Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > Lawn Maintenance / Lawn Renovation

Lawn Maintenance / Lawn Renovation
A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!

Tru Geen sales strategy shift


Lawn Maintenance / Lawn Renovation

A great way to talk about all things lawn care related. Grass, turf, shrubs, trees, aeration, fertilization, reseeding, hydro-seeding, mowing, grub control, chemicals and pesticides. Ask questions, give answers. Grow!
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-19-2011, 07:14 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default Tru Geen sales strategy shift

Tru Green is beginning to start to switch their sales strategy from neighborhood selling to more of an emphasize on digital marketing, such as search engines, websites, mobile and social.

Do you think this is a good strategy?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-19-2011, 07:37 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
No. That interweb thing is just a fad.
Next month everyone will be like, "Huh - what's an internet?"





Reply With Quote
  #3  
Old 12-20-2011, 01:55 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
No. That interweb thing is just a fad.
Next month everyone will be like, "Huh - what's an internet?"





So you are saying them canceling direct mail approach in neighborhoods they already service is a good idea then?
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #4  
Old 12-20-2011, 06:38 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

No idea. I just know that if you aren't utilizing the web these days in some form, you're missing out.
Reply With Quote
  #5  
Old 12-21-2011, 11:33 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

What's your view on it though? How do you feel their internet marketing will effect things?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-21-2011, 12:25 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That company amazes me in ways because I do wonder how much more bigger they can get. They do seem to constantly be on the look out for ways to make more money. Whether it is a new marketing technique or in the way they bill/upsell their customers.

The down side to their size is they still have to compete with smaller operations that can be more personable to their customers. It seems very difficult for these larger companies to handle their customers like anything other than numbers or 'who's next.'

What's your view on it though? How do you feel their internet marketing will effect things?
I personally feel them moving over to the internet is a horrible mistake, and they are just trying to get more and more clients, while not fixing the problem of their cancellation rate.

They need to still concentrate on the neighborhood marketing technique. The internet is just too broad of a stroke for them. The two biggest things that I have seen they need to fix is 1) too many applications (or trying to sell the client too many services). I hear all the time some of the reasons the clients cancel is because they are sick of all the phone calls, 2) when a client contacts them for a site visit or site problem, don't take two weeks to come look at it.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #7  
Old 12-22-2011, 10:59 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,289
Rep Power: 10
Steve has disabled reputation
Default

What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 12-22-2011, 12:21 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What is your view on why these problems are not being addressed? They seem to have the size and resources to address them. Do you feel they just don't care as long as they hit certain dollar figure benchmarks? Or what do you feel is the case?

I actually think the opposite, I don't think they have as many employees as they should. They should almost have dedicated quality control managers that can do site visits.

The other thing is that the techs are not properly trained in customer service, poorly paid, and over worked. The turnover with their techs is horrible. More or less the techs are just paid to spray and go.

I have heard from other industry suppliers that have dealed with them directly that TruGreen figures every year they are going to have a certain turnover rate with their clients, and that doesn't bother them. They think it's just part of "doing business".

If they just got back to customer service and quality control measures then they would be great. Don't get me wrong, they do a pretty descent job with spraying, just their customer service needs improving
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #9  
Old 12-22-2011, 02:51 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.
Reply With Quote
  #10  
Old 12-22-2011, 02:54 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,401
Rep Power: 7
mark123 is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
They most likely did a study and found there is more money in new customers then retaining old ones. Its probable cheaper for them to advertise then service existing customers too.
That must be true. I don't mind seeing them in my neighborhoods because I get their customers. I don't target their customers, I target their customer's neighbors.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Strategy Help CHEESE2009 Community Assistance 12 04-30-2010 10:59 AM
another career shift... engleman Introduce Yourself 8 04-06-2010 09:45 AM
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online justin_time Lawn Care Marketing & Post your marketing material for review! 7 02-03-2010 11:15 PM
Absorbing the sales tax as a marketing strategy? Steve Lawn Care Marketing & Post your marketing material for review! 0 02-18-2007 06:55 PM
Marketing strategy Steve Lawn Care Marketing & Post your marketing material for review! 1 11-27-2006 10:24 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How do I approach...
Bradcook21
08-21-2014 01:48 AM
Yesterday 06:52 PM
by jrs.landscaping
9 183
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
Yesterday 01:26 PM
by ExtremeLawncareServices
25 3,565
Need help pricing basic...
Bradcook21
Yesterday 01:21 AM
Yesterday 01:05 PM
by Steve
2 74
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
Yesterday 01:01 PM
by Steve
6 136
yearly contract help...
jrob0691
08-21-2014 04:09 PM
Yesterday 12:48 PM
by Steve
1 44
Exmark Lazer Z S-Series...
BLC7
Yesterday 10:18 AM
Yesterday 10:18 AM
by BLC7
0 47
Pampas bushes
Bradcook21
Yesterday 01:30 AM
Yesterday 07:17 AM
by grassdoctore
1 45
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 87
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 283
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 576
Softball field
kslawn
08-15-2014 09:28 AM
08-21-2014 01:43 PM
by Steve
9 278
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 49
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 330
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-20-2014 04:09 PM
by ExtremeLawncareServices
100 6,034
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 328
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 112
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 182
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 114
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 894
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 409
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,392
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 586
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,757
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-13-2014 03:34 PM
by Steve
3 166
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 213
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 314
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 167
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 427
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 297
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 411
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 423
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 700
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 243
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 324
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 209
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 215
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 549
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,170
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,390
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 593
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
08-05-2014 07:12 PM
by TheBeast
30 2,001
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 797
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 518
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,589
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 458
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 464
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 976
Building credit
Matther777
07-27-2014 05:20 PM
08-04-2014 06:53 PM
by kslawn
17 762
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
08-04-2014 01:09 PM
by Steve
48 5,821
long time no see
Tuscan Gardens
08-02-2014 03:21 PM
08-04-2014 12:04 PM
by Steve
1 289
» Popular Tags
4wd advertisement apartment bid article marketing bid charge christmas lighting christmas light service courtesy call credit card processing customers decorating escrow estimate exmark ferris fundraiser gopherhaul grass gravely gravely 34" zero turn hardscapes hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac landscape services lawn lawn care lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf leaf removal lighting managing a lawn care business marketing native plants new buisness new mower outdoor environments patio install payment podcast property management company push versus ride redmax reo scag scripts search engine optimization seo snow sprayer starting a business starting a lawn care business steve stihl theft toro turfgrass consulting walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:16 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:16 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy