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Promote your products or services Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.

Decided to try a new angle....


Promote your products or services

Do you want to promote your products or services to our lawn care business forum? Tell us what you have to offer. Post some specials or promotional offers. There is no better way to sell to a forum community than to get a few happy customers and then word will spread.
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  #21  
Old 02-20-2011, 04:37 PM
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That is exactly why you start slow and build carefully. It's all about the process.
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  #22  
Old 02-21-2011, 06:11 PM
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here is a nice post about jcpenny doing what we were talking about.

http://searchengineland.com/new-york...n-google-64529
Holy crap! What a story! That is amazing! Did you see the charts of their web traffic drop after google caught wind of what they were doing! It seemed to go from close to 200,000 visits a day down to maybe 2,000?
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  #23  
Old 02-22-2011, 03:15 AM
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Default Doing it the right way

That's kind of what I was trying to explain in an earlier post.... That if you would rather spend your time trying to scheme and outdo(cheat)than putting in the effort to do it right...eventually you will get caught. What bothers me the most is that you have web developers out there still doing this and the one who really pays is the business owner that no longer shows up in the search engines that hired them. They walk with the cash.

What I try to tell my clients is Content...Content...Content. Two well placed paragraphs on your home page with the correct keywords and descriptions will gain you ranking. The more descriptive the better especially if you are trying to gain customers locally. An example is a contractor trying to get landscaping work in Yonkers NY.

If he or she lists her business as looking for work in New York for a location, you now have more competition. Now you narrow it down to NYC, the list gets smaller...but is still huge. You take it down to Yonkers...the list narrows even more...see where I am going? Even Yonkers is pretty big and you could narrow it down even more by a specific area in Yonkers.

Same thing with the service you provide....you can do it all, but when it comes to the search engines you need to find the area that is not over populated with businesses doing the same. Do a few searches to see where there are fewer results and capitalize on it. Again...it requires work on your part if your going it alone.
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Old 02-22-2011, 10:08 AM
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LOL.... You still don't get it.

The whole thing is to make it look natural.

Let's look at 1000 links per month.

It is natural that as the word spreads about your site so will the # of people spreading the word about your site.

Well with 1000 links that only comes out to less than 34 links per day.

Any human can create 34 links per day. The problem lies in the time it takes to find the sites and place the links. It would take you hours to do this where I have the resources to do this in minutes.

Another way is to start with 5 links for the first few days and then increase the number every 2-3 days until you reach 1000 for the month or build 34 the first couple of days then skip a day and double the # then back to 34 per day skipping days here and there.

The problem with JCP was that they blasted out hundreds of thousands of links and did not do it in a natural manner. It is easy to tell that it is automated in that way. The other thing is they did this day in and day out where most of the time you can do the link building for 4-6 months and then stop until or if the rankings start to drop.

These guys that you see at the top of the search engines selling you books and stuff on how to rank your website did not get there because of their content.

Another thing is that the NY Times tipped off Google because their algorithm did not catch the link building. Their algorithm did not work or they would not have had to manually intervene. They are just covering their butts.

I agree that link building is not needed for everyone, like Gulfport does not need it but someone in Orlando or Atlanta may need it. I have just told 2 people that they did not need the link building but rather a rebuild of their site. I have also said before in other threads that it does not make sense to try and rank for lawn mowing when you do all your work in Nashville unless you are a franchise and then it is not up the the individual franchise.

Like I have said, it is all about how you build the links not how many links. You could sit down at your computer every day and build links and that is natural because it is your site. The problem comes with not being able to run the business. You could hire someone to sit in the office and do the same thing. Or you could hire an outside company to do it for you. Now I would like to know how you can consider that cheating. If someone hires out the building and designing to a professional, I guess you would consider that cheating also because they should know seo.

Gotta go for now.
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Old 02-23-2011, 02:24 PM
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This is fascinating because it makes you wonder. With limited resources, is it better to build content or build back links?

Maybe a mixture of both?
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Old 02-23-2011, 04:54 PM
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If you are in a competitive area you need both. Areas with little competition can get away with good content but content alone will not work if your back end SEO is off. i.e. page titles and meta tags.
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Old 02-24-2011, 04:23 AM
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Default Back to the Basics

Your first step needs to be a website that looks good (eye appeal) and has enough information for your prospective customer to make an informed decision of whether to contact or hire you. This step needs to be completed first!

Make it a couple of paragraphs that tell people who you are and what you have to offer. Use as many Keywords as possible in those two paragraphs as to help the search engines spider your site to rank it based on keywords. Have other people that you know will give you an honest opinion to take a look to see what they think before advertising it.

Know your target audience and what they need to know to hire you. Are you doing residential or commercial or both? Is there a contract involved? If so, you may want to post a copy on your site for these people to read. What extras do you offer? Gardening, planting flowers, pruning and so on. Look...you know your business best!

Once that is completed, you need to do or have someone do some back-end programming in the code listing keywords, how often to re-index the site and so on.

Once you have that done...now your ready to try and get some traffic....customers. If you don't have the above completed first, they will come and go just as quickly never to return. Submit your sites to the major search engines.

Make sure all your printed material and signs have your web address. Don't think it would make much of a difference? An example of this is with all the new phones and their capabilities that we had a customer that saw our truck picking up a customers mower the other day. He saw the web address on the side of the truck and punched it in on his phone to take him to our website.

There was enough information on the site for him to make an informed decision of wanting us to do a service on his mower. A simple call to our driver to have him turn around and go back a few blocks made us more money and another customer. You really need to tie everything together so that it all works together.

Having a sign in the front yard as your mowing for passing motorists to see or having your truck and trailer in plan view with your web address, phone number large enough to read at a distance is some of the best advertising you can get. The more traffic going by, the better! Do every job like you were going to use it as examples for possible future customers.

Hope that helps a little
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  #28  
Old 02-28-2011, 03:33 AM
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Default Google Changed

I see where Google just changed the way you do searches. It now has little reflection on link building and more on content. Google users became tired of all the crap when trying to find relevant answers and content to their searches.

The people and business that decided to try and play the system are now crying foul because they are being dropped to the bottom and no where to be seen. TY Google!
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Old 02-28-2011, 06:16 AM
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The change only affected less than 12% and the ones that are crying are the ones that were building thousands of links once again. They did not punish anyone in particular, what they did was lower the value of some types of links that people relied on too heavily. Sites that were just copies of other sites were lowered in value. Article directory sites, the value of a link from those sites dropped and for good reason. This is the link that affected sites the most, even the ones that did not hire anyone to write their articles.

The value of a link has not changed. What has changed is where you need to get that link from.
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Old 03-01-2011, 04:36 PM
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Quote:
Your first step needs to be a website that looks good (eye appeal) and has enough information for your prospective customer to make an informed decision of whether to contact or hire you. This step needs to be completed first!

Make it a couple of paragraphs that tell people who you are and what you have to offer.
If you are selling lawn care services, do you find it is wise to have information on your site about different lawn related issues? What the symptoms are and how to solve them or is that too much info?

Or is it better to show the end result? Maybe showing a new hardscape project or landscape project?

Do you think it helps to sell by showing all the steps in between the start and finish of a project or is that just too much info?
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