Originally Posted by boog
that makes sence i posted a new add i just put " lawn care service phone # and 1 free cut with all new customers "
we will see how that works out but heres the catch they have to sign a contract in order to to get the free cut and it cant be used with in the 1st or last month of the season so i dont get burned
Thanks for the advice !!
Let me know how it all works out for you. It would be nice to hear a great result.
I am not 100% sure if you will get a huge conversion rate from this. Having that catch is a rather large "catch." If you are only going to give it away free if they join a contract then you should definitely mention that in your ad. There is no quicker way for a client to lose trust in you if you don't put all of your conditions in the ad.
Imagine if you saw a Wallmart ad on t.v saying they were offering a free ice cream for everyone who had never bought from them before. "This is great" you think to yourself because you love ice cream. You jump in your car with the biggest smile on your face. You are so happy and can't wait to devour that ice cold treat.
You arrive at the store and your heart sinks. You feel betrayed. Your soul is crushed. You are only allowed a free ice cream if you sign a contract to buy an ice cream every month for the next year. On top of that you aren't even allowed you free ice cream today. You have to wait until next month.
Are you going to go back to wallmart any time soon? I doubt it. You probably would even go so far to tell as many people as possible not to shop there!
I always try to build a relationship first and sell second. This might seem hard to believe but if you give some thing free with no strings attached most people feel obliged to return the favor.
I use to run a similar promotion when I first started out. For every 200 flyers I posted out I got 12 responses. Out of those 12 responses 11 people would become a long term client. (You normally need a follow up call or letter as well just to help seal the deal.)
For the one in 12 people who didn't join up, well who cares! I was doing great with out them.
I would love to here your thoughts on this. Either way it is great to see you are not as concerned about the Mr $15 man anymore!!
Lets us know how you get on.