Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer distribution


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-05-2011, 05:17 PM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 7
Liberty Landscaping LLC is on a distinguished road
Default Flyer distribution

So Yest I get an email from a company that passes out flyers. I figured what the heck let me see what they do and how much. I am sitting on 10k doorhangers that I was going to pass out in april next year. The guy called me back today and said that they charge 63 dollars a day (promo first two weeks) normally 68 a day. They pass out as many as they can in a day (they average 400 homes a day.) I really don't feel like that much walking and they said they pass out up to two flyers a day. The companies never are competitors. I figure what the heck it comes out to 9. and change an hour and $2 dollars a day for GPS tracking so I can see where they are and check up on them if I wish to.

What do you guys think?
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-06-2011, 07:10 AM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 261
Rep Power: 7
shadrach is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
How much control do you have over where they distribute?
where do they leave the flyers?
Reply With Quote
  #3  
Old 09-06-2011, 08:22 AM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 7
Liberty Landscaping LLC is on a distinguished road
Default

I pick the towns and they dist based on towns. They put it in thhe storm door at eye level he said.
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote
  #4  
Old 09-06-2011, 10:36 AM
Ryan's Lawn Care Ryan's Lawn Care is offline
Member
 
Join Date: Sep 2011
Location: Maryland
Posts: 39
Rep Power: 5
Ryan's Lawn Care is on a distinguished road
Default

what if one of the people are in their driveway and ask a question and the person says I donno im just the guy that passes the fliers out thats sort of my thought cus most people probably throw them out anyways.
Reply With Quote
  #5  
Old 09-06-2011, 01:50 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 11
picframer will become famous soon enough
Default

Seems reasonable, it's less than min wage where I live, I would want some type of performance guarantee (min of xxx fliers delivered today), would also want to be specific to what areas they are delivered to, in my city which is large, there are areas that we would never accept work for a number of reasons and others where it would be ideal.

I know here the Post Office will also do this service and I did it, I could narrow right down to a street with the system they use, all in all it wasn't an effective mode of marketing for us, I forget how many thousand flyer's we sent out, I think I got two calls.

What worked for me was having flyer's specific to a service and when we saw someone needing that service we left one, the flyer would start by saying "We were driving by and notice you might need help with ........" this marketing was very successful, I would guess 70% of the people called for at least a quote and it almost always lead to other services.

As for someone asking the person handing them out, should not be a problem, they would be no different than a post man carrier, I suspect they would tell the prospect they work for ABC company and are hired for delivery of the flyer's.

I use this method at a location I currently manage and it works well.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #6  
Old 09-06-2011, 03:07 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 261
Rep Power: 7
shadrach is on a distinguished road
Default

Price seems reasonable for taking them to the door.
Reply With Quote
  #7  
Old 09-07-2011, 04:50 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 75
Posts: 4,473
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

400 homes sounds like a lot, but in reality that's from your driveway and around the block.

Example:

My street = 100 homes

My street takes 8 minutes to walk up to the end of it.

If it takes 1 minute to deliver a flyer per mailbox from my street, it would take an additional 100 minutes

100 minutes for dropping off flyers + 8 minutes of walking down the street = 108 minutes total.

108 / 60 = 1Hr 8min.


It takes approx 1 hour to deliver 100 flyers.



One hour is going to cost you $60+ for someone else to hand out your flyers?



All the above is just a theory, in practice I have been able to get approx 1000 flyers handed out in less than 6 hours.

- That's roughly 166 flyers delivered per hour without breaking my back or rushing.

Last edited by CHEESE2009; 09-07-2011 at 04:52 PM.
Reply With Quote
  #8  
Old 09-07-2011, 04:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

Is there any testing you would like to do with this service for the Fall? Maybe a smaller amount and see how they work.

If it works, you could go even bigger in the spring.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 09-07-2011, 06:53 PM
Liberty Landscaping LLC Liberty Landscaping LLC is offline
Senior Member
 
Join Date: Oct 2009
Location: Woodbridge, NJ
Posts: 243
Rep Power: 7
Liberty Landscaping LLC is on a distinguished road
Default

I decided to have them pass it out now for the fall clean ups. Yest they did 340 houses for 63 dollars. They have gps on them so today I went to check out how they do it they open the storm door and put it eye level. We shall see if it causes calls.
__________________
Liberty Landscaping LLC
www.libertylndscpng.com
Woodbridge, NJ
Reply With Quote
  #10  
Old 09-08-2011, 07:15 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,948
Rep Power: 10
Steve has disabled reputation
Default

If you got a 1% response, you should be looking at 3 to 4 calls.

Did you make any kind of offer in your marketing material or was it a straight forward promotion for fall cleanups?

Another thing to consider is the timing of the ad. How does marketing now compare to when you normally put out your fall clean up marketing?

All of these things can factor in to effect the number of responses you get.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Door Hanger Distribution Times Jlaugh General Talk 5 02-24-2010 10:52 AM
My flyer ritchiem Graphic Design Discussions 2 02-19-2008 03:46 PM
new flyer Lawn Care Marketing & Post your marketing material for review! 5 07-21-2007 09:20 PM
Door hanger distribution Steve Lawn Care Marketing & Post your marketing material for review! 1 01-03-2007 03:32 PM
flyer jason11zz General Business Discussions 5 02-25-2004 05:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
Yesterday 09:10 AM
Yesterday 08:27 PM
by Chilehead
1 32
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
05-27-2016 08:17 PM
by J.A.S.LawnService
7 9,669
help with sole...
greenbuds
03-24-2016 12:21 PM
05-27-2016 12:20 PM
by Wolf4dk
3 9,409
Whats up??
Cpadgett
05-27-2016 10:57 AM
05-27-2016 10:57 AM
by Cpadgett
0 20
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-26-2016 04:45 PM
by lawngawd7
9 328
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
05-26-2016 04:34 PM
by Crossett73
91 33,708
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 56
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
05-24-2016 04:08 PM
by Steve
1 73
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 61
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,778
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 79
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 210
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 114
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 191
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 120
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,981
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 165
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 143
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 194
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 402
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 169
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 441
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,531
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 156
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 181
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 301
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:46 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:46 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy