Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

a postcard for organic fertilizing


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-14-2011, 09:28 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 4
Klean Kutz is on a distinguished road
Default a postcard for organic fertilizing

just finished with this one, can you guys give me your input pls

thanks

[IMG][/IMG]
Attached Images
File Type: jpg organicfertpostcard.jpg (124.3 KB, 2 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-14-2011, 11:05 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
The background on these is very eye catching.
Reply With Quote
  #3  
Old 02-14-2011, 11:41 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

It hurts my eyes a little. (it's the colors) Maybe it won't be so harsh on paper though.


Aside from that, here are my thoughts...

Your text/images are way way too close to the edges. It's a common mistake that shouts "amateur". An ad should always have "breathing room" all around. (unless an image is deliberately meant to run off the edge)
Yes, that usually means you have to make something "smaller", but trust me, it will look better in the end.

There should be a space after (832). Either that, or just do 832-

Are those images showing "bad" in front, and "good" in back? If so, reverse it. You want to show them how GOOD the lawn will look after being treated.
Before/after pics generally show the "before" image much smaller than the "after" for this reason.

Not wild about the copy "Turn your lawn from a yellowish dead look..." That doesn't sound "right". I know what you mean, but I think it could be worded better.

"All safe for your family and pets". Drop the word "All" - You didn't list several products, so I think "Safe for your family and pets" would be appropriate.

Lose the "!!" at the beginning of the last line and either use just one "!" or three (!!!) at the end - two always looks "wrong" to me.
Reply With Quote
  #4  
Old 02-15-2011, 01:05 AM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 5
The Cleaning Doctor is on a distinguished road
Default

Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
__________________
Pat
Reply With Quote
  #5  
Old 02-15-2011, 11:08 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

I like your creativity!

You should try posting two of them. Maybe one with a lighter colored background and then we could compare it to this darker colored one to see which one looks better.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-15-2011, 12:45 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by The Cleaning Doctor View Post
Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
^^^ This post is spot-on.

I didn't want to get TOO nit-picky with my previous post, but yeah, a "business name" is not a "headline". Over the years, I can't tell you how many customers requested their ads to be set up like that - Ad FAIL!

Most times I could convince them to allow me to come up with something creative, but some refused. Some people are convinced that their name is MOST important (it isn't), and that the more CRAP you jam into an ad, the more you are getting for your money. (You aren't - you're just getting a crap-filled as that nobody will stop to look at)

Overall, you're on the right track, so don't get discouraged by the crtiques.
Reply With Quote
  #7  
Old 02-15-2011, 01:01 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 4
Klean Kutz is on a distinguished road
Default

No discouragement here, its the reason I put them on here, better to find mistakes now with diff eyes then to mass print them and have no chance at all, appreciate the info ill work on them and repost the image. Thanks for the input guys. As far as the pictures from best to worst. They r all three diff pics, the spray is the property line from one house to another, you can see the huge diff between the two yards.
Reply With Quote
  #8  
Old 02-16-2011, 12:04 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,386
Rep Power: 10
Steve has disabled reputation
Default

Has this discussion altered your design at all? If so, can we see what you came up with?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-20-2011, 06:45 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 4
Klean Kutz is on a distinguished road
Default

here is an update

[IMG][/IMG]


how does this one look?
Attached Images
File Type: jpg organicfertpostcard-1.jpg (125.5 KB, 1 views)
Reply With Quote
  #10  
Old 02-20-2011, 07:20 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Better and worse.

Worse, mainly just because the background now looks "dismal", and "muddy".
Better, because you took some of the advice and began getting things set up a little better.



A few things that come to mind. (in no particular order)

Your name should be down where it says "Starting at just $50..."

"Starting at just $50..." is something I MAY consider making smaller, but it depends on what you want the focus to be on - the price, or the product/service.

There should always be one "main point" that is the focus of an ad. You can certainly point out other things, but only one should be "the focus".
Too many people want the "focus" to be "this, and "this", and "this", AND "this"... OH, and "THIS TOO!". No, Pick one, and your ad will be better for it.

Speaking of the "product"... those three photos are essentially the same. I'd drop at least one of them. They are competing for space, and none of them "stand out". It often makes for a better presentation to have one large image and another smaller image.
The one that is furthest back may make a good background image for the entire card, and then place one of the other two much like you have them now.

As it stands, there is no "one" portion of the ad that "stands out". Something needs to be the focus. Perhaps "Organic Lawn Care"? If so, just make it bigger, bolder, and add an exclamation point! Get EXCITED! This is ORGANIC Lawn Care, BABY!!!



Hope that helps! Any questions, just ask.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
fertilizing JMADEWELL09 Lawn Maintenance / Lawn Renovation 2 01-29-2011 10:33 AM
Problem with fertilizing hhernandez88 Starting a lawn care business. 1 10-30-2010 07:08 PM
Fertilizing Question psparaco General Talk 1 02-14-2010 05:53 AM
fertilizing and frost FourSeasons Lawn Maintenance / Lawn Renovation 14 11-18-2007 07:03 PM
Fertilizing Gopher Software Support Archived Question & Answers - Read Only 3 01-31-2005 07:52 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
Today 10:10 AM
by stevef1201
8 479
Mulching beds
Bradcook21
Today 07:43 AM
Today 10:03 AM
by stevef1201
2 44
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 07:19 PM
by ExtremeLawncareServices
9 366
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
Yesterday 06:40 PM
by SGL1
22 6,201
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:39 PM
by ExtremeLawncareServices
120 8,230
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
Yesterday 03:16 PM
by kslawn
2 504
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-19-2014 05:59 PM
by ExtremeLawncareServices
11 865
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,035
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 1,403
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-19-2014 08:17 AM
by ExtremeLawncareServices
9 408
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 6,811
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 260
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 521
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 952
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 343
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 706
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 487
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,240
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 4,925
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,143
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 830
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 418
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 519
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 437
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,135
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 910
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,044
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 404
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 371
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 1,822
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 662
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,304
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,311
Stihl pull cord replace
SGL1
09-03-2014 09:22 PM
09-10-2014 12:25 PM
by Steve
9 833
Softball field
kslawn
08-15-2014 09:28 AM
09-10-2014 12:16 PM
by Steve
18 1,575
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
09-09-2014 08:05 PM
by Landscaper1165
4 1,060
New truck and trailer...
Johnny Rocket
05-14-2012 03:41 PM
09-09-2014 07:23 PM
by Matther777
18 6,648
What gets you bad press?
Steve
09-09-2014 11:48 AM
09-09-2014 07:21 PM
by Matther777
2 534
Signs on your snow plow?
Steve
01-15-2007 01:07 AM
09-09-2014 11:42 AM
by Steve
19 6,278
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
09-08-2014 08:08 PM
by avetslawncare
12 1,349
New to the business
flamingyouth87
09-05-2014 11:52 AM
09-08-2014 11:55 AM
by Steve
3 740
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
09-08-2014 11:51 AM
by Steve
7 1,033
Facebook
element009
03-23-2011 08:36 AM
09-07-2014 07:35 AM
by avetslawncare
24 7,820
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
09-06-2014 02:09 PM
by Bradcook21
8 1,122
billing matters
sbuchanan8154
09-05-2014 09:56 AM
09-05-2014 03:00 PM
by Steve
3 721
Thoughts
googus
09-05-2014 07:28 AM
09-05-2014 02:23 PM
by Steve
2 664
Backflow Tester
flowcheckllc.2014
09-03-2014 04:37 PM
09-05-2014 02:15 PM
by Steve
3 760
Collections & collection...
jscarolina
09-03-2014 04:39 PM
09-04-2014 03:14 PM
by Steve
2 774
Sod
RosalesLawnCare
08-27-2014 03:47 PM
09-04-2014 02:42 PM
by RosalesLawnCare
4 1,026
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
09-03-2014 12:07 PM
by Steve
7 1,097
» Popular Tags
4wd apartment bid auger butterfly gardens charge christmas credit card processing deliquentaccounts estimate exmark ferris first truck foreman gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna introduction john deere quik trac kansas city kawasaki labor cost landscape services late lawn lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf cleanup leaf removal lesco lighting managing a lawn care business marketing mowing mulch estimate new and restored landscapes new buisness new mower podcast property management company pto push versus ride reo rotating scag scripts search engine optimization season seo sprayer starting a business starting a lawn care business start up lawn care business steve stihl theft tips toro toro grand stand trailer trimmer rack walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:51 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:51 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy