You're absolutely correct. Revenue potential is one of the first questions asked by potential franchisees and there's a remarkable amount of red tape around how a franchisor markets their franchise opportunity – especially around revenues//profit potential.
The simple answer is that you don't (can't) market profit potential and revenue figures cannot be included in any franchise. marketing materials. Instead, franchisors have a Franchise Disclosure Document (FDD) that they are required to share and review with potential franchisees. An FDD is a comprehensive document explaining the full details of a franchise opportunity, including financial information, requirements and obligations, as well as other essential information relating to the purchase of the DoodyCalls franchise. It's a very long, but very useful & transparent document.
As for top questions, ours are:
- What are the fees? (franchise fee & royalties)
- What is the total investment range?
- Is a finance program offered?
- What types of support do I receive?
- How soon can I be in operation?
Our answers to those questions can be found on our blog here: Franchising FAQ