Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

a postcard for organic fertilizing


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-14-2011, 09:28 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 5
Klean Kutz is on a distinguished road
Default a postcard for organic fertilizing

just finished with this one, can you guys give me your input pls

thanks

[IMG][/IMG]
Attached Images
File Type: jpg organicfertpostcard.jpg (124.3 KB, 2 views)
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-14-2011, 11:05 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
The background on these is very eye catching.
Reply With Quote
  #3  
Old 02-14-2011, 11:41 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

It hurts my eyes a little. (it's the colors) Maybe it won't be so harsh on paper though.


Aside from that, here are my thoughts...

Your text/images are way way too close to the edges. It's a common mistake that shouts "amateur". An ad should always have "breathing room" all around. (unless an image is deliberately meant to run off the edge)
Yes, that usually means you have to make something "smaller", but trust me, it will look better in the end.

There should be a space after (832). Either that, or just do 832-

Are those images showing "bad" in front, and "good" in back? If so, reverse it. You want to show them how GOOD the lawn will look after being treated.
Before/after pics generally show the "before" image much smaller than the "after" for this reason.

Not wild about the copy "Turn your lawn from a yellowish dead look..." That doesn't sound "right". I know what you mean, but I think it could be worded better.

"All safe for your family and pets". Drop the word "All" - You didn't list several products, so I think "Safe for your family and pets" would be appropriate.

Lose the "!!" at the beginning of the last line and either use just one "!" or three (!!!) at the end - two always looks "wrong" to me.
Reply With Quote
  #4  
Old 02-15-2011, 01:05 AM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
 
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 6
The Cleaning Doctor is on a distinguished road
Default

Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
__________________
Pat
Reply With Quote
  #5  
Old 02-15-2011, 11:08 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

I like your creativity!

You should try posting two of them. Maybe one with a lighter colored background and then we could compare it to this darker colored one to see which one looks better.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-15-2011, 12:45 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by The Cleaning Doctor View Post
Get rid of the facebook etc. this is print and they can't click on the postcard. Change your font color to have more contrast with the back ground. Yellow or white. It is very hard to read. You don't want the image to be the message.

Too busy. Focus on the Organic Lawn Care part not the company name. That is the message you are trying to convey. If they like the message they will find your name and number even printed smaller.

Don't focus on your company, focus on what the customer gets.
^^^ This post is spot-on.

I didn't want to get TOO nit-picky with my previous post, but yeah, a "business name" is not a "headline". Over the years, I can't tell you how many customers requested their ads to be set up like that - Ad FAIL!

Most times I could convince them to allow me to come up with something creative, but some refused. Some people are convinced that their name is MOST important (it isn't), and that the more CRAP you jam into an ad, the more you are getting for your money. (You aren't - you're just getting a crap-filled as that nobody will stop to look at)

Overall, you're on the right track, so don't get discouraged by the crtiques.
Reply With Quote
  #7  
Old 02-15-2011, 01:01 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 5
Klean Kutz is on a distinguished road
Default

No discouragement here, its the reason I put them on here, better to find mistakes now with diff eyes then to mass print them and have no chance at all, appreciate the info ill work on them and repost the image. Thanks for the input guys. As far as the pictures from best to worst. They r all three diff pics, the spray is the property line from one house to another, you can see the huge diff between the two yards.
Reply With Quote
  #8  
Old 02-16-2011, 12:04 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,246
Rep Power: 10
Steve has disabled reputation
Default

Has this discussion altered your design at all? If so, can we see what you came up with?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 02-20-2011, 06:45 PM
Klean Kutz Klean Kutz is offline
Junior Member
 
Join Date: Nov 2010
Posts: 20
Rep Power: 5
Klean Kutz is on a distinguished road
Default

here is an update

[IMG][/IMG]


how does this one look?
Attached Images
File Type: jpg organicfertpostcard-1.jpg (125.5 KB, 1 views)
Reply With Quote
  #10  
Old 02-20-2011, 07:20 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Better and worse.

Worse, mainly just because the background now looks "dismal", and "muddy".
Better, because you took some of the advice and began getting things set up a little better.



A few things that come to mind. (in no particular order)

• Your name should be down where it says "Starting at just $50..."

• "Starting at just $50..." is something I MAY consider making smaller, but it depends on what you want the focus to be on - the price, or the product/service.

There should always be one "main point" that is the focus of an ad. You can certainly point out other things, but only one should be "the focus".
Too many people want the "focus" to be "this, and "this", and "this", AND "this"... OH, and "THIS TOO!". No, Pick one, and your ad will be better for it.

• Speaking of the "product"... those three photos are essentially the same. I'd drop at least one of them. They are competing for space, and none of them "stand out". It often makes for a better presentation to have one large image and another smaller image.
The one that is furthest back may make a good background image for the entire card, and then place one of the other two much like you have them now.

As it stands, there is no "one" portion of the ad that "stands out". Something needs to be the focus. Perhaps "Organic Lawn Care"? If so, just make it bigger, bolder, and add an exclamation point! Get EXCITED! This is ORGANIC Lawn Care, BABY!!!



Hope that helps! Any questions, just ask.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
fertilizing JMADEWELL09 Lawn Maintenance / Lawn Renovation 2 01-29-2011 10:33 AM
Problem with fertilizing hhernandez88 Starting a lawn care business. 1 10-30-2010 07:08 PM
Fertilizing Question psparaco General Talk 1 02-14-2010 05:53 AM
fertilizing and frost FourSeasons Lawn Maintenance / Lawn Renovation 14 11-18-2007 07:03 PM
Fertilizing Gopher Software Support Archived Question & Answers - Read Only 3 01-31-2005 07:52 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
what's the big deal...
Tony317
Today 02:19 PM
Today 02:19 PM
by Tony317
0 28
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
Today 01:44 PM
by jrs.landscaping
6 141
mowing pic
joshlawncare
Today 12:34 PM
Today 12:34 PM
by joshlawncare
0 32
Total yard rehab
SGL1
04-23-2015 03:59 PM
Today 12:31 PM
by joshlawncare
5 117
Lawn Care Service in...
Friscobob
Yesterday 03:33 PM
Today 05:35 AM
by Sprinkler Buddy
2 68
New company in Michigan
SEM
Yesterday 09:27 PM
Today 05:26 AM
by Sprinkler Buddy
1 43
Newb Question - Multiple...
DependiLawn
Yesterday 11:36 PM
Yesterday 11:36 PM
by DependiLawn
0 34
maintandlawndispatch...
SGL1
04-21-2015 03:31 PM
Yesterday 04:42 PM
by Steve
9 209
Thoughts on Undocumented...
element009
09-25-2011 11:08 AM
04-23-2015 09:32 PM
by Chilehead
56 15,498
Hello Everyone
DesignsByBnC
04-22-2015 04:07 PM
04-23-2015 02:19 PM
by DesignsByBnC
2 87
The upcoming rainy...
5StarLawnscaping
04-21-2015 01:22 PM
04-23-2015 12:54 PM
by Steve
7 186
color fliers?
holymoly
04-18-2015 02:32 PM
04-23-2015 12:50 PM
by Steve
12 352
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
04-22-2015 07:04 PM
by Just for Cuts
59 2,517
WARNING! Especially to...
SC93
04-19-2015 12:05 PM
04-22-2015 01:39 PM
by Steve
14 418
Could be great news for...
SC93
04-14-2015 11:06 PM
04-22-2015 01:28 PM
by Steve
15 503
quick pic
joshlawncare
04-14-2015 07:49 PM
04-21-2015 05:01 PM
by joshlawncare
4 329
Got Inspected today
swstout
08-09-2010 10:31 PM
04-21-2015 03:53 PM
by SGL1
10 3,985
Smoked my first belt!
SGL1
04-20-2015 08:46 PM
04-21-2015 03:28 PM
by SGL1
4 159
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
04-21-2015 12:47 PM
by Steve
25 1,008
lawn care business...
holymoly
04-18-2015 02:56 PM
04-21-2015 06:18 AM
by holymoly
3 251
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
04-21-2015 03:18 AM
by ExtremeLawncareServices
57 5,245
landscape insurance
clarkslawn
03-30-2015 10:14 PM
04-20-2015 10:02 PM
by SGL1
4 469
Poll & Discussion...
CHEESE2009
09-16-2011 06:16 PM
04-20-2015 08:20 PM
by avetslawncare
27 5,665
weed
avetslawncare
04-16-2015 07:56 PM
04-20-2015 01:08 PM
by Steve
4 260
Aerating / Dethaching...
Hard-Body lawn & garden
04-12-2015 07:53 PM
04-19-2015 08:49 PM
by Chilehead
17 598
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
04-19-2015 09:21 AM
by KJ90
8 1,007
bidding a cemetery....
NPM_LLC
03-28-2015 10:56 AM
04-19-2015 05:26 AM
by RSE
22 1,012
Hustler Raptor
SGL1
04-13-2015 09:27 PM
04-18-2015 07:53 AM
by SGL1
15 518
is craiglist good to...
JBENI
04-16-2015 11:11 AM
04-17-2015 10:25 PM
by Wolf4dk
11 414
Am I missing something...
googus
04-11-2015 06:33 PM
04-17-2015 08:01 PM
by avetslawncare
10 541
Hello
sonny54
04-16-2015 09:49 PM
04-17-2015 03:10 PM
by Steve
1 202
Unreal
Chilehead
04-09-2015 09:12 PM
04-17-2015 08:27 AM
by Chilehead
11 566
starting a lawn care...
JBENI
04-14-2015 09:03 AM
04-17-2015 08:03 AM
by JBENI
14 548
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
04-16-2015 07:52 PM
by avetslawncare
23 1,370
New 14 x 7 Enclosed...
whitepropertydetail
04-15-2015 06:46 PM
04-16-2015 03:40 PM
by Steve
1 257
older used dump trucks
SECTLANDSCAPING
09-22-2011 12:33 AM
04-16-2015 12:41 PM
by biglee
21 8,052
Tax Poll
Steve
04-15-2015 02:13 PM
04-15-2015 02:13 PM
by Steve
0 240
lawn care by Aj
aj10261984
04-14-2015 06:50 PM
04-15-2015 01:43 PM
by Steve
2 272
Contact last years...
googus
01-28-2015 08:13 AM
04-15-2015 12:54 PM
by SC93
7 1,271
trying to sign up for...
JBENI
04-14-2015 10:20 AM
04-14-2015 12:11 PM
by Steve
1 741
Charging customers for...
Hard-Body lawn & garden
04-14-2015 07:34 AM
04-14-2015 10:35 AM
by Steve
1 305
New member
Jdlandscaping,LLC
04-11-2015 03:24 PM
04-14-2015 05:45 AM
by Jdlandscaping,LLC
2 332
hello
oasis_greenscapes
04-01-2015 06:18 PM
04-13-2015 12:03 PM
by Steve
8 572
New Member
Greenturion
04-11-2015 02:00 PM
04-13-2015 11:59 AM
by Steve
1 295
Client with...
OldSalt
04-07-2015 09:47 PM
04-13-2015 11:57 AM
by Steve
8 522
Getting rid of "mulched...
Mr. Mow
04-12-2015 04:21 PM
04-13-2015 11:26 AM
by biglee
3 332
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
04-13-2015 11:11 AM
by biglee
7 447
Billing methods
jcurr33
03-26-2015 01:33 PM
04-13-2015 11:07 AM
by biglee
15 949
Landscape Fabric
CurbAppeal1
04-10-2015 03:58 PM
04-13-2015 08:02 AM
by Chilehead
4 377
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
04-12-2015 04:27 PM
by Mr. Mow
17 4,018
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman google growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service pricing pto scag v-ride search engine optimization secrets to landscaping seo shell shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer mate pro up sell employee web design website website design wood wright stander rh www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:54 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:54 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy