Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Interview with Total Landscape, Inc


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-02-2007, 08:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,003
Rep Power: 10
Steve has disabled reputation
Default

Bob has some good insight as to who his customer base is and how to give them what they want. He seems to really have found a way to break out from the pack.

Maybe some of this information will help you and your business.

Interview with Bob Franey. Owner of Total Landscape, Inc - Q. This is a really competitive business. I see landscape companies all over the place. What do you suppose is your edge that allows you to be so successful?

A. We are really focused on our clients. Part of landscaping and lawn care was easy. I understood it, and it was not a problem. One thing I've had to learn is what business is, and part of learning what business is, is learning who your client is and focusing on your client.

There are a lot of companies, and this business is very competitive, but I think what we've done is unique. We continue to attract business because we understand who we want our client to be and who our client is. When we talk with somebody, if he or she doesn't fit our client profile, we are able to walk away from it. When we determine that you are our client, we are able to service you like no other company can. It creates a very loyal client who tends to stay with us for a long time.

Q. What is your client profile?

A. Our typical client is someone who needs multiple services. They don't just need maintenance, they need someone who can do "design and build" services. Our ideal client is someone who supports every one of our core businesses, and we have four basic cores - lawn, landscape, design/build, and snow removal. Our ideal client supports those four functions. They’re not just looking for a mow company, they’re not just looking for a landscape or design/build company. We serve commercial and residential clients, and there are not many companies on the residential side that bring that whole package to a client. Our upper-end client is living is a home worth $700,000 and up, with a whole lot of disposable income. This is the residential client who tends to be very attracted to our services.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-02-2007, 09:11 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,003
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
How did Bob go about figuring out who his ideal customer really is?

Two years ago, when we identified who our client was, we went through the research and development of our idea. In the course of that process, we looked at our competition, we looked at their websites, we looked at the services they provided. We tried to find a market that wasn’t being serviced. We feel like our growth potential right now is unlimited because the core companies out there are not providing the service. We have come across numerous situations where a client may be totally happy with the guy who’s done his landscape maintenance, he may be totally happy with the guy who put in his bushes, he may be totally happy with the guy who did his lighting, but what he’s not happy with is the fact that he’s had to call five different people to make that happen. What we provide is an opportunity to consolidate those services and make sure that they only have to make one phone call. Often, our clients terminate their existing contracts with other companies for the benefit of having only one company to call. I don’t make light of our competition. I don’t think that we’re the only game in town, but I think the game that we’re playing gives us a clear advantage over the competition.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much to charge for...
jymie
03-31-2013 05:59 PM
Today 02:08 PM
by Lori22
22 5,913
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
Today 01:50 PM
by Lori22
9 164
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 91
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-19-2016 04:45 PM
by Steve
5 611
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 103
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 54
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 84
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 114
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 213
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 746
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 386
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 262
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 279
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 207
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,751
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,289
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,529
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 246
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,253
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 363
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 867
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,691
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,922
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 685
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 261
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,231
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 510
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:31 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:31 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy