Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Spring-Green Franchises Celebrate 30th Anniversary


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-01-2007, 04:56 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Let's look at this for a moment. When you are trying to expand and grow and are looking for huge growth right away, reflect on Spring Green's growth.

They have "enjoyed an average of eight percent growth annually since its founding in 1977." 8% growth annually. That figure is something to consider when you are comparing how your growth is going.

What is your view, has their growth been slow, fast or just about what you would expect?

Spring-Green Franchises Celebrate 30th Anniversary - Spring-Green Lawn Care CEO Tom Hofer grew up on a farm in Peoria county, Ill. Befitting his midwestern roots, he's a practical man. As the Plainfield, Ill.-based lawn care company celebrates its 30th anniversary this year, Hofer will take a moment to enjoy a slice of cake, but that's about it. There's too much work to be done.

The overall aging population offers great opportunities for us while at the same time our technological advancements strike a chord with younger homeowners.

In an industry where slow and steady growth is the norm, Spring-Green Lawn Franchises have been busier than a patch of backyard grass sprouting after a warm spring shower. The company has enjoyed an average of eight percent growth annually since its founding in 1977 - it was almost 11 percent in 2006 - and systemwide revenue has increased 45 percent during the last five years alone.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-01-2007, 04:58 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,231
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Here is a press release from their company.




Spring-Green Neighborhood Lawn Care Franchises Celebrate 30th Anniversary

One of the top five lawn and tree-care companies nationwide, Spring-Green is celebrating 30 years of highly successful growth. With a trusted reputation as America's neighborhood lawn-care provider, Spring-Green is fast approaching their goal of becoming a $100 million franchise system.

Plainfield, IL (Vocus/PRWEB ) April 30, 2007 ** Spring-Green Lawn Care CEO Tom Hofer grew up on a farm in Peoria county, Ill. Befitting his midwestern roots, he's a practical man. As the Plainfield, Ill.-based lawn care company celebrates its 30th anniversary this year, Hofer will take a moment to enjoy a slice of cake, but that's about it. There's too much work to be done.

It's a major life change to go into business for yourself. We need to make that as easy as possible
That's because Spring-Green - one of the top five lawn and tree-care companies nationwide - has quietly been solidifying its reputation as America's neighborhood lawn-care provider.

In an industry where slow and steady growth is the norm, Spring-Green Lawn Franchises have been busier than a patch of backyard grass sprouting after a warm spring shower. The company has enjoyed an average of eight percent growth annually since its founding in 1977 - it was almost 11 percent in 2006 - and systemwide revenue has increased 45 percent during the last five years alone.

With systemwide sales of just over $26 million in 2006, Spring-Green is climbing toward the company's long-term goal of becoming a $100 million franchise system; a status Hofer says can be reached in about 15 years if the growth rate of the last several years is maintained.

"Homeowners are desperately seeking a professional, local alternative to large, national companies," Hofer said. "Spring-Green Lawn Care Services fill that niche and we believe our strength is that local connection to the communities we serve."

It's understandable that such a bright future has the 60-year-old Hofer anticipating tomorrow as much as he has enjoyed the past since joining Spring-Green as its third lawn care franchisee shortly after the company's founding. A former Navy pilot, Hofer was named company president in 1987.

"I don't want to dismiss the past, but I certainly don't want to be sitting around talking about the good old days," Hofer said. "Let's recognize that time, but we really need to give all our attention to the future."

Spring-Green has 114 lawn care franchises operating in 24 states. Eleven lawn franchises were added in 2006 and 15 more are expected to be added in 2007. The environment for growth couldn't be any better for Spring-Green, its franchisees and customers. Many homeowners are seeking professional, locally owned alternatives to national lawn care companies.

The market includes increasing numbers of aging Baby Boomers - who value the expertise and trust the local Spring-Green lawn care franchise owner ** but younger Gen Xers and Millennials who are drawn by the company's technological prowess that allows homeowners to purchase service programs online with the click of a mouse.

"We are really positioning ourselves to penetrate neighborhoods and markets deeper than we have in the past," Hofer said. "The overall aging population offers great opportunities for us while at the same time our technological advancements strike a chord with younger homeowners."

How Spring-Green reacts to change has been an instrumental reason behind its success the last 30 years. In the industry's boom years, from the late 1970s to about 1985, "we just got on board and rode along," Hofer recalled. But the business landscape quickly changed. Environmental pressures, industry consolidation and improved do-it-yourself products bolstered by aggressive marketing programs from national brands all served to challenge Spring-Green to look more closely at their strategy for growth.

"That started to separate the men from the boys," Hofer recalled. "We realized that if Spring-Green was going to be a long-term player, we couldn't just ride along with the trends. We had to swim upstream because the trend was going in the opposite direction."

Spring-Green aggressively stepped up its marketing campaigns but also relied on its backbone - its franchising network - to navigate the choppy waters. While Spring-Green lawn franchisees run sizable operations, they are still small-business owners who take great pride in the connection they have with their local communities. That has always proven an important asset.

"Maybe guys didn't grow as much as they could have when times were good, but they did better than our competitors who had big overhead and large customer bases that were being seriously eroded in some cases," Hofer said. "I think being a franchising organization helped us through those times."

While conceding that today's lawn-care industry has matured, Hofer sees plenty of opportunity for growth. "We're focusing on outpacing industry growth instead of just riding along with the trends," he said.

Spring-Green's sense of never being satisfied with the status quo extends to how it serves its franchisees. Taking into account the seasonality of its business, Spring-Green launched the innovative Flex Start Franchise Program in late 2004. Flex Start allows franchisees who start late in the lawn-care season to remain in their current jobs and operate in a part-time capacity until Jan. 1 of the following year, when they must make a full-time commitment.

About 75 percent of Spring-Green Lawn franchisees have taken advantage of Flex Start since its launch.

"It's a major life change to go into business for yourself. We need to make that as easy as possible," Hofer said. "Flex Start allows franchisees to keep their current job and learn, work and market their Spring-Green business part-time while getting some experience under their belt. When January comes around, they have a tremendous head start."

In addition to the Flex Start program, Spring-Green also launched the Veteran Franchise Military Assistance Program, or M.A.P. Hofer, a former Navy pilot, had aspirations of owning his own business when he left the service and knows many other people leaving the military share that same goal. In response to this overwhelming interest, Spring-Green started a grant program designed to help military veterans open a Spring-Green Lawn Care franchise.

Through Spring-Green's Military Assistance Program, the company will apply up to $15,000 of the initial franchise fee toward the start-up expense. "We want to make it easier for people who are returning from the war to get back into the business world," said Hofer. "We also recognize that many veterans who may have re-entered the corporate world, may be looking to transition to a more entrepreneurial situation. Spring-Green's business model allows a lot of flexibility and the freedom to be outdoors."

Flex Start and the Military Assistance Program are only two of several attractive benefits Spring-Green offers its lawn care franchisees, including a modest estimated initial investment cost of between $90,000 and $125,000. The benefits include:

- A web-based Customer Relationship Management (CRM) platform that provides myriad real-time services to both franchisees and customers.

- A call center for new franchisees that allows operators to answer phones for franchisees and make sales, schedule service and solve customer-service problems.

- A Start-Up Support program that provides unprecedented assistance to new franchisees in building their franchise during the first two years.

Before launching his business career, Hofer flew P-3 Orion Anti-Submarine aircraft during two tours in Vietnam while serving in the Navy from 1968 to 1973. He spent his final year in the service as the aircraft's commander in charge of a crew of 13. As he looked back on the experience, he was able to draw some corollaries to his role today.

"The aircraft commander was like the head of a small business," he said. "You've got a job to do, a mission to accomplish and a crew that needs to be trained and competent. When it's time to do what you have to do, you have to go out and execute. That's no different from everyday business."
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 05-01-2007, 08:39 PM
tiedeman
Guest
 
Posts: n/a
Default

I always remember their website being very sharp and clean
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Smoked my first belt!
SGL1
Yesterday 08:46 PM
Today 03:25 AM
by ExtremeLawncareServices
1 18
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Today 03:18 AM
by ExtremeLawncareServices
57 5,043
landscape insurance
clarkslawn
03-30-2015 10:14 PM
Yesterday 10:02 PM
by SGL1
4 352
color fliers?
holymoly
04-18-2015 02:32 PM
Yesterday 09:40 PM
by avetslawncare
9 163
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
Yesterday 08:41 PM
by SGL1
11 190
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
Yesterday 08:20 PM
by avetslawncare
27 5,558
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
Yesterday 08:00 PM
by avetslawncare
48 2,201
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 07:44 PM
by avetslawncare
24 860
Could be great news for...
SC93
04-14-2015 11:06 PM
Yesterday 03:45 PM
by SC93
12 370
lawn care business...
holymoly
04-18-2015 02:56 PM
Yesterday 02:24 PM
by Steve
2 129
weed
avetslawncare
04-16-2015 07:56 PM
Yesterday 01:08 PM
by Steve
4 170
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 507
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 908
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 922
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 428
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 296
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 444
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 123
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 482
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 452
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,268
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 166
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 225
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,961
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 175
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 194
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,191
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 487
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 219
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 255
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 485
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 218
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 432
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 248
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 362
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 866
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 298
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,925
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 508
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,226
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 413
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,731
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 374
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 975
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 419
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 275
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,151
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,466
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,289
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,439
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy