Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Promote your products or services

Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Free Marketing Tips


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-02-2011, 11:22 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Can you tell us a little about how doing it that way is better than putting the coupon on the flyer itself?

There are a couple "schools of thought" on this. I think this helps you track your efforts better and is pretty simple to do. You have a page on your site that isn't linked to from any other part of your site and isn't indexed by the search engines. The only way to get to this page is by typing the full address in your browser.

OK, Let's make some numbers up that makes math easy on me Let's say you passed out 1,000 flyers or door hangers or however you advertised this. You see that you have had 100 visits to that page on your site (any simple analytics program will show this) and you had 2 phone calls. This tells me that your offer wasn't that enticing. 100 people were interested enough to see what you were offering but only two called. Change the offer.

Otherwise you pass out 1,000 flyers and receive two calls, was it the offer itself, the layout of the flyer, or any other variable that could be thrown in there....?

I think this helps you track your response rate better. Any other thoughts on this idea? It seems to make sense to me and I've used it with success, but I'm not always right
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-02-2011, 11:23 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Organic View Post
Good book, you can never get enough marketing info
Also liked the visit the website for $10 cupon . May also
need some help on my site too.
Thanks organic.

Thanks everyone. I appreciate the feedback I've been getting. Keep it coming.
Reply With Quote
  #13  
Old 03-04-2011, 01:14 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?

If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?

Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-04-2011, 05:01 AM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Ok, the thing I wonder is this. How should you track your advertising with your incoming phone calls?
One of the first questions out of my mouth is "How did you hear about us?" They will always let you know.

Quote:
Originally Posted by Steve View Post
If you are tracking that information, how does it help you or not to know that say 100 people visited that specific page?
The thing that helps is the number of calls/emails/other form of contact, you get vs the number of visits to the page. So if 100 people "responded" to the flyer (visited the page) and you received 1 phone call/email/other form of contact (either they contact you and say they heard about you via the flyer or they present the coupon they printed off) you would know that you need to change your offer/word it differently/otherwise play with it.

Quote:
Originally Posted by Steve View Post
Does it matter the number of visitors to the page or is the real important number, the amount of calls that came in?
Same as above... They "numbers" themselves aren't important, it's the percentage of people that follow through.
Reply With Quote
  #15  
Old 03-04-2011, 02:35 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

So the basic idea is

1. You get no or very few visits the problem is the flyer you passed out or it could be the target neighborhood

or

2. You get a lot of visits to the site but the conversion rate is way off. Then the problem is the sales page.

This kind of thing helps to target specifics.

But on the other hand, if your way you only get 2 responses and just putting the coupon on the flyer and you only get 2 responses the result is the same with one step removed.

Is the problem still the flyer and those extra visits were the curious cat types?

The whole problem with marketing is that there is no surefire way to know what will work from one house to the next.

What I mean is were the visitors really interested from the flyer or just curious? There is no way to tell. I visit sites all the time that I have absolutely no intention of purchasing from.
__________________
Pat
Reply With Quote
  #16  
Old 03-04-2011, 04:29 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

Good point doctor. That is one of the things about tracking results. Nothing can be 100% accurate. The best we can do is make educated guesses. The "education" part comes in by seeing the visits and comparing to the calls, otherwise it's just a guess. We most definitely would have to account for curious folks like yourself but if 100 people visited and 2 people called, I think it would be safe to say that the offer wasn't that enticing. While some of the visits no doubt came from curious individuals, I doubt 98 people didn't have something better to do with their time than to satisfy their curiosity.
Reply With Quote
  #17  
Old 03-04-2011, 04:31 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Good points.
__________________
Pat
Reply With Quote
  #18  
Old 03-05-2011, 05:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,223
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Is the problem still the flyer and those extra visits were the curious cat types?
Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 03-05-2011, 09:52 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Is it possible these potential customers would be converted if they had called? Would there be a better chance of that if they talked to someone on the phone.

Or would they simply not call because they wouldn't want to talk to someone on the phone yet. They were merely investigating a little more?
It is hard to say with any accuracy on this as well. As we've been discussing, their are so many variables to take into consideration. For example, is the person they called experienced in dealing with people? If not and words are stumbled all over etc. this would have an impact.

Second question. Some may not have called because they aren't "ready" to talk to someone, that's true. People hate being in a high pressure situation. This is why the copy of your sales page (and all other areas on your site) should help put them at ease. They don't want to call and ask a simple question because they don't want to deal with Joe.

________________________________________________

Meet Joe, a 32 year old used car salesman that is still using selling techniques from the 80's.


________________________________________________

There is SOOO many things that can go wrong in the sales process. This is why it is important to narrow it down as much as possible, as to exactly where you "lost" them. For instance, taking the advice given above, staying that printing the coupon on the door hanger, you've eliminated an extra step.

Sure, you have one less thing to take into consideration. But you aren't eliminating anything at all. The variable is still there, you're just choosing to ignore it.
Reply With Quote
  #20  
Old 03-05-2011, 10:41 PM
Simpkins's Avatar
Simpkins Simpkins is offline
Senior Member
 
Join Date: Feb 2011
Location: Tri-State Area
Age: 34
Posts: 100
Rep Power: 5
Simpkins is on a distinguished road
Default

I've given this some thought and since I've received several inquiries as to prices and what to expect etc. I threw together a little sample page. Please note that no links work and this isn't what your site would look like. I'll create a unique look for each site I build. This is just a quickly thrown together sample. I can build you something like this, integrate paypal, create a contact form, optimize it for search engines, submit to the free major search engines, and list your business with several free business directories for $150.00. I am wanting to build my portfolio up and I promised you guys a special deal in my book so this is my offer.

I require 50% payment to get started with the balance due upon completion. This price also includes the price of your domain name and the first month of hosting. After that, you can expect to pay about $11-$12 per year for domain name and roughly $5 per month for hosting.

If you have any question email or pm me.

Oh yeah, I about forgot. You can see the sample here.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve GopherHaul Lawn Care Business Show, Video, Book & Podcast Discussions. 2 03-25-2010 05:02 AM
GopherHaul 35 - Lawn Care Business Postcard Marketing Ideas and Search Engine Tips Steve Lawn Care Business Marketing - GopherHaul Forum News 0 05-14-2009 07:53 AM
Free 100 Tips For Lawn Service Business Owners tinman Promote your products or services 1 10-08-2008 08:51 PM
Why FREE is such a marketing tool Steve Lawn Care Marketing & Post your marketing material for review! 0 04-01-2008 01:30 PM
Duct Tape Tips on Marketing Your Business Steve General Business Discussions 1 05-01-2006 02:36 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hustler Raptor
SGL1
04-13-2015 09:27 PM
Today 07:53 AM
by SGL1
15 322
is craiglist good to...
JBENI
04-16-2015 11:11 AM
Yesterday 10:25 PM
by Wolf4dk
11 205
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
Yesterday 09:35 PM
by avetslawncare
20 721
Could be great news for...
SC93
04-14-2015 11:06 PM
Yesterday 08:58 PM
by SC93
10 270
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 08:40 PM
by ExtremeLawncareServices
53 4,923
Am I missing something...
googus
04-11-2015 06:33 PM
Yesterday 08:01 PM
by avetslawncare
10 359
weed
avetslawncare
04-16-2015 07:56 PM
Yesterday 07:59 PM
by avetslawncare
3 81
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
Yesterday 07:27 PM
by biglee
14 377
Hello
sonny54
04-16-2015 09:49 PM
Yesterday 03:10 PM
by Steve
1 58
Unreal
Chilehead
04-09-2015 09:12 PM
Yesterday 08:27 AM
by Chilehead
11 411
starting a lawn care...
JBENI
04-14-2015 09:03 AM
Yesterday 08:03 AM
by JBENI
14 369
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,189
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-16-2015 03:49 PM
by Steve
20 813
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 104
quick pic
joshlawncare
04-14-2015 07:49 PM
04-16-2015 03:38 PM
by Steve
3 164
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 7,885
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 114
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 136
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,126
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-15-2015 08:35 AM
by Bradcook21
7 812
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 313
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 149
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 196
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 426
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 161
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 369
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 187
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 295
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 792
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 248
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 3,861
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-12-2015 04:24 PM
by Mr. Mow
22 5,390
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-10-2015 12:05 PM
by Just for Cuts
45 2,076
Snow removal contracts
CDLAWNCARE
03-31-2015 02:57 PM
04-10-2015 11:37 AM
by kslawn
6 442
Do you have medical...
Steve
09-10-2011 11:46 AM
04-10-2015 11:28 AM
by Steve
17 5,163
Shopping Centers
avetslawncare
04-07-2015 07:16 PM
04-10-2015 11:27 AM
by Steve
7 354
Leaf Vac's?
ABurlison
11-07-2007 10:18 PM
04-10-2015 06:12 AM
by RSE
14 5,656
Grass and Leaf vacuum
captain200
04-07-2015 07:05 PM
04-10-2015 06:02 AM
by RSE
4 312
Covering a landscape...
Dan Tanner
03-29-2015 09:01 AM
04-10-2015 06:00 AM
by Dan Tanner
19 909
I have a great idea!
biglee
04-05-2015 06:20 PM
04-09-2015 12:54 PM
by Steve
4 360
lawn care school
kevinburch48
04-09-2015 09:13 AM
04-09-2015 11:27 AM
by Steve
1 217
What do you suggest?
Growing Green
09-20-2011 09:56 AM
04-08-2015 03:09 PM
by Steve
8 3,089
Survey
Ducke
09-20-2011 07:27 PM
04-07-2015 11:33 PM
by SGL1
12 3,414
DOT Number
acrajchel
03-20-2015 05:56 PM
04-07-2015 10:55 PM
by SGL1
14 1,215
Avoiding Clients
CHEESE2009
09-08-2011 10:58 PM
04-07-2015 06:05 PM
by GLAN
24 6,367
Mass/New Hampshire...
jcurr33
04-06-2015 09:48 PM
04-07-2015 04:19 PM
by jcurr33
2 261
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
04-07-2015 05:19 AM
by Chilehead
9 782
Dethatching attachments
jcurr33
03-29-2015 08:56 PM
04-06-2015 09:21 PM
by ExtremeLawncareServices
6 498
First estimates
jcurr33
04-04-2015 07:04 PM
04-06-2015 07:19 PM
by jcurr33
4 386
Bid on Mulch and...
TRBW2
04-03-2015 09:11 PM
04-06-2015 07:01 PM
by avetslawncare
7 451
» Popular Tags
aerocore apartment complex auger bark billy goat brushcutter blades bush collections deliquentaccounts design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hills hiring husqvarna john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing marketing marketing secrets more customers business mr dave mulch new business past due per hour charge per hour service pricing profit on employee pto push versus ride running a business scripts secrets to landscaping sell the vision seo shell small engine repair square foot steep lawns sulky theft toro grand stand trailer tree trimmer rack truck new used landscape up sell employee web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:53 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:53 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy