Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

When to advertise


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-30-2011, 12:56 PM
clandscaping44 clandscaping44 is offline
Member
 
Join Date: May 2010
Posts: 51
Rep Power: 6
clandscaping44 is on a distinguished road
Default When to advertise

I live in NY and we just got over alot of snow storms. The snow is prob about 2 feet high on the grass. Question is when is the best time to advertise spring clean ups and regular weekly lawn maintenance??? keep in mind there is still 2 feet of snow on the ground. does it matter?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-30-2011, 07:15 PM
cleancutlawncare5382 cleancutlawncare5382 is offline
Senior Member
 
Join Date: Apr 2010
Location: Western Pennsylvania
Posts: 141
Rep Power: 6
cleancutlawncare5382 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I live in NW Pa. where our climate is similar to yours. I start mowing about the first week in April. My newspaper ad will start running middle of March. Paper has a special if you run it for 13 weeks. Thatís in efforts of new customers.
Last years customers will be contacted first part of March to confirm services. Clean ups and other up sells will be offered then also.
Reply With Quote
  #3  
Old 01-31-2011, 08:06 AM
shahoo80 shahoo80 is offline
Member
 
Join Date: Dec 2009
Location: Kansas
Posts: 45
Rep Power: 6
shahoo80 is on a distinguished road
Default

I agree with Cleancut,

I am around Kansas City area, I started advertising mid March. What people have said here on the form is watch for the Home Depot, Lowes Spring sale ad.
I noticed last year for me end of March I was tilling gardens and by Mid April I was slammed with bids.
Reply With Quote
  #4  
Old 01-31-2011, 03:45 PM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 7
stevef1201 is on a distinguished road
Smile best time to advertise

The absolute best time to advertised is ALWAYS. I never let my add expire. Sure its cold the grass aint growing, but the snobirds always read the newspaper. Beleive me when I tell you they always call with "I saw your ad, do you do_____?". Then I tell myself i should have put that in the ad becaseu yes i do install gardens, or plants, or rake leaves, or trim trees, etc., I have gone to look at some jobs that are just way too big, a 50 foot tree with limbs over the house, and tell them no sorry I can't do that but I know another guy who does and give them his name and number ( I have gotten two jobs from him too. They were too small for him to do cheap enough).
Advertise every day, put in everything you do, you never know what people will want. Do you have all of your services listed on you card? I did a power washing job, and after they looked at my card, I got a hedge job, and a lawn contract.

Last edited by stevef1201; 01-31-2011 at 03:47 PM. Reason: forgot word
Reply With Quote
  #5  
Old 02-01-2011, 05:24 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,574
Rep Power: 10
Steve has disabled reputation
Default

Quote:
The absolute best time to advertised is ALWAYS. I never let my add expire.
Do you change the wording of your ad at all throughout the year? If so, what do you suggest?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 02-03-2011, 02:56 PM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 6
TheGoat is on a distinguished road
Default

I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.

So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.

I use google to determine when to turn it up a little.

This link shows the Search volume for the term "lawn care" in New York state.
From the graph you can see that search traffic (people looking for service) spikes starting the last half of Feb through the end of April.

http://www.google.com/insights/searc...o=US-NY&cmpt=q

For your area I'd start Feb 17 and ramp ad spending to slightly lead the historical search performance. Give them the answer before they have to ask the question.

Deland Lawn Service
Reply With Quote
  #7  
Old 02-04-2011, 06:22 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,574
Rep Power: 10
Steve has disabled reputation
Default

That is a very interesting tool! When you look at it, how do you know when you should ramp up your marketing? Should it be before the uptick, in the middle of it or at the peak?

Also, what is your view on increasing your spending on google ad words during that time?

__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-04-2011, 10:22 AM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 6
TheGoat is on a distinguished road
Default

I pull the raw numbers for each year, copy them into a single spreadsheet and average all the years worth of data together to develop a average interest over time.

I try to lead the increase in interest by about a week.

As far as adwords, I think it is an effective tool for advertising and I increase spending there as well.
Reply With Quote
  #9  
Old 02-05-2011, 05:49 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,574
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I agree that the best time to advertise is all the time, but there are also times when it is beneficial to "step it up" for a period of time.
What is your view on how long that period of time should last?

Quote:
So the question becomes, How do I maximize my advertising impact with a short term spending increase. The goal is to fill up the space so that competitors are crowed out, and to temporarily raise your exposure.
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 02-06-2011, 11:55 AM
TheGoat TheGoat is offline
Member
 
Join Date: Jun 2010
Posts: 99
Rep Power: 6
TheGoat is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
What is your view on how long that period of time should last?
Well, the goal will be to maintain that increased ad spend indefinitely, but shift the targeting of the ads as the seasons change. For now I will focus on acquiring new service, as we transition into fall I'll shift the ad focus to selling landscape installs.

Quote:
Originally Posted by Steve View Post
Also what is your view on the best method to do this? I am sure some readers are thinking, what space you are referring too and how can they crowd out their competitors?
When I talk about space, generally, it's about the amount of attention a person will give to advertising on a given day. My flyer on their door, or my add on their screen. I have been advertising on facebook targeted to my area and demographics I developed based on my most desirable clients which gives me a target audience of about 25k. over the past two months I have gotten over 500000 "impressions" for an average of 20 impressions per user at a cost of about $90. This is good for me because as part of a total advertising stragety, I can saturate the demographic I am targeting in the areas I want to get more work, so when they see my flyer on their door, they'll say, "that's familiar, what is it?"

I rank highly on google as well but I still advertise with adwords because that is one advertising space a competitor cannot occupy.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertise in Schools CHEESE2009 Lawn Care Marketing & Post your marketing material for review! 4 04-15-2009 02:07 PM
How to advertise your business here Steve Community Assistance 0 03-04-2008 02:12 AM
Advertise your weakness. StartALawnCareBusiness Starting a lawn care business. 1 11-19-2007 02:14 PM
Do you use google to advertise? Steve Search Engine Optimization and Website Design Discussions. 0 01-26-2007 03:34 PM
Advice to those who don't advertise? Steve General Business Discussions 6 03-20-2006 10:32 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Your 2015 summer review.
Steve
09-01-2015 11:01 AM
Yesterday 09:04 PM
by Chilehead
5 177
Sample commercial bid
burtle
09-02-2015 06:02 PM
Yesterday 10:48 AM
by Steve
1 81
SCAG Tiger Cat DECK...
rower30
08-24-2013 10:07 AM
Yesterday 08:50 AM
by Sunpointair
15 4,983
best way to.....
Wolf4dk
09-02-2015 11:35 AM
Yesterday 06:45 AM
by Chilehead
4 88
John Deere 667a
acrajchel
08-30-2015 10:00 AM
09-02-2015 07:45 PM
by Just for Cuts
5 134
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 105
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 653
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 446
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 467
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,828
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,520
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 1,062
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,802
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 145
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,280
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
16 1,664
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 199
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 610
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 453
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 415
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 288
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 1,057
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 512
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,529
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 640
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,290
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,565
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 243
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 454
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,129
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 403
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 390
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,873
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 578
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 559
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 567
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 472
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 398
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,793
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 287
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 507
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,196
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 431
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 671
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 467
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush contract help curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy