Originally Posted by Johnny_boy02
The two business really do go hand in hand, it is just one more thing to "up sell" . Nothing against the DoodyCalls, they are a huge very successful nationwide company but if you are one man company like me it does not make sense to franchise.
If you are lawn/ landscaping company with multiple crews, a good reputation
and live in decent sized city it would make sense to hire a guy, buy a truck and offer this service. Again I dont think it makes sense to franchise since you will already have the skills to bill, schedule, etc.
@Johnny is correct. Franchising isn't necessarily a great fit for everyone. It really comes down to how the individual wants to run their operation.
The primary draw of a franchise - be it DoodyCalls or any other franchise in any industry - are the systems and support. Now, that may sound like a hokey cliché, but in reality, there's a lot more to it.
For the sake of conversation, let's say you have a lawn care company and you decide to add on scooping services. Chances are, you'll be able to upsell a pretty high percentage of your current pet-owning customers. You've just increased the value of your existing customer base in no time flat - and that's great news.
But unless you're actively (and effectively) marketing the service in your local area, how many new clients are you pulling in?
Pet waste removal is a market in and of itself. There are potential clients - both residential and commercial, mind you - who have not called you for the services you currently provide, but who may be prompted to call for pet waste removal. (Naturally, many of these clients can be converted, but it's the poop scooping that made them want to get to know you first.)
The systems and support of a franchise system - DoodyCalls in this case - help you grow that customer base far more effectively than you can on your own. We didn't become the largest pet waste removal company in the US because we know how to scoop poop better than anyone else. We got to where we are because we know how to attract customers and build strong local businesses.
Every DoodyCalls franchise benefits from and has full access to:
- A large and growing collection of professionally designed marketing materials
- Tested marketing & business development plans
- Advanced scheduling, route management and invoicing systems
- Training, plans and materials for landing commercial accounts
- In-house public relations support, including PR campaigns in your local market (our PR team is really good, too - see for yourself: http://doodycalls.com/about_doodycalls_media.asp
- Our Sales & Customer Care Center
To elaborate on that last point, our Sales & Customer Care Center is one of the greatest support systems we provide to our franchisees. The team is available seven days a week so that your clients can always call 1-800-DoodyCalls and reach a live person.
The Customer Care Team signs up new customers for you by answering inbound calls from your territory and by performing outbound sales calls as well. The team also takes care of time-consuming customer service oriented tasks such as fielding general inquiries, managing service requests and changes, and helping to resolving any customer complaints.
Is a franchise for everyone? Certainly not. It really comes down to your personal and professional goals. However, by integrating a strong franchise system like DoodyCalls, attracting more customers and building a larger business becomes a lot easier.
You get what you pay for. If that weren't the case, DoodyCalls wouldn't be in business.