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Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

a postcard for organic fertilizing


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
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Old 02-14-2011, 09:28 PM
Klean Kutz Klean Kutz is offline
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Default a postcard for organic fertilizing

just finished with this one, can you guys give me your input pls

thanks

[IMG][/IMG]
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Old 02-14-2011, 11:05 PM
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The background on these is very eye catching.
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Old 02-14-2011, 11:41 PM
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It hurts my eyes a little. (it's the colors) Maybe it won't be so harsh on paper though.


Aside from that, here are my thoughts...

Your text/images are way way too close to the edges. It's a common mistake that shouts "amateur". An ad should always have "breathing room" all around. (unless an image is deliberately meant to run off the edge)
Yes, that usually means you have to make something "smaller", but trust me, it will look better in the end.

There should be a space after (832). Either that, or just do 832-

Are those images showing "bad" in front, and "good" in back? If so, reverse it. You want to show them how GOOD the lawn will look after being treated.
Before/after pics generally show the "before" image much smaller than the "after" for this reason.

Not wild about the copy "Turn your lawn from a yellowish dead look..." That doesn't sound "right". I know what you mean, but I think it could be worded better.

"All safe for your family and pets". Drop the word "All" - You didn't list several products, so I think "Safe for your family and pets" would be appropriate.

Lose the "!!" at the beginning of the last line and either use just one "!" or three (!!!) at the end - two always looks "wrong" to me.
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Old 02-15-2011, 01:05 AM
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Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
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Old 02-15-2011, 11:08 AM
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I like your creativity!

You should try posting two of them. Maybe one with a lighter colored background and then we could compare it to this darker colored one to see which one looks better.
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Old 02-15-2011, 12:45 PM
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Quote:
Originally Posted by The Cleaning Doctor View Post
Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
^^^ This post is spot-on.

I didn't want to get TOO nit-picky with my previous post, but yeah, a "business name" is not a "headline". Over the years, I can't tell you how many customers requested their ads to be set up like that - Ad FAIL!

Most times I could convince them to allow me to come up with something creative, but some refused. Some people are convinced that their name is MOST important (it isn't), and that the more CRAP you jam into an ad, the more you are getting for your money. (You aren't - you're just getting a crap-filled as that nobody will stop to look at)

Overall, you're on the right track, so don't get discouraged by the crtiques.
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Old 02-15-2011, 01:01 PM
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No discouragement here, its the reason I put them on here, better to find mistakes now with diff eyes then to mass print them and have no chance at all, appreciate the info ill work on them and repost the image. Thanks for the input guys. As far as the pictures from best to worst. They r all three diff pics, the spray is the property line from one house to another, you can see the huge diff between the two yards.
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Old 02-16-2011, 12:04 PM
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Has this discussion altered your design at all? If so, can we see what you came up with?
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Old 02-20-2011, 06:45 PM
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here is an update

[IMG][/IMG]


how does this one look?
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Old 02-20-2011, 07:20 PM
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Better and worse.

Worse, mainly just because the background now looks "dismal", and "muddy".
Better, because you took some of the advice and began getting things set up a little better.



A few things that come to mind. (in no particular order)

• Your name should be down where it says "Starting at just $50..."

• "Starting at just $50..." is something I MAY consider making smaller, but it depends on what you want the focus to be on - the price, or the product/service.

There should always be one "main point" that is the focus of an ad. You can certainly point out other things, but only one should be "the focus".
Too many people want the "focus" to be "this, and "this", and "this", AND "this"... OH, and "THIS TOO!". No, Pick one, and your ad will be better for it.

• Speaking of the "product"... those three photos are essentially the same. I'd drop at least one of them. They are competing for space, and none of them "stand out". It often makes for a better presentation to have one large image and another smaller image.
The one that is furthest back may make a good background image for the entire card, and then place one of the other two much like you have them now.

As it stands, there is no "one" portion of the ad that "stands out". Something needs to be the focus. Perhaps "Organic Lawn Care"? If so, just make it bigger, bolder, and add an exclamation point! Get EXCITED! This is ORGANIC Lawn Care, BABY!!!



Hope that helps! Any questions, just ask.
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