Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Lawn Care, Landscaping, and Property Management Forums > General Talk

General Talk If it doesn't fit anywhere else, post it here.

Advertising, Interesting News Article


General Talk

If it doesn't fit anywhere else, post it here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-07-2011, 05:58 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default Advertising, Interesting News Article

This is a local company where I live

http://thechronicleherald.ca/Business/1261923.html
__________________
Andy
Halifax, Nova Scotia
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-07-2011, 08:03 AM
stevef1201 stevef1201 is online now
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,112
Rep Power: 6
stevef1201 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
So it seems that too much is a bad thing. If you plan on doing anything like this I think that limiting the number of 'deals' is a good thing. It should be only used to increase repeat business. You should only do this type of thing IF you have the ability to respond.
Reply With Quote
  #3  
Old 09-07-2011, 05:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

It's a fascinating article. So often we talk about not wanting to do too much marketing in fear that you will get too much of a response. From all the years we have been running the forum, it seems to never happen that way, with the exception of these groupon/dealfind type sites.

In this situation, not only did the landscaper get hammered with too many responses, he got an article written about his company that talked about him trying to deal with that situation.

The article really didn't paint him in a bad light, just more of an unfortunate light.

Do you think he has a chance to make it through this or do you feel he has done irreparable damage to his business?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 09-07-2011, 06:04 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

I personally do not know the company however I think he will be fine, maybe he should have set the limit on the number of deals that could be offered, there is no question it did damage to his rep however if he did a good job for the ones he honored, he probably has lots of business for the future.

Groupon concerns me, as you know I manage a market with around 260 vendors and they have approached me wanting to be able to work with the vendors, for now I have passed, I looked into it and I do not think it is a good deal for the business offering the service.

the news article is excellent free advertising, it was well done and as you note it is not really in bad light.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 09-07-2011, 06:16 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

This is were a good relationship with your competitors may have been of some sort of help.
Even if it meant taking a small loss he could have sold/sub-contracted some of the jobs out. It would have been better then having a bad rating with the better business bureau.
a Good reputation is easy to make bad but Bad reputation is hard to make Good.
I think his heart is in the right place. Only time is going to tell I guess.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.

Last edited by Ducke; 09-07-2011 at 06:19 PM.
Reply With Quote
  #6  
Old 09-07-2011, 06:27 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

Quote:
Originally Posted by picframer View Post
I personally do not know the company however I think he will be fine, maybe he should have set the limit on the number of deals that could be offered, there is no question it did damage to his rep however if he did a good job for the ones he honored, he probably has lots of business for the future.

Groupon concerns me, as you know I manage a market with around 260 vendors and they have approached me wanting to be able to work with the vendors, for now I have passed, I looked into it and I do not think it is a good deal for the business offering the service.

the news article is excellent free advertising, it was well done and as you note it is not really in bad light.
I agree with you Picfarmer about the Group-on and others.
I know of a company local National franchise that used one of these services and made a real good offer like 75% off a couple of seasonal services.
What they were thinking is once they hooked them on the deal then they could rope them into a full season of other services.
Well the orders flooded in and they were losing money on each and everyone of them so many came in they hired more techs to do the work.
After all the dust had settled only 2% of the sales booked further services. So the whole experience was a bust. They will recover but it was an expensive lesson.
These discount coupon sites are new and a lot of bugs need to be worked out of them.
You must do your research and know your limits.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #7  
Old 09-08-2011, 07:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,398
Rep Power: 10
Steve has disabled reputation
Default

For those lawn care business owners that might want to consider using groupon, what is your suggestion on what kind of services they should offer and what kind of discounts should they use?

Or in the end, should this not be used at all?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 09-08-2011, 07:40 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

I was listening to talk radio today and they did a whole 1/2 hour on group on and alike websites , They had a professor on from Business school and people were calling in with one horror story after another.
My advice would be to steer clear of them as one caller said "Coupon people are Coupon People". and its true there is no brand loyalty with this kind of promotion coupon people want the deal and nothing else and if they don't have another coupon they won't be back. Its not worth the heart ache.
One business owner was out $8000.00 because they over sold another person bought their coupon in May and has to wait till October to get the service done.
one other was a flower shop and sold out in one morning and had no flowers for his regular customers so he had a more trouble then it was worth.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #9  
Old 09-13-2011, 04:07 PM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 4
Ducke is on a distinguished road
Default

Academic research looks at ill-effects of offering deals

The type of headline we ran here probably isn't exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion drawn from some new academic research.

That research, from computer scientists John W. Byers and Georgios Zervas of Boston University and Michael Mitzenmacher of Harvard, finds that ratings scores on Yelp for businesses running daily deals are 10% lower on average.

Is it worth it to your business to run a Groupon? Let us know.

It's certainly worth noting that the researchers studied both Groupon and Living Social, which are the two biggest players in the deals space, with Groupon still in the lead (though the gap seems to be narrowing).

"A key selling point of a daily deals site is the promise of beneficial long-term effects for merchants participating in a deal offering," the report says. "Since discounted deals typically result in a net short-term loss to the merchant as customers redeem the coupons, a merchant is pitched on the expectation that some new customers, initially attracted by the deal, will become repeat customers, providing a long-term gain. Participating merchants should determine that these gains outweigh the costs, which include providing discounts to their existing customer base."

"We find that the average percentage increase in reviews across all merchants who had received at least one review in the 3 months prior to the Groupon offer is 44%," it says. "Meanwhile, the average month-over-month growth in number of reviews for deals prior to their Groupon offers is about 5%. Similarly, the average percentage increase in reviews the month after the Groupon offer is 84%. Roughly 20% of merchants in our dataset (461 out of 2,332) had received zero reviews in the 3 months prior to the Groupon offer. Of these, 270 received at least one review within two months after the Groupon offer."



The researchers also conclude that "Yelp star ratings decline after a Groupon deal."

"The average drop in ratings is 0.12. This could affect any sorted order produced according to Yelp rankings significantly," the report says. "Also, Yelp scores are reported and displayed according to discretized half-star increments. Thus, an average drop of 0.12 suggests a significant number of merchants may lose a half-star due to rounding. This could have a potentially important effect on a business; a recent study reports that for independent restaurants a one-star increase in Yelp ratings leads to a 9% increase in revenue. However, the transitory nature of Groupon-driven reviews, in addition to complexities of modeling hidden factors like weighted moving averages, cloud our ability to pinpoint the repetitional ramifications precisely."

That study by Michael Luca says that its findings suggest that "online consumer reviews substitute for more traditional forms of reputation," that "consumers do not use all available information and are more responsive to quality changes that are more visible and consumers respond more strongly when a rating contains more information."

The new study also looked at text, and found that reviews mentioning either "Groupon" or "Coupon" are associated with star ratings that are 10% lower on average than reviews that don't use these words. The few reviews that used both words were actually 20% lower on average, according to the report.

One of the other findings from the study was that Groupon and deals sites in general are greatly helped by word of mouth (like Facebook "likes"). Kind of a no-brainer, but they have data to back it up. There is much more data to back all of these findings up. Detailed methodology can be found throughout the report, which you can read in its entirety here.

While the findings may turn some businesses off of the Groupon strategy, the news isn't all bad for Groupon these days. Another report released by Yipit finds that Groupon's revenue increased by 13% in August, while it gained 2% market share.
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #10  
Old 09-13-2011, 08:41 PM
SpokaneSRC SpokaneSRC is offline
Member
 
Join Date: Aug 2010
Posts: 89
Rep Power: 5
SpokaneSRC is on a distinguished road
Default

Quote:
Originally Posted by Ducke View Post
My advice would be to steer clear of them as one caller said "Coupon people are Coupon People". and its true there is no brand loyalty with this kind of promotion coupon people want the deal and nothing else and if they don't have another coupon they won't be back.
Good advice Ducke! Couldn't agree more.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Really bad news. CHEESE2009 General Talk 26 05-16-2011 07:37 AM
Interesting article about moving forward SuperiorPower General Talk 3 12-22-2009 05:34 AM
I was on the news! andyjoneslawncare General Talk 12 09-03-2009 03:47 PM
Interesting article swstout Community Assistance 0 03-20-2009 07:28 PM
Article on yellow page advertising Steve General Business Discussions 1 08-06-2004 10:02 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Today 12:16 PM
by ExtremeLawncareServices
5 247
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Today 11:17 AM
by Steve
26 6,444
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
Today 11:13 AM
by Steve
4 221
Hello from CNY
arazucontracting
Yesterday 06:07 PM
Today 11:08 AM
by Steve
1 88
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 08:12 PM
by ExtremeLawncareServices
122 8,559
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 08:02 PM
by ExtremeLawncareServices
11 596
Not sure, but anyone do...
SnowRemoval2k14
Yesterday 12:10 AM
Yesterday 04:49 PM
by Steve
1 182
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Yesterday 04:45 PM
by Steve
9 651
Mulching beds
Bradcook21
09-21-2014 07:43 AM
Yesterday 04:43 PM
by Steve
3 261
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 04:36 PM
by Steve
3 650
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
Yesterday 04:35 PM
by Steve
12 1,010
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 983
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,193
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,586
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 591
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,999
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 439
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 700
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,092
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 514
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 854
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 638
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,375
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,088
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,289
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 967
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 550
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 653
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 566
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,294
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,055
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,173
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 538
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 556
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,972
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 793
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,461
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,454
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 967
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,734
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,222
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,785
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 663
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,414
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,506
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 886
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,187
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,956
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,278
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 857
» Popular Tags
2wd 4x4 apartment complex article marketing bid blades charge christmas lighting collections collections subcontractor commercial credit card customers decorating ditches employee problems exmark ferris fundraiser gopherhaul grass gravely growing a lawn care business hardscapes health holiday lighting honda how much to charge installation landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf lighting brass outdoor lights marketing mow mulch new buisness past due patio install podcast promotion redmax running a business savannah scag scag v-ride schedule seo snow starting a business steep lawns stihl sulky theft of services top dresser toro truck new used landscape turfgrass consulting walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:02 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy