Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

$ 15 a yard


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-20-2011, 06:00 PM
boog boog is offline
Member
 
Join Date: Dec 2010
Posts: 71
Rep Power: 4
boog is on a distinguished road
Default

Guys I just wanted 2 say thanks for the advice its hard to ignore this I got a lot invested in this and I don't want to lose it.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-21-2011, 06:17 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
Service: I could write a book on this. You have to provide out of this world service. Follow up, do what you say you will, etc, etc. Remember their pets names, how they like their lawn mowed. Be nice, polite, respectful. Don't be the grump because the customer called you at 9am Saturday morning.
What other thoughts do you have on improving your service?

Quote:
The third is a little more complicated and is really allot of small things. I like to think that being a one stop shop for all their landscape needs sets a company apart. I like to also be a company that clients can call with questions knowing that I am there to help. They know I will go the extra mile to find a specialty plant or solve a problem with their lawn or landscape. I also like to throw in some freebies every now and then. Things like picking up and disposing of a few down branches from a storm. Running the edger along a property that doesn't pay for edging. Pulling a few weeds from the flower beds. Things that I know the $15 a cut guys cant or wont do.
How should you go about letting the customer know you did these things. Should you include it in your invoice as a line item and then show a price of $0.00?

How can you take your business from doing these extras for free, to getting the customer to pay for them?



Quote:
Like the day I broke my edger on a free job, yeah that won't happen, because I won't let it.
I am guessing you stopped offering this for free? How did that effect your business? Do you feel there is any way to go from doing it for free to getting the customer to pay for it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 02-22-2011, 03:42 AM
nnyparts's Avatar
nnyparts nnyparts is offline
Member
 
Join Date: Feb 2011
Location: Northern New York
Posts: 42
Rep Power: 4
nnyparts is on a distinguished road
Default Distance yourself

I guess its the same no matter what business your in. We tried selling at cost to larger outfits hoping to make them new customers. What we ended up with was once we raised our prices to try an make a profit was them jumping ship and going to the next selling that was cheaper.

You really want to stay away from doing things this way and as you put it...they were not great loyal customers to begin with. So what do you do? Try distancing yourself from these customers and focus on the good ones. What makes you different from the guy charging 15.00?

" We are fully insured and guarantee that you will be 100% satisfied with our work"

"We are your professional lawn care business...meeting the needs of the community we live in"
__________________
Northern New York Parts
Finding you the Parts you need at Affordable Prices
Reply With Quote
  #14  
Old 02-22-2011, 07:42 AM
wellbiz wellbiz is offline
Senior Member
 
Join Date: Feb 2010
Location: Livonia, Michigan
Posts: 129
Rep Power: 5
wellbiz is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What other thoughts do you have on improving your service?

How should you go about letting the customer know you did these things. Should you include it in your invoice as a line item and then show a price of $0.00?
Steve,

For improving ones service. My only recommendation is education. Look at other business and how they treat their customers and see if you can incorporate those practices into your business. I also try to read all the industry magazines and books on customer service.


For the freebies. If it is something small but obvious I just let them notice it was done. Othertimes I will put a note on the monthly invoice with a no charge line.

Jay
Reply With Quote
  #15  
Old 02-22-2011, 08:18 PM
elrascal's Avatar
elrascal elrascal is offline
Member
 
Join Date: Feb 2011
Posts: 44
Rep Power: 4
elrascal is on a distinguished road
Default Never compete on price

Trust me this is not a big deal at all!!! There has always been, and always will be some one cheaper than you. Who cares. All you need to do is add more value and you will have more clients than you could possibly dream off! Some people will always be concerned about price. these are the customers who are not worth having.

If you are concerned that you are losing alot of clients due to this add then the solution is simple. You can advertise a special trial price. "Try us today for only $5."

THis might sound like a silly idea but when you work out how much the life time spend that you will get from your customer it really makes sense.

When you turn up offer an incredible service. Really give them an enjoyable experience.

When you give them the quote for the second cut they won't care if it is more than $15. you have already build up a relationship with them. They know and trust you.

It really is that simple! i have built a large lawn business completely from this concept. Try it your self and I am sure you will be amazed.

