I'm in the middle of creating a website right now and was wondering what you guys at the gopher forum thought of creating a bio page on my website.
I think it depends on the type of business you want to create and the marketing angle you want to use.
If you create a business that includes your name, you are probably looking to create a personal bond with the customer. You want to say your family name and reputation are displayed in every property you care for.
Or you can go with a more corporate look where you promote the logo and make it seem like this singular entity.
I think when you are getting started, the one thing you have over other businesses is the ability to be personal and that is an edge you need to maximize for as long as you can.