Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Pro-Tip


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-14-2011, 10:24 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default Pro-Tip

Tomorrow evening, call all of your *current* customers and say;

I just wanted to let you know that I will offer you a very generous discount if you refer my company to a friend and they hire me for the season.


It doesn't hurt, and it's helped me grab a few lawns. "Generous" is what you make it to be.



Current = customers who know what you are capable of and have reason to refer you with having seen your work.

///////////////////////////////////


Other news;

Did my second thatching job, grass was wet but the job for some reason went extremely smooth. Weird. Also did a few estimates and then watched Netflix for the rest of the day while eating McDonalds.

I hate spring. It will be over soon though!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-14-2011, 11:13 PM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 5
cruzgardening is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by CHEESE2009 View Post
Tomorrow evening, call all of your *current* customers and say;

I just wanted to let you know that I will offer you a very generous discount if you refer my company to a friend and they hire me for the season.


It doesn't hurt, and it's helped me grab a few lawns. "Generous" is what you make it to be.



Current = customers who know what you are capable of and have reason to refer you with having seen your work.

///////////////////////////////////


Other news;

Did my second thatching job, grass was wet but the job for some reason went extremely smooth. Weird. Also did a few estimates and then watched Netflix for the rest of the day while eating McDonalds.

I hate spring. It will be over soon though!
you think this might work for my new clients? i mean i just bought this company last year :P
Reply With Quote
  #3  
Old 04-15-2011, 01:52 AM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by cruzgardening View Post
you think this might work for my new clients? i mean i just bought this company last year :P
It's for sure worth a try. Though I don't think they would want to refer someone who may or may not offer decent service until they see what you can do.

Actually, you could even offer benefits to those who found you through a customer. This way, they don't care about the quality at first thought.

It's something to think about. Most of us can pour so many hours into finding new customers, when this simple plan could bring them to us with ease. It's as simple as asking.
////////////////
In a way, it's like making our customers work for us - and everybody wins!



The truth is, customers aren't interested a.k.a lazy when it comes to helping out most of the time. Though, if there is a reward - you might be surprised.



Scott: Would you happen to know anyone in need of my services?

Customer: Not really, but I'll let you know.

Scott: Well if you do, I have a nice discount waiting for you.

Customer: Well I know this one guy!
Reply With Quote
  #4  
Old 04-15-2011, 01:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,002
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I will offer you a very generous discount
What kind of offers do you feel would work out well with this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-16-2011, 04:02 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What kind of offers do you feel would work out well with this?
Well, you can give a customer a percentage off their next bill for the duration the newer client decides the stick with you.

If you are just starting your business, it's alright to lose a little. You can offer a full month off for every three months the new client stays with you. It doesn't' make a difference, the idea is building a customer base and hoping they will BOTH stick with you the following year.

Sure this could be dreadful, sure you aren't making a full profit. Here are the key points of why I do this;

1. You are getting your customers involved.

2. Your customers are being rewarded.

3. Your customers will do the best form of advertising for you, and the chances are 1 of every 5 customers you have will land you a new customer.


4. It's cheaper for me to offer a discount/ trade my service for advertising and have my customers work for me for than it is to create and distribute advertisements alone.

Think about it;

1,400 really cheap flyers = $350.00 at $0.25 per flyer. 1 customer is received.

1,400 flyers can be approx distributed on 28 streets / 50 houses per street.
Which would be approx 24 hours (1 minute per house)= "insert your hourly wage" x 24hrs = WASTE (without prep/drive time).

You spent $350.00 + 24hrs for ONE (1) customer

vs

Offering your customer a simple discount, which can range from anywhere below the money you would have spent!
Reply With Quote
  #6  
Old 04-16-2011, 04:47 PM
TLC131 TLC131 is offline
Member
 
Join Date: Mar 2011
Location: Lake Zurich, IL
Posts: 38
Rep Power: 4
TLC131 is on a distinguished road
Default

3. Your customers will do the best form of advertising for you, and the chances are 1 of every 5 customers you have will land you a new customer.


4. It's cheaper for me to offer a discount/ trade my service for advertising and have my customers work for me for than it is to create and distribute advertisements alone.

I agree with what you say, I guess I'm sometimes just lazy and I don't really want to hand out flyers anyway But my experience is that handing out flyers is definitely not the way to aquire a lot of customers, it just shows your presence. Especially in my neighborhood, where I have a good amount of customers. But referrals can really strengthen your customer base. I've gotten 5 new lawns this year from referrals and only 3 from the phone book. But then again, I'm lazy so I havent handed out flyers yet or asked my customers about referring me yet this year
Reply With Quote
  #7  
Old 04-16-2011, 05:51 PM
Tom53 Tom53 is offline
new member
 
Join Date: Apr 2011
Location: Northwest Iowa
Posts: 57
Rep Power: 0
Tom53 is on a distinguished road
Default

An idea! (not that I have many)>

Pick out your high end customers, assign each of them a "customer #".
Give each of them 10 of your business cards with their personal customer # on each of them.
If they refer you to 10 new customers who stick the season with you, give that original customer his lawn care (only - not other services) free for the year. The way you know who referred the new customer is when the new customer gives you back the original customers business card with his # on it. Track the referrals on a spread sheet or some other way, but make sure you track it.
If a customer has brought you 10 referrals and you are making a few to several thousand dollars on his referrals, he deserves free lawn mowing for the year. Yeah it might cost you a little , but with income like that, dont think you cant give something like that away.....and talk about word of mouth advertising. WOW.

The higher end customers should be able to refer you to higher end new customers, and if that happens, and you are overwhelmed with business, then would be the time to take on a helper, or it might be time to let a few lower end customers go.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Kawasaki Control Assembly
rsanchez1203
Yesterday 04:21 PM
Today 12:21 AM
by rsanchez1203
9 109
All NEW BRASS Black Rain...
BlackRain75
Yesterday 10:07 PM
Yesterday 10:07 PM
by BlackRain75
0 21
Opinions on truck wrap
Truro
02-28-2015 04:21 PM
Yesterday 09:52 PM
by Truro
12 264
Doug With Blades Of...
BladesofSteel
Yesterday 08:40 PM
Yesterday 08:40 PM
by BladesofSteel
0 23
Jesse with Curb Appeal...
CurbAppeal1
Yesterday 01:44 PM
Yesterday 06:48 PM
by CurbAppeal1
12 125
New guy from Columbia, SC
holymoly
Yesterday 05:27 PM
Yesterday 06:10 PM
by Steve
1 29
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Yesterday 06:08 PM
by Just for Cuts
4 100
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 05:56 PM
by Steve
45 1,432
What's include in a bid?
ppl
03-02-2015 01:19 PM
Yesterday 05:53 PM
by Steve
9 192
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 05:48 PM
by Steve
8 155
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 05:44 PM
by Steve
1 60
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
Yesterday 05:39 PM
by Steve
3 106
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 05:23 PM
by joshlawncare
7 157
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Yesterday 02:50 PM
by ExtremeLawncareServices
14 2,036
rock salt
Bradcook21
02-24-2015 11:17 AM
Yesterday 01:26 PM
by jrs.landscaping
30 636
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
Yesterday 10:38 AM
by brian'slawncare
9 802
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 136
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 277
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 370
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 656
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 116
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 595
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 679
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 629
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,866
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,793
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 545
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 148
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 139
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 162
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 498
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,832
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 274
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 264
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,886
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 715
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 687
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 307
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 308
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 259
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 283
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 284
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 453
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 676
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 321
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 657
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 535
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,710
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 452
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,253
» Popular Tags
4wd 4x4 ad landscaping aerocore apartment bid applying auger billy goat brushcutter blades bush deliquentaccounts design ditches employee problems equipment rental estimate ferris flyers foreman four wheel drive free advertising google gopherhaul growing a lawn care business hiring husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business per hour service podcast pricing pto running a business secrets to landscaping seo shell small engine repair square foot starting a lawn care business steep lawns sulky theft toro grand stand trailer tree trimmer rack up sell employee walk behind web design website website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:35 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:35 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy