Door Hangers

[carlosfleury]

I'm just trying to find a printing company that does Door Hangers for cheap.....Please anybody let me know which one would be a nice one to do it for a good price...thanks!!

[Steve]

Lawn care business tips

Hi Carlos, Send an email to Bob customerservice@plan-itgraphics.com he has done a lot of great work for lawn care operators on this forum and see what he can do for you.

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Iam looking for carbon copy door hangers help

[kc2006]

Wow that plan-itgraphics printing prices are cheap! They're $200 cheaper on 10,000 doorhangers then where i was going to order from. Thanks for the link!

[Steve]

Kurt what are you doing this year differently from last year's marketing material?

[kc2006]

Well I'm doing the small direct mailing run (1000 postcards), I still have about 4000 leftover doorhangers from last year and I'm ordering 10,000 more doorhangers, plus I increased the size of my ad in the yellow pages and will be putting a 1/4 page ad in the local paper from mid march to mid april.

The new doorhangers are going to be full color, pretty much just basic lawn care flyers, picture of a nice home/lawn a design around it, list of services on the back and I'm going to state on the front "most homes starting at $25 weekly". I think having that price on the front will really encourage calls. People want to know what they're going to have to pay before they call I think, and it will weed out the really cheap people.

For my postcards, I'm offering 2 free cuts with a one year service agreement. The postcards are going to larger homes with larger lawns so I'd like to sell as much as I can to them.

[Steve]

How has the yellow pages ad done for repsonses? Would you recommend it?

How about the newspaper ad?

[kc2006]

The yellow pages were fair last year. I like to keep it in there for the presence though. My suggestion is either go big with a display ad or stay with a small incolumn ad.

I went with just a highlighted incolumn ad but stepped up the internet side. I had pretty good response from yellowpages.com so I went for the best layout they had for that which put me at the very top on the internet list with a small graphic of my name and a direct link to my website.

As for the newspaper ad, it's a free local paper, like a township paper, it goes to the 4 towns/cities I service and only to homeowners. Its pretty reasonable at $55 a week and the majority of people that are known to read it are elderly, I think it reaches almost 80,000 homes. I advertised in it 2 falls ago and saw pretty good response from it for leaf removal work.

[Steve]

How did you find the experience last year of distributing door hangers to work? What would you do differently this year?

[kc2006]

Not sure what I would do differently for distributing doorhangers. Most of the developments around here have mailboxes at the curb and almost all of those mailboxes have newspaper slots. I contacted the USPS and they said aslong as its in the newspaper area I'm ok. So I was able to easily get 1000 doorhangers out in 4 hours.