Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

When to advertise


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-30-2011, 01:56 PM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 5
clandscaping44 is on a distinguished road
Default When to advertise

I live in NY and we just got over alot of snow storms. The snow is prob about 2 feet high on the grass. Question is when is the best time to advertise spring clean ups and regular weekly lawn maintenance??? keep in mind there is still 2 feet of snow on the ground. does it matter?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-30-2011, 08:15 PM
cleancutlawncare5382 cleancutlawncare5382 is offline
Senior Member
 
Join Date: Apr 2010
Location: Western Pennsylvania
Posts: 141
Rep Power: 5
cleancutlawncare5382 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I live in NW Pa. where our climate is similar to yours. I start mowing about the first week in April. My newspaper ad will start running middle of March. Paper has a special if you run it for 13 weeks. Thatís in efforts of new customers.
Last years customers will be contacted first part of March to confirm services. Clean ups and other up sells will be offered then also.
Reply With Quote
  #3  
Old 01-31-2011, 09:06 AM
shahoo80 shahoo80 is offline
Member
 
Join Date: Dec 2009
Location: Kansas
Posts: 45
Rep Power: 6
shahoo80 is on a distinguished road
Default

I agree with Cleancut,

I am around Kansas City area, I started advertising mid March. What people have said here on the form is watch for the Home Depot, Lowes Spring sale ad.
I noticed last year for me end of March I was tilling gardens and by Mid April I was slammed with bids.
Reply With Quote
  #4  
Old 01-31-2011, 04:45 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 6
stevef1201 is on a distinguished road
Smile best time to advertise

The absolute best time to advertised is ALWAYS. I never let my add expire. Sure its cold the grass aint growing, but the snobirds always read the newspaper. Beleive me when I tell you they always call with "I saw your ad, do you do_____?". Then I tell myself i should have put that in the ad becaseu yes i do install gardens, or plants, or rake leaves, or trim trees, etc., I have gone to look at some jobs that are just way too big, a 50 foot tree with limbs over the house, and tell them no sorry I can't do that but I know another guy who does and give them his name and number ( I have gotten two jobs from him too. They were too small for him to do cheap enough).
Advertise every day, put in everything you do, you never know what people will want. Do you have all of your services listed on you card? I did a power washing job, and after they looked at my card, I got a hedge job, and a lawn contract.

Last edited by stevef1201; 01-31-2011 at 04:47 PM. Reason: forgot word
Reply With Quote
  #5  
Old 02-01-2011, 06:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Quote:
The absolute best time to advertised is ALWAYS. I never let my add expire.
Do you change the wording of your ad at all throughout the year? If so, what do you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2011, 03:56 PM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.

So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.

I use google to determine when to turn it up a little.

This link shows the Search volume for the term "lawn care" in New York state.
From the graph you can see that search traffic (people looking for service) spikes starting the last half of Feb through the end of April.

http://www.google.com/insights/searc...o=US-NY&cmpt=q

For your area I'd start Feb 17 and ramp ad spending to slightly lead the historical search performance. Give them the answer before they have to ask the question.

Deland Lawn Service
Reply With Quote
  #7  
Old 02-04-2011, 07:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

That is a very interesting tool! When you look at it, how do you know when you should ramp up your marketing? Should it be before the uptick, in the middle of it or at the peak?

Also, what is your view on increasing your spending on google ad words during that time?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-04-2011, 11:22 AM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

I pull the raw numbers for each year, copy them into a single spreadsheet and average all the years worth of data together to develop a average interest over time.

I try to lead the increase in interest by about a week.

As far as adwords, I think it is an effective tool for advertising and I increase spending there as well.
Reply With Quote
  #9  
Old 02-05-2011, 06:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.
What is your view on how long that period of time should last?

Quote:
So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-06-2011, 12:55 PM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What is your view on how long that period of time should last?
Well, the goal will be to maintain that increased ad spend indefinitely, but shift the targeting of the ads as the seasons change. For now I will focus on acquiring new service, as we transition into fall I'll shift the ad focus to selling landscape installs.

Quote:
Originally Posted by Steve View Post
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
When I talk about space, generally, it's about the amount of attention a person will give to advertising on a given day. My flyer on their door, or my add on their screen. I have been advertising on facebook targeted to my area and demographics I developed based on my most desirable clients which gives me a target audience of about 25k. over the past two months I have gotten over 500000 "impressions" for an average of 20 impressions per user at a cost of about $90. This is good for me because as part of a total advertising stragety, I can saturate the demographic I am targeting in the areas I want to get more work, so when they see my flyer on their door, they'll say, "that's familiar, what is it?"

I rank highly on google as well but I still advertise with adwords because that is one advertising space a competitor cannot occupy.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertise in Schools CHEESE2009 Lawn Care Marketing & Post your marketing material for review! 4 04-15-2009 03:07 PM
How to advertise your business here Steve Community Assistance 0 03-04-2008 03:12 AM
Advertise your weakness. StartALawnCareBusiness Starting a lawn care business. 1 11-19-2007 03:14 PM
Do you use google to advertise? Steve Search Engine Optimization and Website Design Discussions. 0 01-26-2007 04:34 PM
Advice to those who don't advertise? Steve General Business Discussions 6 03-20-2006 11:32 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Opinions on truck wrap
Truro
Today 04:21 PM
Today 11:03 PM
by SC93
3 63
stubbon people
Bradcook21
02-16-2015 04:25 PM
Today 10:59 PM
by SC93
40 1,255
How to sell annual...
GroPro
02-17-2015 12:31 PM
Today 11:57 AM
by CHenricks
6 528
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Today 08:48 AM
by jrs.landscaping
11 538
rock salt
Bradcook21
02-24-2015 11:17 AM
Today 08:46 AM
by jrs.landscaping
23 499
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
Yesterday 08:54 PM
by Bradcook21
5 186
My Newborn son
avetslawncare
Yesterday 01:07 PM
Yesterday 02:18 PM
by Steve
2 63
Facebook
element009
03-23-2011 09:36 AM
Yesterday 11:37 AM
by ExtremeLawncareServices
52 11,805
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,731
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 511
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
02-26-2015 02:51 PM
by Steve
2 279
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 113
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 106
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 715
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 117
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 458
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,797
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 233
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 230
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,816
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 651
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 631
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 272
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 276
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 229
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 257
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 254
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 417
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 515
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 286
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 619
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 503
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,660
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 418
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,209
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 371,915
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 526
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,474
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,116
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 598
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 408
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,018
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 361
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 679
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 493
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 614
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,399
mower blades
tlf59263
02-09-2015 12:36 PM
02-16-2015 05:16 PM
by Just for Cuts
8 828
Just Quit?
ringahding1
01-30-2015 06:23 AM
02-16-2015 02:16 PM
by joshlawncare
18 1,517
Advice on Bidding...
veteranlawnservice
02-08-2015 09:21 PM
02-16-2015 12:14 PM
by joshlawncare
18 1,231
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial demonstration edging employee problems facebook ferris first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft square foot sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:05 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:05 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy