Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

My First Advertisement - Craigslist and Beyond


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #41  
Old 05-19-2011, 04:26 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

This sounds like a real interesting opportunity! The way you are going with all this, you are going to need to hire some employees by the end of the season!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #42  
Old 06-03-2011, 09:58 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I was starting to get overwhelmed, so I stopped posting my Craigslist ad about a week and a half ago. I still get a few calls a day which tells me that people do use the "search" feature and not just look at the most current postings.

Without the keywords, my "old" ad would never have shown up.

I have to say that this whole "Craigslist" thing has worked out much better than I had anticipated.
Reply With Quote
  #43  
Old 06-06-2011, 05:11 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

That is great news. And amazingly enough, many members seem to experiment a little with craigslist and shortly give up after placing an ad or two. Here you are really doing well with it, so a key factor to success may just be sticking with it.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #44  
Old 06-06-2011, 10:36 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
That is great news. And amazingly enough, many members seem to experiment a little with craigslist and shortly give up after placing an ad or two. Here you are really doing well with it, so a key factor to success may just be sticking with it.
I'm not sure that there's "one" key factor, but no matter what type of advertising you do it requires repetition. Getting your name in front of people on a regular basis is very important. Anyone who runs one ad and claims it was a waste of money really doesn't have a firm grasp on how advertising works.

I think that part of my success with the Craigslist posting is that my ad isn't a typical "classified ad" - there's an actual advertisement - an image to look at. I appear ten thousand times more professional than anyone else who is posting even though they may have been doing this for decades. I've gotten a lot of "I liked your ad", and "very professional" comments from people when I inquire how they found me and what made them choose "me" when it came time to pick up the phone.

Another part is lack of competition. Don't get me wrong - there are a LOT of listings in Pittsburgh, but not a lot in my specific area. I started out advertising a very broad area - "the East", but as I started picking up more clients in one particular area, I decided I wanted to get more clients in that area rather than driving further than I needed to, and began using that area in my posting title. Lots of postings for the "East", but only one other guy posting ads specific to the general area that I'm targeting now.
(I've also noted that he's "improved" his ad since I started posting. )

One other factor is likely "location". Surely some areas get better results from CL advertising than others. I was convinced that I would get nothing more than cheap bastards looking to get work done for nothing, but the people who use CL to seek services come from all walks of life.

I dunno... I had no money to advertise using traditional methods, so I turned to Craigslist. It worked for me. And amazingly, no SPAM! (knocks on wood)
Reply With Quote
  #45  
Old 10-10-2011, 09:23 AM
JeffK26
Guest
 
Posts: n/a
Default

I don't know much about clickable pics or if it's only on this forum, but the clickable pic on post #7 takes me to a Cruz lawn care...

probably not a big deal on this forum but thought i'd let ya know!
Reply With Quote
  #46  
Old 10-10-2011, 09:23 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by SaberLawnCare View Post
I don't know much about clickable pics or if it's only on this forum, but the clickable pic on post #7 takes me to a Cruz lawn care...

probably not a big deal on this forum but thought i'd let ya know!
It's been a while, but I think he was just showing me an example of how you make the ad take the potential client directly to a website by clicking on it.
Reply With Quote
  #47  
Old 03-18-2013, 01:52 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

UPDATE: 3/18/13
Rather than starting a new thread, I thought I'd just add to this existing one.


I've gotten a few calls this season from Angie's List and figured I'd toss up an ad on Craigslist as well since the first one worked out pretty well for me.

I was going to simply use the same one seen previously in this thread, but the headline says "EVERYTHING is TURNING GREEN!" and at the moment NOTHING is "turning green". LOL! There's actually some snow on the ground that we got overnight. I needed something else.

I took my existing yard sign design and modified the bottom (area under the phone number) to include a few photos.




I posted it around 2:30am and have had 2 calls today so far - one a commercial job at a vacant car wash that needs maintenance.

I did not include an email, website, or phone in the text portion of the CL ad.
If a human is viewing, they can see the phone number as seen above. If a spambot is viewing, not so much.

In 2011 I posted on CL and I got a lot of good clients.
In 2012 I got more cheap people calling and since I had a mostly full schedule, I didn't run the ad a lot.
I guess I'll find out how it goes in 2013!

Attached Images
File Type: jpg CraigslistBasic_zps949706a1.jpg (141.4 KB, 0 views)
Reply With Quote
  #48  
Old 03-18-2013, 02:08 PM
wat5150 wat5150 is offline
new member
 
Join Date: May 2012
Posts: 604
Rep Power: 0
wat5150 is on a distinguished road
Default

Looks good. Whos that guy in the green shirt?? You may want to get him off your ad.
Reply With Quote
  #49  
Old 03-18-2013, 02:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by wat5150 View Post
Looks good. Whos that guy in the green shirt?? You may want to get him off your ad.
I dunno, but he looks larger than life, and quite studly.

Reply With Quote
  #50  
Old 03-19-2013, 10:21 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,466
Rep Power: 10
Steve has disabled reputation
Default

Very nice work.

What is your view on using the 'Taking new customers' headline versus potentially others you could use. What do you like about that one?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
yet another advertisement post jklawncare Community Assistance 24 12-06-2010 12:21 AM
Final Advertisement CHEESE2009 Lawn Care Marketing & Post your marketing material for review! 12 02-12-2010 02:10 AM
Holiday lighting advertisement Steve Lawn Care Marketing & Post your marketing material for review! 1 10-29-2008 06:58 AM
Matt's newspaper advertisement Steve Lawn Care Marketing & Post your marketing material for review! 7 03-14-2008 05:55 AM
Advertisement - promoting owner Steve General Business Discussions 2 03-20-2006 06:36 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Today 06:30 PM
by Mattw
8 2,368
Hi everyone
Mattw
Today 05:59 PM
Today 05:59 PM
by Mattw
0 24
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 04:38 PM
by GreenWorx
11 3,252
4th of July parade...
Steve
Today 10:35 AM
Today 10:35 AM
by Steve
0 23
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
Today 10:30 AM
by Steve
4 166
Is it too late to do...
markty
06-16-2015 05:28 PM
Today 10:25 AM
by Steve
6 2,069
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
Today 10:19 AM
by Steve
13 2,267
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Today 10:16 AM
by Steve
4 149
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Today 10:14 AM
by Steve
7 1,978
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,180
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 114
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-01-2015 11:28 AM
by Steve
6 1,947
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 1,922
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 111
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,770
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,929
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,816
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,418
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,830
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,835
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,109
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,146
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,856
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,924
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,887
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,873
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,988
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,993
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,910
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,383
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 2,068
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,147
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,411
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,077
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,945
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,707
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,777
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,082
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,971
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 12,109
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,878
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,443
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,338
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 3,038
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,949
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,201
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,369
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,968
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,927
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,081
» Popular Tags
advertising aerocore apartment bid apartment complex apartment lawn care estimate applying billy goat brushcutter blowout bush collections commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems equipment rental facebook flyers foreman free advertising free lawn care hiring how to husqvarna increase customers landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave mulch new business patio install per hour charge plowing pricing profit on employee push versus ride scag secrets to landscaping sell the vision seo shell shreaded small engine repair snow plowing sq ft square foot steep lawns swzt trailer trailer mate pro tree tree pics trimmer rack web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:02 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:02 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy