Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Free Marketing Tips


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-03-2011, 12:22 AM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Can you tell us a little about how doing it that way is better than putting the coupon on the flyer itself?

There are a couple "schools of thought" on this. I think this helps you track your efforts better and is pretty simple to do. You have a page on your site that isn't linked to from any other part of your site and isn't indexed by the search engines. The only way to get to this page is by typing the full address in your browser.

OK, Let's make some numbers up that makes math easy on me Let's say you passed out 1,000 flyers or door hangers or however you advertised this. You see that you have had 100 visits to that page on your site (any simple analytics program will show this) and you had 2 phone calls. This tells me that your offer wasn't that enticing. 100 people were interested enough to see what you were offering but only two called. Change the offer.

Otherwise you pass out 1,000 flyers and receive two calls, was it the offer itself, the layout of the flyer, or any other variable that could be thrown in there....?

I think this helps you track your response rate better. Any other thoughts on this idea? It seems to make sense to me and I've used it with success, but I'm not always right
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-03-2011, 12:23 AM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Organic View Post
Good book, you can never get enough marketing info
Also liked the visit the website for $10 cupon . May also
need some help on my site too.
Thanks organic.

Thanks everyone. I appreciate the feedback I've been getting. Keep it coming.
Reply With Quote
  #13  
Old 03-04-2011, 02:14 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?

If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?

Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-04-2011, 06:01 AM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?
One of the first questions out of my mouth is "How did you hear about us?" They will always let you know.

Quote:
Originally Posted by Steve View Post
If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?
The thing that helps is the number of calls/emails/other form of contact, you get vs the number of visits to the page. So if 100 people "responded" to the flyer (visited the page) and you received 1 phone call/email/other form of contact (either they contact you and say they heard about you via the flyer or they present the coupon they printed off) you would know that you need to change your offer/word it differently/otherwise play with it.

Quote:
Originally Posted by Steve View Post
Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
Same as above... They "numbers" themselves aren't important, it's the percentage of people that follow through.
Reply With Quote
  #15  
Old 03-04-2011, 03:35 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 8
The Cleaning Doctor is on a distinguished road
Default

So the basic idea is

1. You get no or very few visits the problem is the flyer you passed out or it could be the target neighborhood

or

2. You get a lot of visits to the site but the conversion rate is way off. Then the problem is the sales page.

This kind of thing helps to target specifics.

But on the other hand, if your way you only get 2 responses and just putting the coupon on the flyer and you only get 2 responses the result is the same with one step removed.

Is the problem still the flyer and those extra visits were the curious cat types?

The whole problem with marketing is that there is no surefire way to know what will work from one house to the next.

What I mean is were the visitors really interested from the flyer or just curious? There is no way to tell. I visit sites all the time that I have absolutely no intention of purchasing from.
__________________
Pat
Reply With Quote
  #16  
Old 03-04-2011, 05:29 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

Good point doctor. That is one of the things about tracking results. Nothing can be 100% accurate. The best we can do is make educated guesses. The "education" part comes in by seeing the visits and comparing to the calls, otherwise it's just a guess. We most definitely would have to account for curious folks like yourself but if 100 people visited and 2 people called, I think it would be safe to say that the offer wasn't that enticing. While some of the visits no doubt came from curious individuals, I doubt 98 people didn't have something better to do with their time than to satisfy their curiosity.
Reply With Quote
  #17  
Old 03-04-2011, 05:31 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 8
The Cleaning Doctor is on a distinguished road
Default

Good points.
__________________
Pat
Reply With Quote
  #18  
Old 03-05-2011, 06:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,087
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Is the problem still the flyer and those extra visits were the curious cat types?
Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 03-05-2011, 10:52 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
It is hard to say with any accuracy on this as well. As we've been discussing, their are so many variables to take into consideration. For example, is the person they called experienced in dealing with people? If not and words are stumbled all over etc. this would have an impact.

Second question. Some may not have called because they aren't "ready" to talk to someone, that's true. People hate being in a high pressure situation. This is why the copy of your sales page (and all other areas on your site) should help put them at ease. They don't want to call and ask a simple question because they don't want to deal with Joe.

________________________________________________

Meet Joe, a 32 year old used car salesman that is still using selling techniques from the 80's.


________________________________________________

There is SOOO many things that can go wrong in the sales process. This is why it is important to narrow it down as much as possible, as to exactly where you "lost" them. For instance, taking the advice given above, staying that printing the coupon on the door hanger, you've eliminated an extra step.

Sure, you have one less thing to take into consideration. But you aren't eliminating anything at all. The variable is still there, you're just choosing to ignore it.
Reply With Quote
  #20  
Old 03-05-2011, 11:41 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 35
Posts: 100
Rep Power: 6
Simpkins is on a distinguished road
Default

I've given this some thought and since I've received several inquiries as to prices and what to expect etc. I threw together a little sample page. Please note that no links work and this isn't what your site would look like. I'll create a unique look for each site I build. This is just a quickly thrown together sample. I can build you something like this, integrate paypal, create a contact form, optimize it for search engines, submit to the free major search engines, and list your business with several free business directories for $150.00. I am wanting to build my portfolio up and I promised you guys a special deal in my book so this is my offer.

I require 50% payment to get started with the balance due upon completion. This price also includes the price of your domain name and the first month of hosting. After that, you can expect to pay about $11-$12 per year for domain name and roughly $5 per month for hosting.

If you have any question email or pm me.

Oh yeah, I about forgot. You can see the sample here.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM
Free 100 Tips For Lawn Service Business Owners tinman Promote your products or services 1 10-08-2008 08:51 PM
Why FREE is such a marketing tool Steve Lawn Care Marketing & Post your marketing material for review! 0 04-01-2008 01:30 PM
Duct Tape Tips on Marketing Your Business Steve General Business Discussions 1 05-01-2006 02:36 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Win a FREE website
BugmanGA
11-09-2016 05:14 PM
Yesterday 05:43 PM
by DLC123
9 473
DG or Angel Mix?
Jmoney
11-19-2016 12:02 AM
11-25-2016 12:43 PM
by Steve
4 231
Introductiion
carrie palmer
11-22-2016 06:45 AM
11-22-2016 11:21 PM
by Chilehead
2 503
Say Hello !!!
Steve
03-19-2007 11:18 AM
11-22-2016 12:02 PM
by Steve
1,266 450,731
Web development for Lawn...
ProSvit
11-19-2016 05:32 PM
11-19-2016 09:05 PM
by Just for Cuts
1 245
Need help bidding
Pavia's Lawn Care
02-13-2009 07:39 PM
11-17-2016 05:58 PM
by Steve
12 3,901
Best selling lawn care...
Steve
11-11-2016 12:18 PM
11-11-2016 12:18 PM
by Steve
0 456
I have a new show!
Chilehead
09-19-2016 06:50 PM
11-10-2016 09:42 PM
by BugmanGA
8 2,395
What will be different...
Steve
11-09-2016 11:16 AM
11-10-2016 09:07 AM
by Chilehead
1 946
fliers
joshp
08-19-2016 03:23 PM
11-03-2016 06:16 AM
by Just for Cuts
13 9,475
Just got on board
Silverlane
10-30-2016 11:14 PM
11-02-2016 04:05 AM
by Silverlane
6 1,679
Using FB for Ad campaign
Silverlane
11-01-2016 02:14 AM
11-02-2016 04:01 AM
by Silverlane
3 1,751
Enter to win Free...
arthur712
09-25-2016 11:28 AM
11-01-2016 09:20 PM
by arthur712
2 1,987
Best Truck/Trailer...
Hedgemaster
02-20-2011 01:08 AM
11-01-2016 09:13 PM
by arthur712
13 8,204
Been here for a while
ttmoney
01-29-2014 05:49 PM
10-12-2016 09:57 AM
by Steve
3 1,800
Any successful one man...
WarriorLandscapingCAN
09-26-2016 06:04 AM
10-06-2016 05:07 PM
by WarriorLandscapingCAN
9 1,053
Is there a sticky about...
WarriorLandscapingCAN
10-03-2016 06:08 PM
10-04-2016 09:50 AM
by Steve
1 338
What were your top...
WarriorLandscapingCAN
09-13-2016 05:10 PM
09-30-2016 11:49 AM
by AKDave
6 6,424
Define Successful
Fireman Gus
05-10-2012 05:12 PM
09-30-2016 11:39 AM
by AKDave
12 5,973
A quick Intro
BLE
08-14-2016 05:17 PM
09-29-2016 12:53 AM
by myrlage
3 1,813
First commercial estimate
WarriorLandscapingCAN
09-19-2016 12:42 PM
09-22-2016 05:42 PM
by acrajchel
7 887
Larger projects - Labor...
WarriorLandscapingCAN
09-18-2016 07:38 AM
09-21-2016 06:51 AM
by Chilehead
5 839
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
09-16-2016 01:50 PM
by DLC123
5 1,383
Is it too late?
Cpadgett
05-28-2016 09:10 AM
09-16-2016 01:35 PM
by DLC123
15 2,250
Not a newbie just...
lwlawn
09-09-2016 02:32 PM
09-16-2016 01:25 PM
by DLC123
2 1,296
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
09-16-2016 01:15 PM
by DLC123
6 2,290
Lawn problem
magiccc
09-14-2016 11:37 AM
09-15-2016 06:14 AM
by Chilehead
2 1,053
What kind of seed do you...
Bradcook21
09-02-2016 02:58 PM
09-12-2016 07:18 AM
by joshp
4 1,748
Commercial Flail Mower...
Chickenthief
09-05-2016 04:46 PM
09-09-2016 04:50 PM
by Steve
7 4,841
Newbie here
paulgrant
09-07-2016 04:52 PM
09-09-2016 12:01 AM
by paulgrant
2 1,444
Hello, New Member Here,...
Chickenthief
09-05-2016 06:19 PM
09-08-2016 09:35 PM
by Chickenthief
6 1,523
Pricing fall cleanups?
WarriorLandscapingCAN
09-06-2016 11:17 AM
09-07-2016 04:06 PM
by Steve
3 1,407
My Invention
biglee
01-11-2015 07:51 PM
08-31-2016 02:47 PM
by Steve
21 4,113
fert/lawn programs
joshp
08-28-2016 10:43 AM
08-30-2016 03:27 PM
by acrajchel
2 1,425
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 1,706
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 2,732
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
08-25-2016 12:55 PM
by Steve
19 3,125
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 2,602
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 14,531
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 1,789
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 1,633
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 1,578
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 1,449
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 1,532
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 1,399
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 1,354
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 1,344
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 1,213
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 7,408
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 20,831
» Popular Tags
annual apartment become an entrepreneur best mower be your own boss bidding business business education business help business management complex contractor hacks contracts convention converting customer dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping design company landscaping richmond va lawn lawncare lawn care business book lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care seasonal snowblower snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:57 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:57 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy