The name comes from an inside joke, from people who know me. I would assume that if you did not know me you would not understand, also the majority of my would be customers do not know me and will probably find the same thoughts running through their heads.
It is an interesting point to think about. I guess by the nature of it, an inside joke is something only you and a few people within your inner circle are going to understand or get.
Then the question is, do such things translate well to the general public? Or do you want to use something more easily understandable?
Well my company name for example, there is nothing that ties it in with the work I do, because I think so far ahead that I may possibly be doing everything in due time and wouldn't want to be seen as a 'single' service provider.
Who knows, maybe one day I will be selling bath soaps within my company and I wouldn't want 'lawn service' to be in relation to that. Or even game developing and escort services...that would be weird lol.
With my original logo and my new (current) one, there is guess work for those who will see it and will wonder what my company is all about.
Personally I don't believe it will effect much considering they will know what I do depending on what's in my trailer.
I do only basically focus on lawn maintenance, but I don't want to just be seen for that, and I avoid letting that happen. It may be a bad idea, and it is, but I can't help it... LOL
Last edited by CHEESE2009; 01-10-2012 at 06:46 PM.
It seems finding a name can get very complicated. I never expected it to take so much time and effort to choose a simple name. I want a name that will not be mistaken for someone else, I do not want to use my own name because I may want to sell the company later, I want a name that I can get a website that I will not have to put hyphens or other characters to get, I want a name that I can grow with. When I start I will more or less offer mowing services, As I grow I want to offer more services aerating, bush-hogging, power-washing, possibly get into landscaping, and irrigation. So in the beginning I do not want customers to ask for services I can not offer, or later on not get customers for services I do offer.
I know this post is jumping around a bit here but there is some valuable information to learn here.
I do only basically focus on lawn maintenance, but I don't want to just be seen for that, and I avoid letting that happen. It may be a bad idea, and it is, but I can't help it.
What is your view on why you spread your focus out like that instead of trying to really get a handle on one thing and learning how to do it and sell it the best way you know how, before you expand your focus onto other ideas? Do you feel at times it holds you back by doing this or do you feel this is the only way you can allow it all to proceed?
I am currently planning to start a basic lawn services company, I am planning on building this company from scratch with basic knowledge and skills. I understand that this is going to take a lot of work and effort. I do not have plans to expand until I have made satisfactory progress here, but once I do, I do not want to be boxed in by decisions made now.