Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > Lawn Maintenance / Lawn Renovation

Lawn Maintenance / Lawn Renovation
A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!

Tru Geen sales strategy shift


Lawn Maintenance / Lawn Renovation

A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-19-2011, 08:14 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default Tru Geen sales strategy shift

Tru Green is beginning to start to switch their sales strategy from neighborhood selling to more of an emphasize on digital marketing, such as search engines, websites, mobile and social.

Do you think this is a good strategy?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-19-2011, 08:37 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
No. That interweb thing is just a fad.
Next month everyone will be like, "Huh - what's an internet?"





Reply With Quote
  #3  
Old 12-20-2011, 02:55 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
No. That interweb thing is just a fad.
Next month everyone will be like, "Huh - what's an internet?"





So you are saying them canceling direct mail approach in neighborhoods they already service is a good idea then?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #4  
Old 12-20-2011, 07:38 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

No idea. I just know that if you aren't utilizing the web these days in some form, you're missing out.
Reply With Quote
  #5  
Old 12-21-2011, 12:33 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

What's your view on it though? How do you feel their internet marketing will effect things?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-21-2011, 01:25 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

What's your view on it though? How do you feel their internet marketing will effect things?
I personally feel them moving over to the internet is a horrible mistake, and they are just trying to get more and more clients, while not fixing the problem of their cancellation rate.

They need to still concentrate on the neighborhood marketing technique. The internet is just too broad of a stroke for them. The two biggest things that I have seen they need to fix is 1) too many applications (or trying to sell the client too many services). I hear all the time some of the reasons the clients cancel is because they are sick of all the phone calls, 2) when a client contacts them for a site visit or site problem, don't take two weeks to come look at it.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #7  
Old 12-22-2011, 11:59 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-22-2011, 01:21 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?

I actually think the opposite, I don't think they have as many employees as they should. They should almost have dedicated quality control managers that can do site visits.

The other thing is that the techs are not properly trained in customer service, poorly paid, and over worked. The turnover with their techs is horrible. More or less the techs are just paid to spray and go.

I have heard from other industry suppliers that have dealed with them directly that TruGreen figures every year they are going to have a certain turnover rate with their clients, and that doesn't bother them. They think it's just part of "doing business".

If they just got back to customer service and quality control measures then they would be great. Don't get me wrong, they do a pretty descent job with spraying, just their customer service needs improving
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #9  
Old 12-22-2011, 03:51 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.
Reply With Quote
  #10  
Old 12-22-2011, 03:54 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.
That must be true. I don't mind seeing them in my neighborhoods because I get their customers. I don't target their customers, I target their customer's neighbors.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Strategy Help CHEESE2009 Community Assistance 12 04-30-2010 11:59 AM
another career shift... engleman Introduce Yourself 8 04-06-2010 10:45 AM
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-04-2010 12:15 AM
Absorbing the sales tax as a marketing strategy? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-18-2007 07:55 PM
Marketing strategy Steve Lawn Care Marketing & Post your marketing material for review! 1 11-27-2006 11:24 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How to sell annual...
GroPro
02-17-2015 12:31 PM
Today 11:57 AM
by CHenricks
6 509
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Today 08:48 AM
by jrs.landscaping
11 522
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 08:46 AM
by jrs.landscaping
23 483
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 08:54 PM
by Bradcook21
5 176
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 04:40 PM
by jrs.landscaping
37 1,220
My Newborn son
avetslawncare
Yesterday 01:07 PM
Yesterday 02:18 PM
by Steve
2 54
Facebook
element009
03-23-2011 09:36 AM
Yesterday 11:37 AM
by ExtremeLawncareServices
52 11,790
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,725
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 506
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 273
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 109
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 104
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 712
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 111
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 449
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,793
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 229
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 222
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,807
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 648
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 628
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 268
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 273
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 228
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 253
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 250
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 417
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 491
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 285
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 617
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 501
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,653
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 416
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,207
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,764
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 522
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,468
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,110
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 592
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 405
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,015
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 359
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 674
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 489
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 605
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,396
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 822
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,508
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,221
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
02-16-2015 09:51 AM
by rmccutchan
20 1,588
» Popular Tags
4wd aerocore apartment bid apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design employee problems equipment rental ferris first truck flyers foreman four wheel drive free advertising gopherhaul grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape services landscaping training lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch per hour charge per hour service podcast pricing pto push versus ride running a business secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:02 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy