Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best marketing approach of winter for lanw care services ??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-12-2011, 01:06 PM
SageDesignLM SageDesignLM is offline
Junior Member
 
Join Date: Apr 2011
Posts: 9
Rep Power: 4
SageDesignLM is on a distinguished road
Default Best marketing approach of winter for lanw care services ??

Hi Guys,

I am looking for a little advice on marketing over the winter season to have contracts in place to start servicing next spring. I have been in the landscape design business for several years and now want/need to expand my services to make this a viable "full-time" occupation. I have set a goal of having twenty new lawn/garden maintenance contracts in place by mid to end of March 2012 and would like some suggestion on how to get there. What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above??? Is this even possible over the off-season for someone offering this as a new service? The end of April is my "line in the sand" to determine if I can make a go of it full-time of just continue in the design area part-time. Any and all suggestions will be appreciated. Thanks.

Rod
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-12-2011, 04:06 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,043
Rep Power: 6
stevef1201 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Try and remember some important things about people. People will not respond to one, two or even three advertisments. I have found that putting out flyers dor to door, takes at least 4 times. Advertising in a newspaper takes at least 6 times. Even then they will only notice it, and not take action untillthey have a need. Keep advertising, plan on putting door hangers out in the same place several times. Put door hangers on the neighbor hood doors each time you service an existing custome. Building this business is slow, Be fair in you service, charge a fair price, and you will grow.

My first year was 7 customers, second was 35, looking for 50 next year.
Reply With Quote
  #3  
Old 12-13-2011, 12:16 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Work on your web site and ranking now as that takes time and by spring you should be at or near the top of the list.
__________________
Pat
Reply With Quote
  #4  
Old 12-13-2011, 12:59 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 3
TiedemanLLC is on a distinguished road
Default

All of the advice general was very good and very important. You have to constantly be putting your name out, trying different medias. Do some research on your demographics first though. Find out who your clients are. Then do some research with test marketing pieces, Believe it or not different colors, shapes, wording, etc on the same marketing material can made a word of difference. Make sure to track that information.

Now given your situation, I personally would do two things right now 1) ask you current clients for referrals. This is a low cost way to gain more clients. 2) Market only in the neighborhoods that you are currently servicing. By pin pointing in one particular area you are making your marketing more effective and not just throwing out darts hoping one will hit at the dart board. And in the long run the more clients you gain in the same neighborhood, the less it will cost you in windshield time.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 12-13-2011, 03:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,207
Rep Power: 10
Steve has disabled reputation
Default

Another thing to consider is, what services can you offer over the winter to stay in front of your customers so when their grass starts growing in the spring, you are already there and ready to cut it.

Here is a blog article I made about that which can help.

Winter services your lawn care business can offer.

It gets you thinking how you can expand outwards and reach more people all year long.

Quote:
What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above???
Any of these can work but the thing is, you gotta be there when they are ready to buy. That is why you hear so often to keep marketing to the same group.

But as Troy said, the best low dollar approach is asking for referrals. Marketing to your social network and sell to those you know.

Does this help so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Winter services to offer clandscaping44 Starting a lawn care business. 29 12-14-2010 11:34 PM
How to take care of your lawn after winter flyingdutch16 Lawn Maintenance / Lawn Renovation 4 01-09-2010 03:29 AM
Are you offering mower services this fall and winter? Steve Outdoor Power Equipment Discussion, Repairs, Buy or Sell 1 09-25-2008 03:40 PM
Let's see your winter marketing material Steve General Business Discussions 1 11-17-2005 03:50 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Will summer ever come
ExtremeLawncareServices
Today 08:27 AM
Today 08:29 PM
by SGL1
5 72
Mow and leave cleanup bid
SGL1
Today 07:28 PM
Today 07:28 PM
by SGL1
0 19
Need input on a bid
phlawncare
Yesterday 08:51 PM
Today 06:25 PM
by phlawncare
2 80
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:18 PM
by Matther777
8 152
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 04:23 PM
by stevef1201
16 661
Formulas Used
BaileynSamsMum
Today 06:40 AM
Today 02:52 PM
by BaileynSamsMum
2 62
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 02:28 PM
by Steve
3 78
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 02:28 PM
by Steve
4 142
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 02:25 PM
by Steve
4 133
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Today 02:11 PM
by Steve
4 114
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 140
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 337
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 349
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,671
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 194
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 337
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 515
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 101
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 217
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,293
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 404
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 235
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 926
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 228
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 281
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 327
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 224
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,442
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 258
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 168
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 303
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 680
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 536
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 317
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 648
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 208
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 202
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 763
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,083
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 811
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 738
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,935
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,761
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 480
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 390
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 850
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 585
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 602
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,934
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 590
» Popular Tags
2wd 34'' ads birdscaping blades charge christmas christmas light hanging commercial craigslist credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city labor cost late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic mowing new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services top dresser toro tree care truck new used landscape upsell walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy