Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Yes! yesyesyes!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-29-2011, 09:16 PM
JeffK26
Guest
 
Posts: n/a
Default Yes! yesyesyes!

So, been working my regular job in HVAC... been slow. However I don't want to get too busy on the lawn care side to jeopardize the for sure paycheck through the winter. Kind of like deer hunting (actual job) with a fishing pole in the nearby stream (Saber LawnCare).

I placed a Craigslist with all my services. no calls for two weeks. No calls, not doing so well. So we placed 125 flyers out the neighborhood my sis in law grew up in after she gave us a tip that 90% of the yards have not been touched for leaf removal.

Today, one call from the flyers for leaf removal, one call from CL for snow removal.

drove on over to give them a price.

The leaf removal said yes to: Leaf removal, snow removal for the winter, and lawn care for next year.

The snow removal said yes to leaf removal and lawn service for next summer, plus hedge and shrub trimming, fertilizing, plus anything i can do to get the yard up to par since the yard has been neglected since her husband passed away, plus a railroad tie retaining wall and staircase next year. She said she knew lawn care companies existed, just never thought to call any of them.

So, BBQ'd tonight, drank some beer....and feeling good. It's not HUGE, but it broke the ice..and that feels very good.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-29-2011, 09:58 PM
dclgraphics dclgraphics is offline
Junior Member
 
Join Date: Sep 2009
Location: Elgin, IL.
Posts: 17
Rep Power: 7
dclgraphics is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
GREAT JOB!!!

Small Business have to be committed and just keep advertising, I think one of the biggest mistake as a small business we make is looking at marketing as inexpense as to a business expense, an investment to grow you business and a tax write-off.

If you really want your business to be successful, you've got to make getting and keeping customers your number one priority. When was the last time you heard of a company going out of business because they had too many happy, satisfied customers buying from them?

And that's where "Marketing" comes in. Letting others know about what you have in such a way that they are compelled... nearly forced to find out more and then, ultimately, to buy the products and services you offer from you, and not from your competitors. Get a better understanding of who your customers are and find better ways to reach them using an advertising mix.

Invest in a good website and support that with a flyer, Door hanger or a direct mail piece.

David C. Lopez
Reply With Quote
  #3  
Old 11-30-2011, 07:26 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

That is fantastic news! Now that you have gotten some success, has it given you more ideas on what works and what doesnt? Also do you feel it is going to change the way you do your marketing now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-30-2011, 09:41 PM
JeffK26
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by Steve View Post
That is fantastic news! Now that you have gotten some success, has it given you more ideas on what works and what doesnt? Also do you feel it is going to change the way you do your marketing now?
Thanks!

Since I have only used two methods and both worked I can only say what works. I have an ad on CL using HTML to post a flyer instead of only text and a page counter on it, out of almost 500 views I received one call, I don't know if that's a good average or not. I figure quite a few of the 500 views are competition. Only time will tell on that and it's free so no need to take it down no matter what the averages.

I only handed out 125 fliers and I got one call and an email asking about planting flowers in the spring since my original post. And it's only been 2 days since the flyer handout. I think that's a decent average. I used magnets with small US Flag stickers on them to attach the fliers to the doors, rubberbands for non metal doors but wrapped the magnet in with the rubberband. I figure if a customer is going to keep the flier beyond the initial read it's useful if it's hanging where they repeatedly see it other than in a pile of papers. It snows, or time got away and the lawn is still covered in leaves so the customer thinks "Where is that flyer?" It's either up on the fridge or in a pile of papers. Why not attempt to better the odds it's hanging? I have a couple food fliers on my fridge, and the magnets they used are keeping them there. Not only that, the magnets got me to ask my wife where we got them. That's where i got the idea.

I have 200 more fliers to hand out for snow removal. Each of the fliers lists all my services as well, but Snow Removal is in bold at the top. With this new set I'm attaching a small candy cane to each flyer. And the magnets for this round have a little Christmas wreath sticker on them.

While handing out fliers the wife and I would also take a homeowner's empty trashcans or recycle bins back up to the house. Smiled and waved to everyone we saw and of course handed them the flyer personally. We even gave a flyer to a "no solicitors" house. The house had a no solicitor sign so we turned and walked away, the home owner came out saw we didn't leave a flyer and actually thanked us and asked what we do.
Reply With Quote
  #5  
Old 12-01-2011, 09:07 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

That is awesome!

Quote:
With this new set I'm attaching a small candy cane to each flyer. And the magnets for this round have a little Christmas wreath sticker on them.
Do you have a picture of that? Fantastic!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-01-2011, 07:14 PM
JeffK26
Guest
 
Posts: n/a
Default

I'll get a pic up in the next couple of days....

headin out to Christmas shop.
Reply With Quote
  #7  
Old 12-04-2011, 08:01 PM
JeffK26
Guest
 
Posts: n/a
Default

Here ya go Steve...

The fliers we're handing out this week. Candy Cane and US flag magnets...

Sorry about not having the wreath magnets, the wife ended up using them for her seamstress flyers. But the round magnet is the type we use for the wreaths.

Attached Images
File Type: jpg PICT0794.JPG (81.1 KB, 2 views)
Reply With Quote
  #8  
Old 12-05-2011, 11:05 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

That looks great! I can't tell from this angle but do the flag magnets have any contact information on them?

Could you attach some kind of business card to those magnets too?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 12-05-2011, 04:41 PM
JeffK26
Guest
 
Posts: n/a
Default

Steve, nope, too small really. the magnets are like 1 inch by 2 inches.

That is a good idea tho, instead of the flags or Christmas wreaths just get some blank stickers and print business name & number on them

I've been thinking about getting business card magnets in the future but for now money is thin in the advertising part of the budget... I'd rather spend it on yard signs, fliers and other forms of advertising
Reply With Quote
  #10  
Old 12-07-2011, 06:35 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Have you gotten any feedback from any of the people who have received your marketing package so far?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
Yesterday 04:45 PM
by lawngawd7
9 296
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
Yesterday 04:34 PM
by Crossett73
91 33,674
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
Yesterday 08:14 AM
by pruzilla
2 45
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 66
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 53
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,767
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 72
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 198
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 107
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 178
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 112
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,748
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 152
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 136
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 182
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 381
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 153
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 420
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,511
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 148
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 170
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 286
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 292
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 330
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:45 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:45 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy