Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Introduce Yourself

Introduce Yourself Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!

New Guy


Introduce Yourself

Welcome all new forum members. Please introduce yourself and tell us about you. Tell us about your company. How did you get started? How long have you been in business? What do you do for fun? Don't be shy, say hello! It's fun and educational to interact on the forum!
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-19-2011, 11:28 AM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default New Guy

Hello All! I've been watching this forum and listening to some of the podcasts for a couple weeks, and I like it. In just that time I've gotten a lot of good ideas. So thank you all for that and for whatever this forum will provide in the future.

About me: I've had a few years experience at another company, and this year I decided to start my own. I want to use marketing/advertising as a competitive advantage in this highly saturated business, so I hope to use this forum to throw out a lot of ideas and check out the feedback everyone can offer, and eventually offer my own feedback to others as I gain experience.

With that, I'd like to ask if anyone on the forum has any experience with sending newsletters (or E-newsletters) to existing clients? The basic idea I guess would be to send something out monthly providing basic information/tips that clients could do themselves to help along their lawn, while at the same time subtly advertising my own seasonal services. Any thoughts?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-19-2011, 12:14 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 901
Rep Power: 6
jymie is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
You may want to consider starting a blog, then you could email the new blog each time you update it to your customers. I use blogspot.com for mine.
Reply With Quote
  #3  
Old 03-20-2011, 03:23 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,282
Rep Power: 10
Steve has disabled reputation
Default

Welcome to our forum!

Quote:
With that, I'd like to ask if anyone on the forum has any experience with sending newsletters (or E-newsletters) to existing clients? The basic idea I guess would be to send something out monthly providing basic information/tips that clients could do themselves to help along their lawn, while at the same time subtly advertising my own seasonal services. Any thoughts?
Sure that is a great idea. It keeps your customers up to date on whats going on while you can sell to them as well.

Quote:
I've had a few years experience at another company, and this year I decided to start my own.
What do you think you learned from that company that you feel you will be able to apply to your new company? Both what to and what not to do?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 03-20-2011, 06:21 PM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default

Hmmm...I guess I would say that I learned a lot in terms of doing the work correctly. I learned how to "manicure" a lawn. Compared to other companies I have observed, they were much more meticulous and tedious, and because of that they delivered a superior product. Basically, the workers were trained to complete the process in a certain way, and they did not compromise this standard of excellence. This is something I am carrying over to my own business.

As for what I am doing differently, the biggest thing is paying closer attention to customer service. A few years before I worked for the other company, they were very successful. However, the original owner passed away unexpectedly and it was left to his wife to manage the business. Unfortunately, she did not have much of a hand in the business before this. Instead of hiring someone to deal with certain portions of the business, she preferred to manage the entire 300+ client business herself. Her inexperience with customer service, estimates, and the basic operation of a landscaping business in general has been a great detriment. I saw over a few years how her lack of attention to detail, and especially her lack of concern for gaining new clients and nurturing the existing ones, brought her business down to a 1 crew, 3 man operation (and it only continues to go down). Basically seeing the downfall of this company, and knowing that there was no opportunity for me to help the company grow has brought me where I am today: starting my own business. There were at least 5 to 10 customers dropping off the roster each year, and none to replace them. I knew that just a little bit of time spent nurturing these customers would have kept them happy. So I plan to focus on keeping my existing clients happy, while at the same time obviously working to gain new ones. (After reading this, I see that it is very obvious stuff, but I think it's very important nonetheless.)
Reply With Quote
  #5  
Old 03-22-2011, 05:46 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,282
Rep Power: 10
Steve has disabled reputation
Default

Quote:
it was left to his wife to manage the business. Unfortunately, she did not have much of a hand in the business before this.
This is very interesting and I would venture to guess it effects a certain % of business owners.

What is your view on what she should have done to help the business more forwards?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 03-22-2011, 12:36 PM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default

Well I guess in reality it was her husband's fault. He only had her taking care of the billing and payroll. Everything else was squarely on his shoulders. So when he passed, she had to try to run a very successful business, which had expanded from lawn care to landscape design, paving, concrete, site work and excavation. She was never trained in any of this, and her husband never really trained anyone else to fully take over portions of the business. He did it all.....

As for what she should've done differently, I'd say she should've at least had a better rapport with her existing clients. Maybe contacting them a few times throughout the year to make sure everything was alright, or sending out client satisfaction surveys. To gain new clients, she could have at least had some flyers made up and paid her workers to put them out.

In reality, her husband provided her with a very comfortable lifestyle and once he was gone, she still wanted to drive that Land Rover and vacation all the time, not run a landscaping and construction business.

When I started my business a few months ago, I vowed that once I get to a certain size, I will hire and train people to handle certain aspects of the business instead of trying to do it all myself. If I ever get married, I don't want my spouse left in that position should any tragedy befall me.
Reply With Quote
  #7  
Old 03-22-2011, 08:49 PM
950thomas 950thomas is offline
Senior Member
 
Join Date: Jan 2011
Posts: 171
Rep Power: 4
950thomas is on a distinguished road
Default

I am married and my wife does not work in the business so I have a really big life insurance policy so she will not have to try to run the business if I die because she can't
Reply With Quote
  #8  
Old 03-22-2011, 10:37 PM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default

yes I'm pretty sure this guy had one too...multi-million dollar's worth....but she's got 4 kids who also have an appetite for luxury...her attorney should've advised her to sell the business from the beginning...it's a shame to see such a good business dwindle to nothing.
Reply With Quote
  #9  
Old 03-23-2011, 12:07 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,282
Rep Power: 10
Steve has disabled reputation
Default

Quote:
her attorney should've advised her to sell the business from the beginning...it's a shame to see such a good business dwindle to nothing.
I was just about to ask you that. What is your view on why that would have been the best advice to give?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 03-23-2011, 10:46 PM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default

Quote:
I was just about to ask you that. What is your view on why that would have been the best advice to give?
Well I know at the time of his passing, the client-base of the business was much larger, the equipment was in great shape, and the company's reputation was impeccable. Without any real numbers, I could safely say the value of the business was much higher than it is today. Selling it now would be almost pointless when compared to it's prior value.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
Today 12:35 PM
by SouthallMowing
9 213
New Landscaping Business
rekon32
08-16-2014 02:26 PM
Today 12:33 PM
by SouthallMowing
8 288
Yearly contract Pricing
jrob0691
Today 08:57 AM
Today 12:27 PM
by SouthallMowing
2 30
How do I approach...
Bradcook21
Today 01:48 AM
Today 12:21 PM
by SouthallMowing
4 66
Softball field
kslawn
08-15-2014 09:28 AM
Today 09:47 AM
by kslawn
8 232
Hello
M2Dave
Today 12:32 AM
Today 12:32 AM
by M2Dave
0 21
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:09 PM
by ExtremeLawncareServices
100 5,923
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
Yesterday 01:44 PM
by SGL1
10 294
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
Yesterday 12:01 PM
by Steve
1 55
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 98
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 149
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 96
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 857
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 383
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,297
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 569
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,727
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-13-2014 03:34 PM
by Steve
3 153
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 195
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 294
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 154
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 398
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 276
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 392
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 399
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 674
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 224
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 305
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 192
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 203
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 525
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,142
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,350
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 574
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
08-05-2014 07:12 PM
by TheBeast
30 1,939
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 777
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 480
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,560
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 436
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 446
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 943
Building credit
Matther777
07-27-2014 05:20 PM
08-04-2014 06:53 PM
by kslawn
17 735
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
08-04-2014 01:09 PM
by Steve
48 5,754
long time no see
Tuscan Gardens
08-02-2014 03:21 PM
08-04-2014 12:04 PM
by Steve
1 272
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
08-04-2014 11:58 AM
by Steve
2 310
trimming back shrubs
WesleySnips
07-31-2014 06:14 AM
08-04-2014 11:52 AM
by Steve
6 419
Pressure Washing...
WesleySnips
07-31-2014 06:13 PM
08-04-2014 11:50 AM
by Steve
3 346
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-02-2014 07:55 AM
by ExtremeLawncareServices
24 3,487
Easy money
stevef1201
11-14-2013 10:17 AM
08-02-2014 01:03 AM
by stevef1201
3 1,496
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-01-2014 11:42 PM
by TNTurf
1,186 327,998
» Popular Tags
2wd 4x4 ads birdscaping care charge christmas christmas light hanging collections subcontractor commercial craigslist customers ditches ecosymbiosis employee problems exmark fall ferris foreman franchise gopherhaul grass gravely holiday how much to charge how to bid husqvarna hydraulic installation invoice labor cost landscape services late lawn lawn care lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting brass outdoor lights marketing mowing mulch estimate new buisness podcast promotion riding mower scag scag v-ride seo small engine repair starting a business steep lawns stihl sulky theft of services tips top dresser toro trailer mate pro truck new used landscape upsell walk behind walker winter money making ideas won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:37 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:37 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy