Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Door hanger distributing advertising! HELP!!!


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-02-2011, 07:53 AM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 5
clandscaping44 is on a distinguished road
Default Door hanger distributing advertising! HELP!!!

Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face??? How can I improve the sale's in door hangers? My goal is to gain anywhere from 1 to 5 more clients before the end of the mowing season which is 1st or 2nd week of October. Any advice would be greatly appreciated
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-02-2011, 11:24 AM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Reply With Quote
  #3  
Old 07-02-2011, 12:58 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 258
Rep Power: 6
shadrach is on a distinguished road
Default

5 more regular clients probably means you need about 5000 or so doorhangers. They usually work better for 1 time services than they do for regular customers & the time of year makes it harder as well. wouldn't expecxt all call out of 250 - just too small of a number to expect any result. Its really more of a branding tool - getting your name out there for people to see. We have about a !.5% - 2% call rate on flyers and get a decent amount of one time jobs for it but for regular mowing clients its probably a .2% close rate. Aggressive discounts or special offers would make it a higher percentage.

Last edited by shadrach; 07-02-2011 at 01:05 PM.
Reply With Quote
  #4  
Old 07-02-2011, 01:13 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 6
stevef1201 is on a distinguished road
Default

I put over 5000 door hangers, 300 flyers with pull of tags, and untold number of other bits of advertising, ZERO calls. The only luck I have had is the local newspaper advertising.
Reply With Quote
  #5  
Old 07-03-2011, 07:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Need help on door hanger advertising. Ordered about 250 door hangers started distributing them about a week ago is it normal not to get call's even though the people look the piece of marketing right in the face???
Could you tell us a little about what you had on your door hanger or show us what you made? That could have an effect on your results as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 07-04-2011, 08:36 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

Quote:
Originally Posted by mark123 View Post
Unfortunately, the only people that say these are a great idea are the people that print and sell door hangers. They also exaggerate their conversion rate by a factor of 10 (probably more).

For every customer you wish to obtain you'll most likely have to distribute between 500 and 1000 advertisements and I'm not even sure 1000 will get you anything. It's true that it is a numbers game. It's just a very low numbers game.

I advertised in a local paper and got two calls from outside of my service area. Flyers with tear-offs = zero calls.

So far the only advertisement that has gained me any customers has been my web site. So far, 6 customers (11 total properties) @ $350+ per week. That's an extra $11k+ per year from a very small investment.
Total agreement on this. My website has generated more business for us than distributing flyers has. The internet is the game now, play it wisely. Have a website with a quote form to fill out. Check my site to see what I mean. Click on the request a quote page. List the site in all the maps ie: google maps, yahoo maps & bing maps. Make sure your site has proper keywords etc.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need door hanger help! brookline Lawn Care Marketing & Post your marketing material for review! 6 03-13-2010 01:17 AM
Ted's door hanger Steve General Business Discussions 2 03-02-2006 01:51 PM
door hanger General Business Discussions 5 02-23-2005 04:08 PM
door hanger Gopher Software Support Archived Question & Answers - Read Only 0 02-21-2005 10:39 AM
Door Hanger Steve General Business Discussions 3 12-10-2003 01:14 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 384
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Yesterday 12:43 PM
by jrs.landscaping
3 62
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 48
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,394
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 182
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 08:29 AM
by biglee
5 155
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 527
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 156
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 196
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-27-2015 11:56 PM
by lxarth
8 300
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,435
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 220
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 228
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 189
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 340
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 75
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 492
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,564
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 315
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 189
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,661
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 318
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 142
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 223
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 134
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 130
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,117
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 838
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 476
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,569
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 269
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 314
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,621
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 184
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 556
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 288
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 487
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 361
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,326
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,033
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 866
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 288
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,005
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 506
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,716
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 297
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,145
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 647
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 367
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades collections design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna introduction john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:57 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:57 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy