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newspaper ads......any suggestions


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 06-27-2011, 05:54 AM
plaster10 plaster10 is offline
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Question newspaper ads......any suggestions

here is what I came up with. The idea is if a customer signs a yearly lawn care agreement I will mow their property so many times for free depending on if they want it done weekly, every 2 weeks or every 10 days. what kind of offers would you give and what kind of newspaper ads have you had success with?


Free Lawn Care???
Call now to find out how
XXX-XXX-XXXX

Last edited by plaster10; 06-27-2011 at 05:55 AM. Reason: didn't mean to put in phone number for potential telemarketing
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Old 06-27-2011, 08:37 AM
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should i add Free Estimates to the add? thanks in advance
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Old 06-27-2011, 11:51 AM
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We had talked a bit about this in the past.

The thing is, you never know what will work, so you should experiment. I would start with a smaller offer rather than a larger one. Maybe one or 2 free mowings and have them at the end of the season so the customer didn't get the free mowing and then fire you.

Have you been doing much marketing on craigslist? You may not even need to give anything away for free.

Also have you experimented in the past with newspaper ads?
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Old 06-27-2011, 05:40 PM
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tried marketing on craigslist and got a telemarketer. new to the newspaper ads so I am not sure what would or wouldn't work. what kind of ads have you had success with? thanks in advance
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Old 06-28-2011, 08:20 PM
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So did you only try craigslist once?

Plenty of members have had quite a bit of success by sticking with it.
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Old 06-29-2011, 06:53 AM
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ok, i'll try it again guess next time i'll let it go to voicemail and return the call
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Old 06-30-2011, 11:26 AM
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just tried craigslist again....hopefully better results this time
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Old 06-30-2011, 11:27 AM
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And try it a bunch of times too. Like reposting your ad once or twice a week.

Keep us posted on how this goes.
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Old 07-01-2011, 07:12 AM
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here is what I posted

Enjoy your summer not mowing
McMinn, Meigs Counties and Sweetwater
Free Estimates
xxx-xxx-xxxx
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Old 07-01-2011, 05:18 PM
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That's good.

You could also say, enjoy your summer. Have us do the mowing.

Maybe also include a picture of someone relaxing in their yard. Graphics tend to grab more attention than just plain text.

Keep us posted on how all this goes.
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