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Gopher-preneur book of the month, Dec '06


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Old 01-09-2007, 05:22 PM
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Gopher-preneur book of the month, December '06
Cisco UnAuthorized
by Jeffrey S. Young

This book takes a look at the huge corporate monolith called Cisco Systems. It starts off by giving a short story of the company's current status. And since this book is a few years old now, of course it's a bit dated. This book came out before the economy took a nosedive, taking Cisco along with every other company. I'd be intrigued to see what the author would have to say about Cisco now. Even so, Cisco appears to have weathered the storm well.

It takes a long hard look at John Chambers, the "country boy" turned Cisco CEO and his quest to do "whatever it takes" to keep Cisco on top. Pointing out along the way that Cisco seems to have stayed on top due to the competitors' failures as well as acquiring at breakneck speed any "start-up" with the latest and greatest technologies that Cisco can capitalize on.

The book also details the stories of the competititors, like Lucent, Nortel, Juniper, and Redback and how they may yet cut into some of Cisco's sales. I found this book to be very informative not only about Cisco and its history, as well as some background on its competitors.
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