Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Craigslist or no craigslist?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2011, 11:56 AM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 4
smallstripeslawncare is on a distinguished road
Default Craigslist or no craigslist?

Hello,

I'm a new lawn care business owner. I'm based in Charlotte, NC. I'm 21 years old, married with almost two year old twins.

I had plans to go into the US Army this past October and things didn't work out. My daughter has medical issues and my wife just wasn't up for it. So all summer I was advertising on craigslist and offering a $20 lawn cut, edged, blown! Under 1/2 acre. I was using a Toro 22' personal pace push mower, Echo SRM-225 line trimmer, and Home lite back pack blower. It kept me busy all summer but of course I was low balling and not making as much as I should. A lot of the tiny Charlotte lawns I cut were worth $20 I think but some I should of charged much more. My plan is to actually do estimates (possibly using google earth, advice welcome on this) and try to get off of craigslist.

I now have a Howard Price 48' walk behind, and a Lawn Boy 19' push mower for trimming purposes.

I was actually watching a few of the gopher videos on youtube and craigslist was mentioned a few times.

Is craigslist actually a good way to market? I've heard from many people that fliers are the way to go and will help me market to specific areas.

My issue with craigslist is that there's SO MANY lawn care guys offering dirt cheap prices and also when I did get calls they were scattered all over the place.

If I decide to stay on craigslist should I market for specific areas and not offer as big of area? I plan on servicing a few different areas of Charlotte but I don't want to be in North Charlotte on day and a guy call saying he's in South Charlotte and I won't be in that area for two more days. He'll just call the next guy who can come out the same day.

If i do continue this spring on craigslist maybe using flier advertisement as well and using craigslist as additional help will keep me busy.

Any advice would be greatly appreciated!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-13-2011, 07:34 PM
strength strength is offline
Member
 
Join Date: Oct 2011
Location: easton pa
Posts: 33
Rep Power: 4
strength is on a distinguished road
Default I SAY YES TO Craigslist

Lawn care business tipsLawn Care Business Book
DON'T MAKE it you only way to get your self out there by any means but i have had lots of luck with cl yes some people are cheep but not all. how i look at cl for me is like the not so cute girl at the bar with the ugly girl friend all of a sudden the not so cute girl looks hot matched to her girl friend lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
Reply With Quote
  #3  
Old 11-13-2011, 08:30 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

This was my first full season. I had no means of paying for any other advertising, so against all fears of spamming and getting bad clients, I advertised on Craigslist.

I eliminated the chance of getting spam by using an image for my advertisement. (It helps that I'm a graphic artist)
I believe that by doing so, I also made myself stand out from teh crowd and ultimately, I only had one client that turned out to be a cheap-a$$ and I had to drop - all other clients have been wonderful. Wealthy clients, blue collar, young, old... I was surprised by how many people use CL to find services.

I made it evident in my ad what areas I serviced in order to eliminate calls from parts of town that I don't service. Placing town names and zip codes in the keywords helps.

Good luck!
Reply With Quote
  #4  
Old 11-13-2011, 10:01 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

This past season was my first as a business owner. Of my 23 clients I have, 21 came from Craigslist, 1 from my full time job, and 1 from the 500 flyers we passed out.
Reply With Quote
  #5  
Old 11-14-2011, 12:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

Quote:
lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
With this being an issue with craigs list, do you find that it give the guy with the escort an advantage? Are people looking for the dirt cheap cost and not care if you show up in the escort or is it the opposite and they want to see an add that looks professional and see you pull up in front of their house looking professional as well?

Do the types of customers you get from craigs list depend on how you present yourself in your ad and how you appear in person?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-14-2011, 12:43 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
Reply With Quote
  #7  
Old 11-14-2011, 01:07 PM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 4
smallstripeslawncare is on a distinguished road
Default

One issue many of the clients I received off of craigslist have told me is that no one calls you back or answers the phone! I have been guilty of this because while mowing a lawn I have received so many phone calls and there's always that ONE that I didn't call back out of 10 because I couldn't keep track. I should of written down all of the missed calls and did it that way instead of going through them on the phone.

I was also very surprised at how many clients did expect the "ford escort guy" but were pleasantly surprised when I showed up with decent equipment.

I suppose when next season comes around I'll continue marketing with craigslist but not as my only means of marketing.

I'll also pass out fliers, business cards, etc...Also try offering a referral program to see if that will help some.
Reply With Quote
  #8  
Old 11-15-2011, 11:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,850
Rep Power: 10
Steve has disabled reputation
Default

These are some great points being brought up.

Now knowing some of these, should your marketing material on craigslist possibly include a picture of you and your truck/trailer pulled up in front of a home and you walking up to great the picture taker? Would such a photo show that you are not a fly by night entity?

Also, should you be promoting that you guarantee to answer or return all phone calls within X period of time or your first mowing is free?

Quote:
One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
By using this as part of your sales presentation, do you also point out to the customer how important it is for a lawn care business to provide the home owner with proof of insurance and why it is important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
My Craigslist Ad JeffK26 Lawn Care Marketing & Post your marketing material for review! 8 11-14-2011 11:32 AM
My new craigslist ad NewLeafca Show Off - Picture Post - Photo Gallery 25 06-05-2011 11:11 PM
Look at this ad!!! CRAIGSLIST devuono311 General Business Discussions 20 02-15-2011 06:52 PM
Craigslist once again MikeO General Talk 1 08-04-2009 06:15 PM
New Craigslist Ad CHEESE2009 General Talk 1 06-07-2009 12:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Just Quit?
ringahding1
Yesterday 06:23 AM
Today 08:50 AM
by rmccutchan
9 171
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
Today 08:17 AM
by jrs.landscaping
4 118
French gardener owner's...
didgreen
Yesterday 09:10 AM
Today 02:25 AM
by didgreen
3 84
Thanks for all the posts
WheatGrass
Yesterday 06:38 AM
Today 01:29 AM
by WheatGrass
2 82
hows it going.
uppercut
Yesterday 05:01 AM
Yesterday 11:16 PM
by uppercut
3 86
viking cyclon.
uppercut
01-29-2015 09:12 PM
Yesterday 11:11 PM
by uppercut
2 74
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
Yesterday 10:26 PM
by ExtremeLawncareServices
15 851
adding something new...
veteranslawncaresystems
01-28-2015 12:13 AM
Yesterday 09:15 PM
by veteranslawncaresystems
6 198
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Yesterday 07:51 PM
by Chilehead
2 87
Government contracts
avetslawncare
11-15-2014 08:50 AM
Yesterday 07:46 PM
by Chilehead
11 898
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
Yesterday 04:47 PM
by Just for Cuts
3 476
whats this briggs?
uppercut
Yesterday 12:40 AM
Yesterday 02:49 PM
by Steve
1 63
Say Hello !!!
Steve
03-19-2007 12:18 PM
Yesterday 02:36 PM
by Hard-Body lawn & garden
1,202 363,954
Lawn Mowing -...
ringahding1
Yesterday 07:05 AM
Yesterday 07:05 AM
by ringahding1
0 39
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
01-29-2015 08:14 PM
by lxarth
8 280
Contact last years...
googus
01-28-2015 09:13 AM
01-29-2015 02:29 PM
by Steve
6 250
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-29-2015 02:21 PM
by Steve
15 497
New to the forum
LCRobert
01-26-2015 10:21 PM
01-29-2015 09:11 AM
by ringahding1
7 227
What happened to Better...
Steve
01-27-2014 04:07 PM
01-28-2015 12:26 PM
by Steve
21 3,216
Lawn care truck
Steve
10-10-2009 03:40 AM
01-28-2015 12:23 PM
by Steve
44 16,104
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
01-28-2015 12:08 PM
by Steve
29 9,483
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-28-2015 11:04 AM
by ExtremeLawncareServices
10 623
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,385
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 164
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 135
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 807
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 360
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 309
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,643
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 193
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 441
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 199
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 342
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 331
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 389
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 556
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 379
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 707
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 444
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,258
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 607
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,560
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 530
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 340
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 272
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,862
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 737
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 430
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,934
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,686
» Popular Tags
4wd aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts edging employee problems equipment rental ferris first truck flyers foreman four wheel drive gopherhaul grass growing a lawn care business hills hiring husqvarna introduction john deere quik trac landscape landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing mr dave mulch past due per hour charge per hour service podcast pricing profit on employee pto push versus ride reo running a business scripts seo shell small engine repair square foot steep lawns steve sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:11 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:11 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy