Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Door hanger distributing advertising! HELP!!!


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-02-2011, 07:53 AM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 7
clandscaping44 is on a distinguished road
Default Door hanger distributing advertising! HELP!!!

Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face??? How can I improve the sale's in door hangers? My goal is to gain anywhere from 1 to 5 more clients before the end of the mowing season which is 1st or 2nd week of October. Any advice would be greatly appreciated
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-02-2011, 11:24 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,404
Rep Power: 9
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Reply With Quote
  #3  
Old 07-02-2011, 12:58 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 262
Rep Power: 7
shadrach is on a distinguished road
Default

5 more regular clients probably means you need about 5000 or so doorhangers. They usually work better for 1 time services than they do for regular customers & the time of year makes it harder as well. wouldn't expecxt all call out of 250 - just too small of a number to expect any result. Its really more of a branding tool - getting your name out there for people to see. We have about a !.5% - 2% call rate on flyers and get a decent amount of one time jobs for it but for regular mowing clients its probably a .2% close rate. Aggressive discounts or special offers would make it a higher percentage.

Last edited by shadrach; 07-02-2011 at 01:05 PM.
Reply With Quote
  #4  
Old 07-02-2011, 01:13 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 8
stevef1201 is on a distinguished road
Default

I put over 5000 door hangers, 300 flyers with pull of tags, and untold number of other bits of advertising, ZERO calls. The only luck I have had is the local newspaper advertising.
Reply With Quote
  #5  
Old 07-03-2011, 07:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 38,010
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face???
Could you tell us a little about what you had on your door hanger or show us what you made? That could have an effect on your results as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-04-2011, 08:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

Quote:
Originally Posted by mark123 View Post
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Total agreement on this. My website has generated more business for us than distributing flyers has. The internet is the game now, play it wisely. Have a website with a quote form to fill out. Check my site to see what I mean. Click on the request a quote page. List the site in all the maps ie: google maps, yahoo maps & bing maps. Make sure your site has proper keywords etc.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need door hanger help! brookline Lawn Care Marketing & Post your marketing material for review! 6 03-13-2010 01:17 AM
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much to charge for...
jymie
03-31-2013 05:59 PM
Yesterday 08:02 PM
by Steve
25 6,004
Now Hiring Just South of...
Chilehead
Yesterday 11:38 AM
Yesterday 11:38 AM
by Chilehead
0 14
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
07-26-2016 11:22 PM
by Chilehead
11 242
Hi everyone!
greenwavemedia
07-25-2016 03:22 PM
07-26-2016 11:21 AM
by Lawnline
2 51
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-26-2016 11:12 AM
by Lawnline
6 653
Needing a website built
burtle
06-17-2015 09:02 AM
07-26-2016 10:30 AM
by Lawnline
16 18,634
Z246 Deck change question
JohnsLawnCare
07-25-2016 01:47 PM
07-25-2016 06:38 PM
by Steve
1 43
DIY Sprayer
acrajchel
07-25-2016 09:13 AM
07-25-2016 06:36 PM
by Steve
1 44
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
07-25-2016 06:20 PM
by Steve
15 570
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
07-25-2016 03:06 PM
by greenwavemedia
5 10,508
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
07-25-2016 02:49 PM
by greenwavemedia
9 1,486
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 116
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 139
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 83
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 112
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 140
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 240
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 774
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 409
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 285
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 302
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 228
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,785
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,315
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,563
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 272
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,288
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 388
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 891
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,716
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,961
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 709
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 282
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 440,417
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy