Here is a video on Jonathan Soares Founder - CEO Q Products, Inc.
He made his on bbq sauce, while still in college and has sold quite a bit of it. One of the things I like about it is that he harnessed his image and himself to become the brand. The company and product is named after him. He is positioning himself as a phenom. As a recent college grad he really stands out. He can go to stores and do in store promotions and sell the heck out of his product.
You could be doing this too. Watch this video and think how you could harness yourself in a similar way and break out from your competitors.
I think we will see a lot more from him in the future.