Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Two Pronged Assault


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 04-04-2011, 03:14 AM
afpettijohns afpettijohns is offline
Member
 
Join Date: Mar 2011
Location: Anaheim (Disneyland), CA
Posts: 79
Rep Power: 4
afpettijohns is on a distinguished road
Default Two Pronged Assault

This is an idea in process: Not quite there but have some ideas.

There are two main points of competition in this industry, quality and quantity. Dealing with the low-ballers and servicing the elite customer.

From how I see it you have to get to peoples houses, which means lo-balling to get them interested in your service. I think these people need to be treated as elite customers until they prove otherwise. So you go out and manicure there lawn, taking a loss to weed out the true elite. I mean the ones that don't mind spending a few more bucks on sprinkler repairs, maintenance and added services. The ones that are resistant to any added services, "just cut my lawn", need to be moved into another category.

So, you have two crews, join up with another to do this or find a foreman for the second crew. Me? I got my brother. He will have a truck, some rakes, a mower, string trimmer and a blower. He is my mow and blow crew. He will be able to go through 25 lawns a day, just mow and blow, edging every other stop and anything that can cut costs.

I will be running my truck with the premium equipment and spending extra time getting that perfect manicure, selling add on services to every stop atleast once a month. Every client on my route will have an increase in fees for this premium service (may just be adding $10 a month for fertilizing, weed control and such).

He will be doing 25 lawns at $20 per stop and I will be doing 15 lawns at $45 per stop plus add on services. Both making a profit. I haven't worked everything out but I think this is the way it's going to have to be with the competition I have. It may come to just throwing the bottom work out but I am game to make a buck anyway I can. I may end up with 10 mow and blow crews and only one or two premium crews. (thinking big) Let's see how it works out. I will keep everyone updated and if anyone has any similar experience, please share your experiences with me.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 04-04-2011, 12:05 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,017
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
How do you ultimately differentiate the services? Do you have different packages or do you use a different business name?

I would think you would want something to be different so one neighbor doesn't talk to the other neighbor and find out the same company is mowing the same sized yard for a different price?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 04-04-2011, 09:32 PM
SpokaneSRC SpokaneSRC is offline
Member
 
Join Date: Aug 2010
Posts: 89
Rep Power: 5
SpokaneSRC is on a distinguished road
Default

So would you profit from what your bro does, or is that his? If not, then it would seem to me that it would basically be 2 seperate companies, yours and his. Does that make sense? Kinda hard to explain what goes on in this head of mine sometimes.
Reply With Quote
  #4  
Old 04-05-2011, 02:25 PM
afpettijohns afpettijohns is offline
Member
 
Join Date: Mar 2011
Location: Anaheim (Disneyland), CA
Posts: 79
Rep Power: 4
afpettijohns is on a distinguished road
Lightbulb Two businesses, yes and no!

Quote:
Originally Posted by Steve View Post
How do you ultimately differentiate the services? Do you have different packages or do you use a different business name?

I would think you would want something to be different so one neighbor doesn't talk to the other neighbor and find out the same company is mowing the same sized yard for a different price?
I believe in the advertising I will need to lo-ball to get the customers along with a bold statement that says, ask about our premium services. I can feel out a customer pretty quick.

The two levels of service will be ran as separate entities with different goals in mind. One, move move move, get as much mowed as you can. The other a bit more relaxed and detailed. Including extra time to communicate with the customers.

Work in progress, this helps to help me define my strategies. Gives me ideas to develop.

So basic advertisement would be: We will mow your lawn for $40 a month every other week or $60 a month every week. Free estimate, be sure to ask about our premium services.

Anyone that is interested in the premium services would instantly become my client. Anyone that say, oh, just need it mowed would be his.

As for profit, yes both sides of the business would have to make a profit on there own, they both have to be viable to the company or customers would have to be fired. Just like any big corporation, you can't have a sub buisness be supported by another. That's bad business. My brother would be like a foreman for my company, eventually directing multiple trucks.

