Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Demographics results


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-16-2011, 12:57 AM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default Demographics results

So every year we always send out an end of the year survey to find things that we need to improve on, the services, their quality, prices, etc.

This year we decided to send out a combo survey, which included those questions, but also demographic questions from our clients. Age, income, education, where they live, employment, security questions, and forms of communication. In the past, we have more or less gathered our demographics from what we have pieced together from the clients. So it may not be 100% accurate, but it's what we thought was the best way to gather the information. Lets face it, no one wants to get personal about their income. But this time we made it personal. We informed the clients that we really needed their help and needed the personal information.

After one week with our online survey, we have received almost 50% response back so far and I must say, the results in some areas were surprising.

Couple of things really stood out to us. First of all, the income of our clients. We thought that most of them made over $150,000 a year, when in fact, only 15% of our clients make that.

They also ranked health, as the most important thing in life, over security, money, and valued possessions.

Their favorite form of communication, was not cell phone or land line, but email. And almost none of them liked communicating through social sites such as twitter and facebook. Which is really funny, because we have been putting the most effort in our social sites, but wondering why we haven't got any response from them.

Now don't get me wrong we got some things right too, such as the sex, age, education, and area of the client.

But the income level is what really threw us off. Most of our marketing material has been for the higher income levels, with the more expensive products. Our ROI hasn't been great, but expected. But now we have this new information, we can get to work adjusting our marketing pieces and make our ROI amazing.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-16-2011, 07:38 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by TiedemanLLC View Post
... we got some things right too, such as the sex, age, education, and area of the client. ...
Do you have instances where you can't exactly figure out the sex of the customer? :lol:
Reply With Quote
  #3  
Old 12-16-2011, 04:23 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 6
stevef1201 is on a distinguished road
Default

Would like to see your questionaire
Reply With Quote
  #4  
Old 12-16-2011, 06:00 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I didn't know people were honest.. I wanna send out questionnaires now!!!
Reply With Quote
  #5  
Old 12-16-2011, 07:51 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-16-2011, 08:07 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 5
Ducke is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
Yes I find this very interesting topic, I would love to get a look at your survey.
I have thought about doing something like that but am not sure what to ask?
50% return sounds good I would have guessed 25-30%.
did you offer anything to get a response ? like a draw or something ?
What do you think you could do to get even more to respond?
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #7  
Old 12-16-2011, 08:08 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
This is a very interesting topic.

What should the newer lawn care business owners be sending out in their questionnaires and how should they take that information and utilize it in a helpful way?
Every year we always send out surveys to clients. Some of the online survey sites already have pre made surveys to help out, or provide a starting point. This is the first year we ever did a demographics survey though, so it was very interesting.

With the surveys you can figure out what clients you really need to market to, and in what neighborhoods. You can also adjust pricing accordingly, or offer services that they can only afford. If you keep on marketing outdoor kitchens over and over again, but the income level of your clients is low, then the chances of them purchasing an outdoor kitchen is probably pretty slim.

The big thing is that it is anonymous, so you get a better "honest' response from clients when it is anonymous.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #8  
Old 12-17-2011, 02:28 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

Quote:
You can also adjust pricing accordingly, or offer services that they can only afford.
So potentially, would you raise your lawn prices the next year to customers who could afford it more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-17-2011, 02:40 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
So potentially, would you raise your lawn prices the next year to customers who could afford it more?
Well we just went through a price increase this past Spring, so we are not raising prices again any time soon.

I think you could perhaps raise the prices though based on results. Now I said perhaps. Let's say you find out your clients make a higher income level doesn't necessarily mean you should raise prices. What this means is perhaps change the way to market with them through different types of media or the higher end services/products.

@Ducke, basically we sent out an email to our clients asking them for help. We made sure to let them know that everything was anonymous and that it would only take 5 minutes of their time. I use Survey Monkey. They have some templates that are already pre-loaded with questions too. I more or less pieced together a six survey questions from multiple surveys, then I added about four of my own.

Stating a time limit on a survey really helps out and most importantly letting them it's anonymous. (on a side note, I went to school for industrial/organizational psychology, so I know how to work with surveys and how to get a good response out of people).

We also informed them that by filling out the survey it can help them in the long run too with the services that we offer.

So basically the steps that we followed:
1) Anonymous. They will fill it out more honestly knowing that they will not be held accountable for their results. (there is no punishment).
2) State a time limit. Make sure the surveys too are very short, sweet, and easy to use.
3) Give them a "benefit". For them the benefit of knowing that by filling out the survey they will actually see results from it and where we need to improve on.
__________________
Twitter
Facebook
LinkedIn
Website

Last edited by TiedemanLLC; 12-17-2011 at 02:42 PM.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Toro Timecutter Z: RESULTS CHEESE2009 General Talk 6 05-11-2010 11:27 PM
Justifying a lack of results Steve HardcoreUnemployable.com 11 03-14-2009 10:45 AM
Election Results tiedeman General Talk 1 11-10-2006 12:47 AM
Season Results tiedeman General Business Discussions 2 08-25-2006 10:14 AM
Doorhanger Results tiedeman General Business Discussions 14 05-24-2006 11:42 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
adding something new...
veteranslawncaresystems
01-28-2015 12:13 AM
Today 01:08 PM
by Dan Tanner
7 257
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
Today 12:01 PM
by jrs.landscaping
7 231
Just Quit?
ringahding1
01-30-2015 06:23 AM
Today 10:42 AM
by ringahding1
10 263
FREE Custom Website...
breadcrumb
Yesterday 10:58 PM
Yesterday 10:58 PM
by breadcrumb
0 36
FREE Custom Website...
breadcrumb
Yesterday 10:55 PM
Yesterday 10:55 PM
by breadcrumb
0 27
Greetings from above! (...
Hard-Body lawn & garden
Yesterday 05:29 PM
Yesterday 05:29 PM
by Hard-Body lawn & garden
0 39
Fencing help
Knaubone
Yesterday 02:36 PM
Yesterday 02:36 PM
by Knaubone
0 40
French gardener owner's...
didgreen
01-30-2015 09:10 AM
Yesterday 02:25 AM
by didgreen
3 127
Thanks for all the posts
WheatGrass
01-30-2015 06:38 AM
Yesterday 01:29 AM
by WheatGrass
2 122
hows it going.
uppercut
01-30-2015 05:01 AM
01-30-2015 11:16 PM
by uppercut
3 125
viking cyclon.
uppercut
01-29-2015 09:12 PM
01-30-2015 11:11 PM
by uppercut
2 110
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-30-2015 10:26 PM
by ExtremeLawncareServices
15 953
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
01-30-2015 07:51 PM
by Chilehead
2 133
Government contracts
avetslawncare
11-15-2014 08:50 AM
01-30-2015 07:46 PM
by Chilehead
11 944
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-30-2015 04:47 PM
by Just for Cuts
3 513
whats this briggs?
uppercut
01-30-2015 12:40 AM
01-30-2015 02:49 PM
by Steve
1 94
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-30-2015 02:36 PM
by Hard-Body lawn & garden
1,202 364,207
Lawn Mowing -...
ringahding1
01-30-2015 07:05 AM
01-30-2015 07:05 AM
by ringahding1
0 72
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
01-29-2015 08:14 PM
by lxarth
8 320
Contact last years...
googus
01-28-2015 09:13 AM
01-29-2015 02:29 PM
by Steve
6 293
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-29-2015 02:21 PM
by Steve
15 550
New to the forum
LCRobert
01-26-2015 10:21 PM
01-29-2015 09:11 AM
by ringahding1
7 260
What happened to Better...
Steve
01-27-2014 04:07 PM
01-28-2015 12:26 PM
by Steve
21 3,269
Lawn care truck
Steve
10-10-2009 03:40 AM
01-28-2015 12:23 PM
by Steve
44 16,161
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
01-28-2015 12:08 PM
by Steve
29 9,532
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-28-2015 11:04 AM
by ExtremeLawncareServices
10 668
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,454
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 202
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 167
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 890
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 404
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 333
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,683
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 223
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 467
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 237
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 372
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 357
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 421
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 592
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 404
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 748
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 482
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,302
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 647
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,604
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 562
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 384
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 300
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,890
» Popular Tags
4wd aerocore apartment complex auger bark billy goat brushcutter blades bob villa collections design edging employee problems equipment rental ferris first truck flyers foreman gopherhaul grass growing a lawn care business hardscapes hills hiring husqvarna introduction john deere quik trac landscape landscape services lawn care lawn care business lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing mr dave mulch past due per hour charge podcast pricing profit on employee pto push versus ride reo running a business scripts seo shell small engine repair square foot steep lawns steve sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design website design won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:23 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:23 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy