Originally Posted by LawnHog
I put post in the the new business owners section detailing all my gear and what not. I was really hoping to start full time hardcore doing lawn care and various other jobs but apparently from what other forum members have told me. I should just keep my job I have now because lawn care essentially doesn't pay very well.
Lawn care is the stepping stone to other things, such as mulch installs etc. Developing that customer trust always leads to more work. Getting testimonials from work you have done leads to more work. If your aggressive in how you approach it you will have success, expect each year to grow, but don't expect the 1st year to be over the top as it won't be. Establish a presence in your area, as more people see your work truck on their street the more they will use your service. Market, market and market some more. Never be afraid to hand a business card to a total stranger.
First and foremost you must have a website.
There are a few ways to go about advertising your business. I have done:
- Door Hangers
- Post Cards
- Display Advertising in my local pennysaver. They have a nice page inside they call Local Business Directory, it looks like a bulletin board.
- Business Cards to every one I meet in Restaurants, Gas Stations, Bars and anywhere where there are people.
The best time to start is always. The peak time would be a month and a half before the grass begins to grow, then continue till the end of the season.
I drop off business cards to any place that has a bulletin board, like grocery stores, department stores Laundromats etc. You can get business card holders from Artie on this site. http://www.marketingholders.com/CARD...PING-CRDQS.htm
They hold probably 25 business Cards. Check out his other products on the site, he has a lot of stuff that could be useful.
Have magnets made with your company logo and phone number on them, one for both front doors and one for the back of your vehicle. People behind you can't see the sides of your truck when you drive around with no trailer. Good free advertising that way. This is a great site and the magnets are excellent quality: http://www.buildasign.com
, I also order signs for the front lawn from them, also great quality for a fair price.
Utilize the free methods to advertise, google search free classified advertising
Add your business to every business directory in your area
Submit your website and business to all the search engines, then submit to the maps of each of the major search engines
Maps info show up before search results so this is crucial.
See this thread for more:
Hope this helps you get started! Best of luck!