Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

what am i doing wrong here?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-19-2011, 08:03 AM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

i started in mid summer last year. i started out working for hud doing cleanouts, and landscaping for them but they started giving the work to all minority companys. this is my first year advertising for myself.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-19-2011, 09:03 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by poolplayer View Post
Just to warn you most cities in the area require a handbill license to hand out marketing material door to door. Depending on which suburb you are in they can get cranky if someone complains...



i called the township of brownstown and asked about the handbill license. they want $250.00 to apply and it has to go infront of the board to be approved along with background checks on any person that will be passing out flyers. guess i wont be doing any door to door in brownstown this year.lol
Its $25 dollars in Livonia and a you fill out a form that takes 30seconds... Wow.

Last edited by wellbiz; 03-19-2011 at 09:05 AM. Reason: add city
Reply With Quote
  #13  
Old 03-20-2011, 03:19 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
i started in mid summer last year. i started out working for hud doing cleanouts, and landscaping for them but they started giving the work to all minority companys. this is my first year advertising for myself.
Are there other customer groups then you could go after that might be easier for you in your area? Do you know many people in your area that could help you get jobs? Are you socially networking with everyone you know?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-20-2011, 09:27 PM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Are there other customer groups then you could go after that might be easier for you in your area? Do you know many people in your area that could help you get jobs? Are you socially networking with everyone you know?
ive been talking to everyone i know and meet, also going to every small business in the area. im definately networking but with only a couple calls so far.
Reply With Quote
  #15  
Old 03-22-2011, 05:54 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Isn't it still early in your area to be mowing? This might come down to people are not even thinking of yard card yet but they may be shortly and then things should be picking up.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 03-22-2011, 07:29 PM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Isn't it still early in your area to be mowing? This might come down to people are not even thinking of yard card yet but they may be shortly and then things should be picking up.
do you think i should keep passing out flyers door to door or should i wait a week or two then go back at it
Reply With Quote
  #17  
Old 03-22-2011, 09:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I'd keep handing them out - get them in their hands so they have someone to call when they notice things have turned green all of a sudden.
Reply With Quote
  #18  
Old 03-23-2011, 12:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

You also might want to experiment with an inducement. Maybe with half the flyers you put out there, include a coupon for some service to get them to call. With the other half, don't include a coupon.

Put an ad code in each of the two different flyers. Then when customers call, you can ask them for the ad code and see which flyer is pulling in more customers. Then you can use that one as your test and alter it a bit and see which of those pulls better.

Does that help?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 03-24-2011, 06:43 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,075
Rep Power: 6
stevef1201 is on a distinguished road
Smile

I live in Central Florida, and mowing season has not quite started, I did put out 100 flyers two weeks ago, and got 3 customers. This month is usually just 2 cuts, but because I want to stay visible in those neighborhoods I cut every week. Most of my calls come from the ad I have in the local Penny Saver. I started last year had 20 customers or thier about, lost several due to thier kids or grandkids wanted to mow, acouple who moved, and three that I would not renew this year (PITA) customers. I have all the rest return, and picked up 5 new ones already. You may do great this year, but DO NOT STOP ADVERTISING! Also make your ads season specific, ie. spring clean up, give your wife a present with a new flower bed for mothers day, give your husband a year long present with great lawn care, etc. Remember Residiential customers care most about how you treat them, and how thier lawn looks week to week, and if you treat them right they will return year after year after year. Good luck
Reply With Quote
  #20  
Old 03-26-2011, 07:29 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,307
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Also make your ads season specific, ie. spring clean up, give your wife a present with a new flower bed for mothers day, give your husband a year long present with great lawn care, etc.
Steve, what's your view on why it's so important to include seasonal specific information in your advertising vs. the same message all the time?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What are we doing wrong?? McBride Services Starting a lawn care business. 27 03-28-2009 06:39 PM
customers say wrong business name... landonkade General Talk 13 11-07-2008 04:36 PM
Wrong site Steve Search Engine Optimization and Website Design Discussions. 2 05-01-2006 02:53 AM
What is wrong with the health insurance today? Steve General Business Discussions 0 04-05-2006 07:39 AM
Revenue report wrong tlclismore Gopher Software Support Archived Question & Answers - Read Only 6 10-24-2005 06:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
Today 11:30 AM
Today 11:30 AM
by CaliforniaFriendly
0 10
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
Today 08:03 AM
by Greg'slawnandlandscape
8 244
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
Yesterday 09:28 PM
by Marcintosh
12 447
Hello
jawnebgoode
Yesterday 08:37 PM
Yesterday 08:37 PM
by jawnebgoode
0 25
Hello from Ohio
kurtwin
Yesterday 05:06 PM
Yesterday 05:06 PM
by kurtwin
0 36
Softball field
kslawn
08-15-2014 09:28 AM
Yesterday 12:01 PM
by Steve
16 541
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 11:58 AM
by Steve
5 157
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 11:55 AM
by Steve
1 83
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 11:47 AM
by Steve
5 147
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
08-27-2014 10:38 PM
by SGL1
5 151
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,109
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,517
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 432
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 139
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,780
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 220
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 284
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 173
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 146
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 193
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 426
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 694
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 150
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 484
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 463
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 209
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 313
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 224
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,040
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 525
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,604
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 697
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,871
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 320
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 427
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 269
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 533
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 422
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 527
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 555
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 824
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 366
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 432
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 320
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 328
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 670
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,303
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,529
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 712
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 927
» Popular Tags
4wd 34'' apartment complex auger blades butterfly gardens charge christmas christmas light hanging credit card customers ditches exmark ferris financing first truck georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge john deere quik trac kansas city landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo leaf marketing mechanic monthly mow mulch mulch price new and restored landscapes new buisness new business podcast property management company pto riding mower running a business savannah scag schedule seo snow plowing starting a business start up lawn care business stihl top dresser toro toro grand stand trailer tree care trimmer rack walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy