LOL I was there when I first started doing web stuff. It took a long time but after a year I was doing good.
As for the meta tags, this is all behind the scenes. They are still used by the search engines but they are not given as much weight as they used to because of unscrupulous web designers that stuffed the keywords like......
"lawn mowing, lawn mowing,lawn mowing" and they just kept putting in the keywords.
Yahoo and Bing still give them more weight than Google does or at least it seems that way.
Remember on your meta description tag, that is what is likely show up in the search results under the link so you not only need to make it SEO friendly but that is also your first sales pitch to your potential customers.
Some helpful hints for keywords
1. When you write your content make sure it is conversational tone. Don't just keep repeating the keyword.
2. Every so often make the text for your keywords bold. Google notices this.
3. Also every so often use your keywords to link to inner pages. So if you have lawn mowing on your home page link it to your services page and things like that.
I will get the report to you soon.