Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Online presence


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-30-2011, 08:17 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default Online presence

What is everyones opinion on having an online presence? Website, social media sites, etc?

After I get some feedback I will tell you guys my opinion on it, and why I have changed my opinion in the last couple of months.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-30-2011, 08:45 AM
JeffK26
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I think it's important for exposure. I only have a handful or two of clients, but over half were due to Craigslist, Yelp and Thumbtack. The rest are fliers.

That being said, fliers are able to target where you want to be. CL and the rest are the whole darn St Louis area and surrounding areas. I have a counter on CL and it's showing over 1200 views and I have had 4 calls from CL.

I've seen posts where guys get most of their clients from their website, so I'm sure it works. Mine hasn't been up long enough to even guess at an opinion. I can only speak from what I do, and I only go to websites for information. If I need a service I ask around the family and friends for someone they know, or have used.

Bottom line is an online presence won't hurt, unless your ad is full of misspellings and texting shorthand. So why not use it if it's available and free? ( for the most part )
Reply With Quote
  #3  
Old 12-30-2011, 08:46 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,401
Rep Power: 7
mark123 is on a distinguished road
Default

A web site is essential. Very effective for gaining new work. It needs to be at the top of local google search results to have any worth though. If you're not going to work on doing it properly and getting it optimized then you may as well just not bother.

Facebook and twitter have proven as effective as putting flyers in the laundromat (zero results). Too much time invested for zero results. Not worth it.

Craigslist gets a few leads but so far they've turned out to be jobs I wouldn't want unless I was starving. Not worth it.

Last edited by mark123; 12-30-2011 at 08:48 AM.
Reply With Quote
  #4  
Old 12-30-2011, 11:51 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Website is critical, three years ago when I started all I did was tell friends I was starting a landscaping/excavation company, organic lawn spraying and larger area mowing, in two years we did 640 jobs.

I also created post cards for each service we offered, always directing the prospect to the website, we received well over 200 email inquiries from the website, pictures of our work, equipment and word of mouth are what grew the company in two years to a five year goal, I sold in February of this year.

Facebook and Social Media are free, lots of work to keep them current, in my current job managing 260 vendors in a mall it really works, when I started in May we had 300 followers on Facebook, today just a few months later it's around 13,000.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 12-30-2011, 02:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,171
Rep Power: 10
Steve has disabled reputation
Default

It's amazing how many balls you have to juggle as a business owner. Maintaining an online presence is just one more thing to add on to your list of issues you need to deal with.

I think the topic really confuses most small business owners and I can see why. It can be freakin complicated.

I'd say in order of importance:

Do the best job you can with the services you provide.
Talk and constantly reach out to people.
Do what you can do to have an online presence.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-30-2011, 02:24 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

I agree with Mark on clist, to many hacks doing it for next to nothing to compete with.

All the commercial work we do we get through the website. I chose my business name based off what people would be searching for. I have a number 1 google listing for several services.

So far twitter, linked, and facebook seem worthless.

Last edited by SECTLANDSCAPING; 12-30-2011 at 02:28 PM.
Reply With Quote
  #7  
Old 12-30-2011, 03:15 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 3
thegroundscrew is on a distinguished road
Default

It is overwhelming but is also a hobbie. I mean twitter and facebook is more for fun, especially twitter. And linkedIn is also the same. Sometimes though being popular in all those social media sites can be a bonus. Customers might see that you have a lot of followers, likes, connections, and recommendations that can be wuite beneficial. But a website is for sure a necessary. If you have a well crafted website that is able to show up on the top of search results then you will do fine with your online marketing.
Reply With Quote
  #8  
Old 12-30-2011, 07:21 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

I have to agree an online presence is important.
I have my web site ,facebook and Twitter as well as a Blog, It keeps me busy but you need to keep up and ahead of your competitors.

When ever I set up a new customer I ask how they heard of me 75% of my customers have seen my Kijiji Ads or my web site. So that shows me how important it really is.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #9  
Old 12-30-2011, 09:02 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I attempted to do the web thing myself. I should have paid someone else to do it.
I wanted to be in control of it and in doing so, I never completed it, nor do I have the know how to get the site ranking to where I actually SHOW UP.

The only thing saving me is that my Google Places listing DOES appear when people do searches for my area. Since my website is linked there, they find it that way.
Reply With Quote
  #10  
Old 12-30-2011, 09:27 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

Wow! All I can say that I was shocked with some of your answers, especially about the social sites. I thought that I would be coming back on here to say my side of the story and a lot of you would disagree with me. With that said this is my story and opinion in regards to an online presence (with an emphasize on social sites)

About three years ago we invested a lot of time and energy setting up an online presence in social media sites and other online sites. Facebook, twitter, linkedin, ebay classifieds, craigslist, google +, merchant circle, yelp, manta, yahoo business...the list goes on.

We spend at least 2 hrs a day updating an status, uploading a photo, or trying to add or network as many people as possible. We promoted our presence especially with facebook and twitter on every single piece of our marketing material, invoices, inserts, and emails. We did this for three years.

No matter what we did we couldn't get the response that we thought we should get. We never got new clients, if we were lucky maybe one a year, and the ROI based on the amount of time we spent developing these sites was horrible.

This past November was a very eye opening experience (that is why my opinion has changed in the last two months), when I sent out surveys to my clients. One of the important questions in surveyed ask about websites and social sites in general. Basically whether they used them to look at new businesses or even look at our business. The big shocker that came back was that less than 3% of those responded used social sites to hire a business for work or even worse yet once they were a client hardly any of them participated as a "fan" or "follower".

So in a nutshell the demographics of my clients told me that they don't use social sites at all. After I invested three years into these sites, how could that be, there must be something wrong I thought. Then I really started to look at it differently, and totally had a change of heart about social media and having an online presense. It took me three years, but I came to a hard conclusion and some important thoughts (now keep in mind these may not apply to you and your market, but they applied to me)

1. Social media sites are worthless, especially Facebook. Think about it, who really follows your sites. It's your friends. And how often do your friends on facebook actually buy a service from something on your facebook page.

2. Twitter is nothing more than an ego site. You stroke your ego by talking about something cool or mentioning something that you think is cool. Now don't get me wrong, this may work if you are big name celebrity endorsing a new product. But when it comes to a local service company, nobody cares. The people that follow you on twitter are nothing more than your colleagues. You are both hoping for the same end result, but you're just going around in circles.

3. Ask yourself this question, how do you know what company to hire? I bet you that 99% of the time you hire a company based on what your friends, family, or co-workers have experienced or said about them.

4. You can get just as much response from a listing on yahoo business (which is free) compared to having a website.

5. When clients search the web looking for a company, what are they really looking for? A lot of times it's just the contact information, or where they are located at. They have already have it set in their mind they are going to contact you as an result from an offline reference, not an online.

6. So what are social sites good for then? Social sites are nothing more than entertainment. You go to youtube to watch funny videos or learn about something, you like someone on facebook because you think what they are doing is funny or want to see a new photo, or you follow someone on twitter because you are hoping they will show an enriching link. But, ask yourself, how many of you have actually hired a company based on their social presence? I know that I haven't.


I know that a lot of you are not going to agree, and like I stated, it doesn't apply to all of you. I just know what applies to me.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Increseing my search engine presence? firstchoice1 Search Engine Optimization and Website Design Discussions. 2 07-01-2009 04:24 AM
getting a LLC online quickcleanlawn Starting a lawn care business. 12 08-11-2007 10:46 AM
Online games GLAN Lawn Care Marketing & Post your marketing material for review! 0 02-27-2005 06:28 PM
We Mow It Plus is online Steve Search Engine Optimization and Website Design Discussions. 0 01-18-2005 07:11 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 01:55 PM
by Steve
11 732
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Today 01:53 PM
by Steve
6 180
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Today 01:51 PM
by Steve
12 1,237
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Today 01:48 PM
by Steve
6 134
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 01:47 PM
by Steve
7 163
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Today 01:44 PM
by Steve
24 1,041
Overspray?
stevef1201
Yesterday 04:20 PM
Today 01:42 PM
by Steve
1 49
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
Yesterday 02:53 PM
by LawnDoctor
9 589
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Yesterday 02:29 PM
by Steve
1 93
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Yesterday 01:50 PM
by Steve
2 125
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
Yesterday 01:48 PM
by Steve
9 414
What's my business worth?
Chaz
07-16-2014 01:35 PM
Yesterday 01:45 PM
by Steve
4 195
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 01:04 PM
by Steve
12 483
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 490
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-20-2014 08:03 AM
by kslawn
1 135
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-19-2014 05:40 PM
by kslawn
1 97
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 105
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 102
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 640
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 941
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-16-2014 08:38 PM
by ExtremeLawncareServices
73 4,202
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 677
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 613
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,162
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 208
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 304
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,635
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 374
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 308
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 769
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 481
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 489
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,805
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 480
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 165
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 595
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 246
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 726
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,169
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 469
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 336
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 299
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,353
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 197
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 199
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 285
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,157
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 475
Timber!
Clays Landscape
11-28-2011 09:48 PM
07-05-2014 07:31 PM
by jhinton
22 5,706
2003 Exmark Lazer Z 52"...
toddfather
06-01-2014 07:23 AM
07-04-2014 04:45 PM
by jbungard1856
19 852
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge christmas lighting christmas light service courtesy call customers decorating estimate exmark ferris first truck fundraiser gopherhaul grass gravely hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf lighting marketing monthly mow mulch mulch price new buisness new mower organize outdoor environments payment podcast property management company pto reo scag schedule scripts seo snow starting a business starting a lawn care business start up lawn care business steve stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:22 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:22 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy