Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

UK lawncare business franchise disaster


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-22-2011, 02:22 PM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

Thanks mate,


I am only looking forward now, new start, new life, just wanted to share my experiences with other people who may be thinking of doing the same as me a few years ago.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-23-2011, 03:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As I have said I paid $38,000 or the franchise, wish I had that budget now to spend on starting up again as I could spend it more wisely on the things I actually needed and when I needed them.
This is a very good point and I think it's what many new entrepreneurs think about. Which way would there money be better spent.

Now that you have gone through this, you have a clearer perspective on this than most do.

What do you feel now, if you could start all over and had $38,000, would you spend the money on? How would you make it work for you now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 02-24-2011, 12:49 PM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

One thing I do know from all this is that you can have all the best lawn mower, the most eye catching vehicle and all the technical knowledge going, but it all counts for nothing if you don't have the customer base to use them on. How you go about getting the customers is a matter of choice for the individual and what may work for us over here may not work for you guys over there.

I am reading this forum with a view to trying out some of the marketing ideas on the British public.
Reply With Quote
  #14  
Old 02-25-2011, 08:32 AM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 5
Ducke is on a distinguished road
Default

Honesty
Integrity
Quality
Reliability
These are the most important parts of your company.
All the fancy logos, Mowers or uniforms can not ever sell or keep customer like the list above.

Good luck on your New Business.

Graham
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #15  
Old 02-25-2011, 05:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Quote:
all counts for nothing if you don't have the customer base to use them on. How you go about getting the customers is a matter of choice for the individual and what may work for us over here may not work for you guys over there.
Isn't it amazing how most people look at franchises as these business families? Where once you buy in, they will guide you all the way and their system will take care of everything?

When in reality, as we see here through your experience, in the end, the advise they offered to get customers was to go door to door.

Quote:
I am not a door to door salesman, never have been, never will be. I am a confident guy but having the door slammed in your face umpteen days a day is not for me
Have you found this to effect your view on sales? You are not alone when it comes to this view point on door to door sales. But what is a business owner to do?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 02-26-2011, 03:54 AM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

Don't really know the answer to that one, there are hundreds of marketing ideas out there and the only way to see what works is either to ask questions on forums like this or go out and try them for yourself.

I had an incredibly professional looking brochure delivered to over 100,000 specifically targeted addresses, it cost $7,200 and got 40 customers. the profit margin from an average customer was around of $80 and I had these customers for 2 years so roughly that works out at a loss of $800. I know the profit margin sounds small but this is not mowing its applying weedkillers, feeds and reseeding (price of fertiliser has skyrocketed here plus there were royalties, delivery charges to the franchise etc)

I took what is known as a trade stall at 3 local horticultal shows/county fairs at a cost of $990 and picked up 51 new customers, that is an area I will be revisiting this year.

Going back to the door to door method, whilst doing it and having a morning with zero response somebody actually agreed for me to look at their lawn but I was in such a complete downbeat mood I completely mucked up my sales pitch and didn't get the customer.

What works best for you guys over there? I am about to advertise in a local quaterly parish magazine, the cost is really low and it is delivered to 2000 homes and the info it contains means that a lot of them will be kept for future reference.
Reply With Quote
  #17  
Old 02-26-2011, 04:45 AM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 5
cruzgardening is on a distinguished road
Default

Quote:
Originally Posted by lesley View Post

What works best for you guys over there? I am about to advertise in a local quaterly parish magazine, the cost is really low and it is delivered to 2000 homes and the info it contains means that a lot of them will be kept for future reference.
hi the following link talks about this in short it might help
http://www.gopherforum.com/showthread.php?t=13544


also last year when i started i wanted to create a well established image around the Jewish community about 10-15 miles from where i live since this area is a bit more wealthy and i thought investing on a magazine that cater to this community of about 100,000 people would be great. I invested $4,000 and until right now since August when i placed the ad, the ad runs for one whole year, i have only received 3 calls from that magazine it might be the wrong magazine but i had bad luck.

on the other hand i don't pay anything for my craigslist ads here is the link to one of them http://losangeles.craigslist.org/sgv...230480972.html

and they give me lots of calls also lots of flyers around the neighborhoods i service good luck
Reply With Quote
  #18  
Old 02-27-2011, 08:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I took what is known as a trade stall at 3 local horticultal shows/county fairs at a cost of $990 and picked up 51 new customers, that is an area I will be revisiting this year.

Going back to the door to door method, whilst doing it and having a morning with zero response somebody actually agreed for me to look at their lawn but I was in such a complete downbeat mood I completely mucked up my sales pitch and didn't get the customer.
Have you found that you much prefer advertising in a way where potential customers come to you, such as with the horticulture shows, versus you going out to find them?

Do you think that business owners need to find ways to market their businesses in manners they can work with?

Are some people just better at sales than other because some are more extroverted rather than introverted?

Maybe even with franchises, extroverted personalities tend to get better results?

It seems at times, we see many members on the forum that can do the job they want to sell, but selling it is the hard part.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 02-28-2011, 01:15 PM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

What I find works in tight knit communities such as Jewish, Muslim or whatever else is referrals. I know of one company who advertised, knocked on doors, did whatever else they could think of on this little island off the mainland but all to no avail. This community did not like outsiders doing their work and it wasn't until this company got a local doctor as a customer that their fortunes changed.

When I took the trade stalls I felt more comfortable with the idea of people approaching me and I felt more confident in dealing with the queries and selling my services.

As much as I enjoy being in this industry I realise that to succeed I have to be a salesman as well and it is something I have to improve upon. My sales skills are very poor and need work and was probably another reason the franchise did not work out.
Reply With Quote
  #20  
Old 03-01-2011, 07:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,616
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As much as I enjoy being in this industry I realise that to succeed I have to be a salesman as well and it is something I have to improve upon. My sales skills are very poor and need work and was probably another reason the franchise did not work out.
I think that is a very important issue to point out.

We all have different types of personalities and to be successful, it seems we need to play to our advantages. Set up infrastructure that allows us to be comfortable and work within our areas of strength.

There are many people that can do a job. They know the job, inside and out, but when it comes to running a business that sells that job, it requires a whole new set of tools, talents, and abilities.

Knowing how to do the job is one thing, but owning a business that sells that service is a totally different animal.

This seems to be where most new business owners fail. I don't know the percentages, but I would venture to guess more often than not, entrepreneurs who get involved with franchises do it because they want to walk into a ready made, turn key operation. They know how to do the job, but don't want to have to go through the enormous process of developing the infrastructure to operate and sell it.

If you have trouble being a salesperson, a turnkey operation may be ideal when you won't have to personally push it. Like for instance a fast food restaurant with a name that everyone knows, so the need for you to personally sell it, will be at a bare minimum.

However, with something that is service oriented, such as lawn care, this is a very person to person type business which requires good people skills.

If you find that you are not comfortable with the door to door sales process, there are plenty of ways you can market your business and not have to be cold calling people.

You pointed out a great option with your stall renting at the local horticulture show. That allows you to set the stage and the people come to you. If you are comfortable with this kind of sales, you should develop more ways to do this.

Can you give more local speeches or seminars on lawn care or property care? Can you put information on your site that explains different issues your local community members face?

Can you get more media attention by doing some volunteer work in your community? Are there other shows you can attend? Can you write a monthly article for your local paper?

As you sit there and think about it, you will start finding there are many ways to promote yourself and draw local customers in, without having to go out and do the door to door marketing.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How To Start Your Own Lawncare Business desertgreen Promote your products or services 5 09-09-2010 08:20 AM
Birthday Disaster MAKLawnCutter General Talk 4 07-21-2010 03:10 PM
Franchise looking to buy your lawn care business? Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 0 11-12-2007 08:46 AM
Using mulitmedia to franchise your business Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 1 09-21-2007 02:54 AM
Requirements of franchise 'business partner' Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-01-2007 08:21 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 05:57 PM
by TRV
12 1,450
leaf removal
Double J LLC
10-03-2014 05:24 PM
Yesterday 04:35 PM
by achri12
26 2,666
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 04:29 PM
by achri12
3 8,632
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 10:27 AM
by kslawn
6 445
Happy Thanksgiving!
Steve
Yesterday 09:48 AM
Yesterday 09:48 AM
by Steve
0 34
Say Hello !!!
Steve
03-19-2007 12:18 PM
11-26-2014 10:30 PM
by Just Cuts
1,194 349,246
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 312
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-26-2014 09:16 PM
by stevef1201
9 370
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-26-2014 07:32 PM
by ExtremeLawncareServices
4 467
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-26-2014 07:22 PM
by ExtremeLawncareServices
178 14,356
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 268
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 93
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 98
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 686
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 431
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,327
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 488
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 254
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,295
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 718
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 383
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 612
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 211
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,069
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 618
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,987
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,556
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,287
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 875
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 649
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 573
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 401
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,495
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 354
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 624
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,707
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,829
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,029
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,794
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 534
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 744
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 423
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 493
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,451
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 700
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 602
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 398
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 412
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 682
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 456
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying bid billy goat brushcutter blades bush charge christmas decorating deliquentaccounts ditches employee problems equipment rental estimate ferris first truck foreman georgia gopherhaul growing a lawn care business hiring how much to charge how to husqvarna hydraulic installation introduction landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website marketing mechanic monthly mulch mulch price new business new mower ordinance per hour charge podcast profit on employee reo running a business savannah scag v-ride shreaded snow plowing starting a business start up lawn care business steep lawns steve stihl toro trailer trailer mate pro truck new used landscape walk behind walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:55 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:55 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy