Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

what am i doing wrong here?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-19-2011, 08:03 AM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

i started in mid summer last year. i started out working for hud doing cleanouts, and landscaping for them but they started giving the work to all minority companys. this is my first year advertising for myself.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-19-2011, 09:03 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by poolplayer View Post
Just to warn you most cities in the area require a handbill license to hand out marketing material door to door. Depending on which suburb you are in they can get cranky if someone complains...



i called the township of brownstown and asked about the handbill license. they want $250.00 to apply and it has to go infront of the board to be approved along with background checks on any person that will be passing out flyers. guess i wont be doing any door to door in brownstown this year.lol
Its $25 dollars in Livonia and a you fill out a form that takes 30seconds... Wow.

Last edited by wellbiz; 03-19-2011 at 09:05 AM. Reason: add city
Reply With Quote
  #13  
Old 03-20-2011, 03:19 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,187
Rep Power: 10
Steve has disabled reputation
Default

Quote:
i started in mid summer last year. i started out working for hud doing cleanouts, and landscaping for them but they started giving the work to all minority companys. this is my first year advertising for myself.
Are there other customer groups then you could go after that might be easier for you in your area? Do you know many people in your area that could help you get jobs? Are you socially networking with everyone you know?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-20-2011, 09:27 PM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Are there other customer groups then you could go after that might be easier for you in your area? Do you know many people in your area that could help you get jobs? Are you socially networking with everyone you know?
ive been talking to everyone i know and meet, also going to every small business in the area. im definately networking but with only a couple calls so far.
Reply With Quote
  #15  
Old 03-22-2011, 05:54 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,187
Rep Power: 10
Steve has disabled reputation
Default

Isn't it still early in your area to be mowing? This might come down to people are not even thinking of yard card yet but they may be shortly and then things should be picking up.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 03-22-2011, 07:29 PM
poolplayer poolplayer is offline
Junior Member
 
Join Date: May 2010
Posts: 16
Rep Power: 5
poolplayer is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Isn't it still early in your area to be mowing? This might come down to people are not even thinking of yard card yet but they may be shortly and then things should be picking up.
do you think i should keep passing out flyers door to door or should i wait a week or two then go back at it
Reply With Quote
  #17  
Old 03-22-2011, 09:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I'd keep handing them out - get them in their hands so they have someone to call when they notice things have turned green all of a sudden.
Reply With Quote
  #18  
Old 03-23-2011, 12:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,187
Rep Power: 10
Steve has disabled reputation
Default

You also might want to experiment with an inducement. Maybe with half the flyers you put out there, include a coupon for some service to get them to call. With the other half, don't include a coupon.

Put an ad code in each of the two different flyers. Then when customers call, you can ask them for the ad code and see which flyer is pulling in more customers. Then you can use that one as your test and alter it a bit and see which of those pulls better.

Does that help?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 03-24-2011, 06:43 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,040
Rep Power: 6
stevef1201 is on a distinguished road
Smile

I live in Central Florida, and mowing season has not quite started, I did put out 100 flyers two weeks ago, and got 3 customers. This month is usually just 2 cuts, but because I want to stay visible in those neighborhoods I cut every week. Most of my calls come from the ad I have in the local Penny Saver. I started last year had 20 customers or thier about, lost several due to thier kids or grandkids wanted to mow, acouple who moved, and three that I would not renew this year (PITA) customers. I have all the rest return, and picked up 5 new ones already. You may do great this year, but DO NOT STOP ADVERTISING! Also make your ads season specific, ie. spring clean up, give your wife a present with a new flower bed for mothers day, give your husband a year long present with great lawn care, etc. Remember Residiential customers care most about how you treat them, and how thier lawn looks week to week, and if you treat them right they will return year after year after year. Good luck
Reply With Quote
  #20  
Old 03-26-2011, 07:29 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,187
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Also make your ads season specific, ie. spring clean up, give your wife a present with a new flower bed for mothers day, give your husband a year long present with great lawn care, etc.
Steve, what's your view on why it's so important to include seasonal specific information in your advertising vs. the same message all the time?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
What are we doing wrong?? McBride Services Starting a lawn care business. 27 03-28-2009 06:39 PM
customers say wrong business name... landonkade General Talk 13 11-07-2008 04:36 PM
Wrong site Steve Search Engine Optimization and Website Design Discussions. 2 05-01-2006 02:53 AM
What is wrong with the health insurance today? Steve General Business Discussions 0 04-05-2006 07:39 AM
Revenue report wrong tlclismore Gopher Software Support Archived Question & Answers - Read Only 6 10-24-2005 06:53 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 08:24 AM
by Just for Cuts
7 120
Customer letters
kslawn
07-23-2014 06:17 AM
Today 07:23 AM
by kslawn
4 115
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 10:12 PM
by ExtremeLawncareServices
77 4,378
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
Yesterday 07:17 PM
by SGL1
11 365
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Yesterday 07:09 PM
by SGL1
29 1,173
Need help determining...
Jbss861
07-20-2014 02:33 PM
Yesterday 01:11 PM
by Steve
13 314
Should I ?
googus
07-22-2014 04:06 PM
Yesterday 12:10 PM
by Steve
4 160
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Yesterday 06:46 AM
by kslawn
15 858
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Yesterday 06:38 AM
by kslawn
3 177
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Yesterday 06:28 AM
by kslawn
3 213
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 244
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 160
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,345
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 201
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 106
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 237
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 627
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 462
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 243
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 517
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 559
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 134
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 138
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 681
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 997
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 728
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 661
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,905
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 231
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,675
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 424
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 336
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 805
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 520
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 530
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,851
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 521
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 190
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 625
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 283
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 761
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,233
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 505
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 367
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 325
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,403
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 226
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 225
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 305
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,220
» Popular Tags
2wd 34'' ads birdscaping blades charge christmas christmas light hanging commercial craigslist credit card customers ditches employee problems exmark fall ferris financing franchise georgia gopherhaul grass gravely growing a lawn care business health holiday how much to charge installation invoice kansas city labor cost late lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lesco lighting brass outdoor lights marketing mechanic mowing new and restored landscapes new buisness new business podcast promotion riding mower running a business savannah scag seo social media starting a business steep lawns stihl sulky theft of services top dresser toro tree care truck new used landscape upsell walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:26 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:26 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy