I thought this was interesting. GE is providing financing to homeowners who want large landscape projects constructed, through the LandOpt group.
I bet a lot of LCOs could sell more if they could help finance projects too.
What's your view?
GE & LandOpt Help Consumers Dream Big When Landscaping - GE Money's Sales Finance unit and LandOpt, LLC announced a new multi-year relationship to provide consumers with financing through GE's PROJECTLINESM and PROJECTLOANSM programs. LandOpt licensees will offer homeowners revolving credit and installment loans on landscaping products and services.
“GE’s financing programs will enable LandOpt licensees to offer financing options for a wide range of landscaping projects,” said Bruce Christensen, vice president and general manager of GE Money’s Home Improvement division. “We have made the program simple and easy to use, and backed it with world-class customer service to give LandOpt and their licensees a competitive edge.”