build your list you will make boat loads.

just don't expect to do it once or twice and see earth shattering results in this economy. allthough way back when the first time i did it i got 9 replies and 3 new lawn contracts that netted me 5,500.00 bucks for the season and considering it only cost me like 150.00 bucks to do the run, i would say it more then paid for itself and was well worth the time.

like i said now that you know the secret all you have to do is streamline it so you can do everything in house with minimal cost and time.
keep making your list, every day you go places and pass nice properties just jot them down, get a postage machine its the cheapest way to mail, find a cheap source of high quality post cards and finally get a mailing list software so you can keep all your addresses on file and print them on self stick labels on a moment notice.

one other thing i will add is that even if you are small and starting out get a real business phone line because they come with a free listing and directory assistance for anyone looking for your number.
one easy trick consumers can do when they get a flier in the mail and they want to see if the guy is halfway legitimate is they call directory assistance to see if you are listed.
if you are not that can be a immediate turn off to any potential customer intrested in your services and you definitly come off as ham and egg.
Thanks a lot for the information, what you suggested definitely seems like the route I am going to take. I appreciate the help and the encouragement, without it I'd probably be doing something less effective.
__________________
www.hansenslawncare.com
Reply With Quote
Reply

Bookmarks

Tags
customers, lawn care

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need advice on Name CanadayLandscaping Starting a lawn care business. 17 01-10-2012 01:23 PM
want some advice??? Ducke Outdoor Power Equipment Discussion, Repairs, Buy or Sell 8 01-08-2012 06:34 PM
Advice winosa1 General Talk 9 09-01-2010 12:49 AM
New and Need Advice Brian1773 Introduce Yourself 3 10-29-2009 08:48 AM
I'm new and need advice. mccarthyjohn Introduce Yourself 2 09-21-2008 02:38 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 07:39 AM
by SGL1
15 300
Building credit
Matther777
Yesterday 05:20 PM
Today 06:04 AM
by kslawn
1 50
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
Yesterday 10:14 PM
by WesleySnips
5 327
Spreading Weeds?
WesleySnips
Yesterday 09:46 PM
Yesterday 09:54 PM
by Just for Cuts
1 38
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:21 PM
by ExtremeLawncareServices
80 4,604
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
Yesterday 08:16 AM
by Just for Cuts
7 169
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 317
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
07-26-2014 04:29 PM
by BLC7
1 74
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
07-26-2014 02:34 PM
by SouthernRootsLawnCare
0 34
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
07-26-2014 08:10 AM
by Livingston Lawn Care
2 105
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 475
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
07-25-2014 05:58 PM
by Just for Cuts
1 86
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-25-2014 05:43 PM
by WesleySnips
13 600
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 93
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 199
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,256
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 377
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 214
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 913
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 217
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 275
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 303
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 209
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,402
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 247
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 153
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 290
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 670
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 510
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 297
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 606
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 193
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 188
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 747
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,061
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 787
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 715
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,595
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,736
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 464
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 380
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 837
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 577
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 587
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,906
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 573
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 233
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 676
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 327
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 813
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:08 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:08 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy