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How important is a company name?

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Old 02-05-2007, 04:00 PM
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How important is a name when you are offering such different services?

Granville man builds lawn mowing into landscaping company - As Warner has grown his business throughout the years, he has changed his company's name. At first, it was Jake's Lawn Care, then Jake's Lawn and Bobcat Services when he obtained his first piece of small equipment in 2000.
As time went by, he realized small equipment fascinated him. He kept acquiring pieces and gained new possibilities for jobs. All along, his goal has been to keep all the equipment busy.

Warner recently changed the name again, this time to Jake's Property Service. His business has expanded accordingly to include excavations, solving basement drainage problems and even trash hauling.

"I really felt like people with a wet basement wouldn't hire a lawn and Bobcat service," Warner said. "I spent a ton of time to find one phrase that would represent exactly what we do."
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Old 02-05-2007, 05:04 PM
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Yes, I business name could kill in a situation like that
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