Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Community Assistance

Community Assistance Community questions, comments, and suggestions. Problems posting? Email me.

Pro-Tip


Community Assistance

Community questions, comments, and suggestions. Problems posting? Email me.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-14-2011, 09:24 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default Pro-Tip

Tomorrow evening, call all of your *current* customers and say;

I just wanted to let you know that I will offer you a very generous discount if you refer my company to a friend and they hire me for the season.


It doesn't hurt, and it's helped me grab a few lawns. "Generous" is what you make it to be.



Current = customers who know what you are capable of and have reason to refer you with having seen your work.

///////////////////////////////////


Other news;

Did my second thatching job, grass was wet but the job for some reason went extremely smooth. Weird. Also did a few estimates and then watched Netflix for the rest of the day while eating McDonalds.

I hate spring. It will be over soon though!
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-14-2011, 10:13 PM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 5
cruzgardening is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by CHEESE2009 View Post
Tomorrow evening, call all of your *current* customers and say;

I just wanted to let you know that I will offer you a very generous discount if you refer my company to a friend and they hire me for the season.


It doesn't hurt, and it's helped me grab a few lawns. "Generous" is what you make it to be.



Current = customers who know what you are capable of and have reason to refer you with having seen your work.

///////////////////////////////////


Other news;

Did my second thatching job, grass was wet but the job for some reason went extremely smooth. Weird. Also did a few estimates and then watched Netflix for the rest of the day while eating McDonalds.

I hate spring. It will be over soon though!
you think this might work for my new clients? i mean i just bought this company last year :P
Reply With Quote
  #3  
Old 04-15-2011, 12:52 AM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by cruzgardening View Post
you think this might work for my new clients? i mean i just bought this company last year :P
It's for sure worth a try. Though I don't think they would want to refer someone who may or may not offer decent service until they see what you can do.

Actually, you could even offer benefits to those who found you through a customer. This way, they don't care about the quality at first thought.

It's something to think about. Most of us can pour so many hours into finding new customers, when this simple plan could bring them to us with ease. It's as simple as asking.
////////////////
In a way, it's like making our customers work for us - and everybody wins!



The truth is, customers aren't interested a.k.a lazy when it comes to helping out most of the time. Though, if there is a reward - you might be surprised.



Scott: Would you happen to know anyone in need of my services?

Customer: Not really, but I'll let you know.

Scott: Well if you do, I have a nice discount waiting for you.

Customer: Well I know this one guy!
Reply With Quote
  #4  
Old 04-15-2011, 12:12 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,460
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I will offer you a very generous discount
What kind of offers do you feel would work out well with this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 04-16-2011, 03:02 PM
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 0
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What kind of offers do you feel would work out well with this?
Well, you can give a customer a percentage off their next bill for the duration the newer client decides the stick with you.

If you are just starting your business, it's alright to lose a little. You can offer a full month off for every three months the new client stays with you. It doesn't' make a difference, the idea is building a customer base and hoping they will BOTH stick with you the following year.

Sure this could be dreadful, sure you aren't making a full profit. Here are the key points of why I do this;

1. You are getting your customers involved.

2. Your customers are being rewarded.

3. Your customers will do the best form of advertising for you, and the chances are 1 of every 5 customers you have will land you a new customer.


4. It's cheaper for me to offer a discount/ trade my service for advertising and have my customers work for me for than it is to create and distribute advertisements alone.

Think about it;

1,400 really cheap flyers = $350.00 at $0.25 per flyer. 1 customer is received.

1,400 flyers can be approx distributed on 28 streets / 50 houses per street.
Which would be approx 24 hours (1 minute per house)= "insert your hourly wage" x 24hrs = WASTE (without prep/drive time).

You spent $350.00 + 24hrs for ONE (1) customer

vs

Offering your customer a simple discount, which can range from anywhere below the money you would have spent!
Reply With Quote
  #6  
Old 04-16-2011, 03:47 PM
TLC131 TLC131 is offline
Member
 
Join Date: Mar 2011
Location: Lake Zurich, IL
Posts: 38
Rep Power: 5
TLC131 is on a distinguished road
Default

3. Your customers will do the best form of advertising for you, and the chances are 1 of every 5 customers you have will land you a new customer.


4. It's cheaper for me to offer a discount/ trade my service for advertising and have my customers work for me for than it is to create and distribute advertisements alone.

I agree with what you say, I guess I'm sometimes just lazy and I don't really want to hand out flyers anyway But my experience is that handing out flyers is definitely not the way to aquire a lot of customers, it just shows your presence. Especially in my neighborhood, where I have a good amount of customers. But referrals can really strengthen your customer base. I've gotten 5 new lawns this year from referrals and only 3 from the phone book. But then again, I'm lazy so I havent handed out flyers yet or asked my customers about referring me yet this year
Reply With Quote
  #7  
Old 04-16-2011, 04:51 PM
Tom53 Tom53 is offline
new member
 
Join Date: Apr 2011
Location: Northwest Iowa
Posts: 57
Rep Power: 0
Tom53 is on a distinguished road
Default

An idea! (not that I have many)>

Pick out your high end customers, assign each of them a "customer #".
Give each of them 10 of your business cards with their personal customer # on each of them.
If they refer you to 10 new customers who stick the season with you, give that original customer his lawn care (only - not other services) free for the year. The way you know who referred the new customer is when the new customer gives you back the original customers business card with his # on it. Track the referrals on a spread sheet or some other way, but make sure you track it.
If a customer has brought you 10 referrals and you are making a few to several thousand dollars on his referrals, he deserves free lawn mowing for the year. Yeah it might cost you a little , but with income like that, dont think you cant give something like that away.....and talk about word of mouth advertising. WOW.

The higher end customers should be able to refer you to higher end new customers, and if that happens, and you are overwhelmed with business, then would be the time to take on a helper, or it might be time to let a few lower end customers go.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Yesterday 12:48 PM
by GreenWorx
3 133
Is it too late to do...
markty
06-16-2015 05:28 PM
07-03-2015 07:34 PM
by wolfpacker53
5 2,039
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-03-2015 07:33 PM
by stallman419
12 2,229
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-03-2015 03:29 PM
by googus
3 126
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-03-2015 02:53 PM
by American L&T
6 1,955
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,159
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 105
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,926
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,905
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 100
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,761
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,913
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,789
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,399
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,822
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,820
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,094
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,336
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,135
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,843
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,909
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,875
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,864
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,972
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,980
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,901
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,364
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,052
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,139
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,220
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,392
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,066
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,936
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,690
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,750
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,068
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,957
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,086
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,867
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,431
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,324
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 3,022
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,937
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,186
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,350
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,955
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,908
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,069
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,186
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot trailer trailer mate pro tree tree pics trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy