Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Thank You Cards for my Customers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-11-2011, 10:52 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default Thank You Cards for my Customers

I think it's important to let your customers know that you appreciate their business. This is what I did...

I'm just starting out and I don't have that many customers to thank, so that kept my costs for doing so relatively low. (I sent out 25 cards) Also, to keep costs to a minimum, rather than buying "blank" thank you cards, I chose to make my own, using some nice, heavyweight ivory paper that I happened to have lying around. I set up a template so I could cut two cards from each sheet, and found matching "greeting card" envelopes at W-mart for about $4.00 for a box of 50.

I printed a big "Thank You!" on the outside, with appropriate text inside. I did a search for "thank you" letters for business and used one that was closest to my needs, re-wording it to my liking.

I already had the post cards printed in advance and designed them (I designed my own logo, and promotional pieces) to be somewhat "multi-purpose" in their usage, so I included one in each envelope along with a magnetic business card, and two regular cards, one having a handwritten "offer" on the reverse. I couldn't justify having such a small number of cards printed with an offer on the back, so while not looking the most "professional", it's what I decided to run with.
I numbered the offers to track their usage, and included an expiration date of two weeks before Memorial Day weekend so I wouldn't get hit with a bunch of calls at the last minute to do discounted work for people getting their yards ready for a party.

I also included a handwritten note in each that noted the work I had performed, or some other personal touch in case they didn't immediately make the connection as to "who" the card was from. (I had worked for most of these people before I had a business name)






and the text inside the card...





I used clear Avery address labels and printed them using the same font used in the card to give it a nice, uniform, and "formal" appearance. While I was at it, I printed a second sheet of labels to have handy should I decide to send anything else out at a later date. (I'm thinking website announcement/seasonal offer)

Note that before "packaging" these mailings, I took two envelopes with the enclosed items to the post office to have weighed to ensure that the envelope would not exceed the weight for standard postage. I was good to go.

In addition to those I did work for, I sent a few to people who had contacted me for estimates, but I did not do work for. (some jobs were beyond my scope at the time) They were all very pleasant people, and it never hurts to let folks know that you are still available.

I had my business cards, magnets, and post cards printed at Overnightprints.com. So far, I've been very pleased with the quality of the products. Although that photo doesn't show it well, the cards are nice and heavy, bright white (whiter than the Vistaprint sample card I have), and include a glossy finish at no charge if desired. They run really good specials on different products all the time and it's worth getting on their e-mail list for the discount codes.

Anyway, that's what I did. Feel free to comment or ask questions!
Attached Images
File Type: jpg 104_6101.jpg (174.0 KB, 1064 views)
File Type: jpg 104_6104.jpg (130.0 KB, 750 views)

Last edited by Hedgemaster; 02-11-2011 at 10:55 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-12-2011, 03:19 AM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Lawn care business tipsLawn Care Business Book
Very good idea! Handwriting the clients name and your signature adds the personal touch.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #3  
Old 02-12-2011, 11:54 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by picframer View Post
Very good idea! Handwriting the clients name and your signature adds the personal touch.
Yes, and believe it or not, that is the reason behind choosing blue ink over black for my signature. A black pen could have been mistaken as a part of the "printed", text, and thus, appeared more "cookie cutter", than a hand-signed note.

Sometimes I tend to over think things. LOL!
Reply With Quote
  #4  
Old 02-12-2011, 02:57 PM
picframer's Avatar
picframer picframer is offline
Andy
 
Join Date: Jan 2009
Location: Halifax, Nova Scotia
Posts: 2,885
Rep Power: 9
picframer will become famous soon enough
Default

Quote:
Originally Posted by Hedgemaster View Post
Yes, and believe it or not, that is the reason behind choosing blue ink over black for my signature. A black pen could have been mistaken as a part of the "printed", text, and thus, appeared more "cookie cutter", than a hand-signed note.

Sometimes I tend to over think things. LOL!
Funny you mention Blue, many years ago when I worked at the bank one of our sessions held at a resort included colors, in business Blue anything is the best color one could use as it means trust.....the color thing has stuck with me over the years although I do wander from it

Anyhow what you are doing really cements a relationship, we as providers like hearing that our work is appreciated, clients like hearing that their business is appreciated just as much.
__________________
Andy
Halifax, Nova Scotia
Reply With Quote
  #5  
Old 02-12-2011, 04:20 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I used clear Avery address labels and printed them using the same font used in the card to give it a nice, uniform, and "formal" appearance. While I was at it, I printed a second sheet of labels to have handy should I decide to send anything else out at a later date. (I'm thinking website announcement/seasonal offer)
First off, let me say, outstanding job! Very very nice.

Now in the past, I have read that people are more inclined to open letters when they are hand addressed vs ones that use mailing labels. What is your view on that and how important is that to you?

Second off, what would you say the function of this mailing is? A lot of newer business owners may not understand this marketing technique. Do you feel there is a specific goal with this mailing?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-12-2011, 05:47 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
First off, let me say, outstanding job! Very very nice.

Now in the past, I have read that people are more inclined to open letters when they are hand addressed vs ones that use mailing labels. What is your view on that and how important is that to you?

Second off, what would you say the function of this mailing is? A lot of newer business owners may not understand this marketing technique. Do you feel there is a specific goal with this mailing?
Thank you, sir.

As for the labels... well, my handwriting is horrible, and my printing isn't as nice as it once was. I don't know how much of a difference it makes, but I think using labels was the right choice.

First and foremost, I truly wanted to thank those people. Without them, I may have lost my house.
Secondly, while many of them knew that I had talked of starting my own business, I needed to let them know that I had actually done so.
Lastly, you need to keep yourself "out there" in front of people. As my neighbor who is in marketing stated when I asked if she thought it would be "tacky" to include business cards in this mailing, "It's not tacky at all ... you have to hit people over and over and over and over ... ex: everyone knows McDonald's yet they keep running ads ..."
By "reminding" people that you are available, you increase your odds of making sales.

This is simply advertising on a personal level. There are no less than 4 items in each envelope that can be stuck up on a refrigerator, or handed to a friend, or relative. My phone number is included on the card as well.
If only a few of those people give my name to someone who uses my services, it will have paid for itself.
Reply With Quote
  #7  
Old 02-14-2011, 09:10 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

Do you think this package could be utilized again next year to thank your customers along with trying to get them to re-sign up with you in the new year?

If so, would you change anything on it to make it functional for that purpose or would some other way be better?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-23-2011, 12:09 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Do you think this package could be utilized again next year to thank your customers along with trying to get them to re-sign up with you in the new year?

If so, would you change anything on it to make it functional for that purpose or would some other way be better?

I don't see why not.
I'm sure I would re-word it, and perhaps add some sort of "coupon/incentive"... not sure yet.



BTW, one of my snow removal people today used the "$10 Off" discount.
Reply With Quote
  #9  
Old 02-23-2011, 04:07 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,519
Rep Power: 10
Steve has disabled reputation
Default

That is fantastic news!

Do you ask any of these customers for referrals when you are working on their property?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-24-2011, 11:48 AM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 120
Rep Power: 8
Upscale2
Default

Ummmm, your cards are nice and that is a great idea, I can't stress that enough. Handwritten, Blue ink, all of your points are correct.

I've been on this forum, own a landscape co. and utilize cards every month for various things, from thanks, promotions, seasonal offerings, holidays and birthdays.

If you want to take the labor out of it try this: www.marshallscards.com

This is my winter business. You can add your own signatures, photos, fonts, color of fonts etc...PLUS it is a contact manager that holds all of your clients.

When you want to send a bunch of cards it only takes about 10 minutes and the card is sent from a production facility. Completely customized.

I have a video on my youtube channel under upscalelandcarellc check it out.

Good luck!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Not E Cards...Real, Customized Cards sent from your Computer! Upscale2 Promote your products or services 16 11-09-2010 05:34 PM
Thanksgiving cards Steve Lawn Care Marketing & Post your marketing material for review! 0 11-10-2008 10:57 AM
Quote Cards? rwslippey Lawn Care Marketing & Post your marketing material for review! 12 07-07-2008 12:18 AM
Converting Seasonal Customers to Annual Customers Greenmind Starting a lawn care business. 4 03-07-2008 12:28 AM
Gift cards / VIP cards Steve General Business Discussions 2 10-04-2006 10:10 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Leaf removal
madmedic8575
Today 04:14 PM
Today 04:14 PM
by madmedic8575
0 38
new to the forum
madmedic8575
Today 02:52 PM
Today 02:52 PM
by madmedic8575
0 42
hey everyone
robert8509
10-22-2014 08:16 PM
Today 02:28 PM
by biglee
6 201
raking leaves ?
robert8509
10-22-2014 09:19 PM
Today 02:23 PM
by biglee
8 255
Lawn Care business...
crieg122
Yesterday 01:23 PM
Today 01:11 PM
by Steve
4 180
My Newest Toy (B.P....
Dan Tanner
Yesterday 05:50 PM
Today 01:02 PM
by Steve
1 119
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:00 PM
by Steve
11 887
12 Years in Business!
Chilehead
Yesterday 08:07 AM
Yesterday 11:08 PM
by Chilehead
2 140
Dealing With Gas Can...
Mr. Mow
10-21-2014 01:41 PM
Yesterday 11:06 PM
by Chilehead
9 341
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Yesterday 05:55 PM
by biglee
13 453
Hi from SoCal
Jmoney
Yesterday 11:29 AM
Yesterday 12:51 PM
by Steve
1 109
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Yesterday 12:33 PM
by Steve
5 564
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 06:12 AM
by ringahding1
4 387
Leaf Box & Loader Set...
ringahding1
10-21-2014 06:20 AM
Yesterday 05:13 AM
by ringahding1
5 283
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
10-22-2014 01:27 PM
by Steve
6 457
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-22-2014 01:23 PM
by Steve
3 431
Hi Steve From West...
Mr. Mow
10-21-2014 01:59 PM
10-22-2014 01:19 PM
by Steve
1 205
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-22-2014 08:51 AM
by ringahding1
12 1,571
first year update
cmdlawncare
08-12-2014 05:41 PM
10-22-2014 07:47 AM
by ringahding1
4 1,395
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
10-21-2014 01:36 PM
by Mr. Mow
16 702
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-21-2014 01:26 PM
by stevef1201
11 560
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
10-21-2014 01:19 PM
by ExtremeLawncareServices
158 11,474
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
10-21-2014 01:04 PM
by SGL1
4 308
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,876
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,370
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 273
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 346
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 798
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,259
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 539
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 377
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 717
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 1,023
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,388
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 742
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,339
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 463
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,564
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,574
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,664
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 598
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 759
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 600
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 946
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,601
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 916
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,728
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,137
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 1,042
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 683
» Popular Tags
2wd 4x4 aerocore apartment bid auger billy goat brushcutter bush care charge deliquentaccounts equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely hills holiday how much to charge how to bid husqvarna john deere quik trac kawasaki labor cost landscape services lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mowing mulch mulch estimate new buisness ordinance podcast property management company pto push versus ride redmax scag scripts seo shreaded sprayer starting a business starting a lawn care business stihl sulky theft top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walk behind walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:42 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:42 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy