Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best marketing approach of winter for lanw care services ??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-12-2011, 01:06 PM
SageDesignLM SageDesignLM is offline
Junior Member
 
Join Date: Apr 2011
Posts: 9
Rep Power: 4
SageDesignLM is on a distinguished road
Default Best marketing approach of winter for lanw care services ??

Hi Guys,

I am looking for a little advice on marketing over the winter season to have contracts in place to start servicing next spring. I have been in the landscape design business for several years and now want/need to expand my services to make this a viable "full-time" occupation. I have set a goal of having twenty new lawn/garden maintenance contracts in place by mid to end of March 2012 and would like some suggestion on how to get there. What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above??? Is this even possible over the off-season for someone offering this as a new service? The end of April is my "line in the sand" to determine if I can make a go of it full-time of just continue in the design area part-time. Any and all suggestions will be appreciated. Thanks.

Rod
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-12-2011, 04:06 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,081
Rep Power: 6
stevef1201 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Try and remember some important things about people. People will not respond to one, two or even three advertisments. I have found that putting out flyers dor to door, takes at least 4 times. Advertising in a newspaper takes at least 6 times. Even then they will only notice it, and not take action untillthey have a need. Keep advertising, plan on putting door hangers out in the same place several times. Put door hangers on the neighbor hood doors each time you service an existing custome. Building this business is slow, Be fair in you service, charge a fair price, and you will grow.

My first year was 7 customers, second was 35, looking for 50 next year.
Reply With Quote
  #3  
Old 12-13-2011, 12:16 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Work on your web site and ranking now as that takes time and by spring you should be at or near the top of the list.
__________________
Pat
Reply With Quote
  #4  
Old 12-13-2011, 12:59 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

All of the advice general was very good and very important. You have to constantly be putting your name out, trying different medias. Do some research on your demographics first though. Find out who your clients are. Then do some research with test marketing pieces, Believe it or not different colors, shapes, wording, etc on the same marketing material can made a word of difference. Make sure to track that information.

Now given your situation, I personally would do two things right now 1) ask you current clients for referrals. This is a low cost way to gain more clients. 2) Market only in the neighborhoods that you are currently servicing. By pin pointing in one particular area you are making your marketing more effective and not just throwing out darts hoping one will hit at the dart board. And in the long run the more clients you gain in the same neighborhood, the less it will cost you in windshield time.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 12-13-2011, 03:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Another thing to consider is, what services can you offer over the winter to stay in front of your customers so when their grass starts growing in the spring, you are already there and ready to cut it.

Here is a blog article I made about that which can help.

Winter services your lawn care business can offer.

It gets you thinking how you can expand outwards and reach more people all year long.

Quote:
What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above???
Any of these can work but the thing is, you gotta be there when they are ready to buy. That is why you hear so often to keep marketing to the same group.

But as Troy said, the best low dollar approach is asking for referrals. Marketing to your social network and sell to those you know.

Does this help so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Winter services to offer clandscaping44 Starting a lawn care business. 29 12-14-2010 11:34 PM
How to take care of your lawn after winter flyingdutch16 Lawn Maintenance / Lawn Renovation 4 01-09-2010 03:29 AM
Are you offering mower services this fall and winter? Steve Outdoor Power Equipment Discussion, Repairs, Buy or Sell 1 09-25-2008 03:40 PM
Let's see your winter marketing material Steve General Business Discussions 1 11-17-2005 03:50 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Brake job!
kslawn
08-30-2014 07:49 AM
Today 10:06 AM
by stevef1201
7 196
Trailer tires
J.A.S.LawnService
Yesterday 10:17 AM
Today 08:32 AM
by kslawn
2 98
snowplowing
jshak40
Yesterday 07:20 AM
Today 08:15 AM
by kslawn
6 159
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Today 07:29 AM
by grassdoctore
4 149
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Yesterday 11:36 PM
by SGL1
7 275
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
08-31-2014 04:48 PM
by avetslawncare
6 249
New to the industry-...
Lsmain
08-31-2014 10:53 AM
08-31-2014 10:53 AM
by Lsmain
0 102
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 193
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 133
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 431
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 150
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 574
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 89
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 114
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 651
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 255
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,314
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,714
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 557
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 233
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,892
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 323
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 397
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 267
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 243
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 281
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 528
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 781
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 250
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 582
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 553
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 295
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 409
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 319
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,152
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 612
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,729
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 784
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,985
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 414
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 537
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 372
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 640
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 518
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 615
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 666
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 923
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 455
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 524
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 411
» Popular Tags
4wd ads auger birdscaping charge collections subcontractor craigslist customers ecosymbiosis estimate exmark fall ferris first truck franchise gopherhaul grass gravely hardscapes hills holiday honda how much to charge how to bid introduction invoice john deere quik trac kawasaki labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate new buisness new mower patio install podcast promotion pto reo rotating scag scripts season seo starting a business starting a lawn care business start up lawn care business steve stihl theft theft of services tips toro toro grand stand trailer walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy