Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Online presence


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #21  
Old 01-04-2012, 02:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
If you want social networking to work for your lawn care business, hold a contest. We held a Face Book contest for "one FREE service" for three lucky winners and my FAN-BASE grew in a crazy fashion.
What kind of contests do you think would work best? Maybe having something like best holiday decorations? Or would something else work better?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 01-04-2012, 06:11 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by jymie View Post
How do you get the stats showing where they come from for the facebook page visits?
On the left hand side of my company page is a link called Insights
It gives me graphs and stuff.with all the stats.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #23  
Old 01-04-2012, 06:27 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

Quote:
Originally Posted by ringahding1 View Post
Suggestion for everyone:

If you want social networking to work for your lawn care business, hold a contest. We held a Face Book contest for "one FREE service" for three lucky winners and my FAN-BASE grew in a crazy fashion...We told our clients who have emails, and the ones who don't use email, had no idea of this contest.

NOTE:While honoring one lucky winner with a core aeration, a lady was walking by and asked if I could aerate her yard. So basically I got paid for one of my customers that one the contest.

OK we currently 400 have some fans. At the time we we're under 350, I have new fans that actually participated in this and I don't have a clue who they are. They may live out of our service area, I don't know. They apparently were Face Book members already and that was how they found us. I had friends tell relatives, friends signing up for relatives and so forth!

If it is not working for you, there may be a reason for that. Are you on a regular basis chatting with your FB (not fans) Friends? Why do I ask this? We've heard this somewhere on the internet, "Build Your Brand", in other words...BUILD TRUST with your friends.

Steve could back me up on this, any opportunity you have to plug your biz, do it! Just try to make it 60 seconds or less, and if it's via the internet, try not to over do it. We all got the "Tips" form Steve via email, what if he did that everyday? We would be sick of it, right?

I mean if you just make a Fan Page and than tell the world and it's not everything you hoped for, you must've missed a step, like BUILDING the TRUST first.
Here is my problem with the above plan.
Why do you have 350-400 fans ???...................... FREE stuff
Giving away stuff only attracts people that are looking for FREE stuff. 99% of them will never buy anything their to cheap they only surf FB and the Web looking for FREE stuff.
I really hate to give anything away especially my services, I find if you do it for one they all expect it contest or not.
When I worked for a lawn care company they had a contest every year. Quote went up through the ceiling we could hardly keep up , The contest just called for you to get a free quote to be entered, out of a 1000 plus entrants we maybe got 2 or 3 new customers, they stopped it it cost 10 more in staff wages then what they made out of it.
but if it works for you great but keep an eye on your bottom line and don't let it get out of hand.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #24  
Old 01-05-2012, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
When I worked for a lawn care company they had a contest every year.
How did they work it? Were they offering to give away a tv or something if you called in for a free quote?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #25  
Old 01-05-2012, 04:28 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

To follow up some information regarding us and our Facebook.

We always checked the insights too, and we found out that almost all of our fans were under the age of 25-34 (which is not what our ideal client is). Only 8% of our "likes" or "fans" fall into our ideal client range.

Now in regards to contests and such, first of all we never ran contests (due to all of the legal matters regarding it and we never like to give away stuff for free). But what we tried to do, which all of the industry experts suggested, was make exclusive offers for only those that "liked" us. We found out that it was a total bomb. We tried different type of exclusive offers; emailing mailing lists, "like" on facebook gets a certain discount, etc. And nothing worked.

That is why I still stand by the conclusion that it's just a waste. Will I stop doing it, probably not. But I won't be spending as much energy in it as I did in the past.
Reply With Quote
  #26  
Old 01-05-2012, 04:55 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
How did they work it? Were they offering to give away a tv or something if you called in for a free quote?
What they offered was your lawn care for a year FREE. Some condition do apply.offer is nontransferable, must book for at least one year past free year etc etc...
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #27  
Old 01-05-2012, 08:25 PM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by TiedemanLLC View Post
Wow! All I can say that I was shocked with some of your answers, especially about the social sites. I thought that I would be coming back on here to say my side of the story and a lot of you would disagree with me. With that said this is my story and opinion in regards to an online presence (with an emphasize on social sites)

About three years ago we invested a lot of time and energy setting up an online presence in social media sites and other online sites. Facebook, twitter, linkedin, ebay classifieds, craigslist, google +, merchant circle, yelp, manta, yahoo business...the list goes on.

We spend at least 2 hrs a day updating an status, uploading a photo, or trying to add or network as many people as possible. We promoted our presence especially with facebook and twitter on every single piece of our marketing material, invoices, inserts, and emails. We did this for three years.

No matter what we did we couldn't get the response that we thought we should get. We never got new clients, if we were lucky maybe one a year, and the ROI based on the amount of time we spent developing these sites was horrible.

This past November was a very eye opening experience (that is why my opinion has changed in the last two months), when I sent out surveys to my clients. One of the important questions in surveyed ask about websites and social sites in general. Basically whether they used them to look at new businesses or even look at our business. The big shocker that came back was that less than 3% of those responded used social sites to hire a business for work or even worse yet once they were a client hardly any of them participated as a "fan" or "follower".

So in a nutshell the demographics of my clients told me that they don't use social sites at all. After I invested three years into these sites, how could that be, there must be something wrong I thought. Then I really started to look at it differently, and totally had a change of heart about social media and having an online presense. It took me three years, but I came to a hard conclusion and some important thoughts (now keep in mind these may not apply to you and your market, but they applied to me)

1. Social media sites are worthless, especially Facebook. Think about it, who really follows your sites. It's your friends. And how often do your friends on facebook actually buy a service from something on your facebook page.

2. Twitter is nothing more than an ego site. You stroke your ego by talking about something cool or mentioning something that you think is cool. Now don't get me wrong, this may work if you are big name celebrity endorsing a new product. But when it comes to a local service company, nobody cares. The people that follow you on twitter are nothing more than your colleagues. You are both hoping for the same end result, but you're just going around in circles.

3. Ask yourself this question, how do you know what company to hire? I bet you that 99% of the time you hire a company based on what your friends, family, or co-workers have experienced or said about them.

4. You can get just as much response from a listing on yahoo business (which is free) compared to having a website.

5. When clients search the web looking for a company, what are they really looking for? A lot of times it's just the contact information, or where they are located at. They have already have it set in their mind they are going to contact you as an result from an offline reference, not an online.

6. So what are social sites good for then? Social sites are nothing more than entertainment. You go to youtube to watch funny videos or learn about something, you like someone on facebook because you think what they are doing is funny or want to see a new photo, or you follow someone on twitter because you are hoping they will show an enriching link. But, ask yourself, how many of you have actually hired a company based on their social presence? I know that I haven't.


I know that a lot of you are not going to agree, and like I stated, it doesn't apply to all of you. I just know what applies to me.

i feel pretty much the same way. i have a web site and that is used as another way people can get more information about my business and with the search engine my name comes up with the chosen key words.
to me the internet for a service business such as ours is just a few clicks up from the phone book.
most of my work comes from the management co's that i work with and i don't have to rely on too much advertiseing.
most of my advertiseing is for the sole purpose of keeping my name out there and staying within the local loop then it is about drumming up business.
Reply With Quote
  #28  
Old 01-06-2012, 01:57 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

WOW this discussion really has become an eye opening reality check. It really should give you pause if you were thinking of jumping into all this online marketing and spending some big bucks to do it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Increseing my search engine presence? firstchoice1 Search Engine Optimization and Website Design Discussions. 2 07-01-2009 04:24 AM
getting a LLC online quickcleanlawn Starting a lawn care business. 12 08-11-2007 10:46 AM
Online games GLAN Lawn Care Marketing & Post your marketing material for review! 0 02-27-2005 06:28 PM
We Mow It Plus is online Steve Search Engine Optimization and Website Design Discussions. 0 01-18-2005 07:11 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Lawn Care business...
crieg122
10-23-2014 01:23 PM
Yesterday 08:06 PM
by Matther777
7 285
Leaf removal
madmedic8575
10-24-2014 04:14 PM
Yesterday 08:02 PM
by Matther777
4 168
Business Cards
crieg122
Yesterday 12:03 PM
Yesterday 07:55 PM
by Matther777
2 78
raking leaves ?
robert8509
10-22-2014 09:19 PM
Yesterday 12:09 PM
by biglee
10 354
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Yesterday 11:46 AM
by crieg122
6 354
Gie-review / What's new...
ExtremeLawncareServices
Yesterday 09:19 AM
Yesterday 09:19 AM
by ExtremeLawncareServices
0 63
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Yesterday 08:37 AM
by Dan Tanner
10 410
My Newest Toy (B.P....
Dan Tanner
10-23-2014 05:50 PM
Yesterday 05:06 AM
by Dan Tanner
2 191
hey everyone
robert8509
10-22-2014 08:16 PM
10-24-2014 11:07 PM
by robert8509
7 275
new to the forum
madmedic8575
10-24-2014 02:52 PM
10-24-2014 02:52 PM
by madmedic8575
0 100
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
10-24-2014 01:00 PM
by Steve
11 951
12 Years in Business!
Chilehead
10-23-2014 08:07 AM
10-23-2014 11:08 PM
by Chilehead
2 194
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
10-23-2014 05:55 PM
by biglee
13 508
Hi from SoCal
Jmoney
10-23-2014 11:29 AM
10-23-2014 12:51 PM
by Steve
1 162
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-23-2014 12:33 PM
by Steve
5 619
Pda
stevef1201
10-18-2014 02:05 PM
10-23-2014 06:12 AM
by ringahding1
4 442
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 514
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 487
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 260
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,629
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,463
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 765
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 617
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,570
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 363
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,936
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,423
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 329
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 395
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 854
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,325
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 591
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 434
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 771
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,077
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,459
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 792
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,501
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 519
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,620
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,622
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,731
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 647
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 807
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 653
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 1,003
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,657
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 969
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,788
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,194
» Popular Tags
2wd 4x4 aerocore apartment bid auger billy goat brushcutter bush care charge deliquentaccounts equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights marketing mowing mr dave mulch mulch estimate new buisness ordinance podcast property management company pto push versus ride redmax scag scripts seo shreaded small engine repair sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walk behind walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:32 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:32 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy