Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Interview with Total Landscape, Inc


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-02-2007, 09:42 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Bob has some good insight as to who his customer base is and how to give them what they want. He seems to really have found a way to break out from the pack.

Maybe some of this information will help you and your business.

Interview with Bob Franey. Owner of Total Landscape, Inc - Q. This is a really competitive business. I see landscape companies all over the place. What do you suppose is your edge that allows you to be so successful?

A. We are really focused on our clients. Part of landscaping and lawn care was easy. I understood it, and it was not a problem. One thing I've had to learn is what business is, and part of learning what business is, is learning who your client is and focusing on your client.

There are a lot of companies, and this business is very competitive, but I think what we've done is unique. We continue to attract business because we understand who we want our client to be and who our client is. When we talk with somebody, if he or she doesn't fit our client profile, we are able to walk away from it. When we determine that you are our client, we are able to service you like no other company can. It creates a very loyal client who tends to stay with us for a long time.

Q. What is your client profile?

A. Our typical client is someone who needs multiple services. They don't just need maintenance, they need someone who can do "design and build" services. Our ideal client is someone who supports every one of our core businesses, and we have four basic cores - lawn, landscape, design/build, and snow removal. Our ideal client supports those four functions. They’re not just looking for a mow company, they’re not just looking for a landscape or design/build company. We serve commercial and residential clients, and there are not many companies on the residential side that bring that whole package to a client. Our upper-end client is living is a home worth $700,000 and up, with a whole lot of disposable income. This is the residential client who tends to be very attracted to our services.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-02-2007, 10:11 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
How did Bob go about figuring out who his ideal customer really is?

Two years ago, when we identified who our client was, we went through the research and development of our idea. In the course of that process, we looked at our competition, we looked at their websites, we looked at the services they provided. We tried to find a market that wasn’t being serviced. We feel like our growth potential right now is unlimited because the core companies out there are not providing the service. We have come across numerous situations where a client may be totally happy with the guy who’s done his landscape maintenance, he may be totally happy with the guy who put in his bushes, he may be totally happy with the guy who did his lighting, but what he’s not happy with is the fact that he’s had to call five different people to make that happen. What we provide is an opportunity to consolidate those services and make sure that they only have to make one phone call. Often, our clients terminate their existing contracts with other companies for the benefit of having only one company to call. I don’t make light of our competition. I don’t think that we’re the only game in town, but I think the game that we’re playing gives us a clear advantage over the competition.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 240
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,043
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,883
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,236
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 112
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 280
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 333
Pics for website
tbtigers03
Yesterday 05:40 PM
Yesterday 06:48 PM
by acrajchel
2 64
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 06:43 PM
by Steve
3 101
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 72
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 177
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 06:28 PM
by acrajchel
15 434
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 434
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 892
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 437
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,799
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,407
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,151
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 728
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 480
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 425
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 286
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,309
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 212
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 476
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,554
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,662
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,739
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,635
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 392
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 588
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 281
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 344
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,280
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 572
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 477
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 310
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 269
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 285
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 516
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 332
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 381
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 424
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 622
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 522
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 838
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,151
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,257
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,077
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 946
» Popular Tags
4x4 apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hardscapes hiring how much to charge how to installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic monthly mulch mulch estimate new buisness new mower patio install podcast pto reo running a business scag scripts search engine optimization seo shell snow snow plowing sprayer starting a business steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:49 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:49 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy