Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Craigslist or no craigslist?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-13-2011, 11:56 AM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 4
smallstripeslawncare is on a distinguished road
Default Craigslist or no craigslist?

Hello,

I'm a new lawn care business owner. I'm based in Charlotte, NC. I'm 21 years old, married with almost two year old twins.

I had plans to go into the US Army this past October and things didn't work out. My daughter has medical issues and my wife just wasn't up for it. So all summer I was advertising on craigslist and offering a $20 lawn cut, edged, blown! Under 1/2 acre. I was using a Toro 22' personal pace push mower, Echo SRM-225 line trimmer, and Home lite back pack blower. It kept me busy all summer but of course I was low balling and not making as much as I should. A lot of the tiny Charlotte lawns I cut were worth $20 I think but some I should of charged much more. My plan is to actually do estimates (possibly using google earth, advice welcome on this) and try to get off of craigslist.

I now have a Howard Price 48' walk behind, and a Lawn Boy 19' push mower for trimming purposes.

I was actually watching a few of the gopher videos on youtube and craigslist was mentioned a few times.

Is craigslist actually a good way to market? I've heard from many people that fliers are the way to go and will help me market to specific areas.

My issue with craigslist is that there's SO MANY lawn care guys offering dirt cheap prices and also when I did get calls they were scattered all over the place.

If I decide to stay on craigslist should I market for specific areas and not offer as big of area? I plan on servicing a few different areas of Charlotte but I don't want to be in North Charlotte on day and a guy call saying he's in South Charlotte and I won't be in that area for two more days. He'll just call the next guy who can come out the same day.

If i do continue this spring on craigslist maybe using flier advertisement as well and using craigslist as additional help will keep me busy.

Any advice would be greatly appreciated!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-13-2011, 07:34 PM
strength strength is offline
Member
 
Join Date: Oct 2011
Location: easton pa
Posts: 33
Rep Power: 4
strength is on a distinguished road
Default I SAY YES TO Craigslist

Lawn care business tipsLawn Care Business Book
DON'T MAKE it you only way to get your self out there by any means but i have had lots of luck with cl yes some people are cheep but not all. how i look at cl for me is like the not so cute girl at the bar with the ugly girl friend all of a sudden the not so cute girl looks hot matched to her girl friend lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
Reply With Quote
  #3  
Old 11-13-2011, 08:30 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

This was my first full season. I had no means of paying for any other advertising, so against all fears of spamming and getting bad clients, I advertised on Craigslist.

I eliminated the chance of getting spam by using an image for my advertisement. (It helps that I'm a graphic artist)
I believe that by doing so, I also made myself stand out from teh crowd and ultimately, I only had one client that turned out to be a cheap-a$$ and I had to drop - all other clients have been wonderful. Wealthy clients, blue collar, young, old... I was surprised by how many people use CL to find services.

I made it evident in my ad what areas I serviced in order to eliminate calls from parts of town that I don't service. Placing town names and zip codes in the keywords helps.

Good luck!
Reply With Quote
  #4  
Old 11-13-2011, 10:01 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

This past season was my first as a business owner. Of my 23 clients I have, 21 came from Craigslist, 1 from my full time job, and 1 from the 500 flyers we passed out.
Reply With Quote
  #5  
Old 11-14-2011, 12:17 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
lots of guys on cl might have rock bottom prices but show up with a ford escort hatch back with a weed whacker hanging out the back . don't get me wrong i have and lots of us have started this way BUT first impressions are everything
With this being an issue with craigs list, do you find that it give the guy with the escort an advantage? Are people looking for the dirt cheap cost and not care if you show up in the escort or is it the opposite and they want to see an add that looks professional and see you pull up in front of their house looking professional as well?

Do the types of customers you get from craigs list depend on how you present yourself in your ad and how you appear in person?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 11-14-2011, 12:43 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default

One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
Reply With Quote
  #7  
Old 11-14-2011, 01:07 PM
smallstripeslawncare smallstripeslawncare is offline
Member
 
Join Date: Oct 2011
Location: Charlotte, NC
Posts: 32
Rep Power: 4
smallstripeslawncare is on a distinguished road
Default

One issue many of the clients I received off of craigslist have told me is that no one calls you back or answers the phone! I have been guilty of this because while mowing a lawn I have received so many phone calls and there's always that ONE that I didn't call back out of 10 because I couldn't keep track. I should of written down all of the missed calls and did it that way instead of going through them on the phone.

I was also very surprised at how many clients did expect the "ford escort guy" but were pleasantly surprised when I showed up with decent equipment.

I suppose when next season comes around I'll continue marketing with craigslist but not as my only means of marketing.

I'll also pass out fliers, business cards, etc...Also try offering a referral program to see if that will help some.
Reply With Quote
  #8  
Old 11-15-2011, 11:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

These are some great points being brought up.

Now knowing some of these, should your marketing material on craigslist possibly include a picture of you and your truck/trailer pulled up in front of a home and you walking up to great the picture taker? Would such a photo show that you are not a fly by night entity?

Also, should you be promoting that you guarantee to answer or return all phone calls within X period of time or your first mowing is free?

Quote:
One of the things I like to do also when showing up to do a quote for a customer that I get off of Craigslist is to show proof of insurance. It makes them think to ask the competition. I gained several yards that way because the others could not show that.
By using this as part of your sales presentation, do you also point out to the customer how important it is for a lawn care business to provide the home owner with proof of insurance and why it is important?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
My Craigslist Ad JeffK26 Lawn Care Marketing & Post your marketing material for review! 8 11-14-2011 11:32 AM
My new craigslist ad NewLeafca Show Off - Picture Post - Photo Gallery 25 06-05-2011 11:11 PM
Look at this ad!!! CRAIGSLIST devuono311 General Business Discussions 20 02-15-2011 06:52 PM
Craigslist once again MikeO General Talk 1 08-04-2009 06:15 PM
New Craigslist Ad CHEESE2009 General Talk 1 06-07-2009 12:43 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much do you up sell...
Essex Groundskeeping
Yesterday 07:13 PM
Today 01:41 PM
by jrs.landscaping
5 91
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 08:37 AM
by acrajchel
7 1,286
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 07:46 PM
by ExtremeLawncareServices
21 2,388
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 07:40 PM
by Just for Cuts
12 256
This sucks...
Matther777
09-18-2014 05:56 PM
Yesterday 11:56 AM
by achri12
15 3,134
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 504
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-22-2014 10:01 PM
by Just for Cuts
3 135
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-22-2014 05:56 PM
by AGPS
9 306
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-22-2014 02:42 PM
by stevef1201
22 6,148
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 14,027
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 162
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 325
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 385
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 117
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 225
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 488
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 961
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 494
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,856
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,451
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,200
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 776
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 536
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 475
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 328
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,379
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 259
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 524
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,603
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,719
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,842
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,691
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 433
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 629
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 333
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 387
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,338
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 618
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 519
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 356
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 318
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 336
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 572
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 375
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 431
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 465
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 655
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 566
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 865
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,203
» Popular Tags
4x4 apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic mulch new buisness new mower patio install per hour charge podcast profit on employee pto reo running a business scag search engine optimization seo shell snow snow plowing sprayer starting a business steep lawns steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:18 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:18 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy