Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Door hanger distributing advertising! HELP!!!


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-02-2011, 07:53 AM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 5
clandscaping44 is on a distinguished road
Default Door hanger distributing advertising! HELP!!!

Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face??? How can I improve the sale's in door hangers? My goal is to gain anywhere from 1 to 5 more clients before the end of the mowing season which is 1st or 2nd week of October. Any advice would be greatly appreciated
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-02-2011, 11:24 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Reply With Quote
  #3  
Old 07-02-2011, 12:58 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 256
Rep Power: 5
shadrach is on a distinguished road
Default

5 more regular clients probably means you need about 5000 or so doorhangers. They usually work better for 1 time services than they do for regular customers & the time of year makes it harder as well. wouldn't expecxt all call out of 250 - just too small of a number to expect any result. Its really more of a branding tool - getting your name out there for people to see. We have about a !.5% - 2% call rate on flyers and get a decent amount of one time jobs for it but for regular mowing clients its probably a .2% close rate. Aggressive discounts or special offers would make it a higher percentage.

Last edited by shadrach; 07-02-2011 at 01:05 PM.
Reply With Quote
  #4  
Old 07-02-2011, 01:13 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,148
Rep Power: 6
stevef1201 is on a distinguished road
Default

I put over 5000 door hangers, 300 flyers with pull of tags, and untold number of other bits of advertising, ZERO calls. The only luck I have had is the local newspaper advertising.
Reply With Quote
  #5  
Old 07-03-2011, 07:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face???
Could you tell us a little about what you had on your door hanger or show us what you made? That could have an effect on your results as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-04-2011, 08:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Quote:
Originally Posted by mark123 View Post
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Total agreement on this. My website has generated more business for us than distributing flyers has. The internet is the game now, play it wisely. Have a website with a quote form to fill out. Check my site to see what I mean. Click on the request a quote page. List the site in all the maps ie: google maps, yahoo maps & bing maps. Make sure your site has proper keywords etc.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need door hanger help! brookline Lawn Care Marketing & Post your marketing material for review! 6 03-13-2010 01:17 AM
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
hey everyone
robert8509
Yesterday 08:16 PM
Today 08:09 AM
by Chilehead
1 55
12 Years in Business!
Chilehead
Today 08:07 AM
Today 08:07 AM
by Chilehead
0 1
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Today 08:01 AM
by Chilehead
7 221
raking leaves ?
robert8509
Yesterday 09:19 PM
Today 07:41 AM
by Chilehead
3 77
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 07:32 AM
by Chilehead
11 316
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 06:26 AM
by CDLAWNCARE
4 460
Pda
stevef1201
10-18-2014 02:05 PM
Today 06:12 AM
by ringahding1
4 300
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Today 05:13 AM
by ringahding1
5 203
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Yesterday 01:33 PM
by Steve
9 763
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 01:27 PM
by Steve
6 384
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Yesterday 01:23 PM
by Steve
3 356
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
Yesterday 01:19 PM
by Steve
1 133
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 08:51 AM
by ringahding1
12 1,496
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 07:47 AM
by ringahding1
4 1,312
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 636
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 484
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,352
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 241
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,791
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,297
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 209
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 283
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 725
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,180
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 463
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 307
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 646
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 946
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,310
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 676
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,164
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 392
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,493
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,506
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,589
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 535
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 693
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 531
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 880
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,515
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 840
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,653
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,068
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 972
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 617
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 603
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,144
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 3,018
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,652
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 855
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter bush charge christmas deliquentaccounts exmark ferris foreman georgia gopherhaul grass gravely hills holiday how much to charge how to how to bid john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch estimate new buisness ordinance podcast property management company push versus ride savannah scag scripts seo shreaded snow plowing sprayer starting a business starting a lawn care business stihl sulky theft toro tractor auger trailer walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:27 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:27 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy