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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

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Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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Old 10-26-2011, 05:21 PM
ryandimotta ryandimotta is offline
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Default Need Some Help Getting Started

I Started my Lawn Maintence Company early this year, i have only established 15 accounts. I am in central fl lots of people do lawn work here and i was wondering what would be the best way to get my name out there to expand my bussiness? many of the neighbor hoods have no solicting signs so i can go door to door. Any i deas? my truck and trailer have signs on them. My prices good form what everyone has told me. Any Ideas???
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Old 10-26-2011, 06:16 PM
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Up to this point, what do you feel has worked for you so far? You must be doing something right to land those 15 clients. Could you scale up what marketing you have been doing up to now so far?
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Old 10-26-2011, 06:33 PM
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I have passed out flyers only got 3 customers out of 500, most of them are just family friends and one saw me at a gas station. I know advertiseing is expensive but im on a low buget.
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Old 10-26-2011, 08:58 PM
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Default try this

I started my lawn care business June of 2010. I used free advertising (craigslist) and picked up 26 accounts. Worked with a property preservation company and provided lawn service for another 26 accounts. This year I advertised in april may and june and picked up another 35 accounts. I dropped the property preservation company, and a few others from the year before, and now maintain 50 accounts/week. Some were word of mouth, some are neighbors of clients, but 80% are craigslist. How is craigslist so sucessful for me when so many others don't have much success?
Do this in the "no soliciting" neighborhoods. Drive in and look at every lawn, and write down the address, and how much you would charge. Do this for every property! Then go home, and use public records to get the names of the homeowners. Once you have all the info, write up estimates for each property, what you will provide, and how much it will cost. Starting out, charrge them on a per cut basis. You can always change it to monthly contract after first year. Mail the estimate to them. Do it in 1 neighborhood at a time and see what your feedback is. If you have a customer in that neighborhood, pay them to advertise for you. Tell them for every customer they refer, you will give them a 10% discount on lawn service for the year. Would you rather pay your customer $20 a month to persuede their neighbors and you gain $200 a month and don't have to move your truck or the printer and you may get $0 back. Pay your customers, they love the savings, and you'll love the added client base. People don't know how much lawn care costs. Most think its too expensive. They are surprised to hear how reasoanable it actually is.
Sorry for the book.
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Old 10-26-2011, 09:58 PM
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First full season here. Low budget? How about NO budget?

I was at the point where I started to sweat over spending $40 on business cards, but I advertised on Craigslist and now I'm up to roughly 50 regular clients.
I was hesitant to use CL initially due to the spam that comes with it, but I found that by designing an ad and saving it as an IMAGE, I could avoid the spam bots because they only "see" phone numbers and e-mail in TEXT form - they can't see the info in an image. (but PEOPLE can)

I ran my ad and added some text under it for search engine purposes, and it worked great.
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Old 10-27-2011, 02:07 PM
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I will try all of this I was going to try the drive thru and look up names but i didnt know if it was a type of soliciting or not thanks for the help i will try all of them and get back to you THANKS!!
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Old 10-27-2011, 06:47 PM
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Quote:
Worked with a property preservation company and provided lawn service for another 26 accounts.
Whats is your advice on how to get this kind of work and why did you ultimately decide to move on from them?
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Old 10-29-2011, 10:47 PM
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Quote:
Originally Posted by ryandimotta View Post
I will try all of this I was going to try the drive thru and look up names but i didnt know if it was a type of soliciting or not thanks for the help i will try all of them and get back to you THANKS!!
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Old 10-31-2011, 05:32 AM
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Ok so i put 4 ads on craigslist but wasnt sure what catagory to put them under so i used house hold services and farm & garden services what do you think i should put them under? What worked best for you all? any suggestions on what i should put as a title to catch eyes?
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Old 10-31-2011, 06:59 AM
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Take a look in both sections and see where most of the other lawn care ads are. Put yours there. The first link is my wife's ad to give you an idea of what stands out...she's getting a lot of calls, most of her customers are telling her they're calling because her ad stands out. Not posting mine until i get insurance this week....

http://stlouis.craigslist.org/crs/2676434726.html

Here is what i'll put in my ad, have to make a couple corrections...

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