Well, that's the dream. will keep everyone updated.
Reply With Quote
  #5  
Old 04-06-2011, 12:48 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,017
Rep Power: 10
Steve has disabled reputation
Default

What would be the sales pitch as to what the benefits are of the higher priced packages?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 04-08-2011, 06:08 PM
LuckyImage LuckyImage is offline
Junior Member
 
Join Date: Mar 2011
Posts: 7
Rep Power: 4
LuckyImage is on a distinguished road
Default

this is so much like the situation I'm in right now and sounds like a good idea. I have some customers, like you said, that I have "felt out" that are wanting their yard to really be taken care of the whole 9. then I have some that are I just want it cut and that's it, nothing else. And the low ballers around here are cutting $25 a yard or whatever ya know. and I haven't been able to compete with that, but with this kind of approach, shoot, I think I could easily run 20 yards a day mow and blow, and 10-12 of the premiums a day and make a pretty nice profit. I may have to look into this. on Premium days I could have my brother working with me, and on mow and blow days run it by myself since my bro can only work certain days!
Reply With Quote
  #7  
Old 04-08-2011, 07:16 PM
afpettijohns afpettijohns is offline
Member
 
Join Date: Mar 2011
Location: Anaheim (Disneyland), CA
Posts: 79
Rep Power: 4
afpettijohns is on a distinguished road
Default

Quote:
Originally Posted by LuckyImage View Post
this is so much like the situation I'm in right now and sounds like a good idea. I have some customers, like you said, that I have "felt out" that are wanting their yard to really be taken care of the whole 9. then I have some that are I just want it cut and that's it, nothing else. And the low ballers around here are cutting $25 a yard or whatever ya know. and I haven't been able to compete with that, but with this kind of approach, shoot, I think I could easily run 20 yards a day mow and blow, and 10-12 of the premiums a day and make a pretty nice profit. I may have to look into this. on Premium days I could have my brother working with me, and on mow and blow days run it by myself since my bro can only work certain days!
I just put together a mow and blow lo-ball flyer. I handed it to a lo-ball customer and she called that night wanting me to really take care of her property. I'm going there next time to spend 3 man hours at $45 an hour (not including my regular stop price) I told her my regular hourly is $65 but since it's a regular stop I can do it for $45, she thinks she got a deal and I make a very happy, premium customer. Tried to post it but it said data base error. The size isn't too big so it's on my site at http://www.afpettijohns.com/testing/loballflyer.jpg
Reply With Quote
  #8  
Old 04-08-2011, 08:10 PM
LuckyImage LuckyImage is offline
Junior Member
 
Join Date: Mar 2011
Posts: 7
Rep Power: 4
LuckyImage is on a distinguished road
Default

I like where you are going with it. How do you profit doing free fertilizing and overseeding?? and those prices may be a little too low unless I can get several in each subdivision. And are you not having a problem with door to door advertising right now? I'm getting a lot of complaints from people who are overwhelmed with all these start up companies and want us to stop advertising all together like that. And I do have a lot of people that have sprinkler systems around here that ask about that, but I dont have a lot of experience with it. where did you learn to repair and install them?
Reply With Quote
  #9  
Old 04-08-2011, 10:38 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I have thought about this a lot. I think I have a post on this forum from way back with the same idea.

I'd like to see the responses!
////////////////////////////////////////////


The problem all comes down to time, and man power.

Being solo, it's almost impossible to offer detailed work/upsells while offering basic mowings - you'd be too busy.


With two guys you can think of two possibilities.

1. A two man crew, double the speed - work together on everything.

Pros:
*You cut the time in half per job. Your morale is higher.

Cons:
*The days are a few hours longer. (You are taking on more work)

2. 1 man per crew, one focuses on mowing - the other on odd jobs
(gardens, gutters, etc)

Pros:
*You are able to cater to all of your customers needs.

Cons:
*You tend to procrastinate knowing you are alone for each job.
*Each job takes a pretty long time.
*There is no one to "socialize" with.

/////////////////////////////

I would say that separating the man power might be a good move for the business, but the next best thing would be to hire two extra men to assist in each crew to make each job smooth and less stressful.


When I see my daily schedule "20 lawns, 2 gutter jobs, 2 gardens"
- If I don't have someone to assist me and depend on - I tend to stress out. When I'm done my lawns, I don't wanna have that "gotta go back to work" feeling!

Doing a job you don't want to do sucks - two people doing a job they don't want to do is FUN.

Last edited by CHEESE2009; 04-08-2011 at 10:40 PM.
Reply With Quote
  #10  
Old 04-09-2011, 12:38 AM
LuckyImage LuckyImage is offline
Junior Member
 
Join Date: Mar 2011
Posts: 7
Rep Power: 4
LuckyImage is on a distinguished road
Default

all those facts are true. and if it got to that point for me, "too busy", then I could hire two guys, one to work with me and one to work with my brother. that way I have constant supervisors on the jobs and double the labor. He works just as hard and diligently as I do, so I know that could be a success. And there are a lot of landscapers or just plain laborers available down here, I think would easily be able to help me pull it together. right now with as scarce as the work is out here, I would love that problem.
Reply With Quote
Reply

Bookmarks

Tags
two pronged assault

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Finally!
SGL1
02-22-2015 09:46 PM
Today 04:40 PM
by avetslawncare
21 591
Distant measuring wheel
CurbAppeal1
Today 01:34 PM
Today 04:40 PM
by Bradcook21
3 35
Ground Guys
Pattersonllc
Yesterday 07:49 PM
Today 04:37 PM
by avetslawncare
4 82
Starting a legit...
Hard-Body lawn & garden
Yesterday 08:19 PM
Today 04:29 PM
by Steve
5 94
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 03:47 PM
by Trupro
20 402
Employee Training...
Trupro
Today 10:46 AM
Today 03:41 PM
by Trupro
2 32
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Today 03:33 PM
by Steve
4 135
Small dovetail truck...
ExtremeLawncareServices
Yesterday 07:47 PM
Today 03:17 PM
by Steve
1 56
Front page google...
CurbAppeal1
Yesterday 06:04 PM
Today 03:03 PM
by Steve
5 75
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Today 02:38 PM
by Steve
3 76
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
Today 01:57 PM
by jhinton
12 5,282
Looking for royalty free...
Trupro
Today 10:50 AM
Today 01:48 PM
by Trupro
3 47
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Today 01:12 PM
by CurbAppeal1
8 835
New Website
brian'slawncare
03-01-2015 06:35 PM
Today 10:48 AM
by Trupro
9 195
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 07:33 PM
by CurbAppeal1
25 7,776
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Yesterday 06:47 PM
by BladesofSteel
14 2,012
hoa bid
Bradcook21
Yesterday 07:12 AM
Yesterday 04:49 PM
by Steve
2 91
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Yesterday 04:06 PM
by Steve
13 900
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Yesterday 04:04 PM
by Steve
10 180
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
Yesterday 02:33 PM
by Sprinkler Buddy
1 62
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Yesterday 09:08 AM
by Moki
4 1,614
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 163
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 55
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
03-03-2015 06:08 PM
by Just for Cuts
4 128
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,544
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 228
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 135
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 184
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,058
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 694
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 828
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 159
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 309
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 389
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 679
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 147
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 616
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 703
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 652
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,904
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,819
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 566
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 170
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 163
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 192
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,854
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 301
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 286
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,922
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 738
» Popular Tags
4wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help deliquentaccounts design ditches employee problems equipment rental estimate ferris foreman four wheel drive free advertising google gopherhaul growing a lawn care business husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets mr dave mulch new business per hour service podcast pricing pto secrets to landscaping seo shell small engine repair snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand trailer tree trimmer rack up sell employee walk behind web design website website design winterization
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:07 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:07 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy