Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Whens the best time to start your spring marketing?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-02-2011, 10:30 PM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 39
Posts: 199
Rep Power: 8
psparaco is on a distinguished road
Cool Whens the best time to start your spring marketing?

ok for obvious reasons i am anxious on this upcoming season starting.

So i decided to do some studying. Here is what i have found and decided to share it with the rest of you all. This will benefit those who are either starting out this year for the first time or those with under 5 years running.

First i wanted to figure out when grass in my area grows.... What exact temperature that is.

First i found this.

Cool-season grasses
grasses grow most rapidly in spring, followed by another growth flush in fall. Temperatures of 60 to 75 degrees F promote the greatest development, while above 85 degrees F, growth drops off. An exception is tall fescue, which tolerates heat better than the other cool-season turfgrasses. As long as temperatures are above 40 degrees F, it is possible for cool-season grasses to produce some growth.

Warm-season grasses turfgrasses begin growth at 65 degrees F, thriving best in the 85 to 95-degree F range. Some species can continue to grow at temperatures as high as 110 degrees F. Below 55 degrees F, warm-season grasses generally cease active growth and may go into dormancy.

To figure out which type of grass your
state has go here ****->http://www.lawngrass.com/

Scroll down, select your state. Lets use mine for example:

Maryland
Tall fescues, Zosia, Perennial ryegrass to name the majority kinds.

Also check out this page****>http://www.lawngrasses.com/info/climate-map.html

Find your state and figure out which zone you are in.

Warm season grasses are as follows:
- Bahiagrass:Pensacola
- Bahiagrass:Argentine
- Bermuda
- Carpetgrass
- Centipede
- St. Augustine
- Zoysia

Cool season grasses are as follows:
- Bentgrass
- Bluegrass
- Fescue:Tall & KY-31
- Fescue:Creeping Red
- Native-Buffalo
- Ryegrass: Annual
- Ryegrass:Perennial


Maryland is Zone 8. So I concluded we are primarily a cool season grass state.

So remember what i mentioned above about cool season grasses. I will summarize it. Rapid growth in spring and another growth flush in the fall. Temps 60-75 degrees F for best conditions for the grass to grow. Temps above 85 degrees F growth tends to drop off and sorta goes dormant to protect itself from dieing from excessive heat and possible drought.


OK so now I know Maryland needs DAYTIME temps of 60-75 for optimal growth.

Now go here ****->http://www.accuweather.com

enter your city,state or your zipcode. then click on forecast, then month link. Check out the forecasted DAYTIME temps for the next 15 days. Also pay close attention to the historic average for days not forecasted yet.

So I could conclude that grass in maryland could start growing march 24th and on.

You can also predict which months will be good money making months. Daytime temps above 85 degrees F you can almost garuntee bi-weekly mowings unless its a waterfront property which recieves an endless supply of water which will cause the grass to grow throughout heat and drought conditions.

Now on a lighter note Grass is a plant and plants do not grow at night.

Plants need sunlight in order to grow properly. They use light energy to change the materials - carbon dioxide and water into food substances (sugars). This process of food productions is called photosynthesis. Only in light can a green plant make food.

So nighttime temps between 60-75 is irrevelant.

Back to the topic on hand.

When is the best time to start your Spring Marketing??????
I've read on here and various other sources and here are several methods to determine when.

1. When lowe's, home depot, (bigbox store) distributes their spring gardening section of their advertisements. You had better get your butt in gear and start passing out flyers.

2. Refer back to what i mentioned above. When outside daytime temps are forecasted to be above the needed temp for your type of grass to grow. Pass out your flyers/business cards 1 week prior to this time and as often as you would like after that time. For me this would be 03/20/11-04/02/11. For existing clients from last year. Take a drive and check out those lawns when the temps are in your desired range for a week straight. My drive will occure most likely on the last week of March.

3. The first day of spring. Now i am referring to astronomical first day of spring.

Solar first day of spring is February 1, 2011.

Meteorological first day of Spring is March 1, 2011

I know whats the difference??? According to a news post on accuweather...

Solar Spring is based on the amount of hours in a day with sunlight.
Meteorological Spring is based on Daytime temperatures traditionally.
Astronomical Spring is based on the position of the earth in relation to the sun.

And this concludes what i learned tonight. Hope I taught someone on here something new too.

I welcome any comments or questions.

Regards,


Paul

p.s.

answer to 1 question. lmao

1. Am I obsessed with the weather? YESSSSSS. Weather in the winter makes me money. Snow falls, i clear it. you pay me. Spring/Summer/Fall... Not enough rain storms and grass doesnt grow enough. I dont care how much fertilizer one applies to the lawn. Every living plant organisms require water for life.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-04-2011, 01:05 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
That is great insight!

Ok when the perfect week hits and the grass starts to grow, you mentioned you drive around and check your customer's properties.

Do you find that if one customer needs to be mowed, you tend to just jump into it and start to mow them all or to you scale it up as needed?

Also, what is your suggestion for getting last year's customers to go with you again in the new year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 03-04-2011, 08:00 AM
psparaco psparaco is offline
Senior Member
 
Join Date: Apr 2009
Location: Rosedale, Maryland
Age: 39
Posts: 199
Rep Power: 8
psparaco is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Do you find that if one customer needs to be mowed, you tend to just jump into it and start to mow them all or to you scale it up as needed?
I've always been taught never to assume. I 'll just run the routes in my truck and take a brief 30 second look at the properties from the truck. Shouldnt take me more than 4 hours. However. When i goto do the marketing for spring. most of the lawns i will be walking by while i pass out flyers to all of their neighbors anyway. Kill 2 birds with 1 stone kinda deal.


Quote:
Originally Posted by Steve View Post
Also, what is your suggestion for getting last year's customers to go with you again in the new year?
Nothing that big a deal. If you 've given the customer your best work and they have never complained about anything. Why would they feel the need to go with someone else? Reasons why they would discontinue service for some of my previous customers have been they moved or they decided to buy a mower

During my first year in operation over 75% of my clients were renters of townhomes and 25% home owner.

Second year 65% was renters, 35% home owner.

At the pre-start of the 3rd year, i currently have 20% renters, 80% home owner ratio. Now this is clients who renewed from last year but i am starting to get more and more home owners i think. This year i expect between 20-50% being renters. We'll shall see when i start the spring markerting the next 3 weeks.
Reply With Quote
  #4  
Old 03-05-2011, 05:28 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

That is very interesting!

What is your view on why you are seeing the % of owners who are customers, increase?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
When to start your spring lawn care advertising - GopherHaul 66 lawn care marketing Steve Lawn Care Business Marketing - GopherHaul Forum News 0 03-01-2011 02:11 AM
What are some things I should do each time I start my mower? SuperiorPower Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 3 04-10-2010 02:11 AM
Spring Marketing? landonkade Lawn Care Marketing & Post your marketing material for review! 9 12-23-2008 03:17 AM
NEW SPRING SPECIALS Start today AMW Graphics Truck & Trailer Sign Design, silk screened apparel & uniform discussion 4 06-05-2008 10:11 AM
Spring Start up tiedeman Lawn Maintenance / Lawn Renovation 7 03-30-2007 06:21 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Overload
Chilehead
05-06-2016 09:27 PM
Today 08:46 PM
by Chilehead
13 643
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
Today 07:26 PM
by acrajchel
9 10,044
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
Today 07:23 PM
by acrajchel
5 2,083
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
Today 06:59 PM
by acrajchel
7 2,991
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Today 06:48 PM
by acrajchel
2 1,350
Checmial Applications
acrajchel
Today 06:44 PM
Today 06:44 PM
by acrajchel
0 9
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
Today 06:28 PM
by acrajchel
5 100
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 247
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-17-2016 08:46 AM
by SGL1
10 332
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,351
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-17-2016 06:08 AM
by SGL1
20 771
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 138
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 295
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 286
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-16-2016 05:24 PM
by acrajchel
6 398
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 502
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 194
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 318
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,712
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 134
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-14-2016 08:16 AM
by poppyanne
1,252 437,500
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 120
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 457
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 288
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 469
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 723
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 263
Hello from Alabama
pruzilla
05-25-2016 01:20 PM
05-26-2016 08:14 AM
by pruzilla
2 253
» Popular Tags
become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates fuel problems fuel pump half moon blade hydro jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:33 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:33 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy