“We had a much better atmosphere, good coffee. Unfortunately, they ran around half-naked and we didn’t,” said Cambroto, who finally threw in the towel last spring and sold his business to his rival, the operator of six Cowgirls Espresso stands in the Seattle suburbs.
The naughty baristas of Cowgirls Espresso represent a new trend in and around Seattle — perhaps the most caffeinated city in America — and illustrate how cutthroat the competition can be in the hometown of Starbucks, which has multiple coffee shops competing on the same block.
“Fantasy Fridays,” “School Girl Thursdays,” “Cowgirl Tuesdays” and “Military Mondays” soon followed. The stand now rakes in about $800 a day, Bowden said.