Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer distribution


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-05-2011, 05:17 PM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 6
Liberty Landscaping LLC is on a distinguished road
Default Flyer distribution

So Yest I get an email from a company that passes out flyers. I figured what the heck let me see what they do and how much. I am sitting on 10k doorhangers that I was going to pass out in april next year. The guy called me back today and said that they charge 63 dollars a day (promo first two weeks) normally 68 a day. They pass out as many as they can in a day (they average 400 homes a day.) I really don't feel like that much walking and they said they pass out up to two flyers a day. The companies never are competitors. I figure what the heck it comes out to 9. and change an hour and $2 dollars a day for GPS tracking so I can see where they are and check up on them if I wish to.

What do you guys think?
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-06-2011, 07:10 AM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 258
Rep Power: 6
shadrach is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
How much control do you have over where they distribute?
where do they leave the flyers?
Reply With Quote
  #3  
Old 09-06-2011, 08:22 AM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 6
Liberty Landscaping LLC is on a distinguished road
Default

I pick the towns and they dist based on towns. They put it in thhe storm door at eye level he said.
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote
  #4  
Old 09-06-2011, 10:36 AM
Ryan's Lawn Care Ryan's Lawn Care is offline
Member
 
Join Date: Sep 2011
Location: Maryland
Posts: 39
Rep Power: 4
Ryan's Lawn Care is on a distinguished road
Default

what if one of the people are in their driveway and ask a question and the person says I donno im just the guy that passes the fliers out thats sort of my thought cus most people probably throw them out anyways.
Reply With Quote
  #5  
Old 09-06-2011, 01:50 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 10
picframer will become famous soon enough
Default

Seems reasonable, it's less than min wage where I live, I would want some type of performance guarantee (min of xxx fliers delivered today), would also want to be specific to what areas they are delivered to, in my city which is large, there are areas that we would never accept work for a number of reasons and others where it would be ideal.

I know here the Post Office will also do this service and I did it, I could narrow right down to a street with the system they use, all in all it wasn't an effective mode of marketing for us, I forget how many thousand flyer's we sent out, I think I got two calls.

What worked for me was having flyer's specific to a service and when we saw someone needing that service we left one, the flyer would start by saying "We were driving by and notice you might need help with ........" this marketing was very successful, I would guess 70% of the people called for at least a quote and it almost always lead to other services.

As for someone asking the person handing them out, should not be a problem, they would be no different than a post man carrier, I suspect they would tell the prospect they work for ABC company and are hired for delivery of the flyer's.

I use this method at a location I currently manage and it works well.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #6  
Old 09-06-2011, 03:07 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 258
Rep Power: 6
shadrach is on a distinguished road
Default

Price seems reasonable for taking them to the door.
Reply With Quote
  #7  
Old 09-07-2011, 04:50 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 11
CHEESE2009 is on a distinguished road
Default

400 homes sounds like a lot, but in reality that's from your driveway and around the block.

Example:

My street = 100 homes

My street takes 8 minutes to walk up to the end of it.

If it takes 1 minute to deliver a flyer per mailbox from my street, it would take an additional 100 minutes

100 minutes for dropping off flyers + 8 minutes of walking down the street = 108 minutes total.

108 / 60 = 1Hr 8min.


It takes approx 1 hour to deliver 100 flyers.



One hour is going to cost you $60+ for someone else to hand out your flyers?



All the above is just a theory, in practice I have been able to get approx 1000 flyers handed out in less than 6 hours.

- That's roughly 166 flyers delivered per hour without breaking my back or rushing.

Last edited by CHEESE2009; 09-07-2011 at 04:52 PM.
Reply With Quote
  #8  
Old 09-07-2011, 04:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Is there any testing you would like to do with this service for the Fall? Maybe a smaller amount and see how they work.

If it works, you could go even bigger in the spring.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 09-07-2011, 06:53 PM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 6
Liberty Landscaping LLC is on a distinguished road
Default

I decided to have them pass it out now for the fall clean ups. Yest they did 340 houses for 63 dollars. They have gps on them so today I went to check out how they do it they open the storm door and put it eye level. We shall see if it causes calls.
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote
  #10  
Old 09-08-2011, 07:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

If you got a 1% response, you should be looking at 3 to 4 calls.

Did you make any kind of offer in your marketing material or was it a straight forward promotion for fall cleanups?

Another thing to consider is the timing of the ad. How does marketing now compare to when you normally put out your fall clean up marketing?

All of these things can factor in to effect the number of responses you get.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Door Hanger Distribution Times Jlaugh General Talk 5 02-24-2010 10:52 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 03:46 PM
new flyer Lawn Care Marketing & Post your marketing material for review! 5 07-21-2007 09:20 PM
Door hanger distribution Steve Lawn Care Marketing & Post your marketing material for review! 1 01-03-2007 03:32 PM
flyer jason11zz General Business Discussions 5 02-25-2004 05:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 386
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Yesterday 12:43 PM
by jrs.landscaping
3 66
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 53
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,397
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 184
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 08:29 AM
by biglee
5 156
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 527
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 156
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 196
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-27-2015 11:56 PM
by lxarth
8 300
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,437
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 221
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 228
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 189
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 340
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 76
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 493
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,571
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 316
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 189
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,662
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 319
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 142
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 223
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 134
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 131
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,137
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 838
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 477
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,570
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 269
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 314
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,623
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 184
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 557
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 288
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 489
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 361
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,330
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,034
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 869
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 288
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,005
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 506
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,716
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 298
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,147
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 648
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 367
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate facebook ferris foreman google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower per hour service pricing pto secrets to landscaping seo shell shreaded snow plowing sq ft square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:57 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:57 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy