Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

When to advertise


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-30-2011, 12:56 PM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 5
clandscaping44 is on a distinguished road
Default When to advertise

I live in NY and we just got over alot of snow storms. The snow is prob about 2 feet high on the grass. Question is when is the best time to advertise spring clean ups and regular weekly lawn maintenance??? keep in mind there is still 2 feet of snow on the ground. does it matter?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-30-2011, 07:15 PM
cleancutlawncare5382 cleancutlawncare5382 is offline
Senior Member
 
Join Date: Apr 2010
Location: Western Pennsylvania
Posts: 141
Rep Power: 5
cleancutlawncare5382 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I live in NW Pa. where our climate is similar to yours. I start mowing about the first week in April. My newspaper ad will start running middle of March. Paper has a special if you run it for 13 weeks. Thatís in efforts of new customers.
Last years customers will be contacted first part of March to confirm services. Clean ups and other up sells will be offered then also.
Reply With Quote
  #3  
Old 01-31-2011, 08:06 AM
shahoo80 shahoo80 is offline
Member
 
Join Date: Dec 2009
Location: Kansas
Posts: 45
Rep Power: 5
shahoo80 is on a distinguished road
Default

I agree with Cleancut,

I am around Kansas City area, I started advertising mid March. What people have said here on the form is watch for the Home Depot, Lowes Spring sale ad.
I noticed last year for me end of March I was tilling gardens and by Mid April I was slammed with bids.
Reply With Quote
  #4  
Old 01-31-2011, 03:45 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,148
Rep Power: 6
stevef1201 is on a distinguished road
Smile best time to advertise

The absolute best time to advertised is ALWAYS. I never let my add expire. Sure its cold the grass aint growing, but the snobirds always read the newspaper. Beleive me when I tell you they always call with "I saw your ad, do you do_____?". Then I tell myself i should have put that in the ad becaseu yes i do install gardens, or plants, or rake leaves, or trim trees, etc., I have gone to look at some jobs that are just way too big, a 50 foot tree with limbs over the house, and tell them no sorry I can't do that but I know another guy who does and give them his name and number ( I have gotten two jobs from him too. They were too small for him to do cheap enough).
Advertise every day, put in everything you do, you never know what people will want. Do you have all of your services listed on you card? I did a power washing job, and after they looked at my card, I got a hedge job, and a lawn contract.

Last edited by stevef1201; 01-31-2011 at 03:47 PM. Reason: forgot word
Reply With Quote
  #5  
Old 02-01-2011, 05:24 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,504
Rep Power: 10
Steve has disabled reputation
Default

Quote:
The absolute best time to advertised is ALWAYS. I never let my add expire.
Do you change the wording of your ad at all throughout the year? If so, what do you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2011, 02:56 PM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.

So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.

I use google to determine when to turn it up a little.

This link shows the Search volume for the term "lawn care" in New York state.
From the graph you can see that search traffic (people looking for service) spikes starting the last half of Feb through the end of April.

http://www.google.com/insights/searc...o=US-NY&cmpt=q

For your area I'd start Feb 17 and ramp ad spending to slightly lead the historical search performance. Give them the answer before they have to ask the question.

Deland Lawn Service
Reply With Quote
  #7  
Old 02-04-2011, 06:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,504
Rep Power: 10
Steve has disabled reputation
Default

That is a very interesting tool! When you look at it, how do you know when you should ramp up your marketing? Should it be before the uptick, in the middle of it or at the peak?

Also, what is your view on increasing your spending on google ad words during that time?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-04-2011, 10:22 AM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

I pull the raw numbers for each year, copy them into a single spreadsheet and average all the years worth of data together to develop a average interest over time.

I try to lead the increase in interest by about a week.

As far as adwords, I think it is an effective tool for advertising and I increase spending there as well.
Reply With Quote
  #9  
Old 02-05-2011, 05:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,504
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.
What is your view on how long that period of time should last?

Quote:
So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-06-2011, 11:55 AM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 5
TheGoat is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What is your view on how long that period of time should last?
Well, the goal will be to maintain that increased ad spend indefinitely, but shift the targeting of the ads as the seasons change. For now I will focus on acquiring new service, as we transition into fall I'll shift the ad focus to selling landscape installs.

Quote:
Originally Posted by Steve View Post
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
When I talk about space, generally, it's about the amount of attention a person will give to advertising on a given day. My flyer on their door, or my add on their screen. I have been advertising on facebook targeted to my area and demographics I developed based on my most desirable clients which gives me a target audience of about 25k. over the past two months I have gotten over 500000 "impressions" for an average of 20 impressions per user at a cost of about $90. This is good for me because as part of a total advertising stragety, I can saturate the demographic I am targeting in the areas I want to get more work, so when they see my flyer on their door, they'll say, "that's familiar, what is it?"

I rank highly on google as well but I still advertise with adwords because that is one advertising space a competitor cannot occupy.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertise in Schools CHEESE2009 Lawn Care Marketing & Post your marketing material for review! 4 04-15-2009 02:07 PM
How to advertise your business here Steve Community Assistance 0 03-04-2008 02:12 AM
Advertise your weakness. StartALawnCareBusiness Starting a lawn care business. 1 11-19-2007 02:14 PM
Do you use google to advertise? Steve Search Engine Optimization and Website Design Discussions. 0 01-26-2007 03:34 PM
Advice to those who don't advertise? Steve General Business Discussions 6 03-20-2006 10:32 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 11:12 PM
by TNTurf
7 641
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 10:44 PM
by sanchez5
5 287
Dealing With Gas Can...
Mr. Mow
Today 01:41 PM
Today 08:23 PM
by Sprinkler Buddy
2 72
Leaf Box & Loader Set...
ringahding1
Today 06:20 AM
Today 07:22 PM
by ringahding1
2 85
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 05:47 PM
by NHray
2 273
Hi Steve From West...
Mr. Mow
Today 01:59 PM
Today 01:59 PM
by Mr. Mow
0 49
Cheapskate Landlord...
Mr. Mow
Yesterday 06:33 AM
Today 01:50 PM
by Mr. Mow
8 208
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Today 01:36 PM
by Mr. Mow
16 567
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Today 01:26 PM
by stevef1201
11 404
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 01:19 PM
by ExtremeLawncareServices
158 11,234
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Today 01:04 PM
by SGL1
4 177
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 08:34 PM
by biglee
10 1,718
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
Yesterday 05:42 PM
by SGL1
7 1,235
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
Yesterday 04:41 PM
by Steve
1 146
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
Yesterday 04:24 PM
by Steve
1 224
questions on order to...
jack2048
10-13-2014 11:15 AM
Yesterday 03:27 PM
by Mr. Mow
15 655
This sucks...
Matther777
09-18-2014 04:56 PM
Yesterday 02:14 PM
by Steve
14 2,101
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
Yesterday 02:11 PM
by Steve
7 398
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
Yesterday 02:09 PM
by Steve
1 236
first year update
cmdlawncare
08-12-2014 05:41 PM
Yesterday 02:07 PM
by Steve
3 1,224
Pda
stevef1201
10-18-2014 02:05 PM
10-19-2014 11:27 PM
by SGL1
2 217
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 579
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 882
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,238
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 619
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,954
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 365
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 336
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,423
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,446
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,529
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 465
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 631
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 469
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 817
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,449
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 782
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,588
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,004
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 907
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 560
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 548
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,080
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,945
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,591
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 795
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 774
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 858
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 680
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,402
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating demonstration ditches edging employee problems estimate exmark ferris first truck gopherhaul gravely growing a lawn care business hardscapes honda how much to charge installation introduction landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing monthly mr dave mulch mulch price new mower past due patio install podcast promotion redmax reo running a business scag scag v-ride search engine optimization seo shell small engine repair snow starting a business start up lawn care business steep lawns steve stihl theft of services toro tree trimmer rack truck new used landscape turfgrass consulting walker won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:41 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:41 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy