Originally Posted by Steve
When you say IPM do you mean Integrated Pest Management? What does that mean now for the average lawn fertilization company and how should they be using that phrase to their advantage?
integrated pest management has been going on for decades and it was first implemented in the agriculture indusrty.
it is funny in a sense that with all the technology we have today and all the advancements we have made it still boils down to doing your detective work and knowing about what you are dealing with as the best approach.
as far as it what does it mean for the average lawn company, it means they are getting with the program in the way things get done today and making a concious effort to further their knowledge and safeguard the enviroment that we all make a living off of.
by doing a IPM approach and considering all the pieces of the puzzle rather then going at it with a tunnel vision so to say it opens the door for new cures that may end up with better results with minimal impact on the enviroment.
for example: joe's lawn care gets a call from mrs jones every year about the grub worms in her lawn and every year joe makes a treatment and bills her and lives happily ever after.
grub worms are just japanese beetles and japanese beetles love plum trees and cherry trees and such. they feed off the tree and they lay eggs in your lawn that will hatch into larve that will eat your root system and emerge as beetles to eat your trees and start the process all over again.
even if the customer has no trees that attract the beetle they could be coming from next door because they don't go to far.
by treating the trees at the point of emergence and slightly beyond with a second applicaton it will have a greater impact on disrupting the life cycle.
no beetles no eggs.
if you look at it from a application perspective spraying the tree uses less product then treating the lawn and the cost greatly reduces especially if you are useing a systemic pesticide for the lawn for season long protection.
the products to spray the tree are cheaper on a per application basis, the application is quicker and it would pay about the same as the lawn app.
its a win win for everyone mrs jones defeats the grubs, joe's lawn service makes some money and the enviroment has less pesticide exposure.
there obviously is far more to it then that but i am trying to point out that IPM is not only a more responsible way to practice your craft and benefits all parties involved it can also increase a businesses botom line.
the best way to phase it in to a business is get better educated on insects and diseases that effect trees, shrubs and lawns. by doing so it will give you a better perspective on their life cycles and preferences that will enable you to be more effective at resolveing the issue.
the best part is the more you know and understand about it the more you will be better at conveying the need and benefits of the process.
i also have to add that IPM is not something you really have to broadcast or advertise that alone is not going to help you or make your business thrive.
you have to live it by doing it correctly and have the commitment to stay the course and by doing so your results will do all the talking for you.
thats the biggest selling point, results.