Last edited by elrascal; 02-22-2011 at 08:20 PM.
Reply With Quote
  #16  
Old 02-22-2011, 10:49 PM
boog boog is offline
Member
 
Join Date: Dec 2010
Posts: 71
Rep Power: 4
boog is on a distinguished road
Default

Quote:
Originally Posted by elrascal View Post
Trust me this is not a big deal at all!!! There has always been, and always will be some one cheaper than you. Who cares. All you need to do is add more value and you will have more clients than you could possibly dream off! Some people will always be concerned about price. these are the customers who are not worth having.

If you are concerned that you are losing alot of clients due to this add then the solution is simple. You can advertise a special trial price. "Try us today for only $5."

THis might sound like a silly idea but when you work out how much the life time spend that you will get from your customer it really makes sense.

When you turn up offer an incredible service. Really give them an enjoyable experience.

When you give them the quote for the second cut they won't care if it is more than $15. you have already build up a relationship with them. They know and trust you.

It really is that simple! i have built a large lawn business completely from this concept. Try it your self and I am sure you will be amazed.


that makes sence i posted a new add i just put " lawn care service phone # and 1 free cut with all new customers "
we will see how that works out but heres the catch they have to sign a contract in order to to get the free cut and it cant be used with in the 1st or last month of the season so i dont get burned

Thanks for the advice !!

Last edited by boog; 02-22-2011 at 10:53 PM. Reason: left out something
Reply With Quote
  #17  
Old 02-23-2011, 01:34 AM
elrascal's Avatar
elrascal elrascal is offline
Member
 
Join Date: Feb 2011
Posts: 44
Rep Power: 4
elrascal is on a distinguished road
Default

Quote:
Originally Posted by boog View Post
that makes sence i posted a new add i just put " lawn care service phone # and 1 free cut with all new customers "
we will see how that works out but heres the catch they have to sign a contract in order to to get the free cut and it cant be used with in the 1st or last month of the season so i dont get burned

Thanks for the advice !!
Let me know how it all works out for you. It would be nice to hear a great result.


I am not 100% sure if you will get a huge conversion rate from this. Having that catch is a rather large "catch." If you are only going to give it away free if they join a contract then you should definitely mention that in your ad. There is no quicker way for a client to lose trust in you if you don't put all of your conditions in the ad.

Imagine if you saw a Wallmart ad on t.v saying they were offering a free ice cream for everyone who had never bought from them before. "This is great" you think to yourself because you love ice cream. You jump in your car with the biggest smile on your face. You are so happy and can't wait to devour that ice cold treat.

You arrive at the store and your heart sinks. You feel betrayed. Your soul is crushed. You are only allowed a free ice cream if you sign a contract to buy an ice cream every month for the next year. On top of that you aren't even allowed you free ice cream today. You have to wait until next month.

Are you going to go back to wallmart any time soon? I doubt it. You probably would even go so far to tell as many people as possible not to shop there!

I always try to build a relationship first and sell second. This might seem hard to believe but if you give some thing free with no strings attached most people feel obliged to return the favor.

I use to run a similar promotion when I first started out. For every 200 flyers I posted out I got 12 responses. Out of those 12 responses 11 people would become a long term client. (You normally need a follow up call or letter as well just to help seal the deal.)

For the one in 12 people who didn't join up, well who cares! I was doing great with out them.

I would love to here your thoughts on this. Either way it is great to see you are not as concerned about the Mr $15 man anymore!!

Lets us know how you get on.
Reply With Quote
  #18  
Old 02-23-2011, 04:13 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,771
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I use to run a similar promotion when I first started out. For every 200 flyers I posted out I got 12 responses. Out of those 12 responses 11 people would become a long term client.
How was your promotion worded when you used it?


Quote:
(You normally need a follow up call or letter as well just to help seal the deal.)
How would you do this? Would it go out to the same people who got the initial flyer?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 03-28-2011, 11:45 AM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

You could just sub the work to him at that price. Give him a $400 job and pay him the $20. Then just for fun tell him afterwords. Then he will realize how hes bankrupting all of us.
Reply With Quote
  #20  
Old 03-28-2011, 02:13 PM
element009's Avatar
element009 element009 is offline
Senior Member
 
Join Date: Mar 2011
Location: Ocean County, NJ
Posts: 176
Rep Power: 4
element009 is on a distinguished road
Default

The saying "you get what you pay for" comes to mind. The guy most likely does a lousy job if he's charging $15. You don't want customers who want to pay $15/cut. People who jump at that deal will most likely not even pay.
Reply With Quote
Reply

Bookmarks

Tags
lowballing, mowing, new business, yard

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Could you do this to your front yard? Steve Show Off - Picture Post - Photo Gallery 5 02-20-2011 12:11 PM
******mow....we keep your yard up! nlowplacez Starting a lawn care business. 9 07-28-2010 04:16 PM
How would you quote this yard? KGW09 Online Lawn Care Estimator - Help me bid this job 11 10-11-2009 11:36 AM
Whats your yard look like? jasonw Starting a lawn care business. 11 05-31-2009 07:57 AM
my back yard 3-27 lawnofthemonth Show Off - Picture Post - Photo Gallery 3 03-28-2009 06:51 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
New Trailer
bobwill2009
Today 12:46 PM
Today 12:46 PM
by bobwill2009
0 9
Advertising On...
JacobsLawnMowing
03-17-2014 03:21 PM
Today 12:40 PM
by Steve
12 822
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 12:37 PM
by Steve
7 205
Pushy customers
christopherhicks82
Yesterday 08:22 PM
Today 12:34 PM
by Steve
4 103
Pond...
xandrew245x
Yesterday 03:29 PM
Today 12:30 PM
by Steve
3 76
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
Today 12:26 PM
by Steve
14 310
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
Today 12:17 PM
by bobwill2009
79 25,263
The $20 Mow Job
Dan Tanner
04-21-2014 07:24 PM
Today 12:06 PM
by Steve
5 172
In a bit situation need...
googus
Yesterday 08:01 AM
Today 12:03 PM
by Steve
6 128
quickbooks users
CDLAWNCARE
04-20-2014 09:03 AM
Today 06:48 AM
by CDLAWNCARE
4 163
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 07:55 PM
by Just for Cuts
23 573
About D@## Time!
TamMik
04-02-2014 08:10 AM
Yesterday 05:14 PM
by BelleCityLawn1
19 854
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 03:36 PM
by xandrew245x
19 998
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
Yesterday 12:29 AM
by Tony317
22 1,697
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
Yesterday 12:07 AM
by Tony317
9 435
danny 2
danny2
04-19-2014 10:19 PM
04-21-2014 12:25 PM
by Steve
3 135
this mower is driving me...
boog
04-17-2014 12:07 PM
04-21-2014 12:10 PM
by kslawn
13 337
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
04-21-2014 12:02 PM
by kslawn
20 568
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-21-2014 11:49 AM
by Steve
4 220
new to this forum!
mower13126
04-18-2014 07:37 PM
04-21-2014 11:39 AM
by Steve
4 146
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-21-2014 11:33 AM
by Steve
12 341
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
04-20-2014 04:40 PM
by Dan Tanner
20 6,869
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-20-2014 11:13 AM
by ExtremeLawncareServices
32 1,200
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-20-2014 11:11 AM
by kslawn
10 360
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 224
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 99
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 81
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 171
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 236
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 252
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 277
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 230
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 633
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 792
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 143
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 338
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 127
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 769
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 285
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 229
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 366
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 271
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 151
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 286,576
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 523
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 525
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 230
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 493
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 146
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 310
» Popular Tags
34'' advertisement bid birdscaping buy charge christmas christmas light service client collections subcontractor credit card processing customers ecosymbiosis exmark ferris first truck flower bed for sale georgia gopherhaul grass clarksville gravely holiday holiday decorating honda how much to charge how to bid invoice kawasaki late lawn care lawn care business podcast lawn care business show lawn service leaf cleanup leaf removal lesco lighting brass outdoor lights marketing mowing mulch mulch estimate native plants new buisness new business online classifieds organize payday podcast promotion redmax rotating savannah scag season seo social media sprayer starting a business start up lawn care business stihl taxes theft of services tips truck unreasonable walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:37 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:37 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy