Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!

UK lawncare business franchise disaster


Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions

Are you interested in starting your own lawn care franchise or are you interested in buying into one? Let's talk about different franchise opportunities and how to build your own franchise. Also we discuss different entrepreneurs who inspire us!
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-22-2011, 01:22 PM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

Thanks mate,


I am only looking forward now, new start, new life, just wanted to share my experiences with other people who may be thinking of doing the same as me a few years ago.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-23-2011, 02:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Quote:
As I have said I paid $38,000 or the franchise, wish I had that budget now to spend on starting up again as I could spend it more wisely on the things I actually needed and when I needed them.
This is a very good point and I think it's what many new entrepreneurs think about. Which way would there money be better spent.

Now that you have gone through this, you have a clearer perspective on this than most do.

What do you feel now, if you could start all over and had $38,000, would you spend the money on? How would you make it work for you now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #13  
Old 02-24-2011, 11:49 AM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

One thing I do know from all this is that you can have all the best lawn mower, the most eye catching vehicle and all the technical knowledge going, but it all counts for nothing if you don't have the customer base to use them on. How you go about getting the customers is a matter of choice for the individual and what may work for us over here may not work for you guys over there.

I am reading this forum with a view to trying out some of the marketing ideas on the British public.
Reply With Quote
  #14  
Old 02-25-2011, 07:32 AM
Ducke's Avatar
Ducke Ducke is offline
Senior Member
 
Join Date: Nov 2010
Location: The Duck Pond
Posts: 844
Rep Power: 5
Ducke is on a distinguished road
Default

Honesty
Integrity
Quality
Reliability
These are the most important parts of your company.
All the fancy logos, Mowers or uniforms can not ever sell or keep customer like the list above.

Good luck on your New Business.

Graham
__________________
Ducke's lawn Care and Introducing Duck's Seasonal Decor.
Reply With Quote
  #15  
Old 02-25-2011, 04:36 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
all counts for nothing if you don't have the customer base to use them on. How you go about getting the customers is a matter of choice for the individual and what may work for us over here may not work for you guys over there.
Isn't it amazing how most people look at franchises as these business families? Where once you buy in, they will guide you all the way and their system will take care of everything?

When in reality, as we see here through your experience, in the end, the advise they offered to get customers was to go door to door.

Quote:
I am not a door to door salesman, never have been, never will be. I am a confident guy but having the door slammed in your face umpteen days a day is not for me
Have you found this to effect your view on sales? You are not alone when it comes to this view point on door to door sales. But what is a business owner to do?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 02-26-2011, 02:54 AM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

Don't really know the answer to that one, there are hundreds of marketing ideas out there and the only way to see what works is either to ask questions on forums like this or go out and try them for yourself.

I had an incredibly professional looking brochure delivered to over 100,000 specifically targeted addresses, it cost $7,200 and got 40 customers. the profit margin from an average customer was around of $80 and I had these customers for 2 years so roughly that works out at a loss of $800. I know the profit margin sounds small but this is not mowing its applying weedkillers, feeds and reseeding (price of fertiliser has skyrocketed here plus there were royalties, delivery charges to the franchise etc)

I took what is known as a trade stall at 3 local horticultal shows/county fairs at a cost of $990 and picked up 51 new customers, that is an area I will be revisiting this year.

Going back to the door to door method, whilst doing it and having a morning with zero response somebody actually agreed for me to look at their lawn but I was in such a complete downbeat mood I completely mucked up my sales pitch and didn't get the customer.

What works best for you guys over there? I am about to advertise in a local quaterly parish magazine, the cost is really low and it is delivered to 2000 homes and the info it contains means that a lot of them will be kept for future reference.
Reply With Quote
  #17  
Old 02-26-2011, 03:45 AM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 5
cruzgardening is on a distinguished road
Default

Quote:
Originally Posted by lesley View Post

What works best for you guys over there? I am about to advertise in a local quaterly parish magazine, the cost is really low and it is delivered to 2000 homes and the info it contains means that a lot of them will be kept for future reference.
hi the following link talks about this in short it might help
http://www.gopherforum.com/showthread.php?t=13544


also last year when i started i wanted to create a well established image around the Jewish community about 10-15 miles from where i live since this area is a bit more wealthy and i thought investing on a magazine that cater to this community of about 100,000 people would be great. I invested $4,000 and until right now since August when i placed the ad, the ad runs for one whole year, i have only received 3 calls from that magazine it might be the wrong magazine but i had bad luck.

on the other hand i don't pay anything for my craigslist ads here is the link to one of them http://losangeles.craigslist.org/sgv...230480972.html

and they give me lots of calls also lots of flyers around the neighborhoods i service good luck
Reply With Quote
  #18  
Old 02-27-2011, 07:39 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I took what is known as a trade stall at 3 local horticultal shows/county fairs at a cost of $990 and picked up 51 new customers, that is an area I will be revisiting this year.

Going back to the door to door method, whilst doing it and having a morning with zero response somebody actually agreed for me to look at their lawn but I was in such a complete downbeat mood I completely mucked up my sales pitch and didn't get the customer.
Have you found that you much prefer advertising in a way where potential customers come to you, such as with the horticulture shows, versus you going out to find them?

Do you think that business owners need to find ways to market their businesses in manners they can work with?

Are some people just better at sales than other because some are more extroverted rather than introverted?

Maybe even with franchises, extroverted personalities tend to get better results?

It seems at times, we see many members on the forum that can do the job they want to sell, but selling it is the hard part.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #19  
Old 02-28-2011, 12:15 PM
lesley lesley is offline
Junior Member
 
Join Date: Jun 2010
Posts: 11
Rep Power: 5
lesley is on a distinguished road
Default

What I find works in tight knit communities such as Jewish, Muslim or whatever else is referrals. I know of one company who advertised, knocked on doors, did whatever else they could think of on this little island off the mainland but all to no avail. This community did not like outsiders doing their work and it wasn't until this company got a local doctor as a customer that their fortunes changed.

When I took the trade stalls I felt more comfortable with the idea of people approaching me and I felt more confident in dealing with the queries and selling my services.

As much as I enjoy being in this industry I realise that to succeed I have to be a salesman as well and it is something I have to improve upon. My sales skills are very poor and need work and was probably another reason the franchise did not work out.
Reply With Quote
  #20  
Old 03-01-2011, 06:13 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,122
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As much as I enjoy being in this industry I realise that to succeed I have to be a salesman as well and it is something I have to improve upon. My sales skills are very poor and need work and was probably another reason the franchise did not work out.
I think that is a very important issue to point out.

We all have different types of personalities and to be successful, it seems we need to play to our advantages. Set up infrastructure that allows us to be comfortable and work within our areas of strength.

There are many people that can do a job. They know the job, inside and out, but when it comes to running a business that sells that job, it requires a whole new set of tools, talents, and abilities.

Knowing how to do the job is one thing, but owning a business that sells that service is a totally different animal.

This seems to be where most new business owners fail. I don't know the percentages, but I would venture to guess more often than not, entrepreneurs who get involved with franchises do it because they want to walk into a ready made, turn key operation. They know how to do the job, but don't want to have to go through the enormous process of developing the infrastructure to operate and sell it.

If you have trouble being a salesperson, a turnkey operation may be ideal when you won't have to personally push it. Like for instance a fast food restaurant with a name that everyone knows, so the need for you to personally sell it, will be at a bare minimum.

However, with something that is service oriented, such as lawn care, this is a very person to person type business which requires good people skills.

If you find that you are not comfortable with the door to door sales process, there are plenty of ways you can market your business and not have to be cold calling people.

You pointed out a great option with your stall renting at the local horticulture show. That allows you to set the stage and the people come to you. If you are comfortable with this kind of sales, you should develop more ways to do this.

Can you give more local speeches or seminars on lawn care or property care? Can you put information on your site that explains different issues your local community members face?

Can you get more media attention by doing some volunteer work in your community? Are there other shows you can attend? Can you write a monthly article for your local paper?

As you sit there and think about it, you will start finding there are many ways to promote yourself and draw local customers in, without having to go out and do the door to door marketing.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
How To Start Your Own Lawncare Business desertgreen Promote your products or services 5 09-09-2010 07:20 AM
Birthday Disaster MAKLawnCutter General Talk 4 07-21-2010 02:10 PM
Franchise looking to buy your lawn care business? Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 0 11-12-2007 07:46 AM
Using mulitmedia to franchise your business Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 1 09-21-2007 01:54 AM
Requirements of franchise 'business partner' Steve Franchise Building, Entrepreneurs, Business Leaders, & Innovators Discussions 3 08-01-2007 07:21 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Billing methods
jcurr33
03-26-2015 01:33 PM
Today 05:13 PM
by avetslawncare
8 196
Covering a landscape...
Dan Tanner
Today 09:01 AM
Today 05:06 PM
by avetslawncare
2 51
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Today 01:18 PM
by jrs.landscaping
5 111
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
Today 12:50 PM
by SC93
3 383
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
Today 12:32 PM
by SC93
19 512
Bid for large home...
lxarth
03-22-2015 11:06 AM
Today 12:31 PM
by kslawn
9 330
Weed and Feed
robkattankate
03-19-2015 09:00 PM
Today 08:42 AM
by Dan Tanner
5 407
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 393
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 66
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,410
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 196
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 541
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 171
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 206
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,448
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 246
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 235
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 202
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 346
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 280
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 695
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,590
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 324
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 203
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,670
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 382
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 147
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 229
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 145
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 136
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,186
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 854
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,586
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 277
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,751
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 187
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 566
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 290
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 497
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 390
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,337
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,039
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 874
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 293
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,010
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 554
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,724
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 301
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,168
» Popular Tags
apartment complex auger bark billy goat brushcutter blades blowout bob villa collections commercial design edging employee problems equipment rental ferris flyers foreman free advertising grass growing a lawn care business hardscapes hills hiring husqvarna hydraulic introduction john deere quik trac landscape landscape services landscaping training lawn aeration lawn care lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website marketing more customers business mr dave new business ordinance past due patio install per hour charge pricing profit on employee pto push versus ride running a business scag v-ride scripts search engine optimization secrets to landscaping sell the vision seo shell small engine repair square foot sulky toro grand stand trailer tree trimmer rack truck new used landscape walk behind web design website website design winterization won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:22 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:22 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy