Caristi, 41, said he was disillusioned by the corporations’ focus on growth and frenzied acquisitions of smaller businesses.
‘‘At the big companies, I found it very difficult to follow through with promises we would make,’’ he said. ‘‘Employees were paid on commission, and all customers saw was a bill flapping on the door and taillights halfway down the street.’’
‘‘There’s nothing like referrals for business,’’ he said. ‘‘People don’t really want to pick up the Yellow Pages and call someone. They want someone whose work they can see firsthand.’’