Marketing Directors - Avg. Cost to Obtain Customer
The company I work for is interested in hiring a direct mailing service and beginning an ad campaign this spring to promote our lawn treatment business.
I have seen this subject discussed here before, but I cannot find the threads containing these discussions anymore. Would anyone be willing to share numbers as far as their average cost to obtain customer with direct mailings or other marketing methods?
Finally, has anyone found any special programs that work best for our type of business? Ideally, I'd like a service that does repeat mailings, around 5 times.