Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Craigslist or no craigslist?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2011, 10:56 AM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 3
smallstripeslawncare is on a distinguished road
Default Craigslist or no craigslist?

Hello,

I'm a new lawn care business owner. I'm based in Charlotte, NC. I'm 21 years old, married with almost two year old twins.

I had plans to go into the US Army this past October and things didn't work out. My daughter has medical issues and my wife just wasn't up for it. So all summer I was advertising on craigslist and offering a $20 lawn cut, edged, blown! Under 1/2 acre. I was using a Toro 22' personal pace push mower, Echo SRM-225 line trimmer, and Home lite back pack blower. It kept me busy all summer but of course I was low balling and not making as much as I should. A lot of the tiny Charlotte lawns I cut were worth $20 I think but some I should of charged much more. My plan is to actually do estimates (possibly using google earth, advice welcome on this) and try to get off of craigslist.

I now have a Howard Price 48' walk behind, and a Lawn Boy 19' push mower for trimming purposes.

I was actually watching a few of the gopher videos on youtube and craigslist was mentioned a few times.

Is craigslist actually a good way to market? I've heard from many people that fliers are the way to go and will help me market to specific areas.

My issue with craigslist is that there's SO MANY lawn care guys offering dirt cheap prices and also when I did get calls they were scattered all over the place.

If I decide to stay on craigslist should I market for specific areas and not offer as big of area? I plan on servicing a few different areas of Charlotte but I don't want to be in North Charlotte on day and a guy call saying he's in South Charlotte and I won't be in that area for two more days. He'll just call the next guy who can come out the same day.

If i do continue this spring on craigslist maybe using flier advertisement as well and using craigslist as additional help will keep me busy.

Any advice would be greatly appreciated!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-13-2011, 06:34 PM
strength strength is offline
Member
 
Join Date: Oct 2011
Location: easton pa
Posts: 33
Rep Power: 3
strength is on a distinguished road
Default I SAY YES TO Craigslist

Lawn care business tipsLawn Care Business Book
DON'T MAKE it you only way to get your self out there by any means but i have had lots of luck with cl yes some people are cheep but not all. how i look at cl for me is like the not so cute girl at the bar with the ugly girl friend all of a sudden the not so cute girl looks hot matched to her girl friend lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
Reply With Quote
  #3  
Old 11-13-2011, 07:30 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

This was my first full season. I had no means of paying for any other advertising, so against all fears of spamming and getting bad clients, I advertised on Craigslist.

I eliminated the chance of getting spam by using an image for my advertisement. (It helps that I'm a graphic artist)
I believe that by doing so, I also made myself stand out from teh crowd and ultimately, I only had one client that turned out to be a cheap-a$$ and I had to drop - all other clients have been wonderful. Wealthy clients, blue collar, young, old... I was surprised by how many people use CL to find services.

I made it evident in my ad what areas I serviced in order to eliminate calls from parts of town that I don't service. Placing town names and zip codes in the keywords helps.

Good luck!
Reply With Quote
  #4  
Old 11-13-2011, 09:01 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

This past season was my first as a business owner. Of my 23 clients I have, 21 came from Craigslist, 1 from my full time job, and 1 from the 500 flyers we passed out.
Reply With Quote
  #5  
Old 11-14-2011, 11:17 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
With this being an issue with craigs list, do you find that it give the guy with the escort an advantage? Are people looking for the dirt cheap cost and not care if you show up in the escort or is it the opposite and they want to see an add that looks professional and see you pull up in front of their house looking professional as well?

Do the types of customers you get from craigs list depend on how you present yourself in your ad and how you appear in person?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-14-2011, 11:43 AM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
Reply With Quote
  #7  
Old 11-14-2011, 12:07 PM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 3
smallstripeslawncare is on a distinguished road
Default

One issue many of the clients I received off of craigslist have told me is that no one calls you back or answers the phone! I have been guilty of this because while mowing a lawn I have received so many phone calls and there's always that ONE that I didn't call back out of 10 because I couldn't keep track. I should of written down all of the missed calls and did it that way instead of going through them on the phone.

I was also very surprised at how many clients did expect the "ford escort guy" but were pleasantly surprised when I showed up with decent equipment.

I suppose when next season comes around I'll continue marketing with craigslist but not as my only means of marketing.

I'll also pass out fliers, business cards, etc...Also try offering a referral program to see if that will help some.
Reply With Quote
  #8  
Old 11-15-2011, 10:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

These are some great points being brought up.

Now knowing some of these, should your marketing material on craigslist possibly include a picture of you and your truck/trailer pulled up in front of a home and you walking up to great the picture taker? Would such a photo show that you are not a fly by night entity?

Also, should you be promoting that you guarantee to answer or return all phone calls within X period of time or your first mowing is free?

Quote:
One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
By using this as part of your sales presentation, do you also point out to the customer how important it is for a lawn care business to provide the home owner with proof of insurance and why it is important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
My Craigslist Ad JeffK26 Lawn Care Marketing & Post your marketing material for review! 8 11-14-2011 10:32 AM
My new craigslist ad NewLeafca Show Off - Picture Post - Photo Gallery 25 06-05-2011 10:11 PM
Look at this ad!!! CRAIGSLIST devuono311 General Business Discussions 20 02-15-2011 05:52 PM
Craigslist once again MikeO General Talk 1 08-04-2009 05:15 PM
New Craigslist Ad CHEESE2009 General Talk 1 06-07-2009 11:43 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
snowplowing
jshak40
Today 07:20 AM
Today 07:55 PM
by jrs.landscaping
5 77
Brake job!
kslawn
08-30-2014 07:49 AM
Today 05:57 PM
by 04bluesilverado
5 136
Trailer tires
J.A.S.LawnService
Today 10:17 AM
Today 11:39 AM
by stevef1201
1 37
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
Today 09:52 AM
by mattthelawnguy
6 213
Mowing 7 acres
avetslawncare
Yesterday 04:24 PM
Yesterday 05:55 PM
by stevef1201
3 91
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 04:48 PM
by avetslawncare
6 211
New to the industry-...
Lsmain
Yesterday 10:53 AM
Yesterday 10:53 AM
by Lsmain
0 65
Sod
RosalesLawnCare
08-27-2014 03:47 PM
08-30-2014 07:00 PM
by RosalesLawnCare
2 152
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
08-30-2014 05:04 PM
by stevef1201
1 96
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 393
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
08-29-2014 05:39 PM
by jrs.landscaping
1 115
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 527
Hello
jawnebgoode
08-28-2014 08:37 PM
08-28-2014 08:37 PM
by jawnebgoode
0 57
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
08-28-2014 05:06 PM
by kurtwin
0 79
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 614
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
08-28-2014 11:58 AM
by Steve
5 214
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,255
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,644
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 518
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 199
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,851
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 283
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 360
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 233
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 202
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 244
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 488
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 750
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 210
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 549
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 516
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 261
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 370
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 283
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,113
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 573
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,685
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 751
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,944
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 375
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 494
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 328
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 597
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 481
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 577
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 631
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 886
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 422
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 487
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 377
» Popular Tags
2wd advertisement apartment complex article marketing bid blades charge christmas lighting courtesy call credit card processing customers decorating ditches employee problems escrow exmark ferris foreman fundraiser georgia gopherhaul grass gravely gravely 34" zero turn growing a lawn care business holiday lighting how much to charge installation landscape services lawn lawn care lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf leaf removal lighting brass outdoor lights marketing native plants new buisness online classifieds outdoor environments payment podcast property management company redmax running a business savannah scag seo snow snow plowing sprayer starting a business steep lawns stihl sulky toro trimmer rack truck new used landscape turfgrass consulting walk behind walker zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:32 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:32 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy