Welcome to the forum, there is a ton of information here. First and foremost you must have a website.
There are a few ways to go about advertising your business. I have done:
- Door Hangers
- Post Cards
- Display Advertising in my local pennysaver. They have a nice page inside they call Local Business Directory, it looks like a bulletin board.
- Business Cards to every one I meet in Restaurants, Gas Stations, Bars and anywhere where there are people.
The best time to start is always. The peak time would be a month and a half before the grass begins to grow, then continue till the end of the season.
I drop off business cards to any place that has a bulletin board, like grocery stores, department stores Laundromats etc. You can get business card holders from Artie on this site. http://www.marketingholders.com/CARD...PING-CRDQS.htm
They hold probably 25 business Cards. Check out his other products on the site, he has a lot of stuff that could be useful.
Have magnets made with your company logo and phone number on them, one for both front doors and one for the back of your vehicle. People behind you can't see the sides of your truck when you drive around with no trailer. Good free advertising that way. This is a great site and the magnets are excellent quality: http://www.buildasign.com
, I also order signs for the front lawn from them, also great quality for a fair price.
Utilize the free methods to advertise, google search free classified advertising
Add your business to every business directory in your area
Submit your website and business to all the search engines, then submit to the maps of each of the major search engines
Maps info show up before search results so this is crucial.
See this thread for more:
Hope this helps you get started! Best of luck!