Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Best marketing approach of winter for lanw care services ??


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-12-2011, 02:06 PM
SageDesignLM SageDesignLM is offline
Junior Member
 
Join Date: Apr 2011
Posts: 9
Rep Power: 4
SageDesignLM is on a distinguished road
Default Best marketing approach of winter for lanw care services ??

Hi Guys,

I am looking for a little advice on marketing over the winter season to have contracts in place to start servicing next spring. I have been in the landscape design business for several years and now want/need to expand my services to make this a viable "full-time" occupation. I have set a goal of having twenty new lawn/garden maintenance contracts in place by mid to end of March 2012 and would like some suggestion on how to get there. What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above??? Is this even possible over the off-season for someone offering this as a new service? The end of April is my "line in the sand" to determine if I can make a go of it full-time of just continue in the design area part-time. Any and all suggestions will be appreciated. Thanks.

Rod
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-12-2011, 05:06 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 6
stevef1201 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Try and remember some important things about people. People will not respond to one, two or even three advertisments. I have found that putting out flyers dor to door, takes at least 4 times. Advertising in a newspaper takes at least 6 times. Even then they will only notice it, and not take action untillthey have a need. Keep advertising, plan on putting door hangers out in the same place several times. Put door hangers on the neighbor hood doors each time you service an existing custome. Building this business is slow, Be fair in you service, charge a fair price, and you will grow.

My first year was 7 customers, second was 35, looking for 50 next year.
Reply With Quote
  #3  
Old 12-13-2011, 01:16 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Work on your web site and ranking now as that takes time and by spring you should be at or near the top of the list.
__________________
Pat
Reply With Quote
  #4  
Old 12-13-2011, 01:59 PM
TiedemanLLC TiedemanLLC is offline
Senior Member
 
Join Date: Dec 2011
Posts: 226
Rep Power: 4
TiedemanLLC is on a distinguished road
Default

All of the advice general was very good and very important. You have to constantly be putting your name out, trying different medias. Do some research on your demographics first though. Find out who your clients are. Then do some research with test marketing pieces, Believe it or not different colors, shapes, wording, etc on the same marketing material can made a word of difference. Make sure to track that information.

Now given your situation, I personally would do two things right now 1) ask you current clients for referrals. This is a low cost way to gain more clients. 2) Market only in the neighborhoods that you are currently servicing. By pin pointing in one particular area you are making your marketing more effective and not just throwing out darts hoping one will hit at the dart board. And in the long run the more clients you gain in the same neighborhood, the less it will cost you in windshield time.
__________________
Twitter
Facebook
LinkedIn
Website
Reply With Quote
  #5  
Old 12-13-2011, 04:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,828
Rep Power: 10
Steve has disabled reputation
Default

Another thing to consider is, what services can you offer over the winter to stay in front of your customers so when their grass starts growing in the spring, you are already there and ready to cut it.

Here is a blog article I made about that which can help.

Winter services your lawn care business can offer.

It gets you thinking how you can expand outwards and reach more people all year long.

Quote:
What is the best marketing approach for the next 3 1/2 months? Door-to-door, post cards, door hangers, newspaper, flyers, all the above???
Any of these can work but the thing is, you gotta be there when they are ready to buy. That is why you hear so often to keep marketing to the same group.

But as Troy said, the best low dollar approach is asking for referrals. Marketing to your social network and sell to those you know.

Does this help so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Winter services to offer clandscaping44 Starting a lawn care business. 29 12-15-2010 12:34 AM
How to take care of your lawn after winter flyingdutch16 Lawn Maintenance / Lawn Renovation 4 01-09-2010 04:29 AM
Are you offering mower services this fall and winter? Steve Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 1 09-25-2008 04:40 PM
Let's see your winter marketing material Steve General Business Discussions 1 11-17-2005 04:50 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New to the forum
LCRobert
01-26-2015 10:21 PM
Today 12:35 AM
by LCRobert
4 75
adding something new...
veteranslawncaresystems
Today 12:13 AM
Today 12:13 AM
by veteranslawncaresystems
0 17
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
Yesterday 09:01 PM
by jrs.landscaping
43 10,206
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 07:35 PM
by avetslawncare
42 15,924
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Yesterday 07:30 PM
by avetslawncare
11 313
Is anyone doing mosquito...
BWild
Yesterday 12:30 PM
Yesterday 07:24 PM
by avetslawncare
4 71
Government contracts
avetslawncare
11-15-2014 08:50 AM
Yesterday 07:06 PM
by avetslawncare
5 725
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Yesterday 05:38 PM
by avetslawncare
28 9,335
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 02:17 PM
by Steve
19 3,067
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
Yesterday 02:14 PM
by Steve
5 136
New to group
ron@alpine
Yesterday 08:45 AM
Yesterday 01:29 PM
by Steve
1 39
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
Yesterday 01:27 PM
by Steve
13 554
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Yesterday 07:55 AM
by ringahding1
9 490
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
Yesterday 07:42 AM
by ringahding1
9 277
second year advise
cmdlawncare
01-23-2015 06:22 PM
Yesterday 07:31 AM
by ringahding1
6 219
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 515
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,548
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 114
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 340
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 134
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 252
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 245
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 298
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 457
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 280
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 630
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 355
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,134
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 526
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,453
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 382
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 440
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 269
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 194
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,800
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 641
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 332
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,809
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,575
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 472
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,101
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 446
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,400
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 472
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 588
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 948
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,181
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 552
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 696
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 1,005
» Popular Tags
2wd 4x4 aerocore apartment bid apartment complex auger bark billy goat brushcutter blades bush care collections deliquentaccounts ditches edging employee problems equipment rental estimate first truck flyers foreman four wheel drive georgia google gopherhaul grass gravely growing a lawn care business hills hiring husqvarna john deere quik trac landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting brass outdoor lights marketing mr dave mulch new mower past due per hour charge per hour service podcast pricing pto push versus ride running a business savannah search engine optimization seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee web design
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:42 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy